• 패션비즈니스
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• 제20권1호
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• pp.173-190
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• 2016

The purpose of this study was to investigate the mediating roles of relationship quality, satisfaction and trust, and switching cost during the process of the effects of service quality in the beauty industry. Assuming the attractiveness of alternatives of such structural relations may differ between paths of groups, effects of influence on the relation of each composition concept were investigated. This study adopted a three-dimensional model of service quality, "process quality", "outcome quality", and "environment quality." Amos was used to analyze the research hypotheses and the proposed model. The result of the study suggests that service quality positively influences relationship quality, and relationship quality yields service loyalty. The results also indicates that relationship quality positively influences switching cost and switching cost positively influences service loyalty. Each service quality dimension had a significant effect on satisfaction, trust, and the relative importance of service quality dimensions on satisfaction; trust followed the order of process quality, outcome quality, and environment quality. The moderating variable such as the alternatives' attractiveness is found to be important moderators of the path of the model.

• 한국의류학회지
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• 제29권9_10호
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• pp.1207-1218
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• 2005

The purpose of this study is to find out the effect of wearer's body type and clothing type, neutral tone combination on impression formation. The experimental materials developed for this study are a set of stimuli and response scales(The 7-point semantic). the stimuli are 90 pictures manipulated with wearer's body type, clothing type and neutral tone variation by computer simulation. The subjects are 540 female undergraduate students in Kyung-nam. The resulte of this study are as follows : Impression factor of the stimulus consisted of the 5 demensions(tenderness, cuteness, attractiveness, elegance, intrepidity). Wearer's body type had significant effects on all five factors. Especially, it had the strongest effects on attractiveness. Clothing type had significant effects on tenderness, attractiveness, intrepidity. Neutral tone combinations had significant effects on all factors except elegance. In regarding the effect of interaction between each variable, the combination of clothing type and neutral tone combination had significant effects on attractiveness, elegance, intrepidity.

• 한국의류학회지
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• 제19권2호
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• pp.230-241
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• 1995

The purpose of this study was 1) to investigate the effect of male clothing type and facial attractiveness on the subjects' inferences of occupation for the wearers, 2) to investigate the effect of male clothing type on the inferences of occupational characteristics. The stimuli were composed of 24 color photographs which were made of 6 types of clothing and 18 wearers who were made of 3 levels of facial attractiveness in combination with 6 types of clothing. The subjects were 288 male and 288 female university students. The subjects chose an occupation among 19 occupations presented for 6 types of clothing and the wearers. Also the subjects' inferences of occupational characteristics for the clothing were measured by semantic\ulcornerdiffenential scales. The results were as follows: 1) As a whole, the infered occupation for each of the clothing types was consistent with the expected occupations in this study. "Therefore there were stereotypes about male clothing type. At the same time, the halo effect of facial attractiveness appeared when subjects infered wearer's occupation. 2) The subjects' responses to the semantic-differential scales about 6 types of clothing were factor analyzed to identify the underlying constructs of occupational characteristics. At the result, 4 factors were emerged. The first factor was interpreted to Apperance/ Ability, the second, Indi~iduality, the third, Naivety, and the fourth, Dominancy. 3) The male clothing type influenced on the 3 factors except the Dominancy factor.nancy factor.

• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.305-314
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• 2020

The paper explores the return migration choice of graduates, which takes place during the transition from higher education to the labor market. Graduate students, after a short time in temporary migration to cities for studying, have to make a decision of returning back home or staying in migration in urban areas for working. Drawing on the mechanism identified in the literature on internal migration, this empirical research tests the effects of two factors: place attractiveness and social supports factors on graduates' decision to return migration to hometown. A binary logit regression analysis was conducted with data from 502 surveyed graduates in Hanoi, Vietnam. The analysis of the motives reported by graduates indicates that return migration decisions cannot be reduced to a single dimension. Perceived attractiveness of a region such as quality of living environment, job opportunities, and social context of individuals positively impact on student' decision to return migration after graduation. The research results imply that, in a collectivistic country like Vietnam, students' choice of future career is strongly influenced by their social context, and choosing a place to work is not simply a matter of earning a higher salary or enjoying better working conditions, but is also related to family issues.

• 한국의상디자인학회지
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• 제11권1호
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• pp.111-121
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• 2009

The purpose of this study is to investigate the effect of body type(thin, standard, fat), necktie width(narrow, medium, wide), gender(man, woman) on image formation. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 9 color pictures manipulated with the combination of necktie-width and body type using computer simulation. The subjects were 116 male undergraduates and 99 female undergraduates living in Gyeongsangnam-do. Image factor of the stimulus was composed of 4 different components, young-activity, attractiveness-gracefulness, stability, and boldness. In the young-activity, attractiveness-gracefulness and stability, body type and necktie-width showed independent effect. In the boldness, body type showed independent effect. Significant interaction effects of body type and necktie-width on young-activity, attractiveness-gracefulness and stability were found. For young-activity image, necktie of narrow width were effective. For attractiveness-gracefulness image, body type of standard were effective. For stability image, body type of standard and body type of thin on necktie of narrow and medium width were effective. The male fashion image can be perceived differently according to combination of the clues used in body type and necktie-width. Therefore, when the male fashion to create images that will have to consider the body type and necktie width.

• 한국의류학회지
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• 제19권4호
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• pp.565-579
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• 1995

The purpose of this study was 1) to investigate the effect of male clothing type and facial attractiveness on the subjects' inferences of occupational and appearance characteristics for the wearers. The subjects 'inferences of occupational and appearance characteristics for the wearers were measured by means of semantic-differential scales and open-ended questionnaires. The stimuli were composed of 18 color photographs which were made of 3 levels of facial attractiveness in combination with 6 types of clothing. The subjects were 216 male and 216 female university students. The results were as follows: First, the responses to the semantic-differential scales were factor analyzed to identify the underlying constructs of occupational characteristics. As the result, 4 factors were emerged. The first factor was interpreted to Appearance·Ability, the second, Individuality, the third, Dominance, and the fourth, Naivety. Second, the type of clothing influenced on all the 4 factors, and was more influencial than the facial attractiveness which influenced on the 3 factors except the Naivety factor. Third, There were differences perceptions for the wearers beteen subjects 'sex type; The male subjects perceived for the wearers with categorization more exactly than the female's. Fourth, there were accordances between free-association and inference in semantic-differential scales for the wearers.

• 한국의류학회지
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• 제27권3_4호
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• pp.395-406
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• 2003

The Purpose of this study is to find out the effect of clothing style and color, tone combination on impressions formation. The experimental materials developed for this study are a set of stimuli and response scale(The 7-point semantic). The stimuli are 36pictures manipulated with clothing style, color and tone variation by computer drawing. The subjects are 216 female undergraduate students and 216 female of middle age(40~50) in Chin-ji city. The resulte of this study are as follows : Impression factor of the stimulus was consisted of the 5 different demensions(attractiveness, elegance, activity, revealation, tenderness). Among there, attractiveness and elegance factors proved to be more important. In the attractiveness and tenderness, clothing style, color, tone combinations and perceiver's age had the significant effect. In the elegance and revealation, color and perceiver's age had the significant effect but in the activity, only color did not have the significant effect. Significant interaction effects of clothing style and color, style and tone combination, and color and perceiver's age on attractiveness and revealation were found. Interaction effect of color and tone combination was significant on the elegance and revealation, and that of color and perceiver's age was significant on tenderness.

• 패션비즈니스
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• 제13권4호
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• pp.99-111
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• 2009

The purpose of this study was to identify women's clothing image according to their body image. Self-administered questionnaires were used for data collection. The results were as followed: First, the body image was shown in three dimensions of care for appearance, concern about weight, and appearance attractiveness. And clothing image was shown in seven dimensions of gorgeousness, beauty, sophistication, comfort, confidence, neatness, and feminity. Second, women were segmented into interest in appearance attractiveness group, body image intermediate group, appearance & weight concern group, and body image retard group. Interest in appearance attractiveness group and appearance & weight concern group were found frequently among women in 20s and students or unmarried women, preferred for gorgeousness and feminity of clothing more, and enjoyed internet shopping. Appearance & weight concern group was heavier than interest in appearance attractiveness group. Body image intermediate group were found frequently among women of lower education, and shopped at stores. Third, younger unmarried women preferred for beauty, confidence, and feminity of clothing image and older women preferred for comfort more. Women who preferred for beauty and sophistication of clothing image shopped at internet shopping mall more frequently.

• 유통과학연구
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• 제20권9호
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• pp.61-71
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• 2022

Purpose: This study analyzes the effects of variables affecting e-satisfaction and e-loyalty in e-commerce. Research design, data, and methodology: A survey was conducted to 384 Indonesia online shopping mobile application users. The questionnaire construct was designed based on several independent variables, such as application attractiveness, application functionality, and customer service on e-satisfaction and e-loyalty. E-satisfaction was positioned as an intervening variable to determine the effect on e-loyalty. Results: Application attractiveness, application functionality, and customer service shown positive effect on e-satisfaction in online shopping mobile application. At the same time, e-satisfaction also affected e-loyalty significantly as referred in previous studies. However, application attractiveness, while showed positive effect on e-satisfaction, in contrary with previous study does not showed very significant effect. Conclusion: Application functionality significantly influences users satisfaction compared to application attractiveness. E-satisfaction mediates as a factor between visual design, information access, and transaction in online shopping mobile application, which stimulates user loyalty. The study findings' can be a reference for companies to create and maintain users' satisfaction and loyalty via different aspects of mobile application. Further research should be conducted on other field of study as the industry has different aspects that affects user loyalty.

• 디지털융복합연구
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• 제15권11호
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• pp.557-565
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• 2017

이 연구는 생활체육참여자들이 인지하는 지도자의 매력성이 지도효율성 및 운동지속수행에 미치는 영향을 규명하기 하는데 목적이 있다. 이와 같이 이 연구에서 설정한 연구목적을 달성하기 위해 서울 및 경기도에서 생활체육활동에 참가하고 있는 회원 228명을 연구대상으로 하여 설문조사를 수행하였다. 수집된 자료는 SPSS 18.0 버전을 이용하여 기술통계분석, 탐색적 요인분석, 신뢰도분석, 상관분석, 그리고 회귀분석을 실시하여 검증하였다. 이러한 일련의 연구방법을 통해 얻어진 결과는 다음과 같다. 첫째, 생활체육 참여자들이 인지하는 지도자의 매력성은 지도효율성에 영향을 미친다. 둘째, 생활체육참여자들이 인지하는 지도자의 매력성은 참여자들의 운동지속수행에 영향을 미친다. 셋째, 생활체육참여자들의 지도효율성은 운동지속수행에 영향을 미친다.