• Archives of design research
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• v.16 no.3
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• pp.273-280
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• 2003

Priming Effect, as a part of "Contextual Effect" is the phenomenon that pre-searched product information influences consecutive product evaluation. "Priming Effect" is different from other types of "Contextual Effects" in that pre-searched information doesn't have an direct effect on product evaluation, but an indirect effect which means that pre-searched information influences interpretation of consecutive product evaluation. On the previous theoretical background, this study investigated that how visual images can influence consumer preference and product choice, introducing concept of priming effects into the design of on-line shopping malls. This experiment adopted the digital cameras as the experimental stimulus target products and designed the individual web pages by priming the attributes of price and size. In result of analysis, the difference of product preference by priming attributes was proved to be statistically significant. In this reason, suggesting the background of commercial web page can be the significant factor in choosing products, the priming effects introduced into the design can be positively employed in online advertising.mployed in online advertising.

• The Journal of Industrial Distribution & Business
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• v.10 no.6
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• pp.29-37
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• 2019

Purpose - This study intends to analyze Chinese consumers' purchase intention of Korean automobile. The aims of this study investigated to find out how product attributes and brand image affect the consumer's purchase intention of Korean automobiles in China. We consider the product attributes, brand image as evaluation criteria, also recognized as objectives for purchase intention. This study aims to analyze the positive effects on Chinese consumers' purchase intention with the variables by using the research model. Research design, data, and methodology - Based on theory of Purchase Intention, the concept of purchase intention was assessed by two factors: a) product attributes, and b) brand image to test the proposed hypotheses. The survey was conducted for 30 days, from October 17 to November 16 in 2018. With IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0, factor analysis and regression, Cronbach's alpha and correlation were tested. 300 samples were used for this analysis. Results - As a main result, product attributes and brand image exerted significant effects on consumer's purchase intention. Thus,

and

were supported. The results showed that the product attributes, brand image had positive effects on purchase intention. The findings of this thesis are as follows: Firstly, automobiles' quality factors were divided into two categories like product properties (price, performance, design, economy, and safety), and brand image (awareness, favorability, reliability, and familiarity). Second, it showed that product properties and brand image had positive impacts on purchase intention of consumer. Conclusions - The impact of product attributes and brand image on consumer perceived value of Korean automobiles in China can be seen as a universal psychology of consumers who trust automobile products such as high quality, technology, ets. The results offer some insights into the extended model and have important managerial implications for Korean automobile enterprise. As the findings of this thesis show, all strategic orientations have significant and positive effects on the ability of innovation. At the same time, automobile company must pay attention to quality. As the relationship between the automobiles' performance and brand image were positive and significant, automobile companies should have comprehensive strategic orientations focused on strengthening these factors.

• Korean Journal of Community Nutrition
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• v.18 no.5
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• pp.491-504
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• 2013

The purposes of this study were to analyze the quality attributes, quality factors and customer satisfaction in school foodservice and to provide suggestions for improving school foodservice environments. The survey was distributed to different respondents (5,771 students, 2,045 parents, and 1,981 faculty members) at different types of schools (elementary school, middle school, and high school) on September 2010 in 16 cities and provinces. The data were analyzed using SPSS for descriptive analysis, one-way ANOVA, t-test and multiple linear regression analysis. First, all foodservice quality attributes were significant different by respondents and the faculty had higher scores than parents and students. A comparison of scores by respondents and distribution place demonstrated that classroom of student and parents had a higher score for quality attributes. The overall satisfaction with school foodservice was significant different by respondents and higher for classroom than for dining hall for student and parents. In comparison of annual data, there was decreased overall satisfaction and quality attributes in student and parents. Second, in the regression results, which showed the effects of the foodservice quality attributes on overall satisfaction by respondents and distribution place, improvements of 'food taste', 'pleasant foodservice environment', and 'kindness of employee' would increase satisfaction in most of the respondents. Third, the overall satisfaction with school foodservice was higher for nutrition teachers than dietitians for students and faculty. Therefore, the operators will need to make different efforts based on each customer needs to improve the overall satisfaction on school foodservice.

• The Journal of Korean Association of Computer Education
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• v.11 no.3
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• pp.13-20
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• 2008

The Ministry of Education, Science and Technology has been developing the digital textbooks from 2007. But the evaluation criteria on the digital textbooks is not prepared, so it is difficult to develop excellent digital textbooks and to select superior ones. In this study, we researched into the concept, attributes and functions of the digital textbook in order to select the evaluation indicators, based on the literature reviews of digital textbooks, core evaluation measures and criteria were identified. And three methods were employed: a Delphi study, expert forums, and simulation tests. The results of these studies led the development of an evaluation criteria which consisted of four evaluation areas and 74 questions. The four evaluation areas consisted of content area, instrument design area, platform area and user area.

• Journal of Software Assessment and Valuation
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• v.15 no.2
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• pp.73-83
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• 2019

Voice Recognition has recently been improved with AI(Artificial Intelligence) and has greatly improved the false recognition rate and provides an effective and efficient Human Machine Interface (HMI). This trend has also been applied in the defense industry, particularly in the aviation, F-35. However, for the quality evaluation of Voice Recognition, the defense industry, especially the aircraft, requires measurable quantitative models. In this paper, the quantitative evaluation model is proposed for applying Voice Recognition to aircraft. For the proposal, the evaluation items are identified from the Voice Recognition technology and ISO/IEC 25000(SQuaRE) quality attributes. Using these two perspectives, the quantitative evaluation model is proposed under aircraft operation condition and confirms the evaluation results.

• Journal of the Korean GEO-environmental Society
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• v.18 no.6
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• pp.31-37
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• 2017

In recent years, the increasing trend of ground subsidence in major cities has caused social problems. Aged sewer pipeline as a main attribute for the subsidence is simply replaced and maintained according to a survey result with related to its buried period. However, other attributes and risk analysis for the subsidence have not been well studied yet. In this point, this study proposed various environmental and structural attributes with related to sewer pipelines and, then, a method of ground subsidence risk evaluation with a certain level of reliability. In order to find effective attributes to ground subsidence near to sewer, the nearest sewerage data were extracted at the location of subsidence in the City of Seoul, and a level of correlation was analyzed between subsidence and individual attribute. The effective weight factors for the proposed attributes was estimated through AHP analysis and its applicability was verified by comparing the actual subsidence data to the risk evaluation in the pilot study district of Seoul.

• KIEE International Transactions on Power Engineering
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• v.3A no.1
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• pp.7-16
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• 2003

A new method to evaluate the protection capability of distribution systems is reported in this paper. This work describes the fuzzy evaluation attributes and aggregation method of evaluation results based on a hierarchical model and the modified combination rule. An evaluation grade index called "protectability" is proposed and is expected to be a very uscful tool in defining an optimal protection and realizing the adaptive protection.rotection.

• Proceedings of the ESK Conference
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• 1997.10a
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• pp.366-371
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• 1997

Although the concept of usability has been well defined in the software usability engineering area, it is not appropriate to apply the same concept directly to the consumer electronic products. A new concept of usability appropriate for evaluating consumer electronic consumer electronic products was suggested in this study. It is characterized by integrating both the performance and the impression factors. Based on the concept developed, a systematic and integrated methodology for usability evaluation was proposed. The methodology contains four major steps; the development of the measurement methods for evaluating usability attributes, the development of the analysis techniques for the human interface elements, the development of the evaluation method for the usability of human interface elements, and the development of the usability model. The results of this study can be applied to evaluate the usability of various electonic products in a systematic and efficent manner.

• Proceedings of the Computational Structural Engineering Institute Conference
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• 2000.10a
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• pp.159-165
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• 2000

A new state evaluation approach for structural safety is presented in this study. To reduce the subjectivity of the view and judgement of each expert founded on a limited body of knowledge in cognitive and inferential process of safety assessment, we introduced inductive learning method in AI. Inductive learning derives generalization from experiences. Decision tree induction algorithm analyzes the domain knowledge, produce rules via decision trees and then allow us to determine the classification of an object from case examples. The training set of state evaluation is constructed according to the selected attributes from working reports of RC bridge girders.

• Journal of the Korea Fashion and Costume Design Association
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• v.4 no.2
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• pp.103-126
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• 2002

The purpose of this study was to examine the consumer's quality evaluation on the apparel of adult males and females. A demonstrative study was conducted using a questionnaire on adults over 20 years old who were considered to afford to purchase clothes. A total of 380 questionnaires were used for the demonstrative analysis. The study used SPSSWIN V.8.0 for the analysis. Frequency analysis, ANOVA, t-test, multiple regression analysis, and duncan test are executed. The study result is as follows: First, 19 attributes of customer quality perception are grouped into 2 categories of satisfier, dissatisfier factor by the role of each attribute. Second, significant differences are found partly in quality indications- including fabric compositions, sizes, fabric care, manufactured-place, and the place of origin, the importance degree of indication and general satisfaction in quality indicating system.