• Journal of the Korean Home Economics Association
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• v.46 no.10
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• pp.107-117
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• 2008

The purpose of this study was to analyze customer attraction effects of restaurant promotion for kids. The questionnaires were distributed to 300 parents who have children under 12 years old and a total of 269 questionnaires were collected and used in analysis(usage rate 90.0%). The data was analyzed using SPSS 12.0 for descriptive analysis and paired t-test. The major results were as follows; First, customers mainly got information on coupon from mail. In case of premium and membership, the information was obtained when customers were visiting restaurants. Second, among the types of promotion for kids, coupon was mostly preferred by customers. 'Discount coupon' for the coupon, 'free gift' for the premium and 'pay-back' program for the membership were more preferable than other types of kids promotion. Third, A 'discount coupon' was more effective than 'free coupon'(p<.0l) in term of customer inducement. In case of premium, 'free gift' was more effective than 'lottery'(p<.05) and in case of membership, the customer attraction effect was not significantly different according to the types of membership. In case of coupon and membership, it was more effective in family restaurant than fastfood restaurant(p<.05), but the effect of premium was not significantly different in family vs fastfood restaurant. The results of the study revealed that 'coupon' was the most preferred type of promotion for kids and specifically customers preferred 'discount coupon', 'free gift' and 'pay-back program'.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.4
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• pp.122-127
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• 2020

After the THAAD crisis, Goyang city's Global Medical Service performance is showing a sharp decline compared to other cities and provinces. In particular, the contraction of participants who can create policy outcomes such as Medical Institutions and Attracting companies has emerged as the biggest problem. Therefore, Goyang City wanted to derive effective marketing policies and establish marketing policies according to their priorities in order to prevent the deaths of the future patient visitor market as well as performance. In order to examine such policy needs more closely, this paper reviewed the Global Medical Service policies of Goyang City based on AHP analysis, and derived a ranking of 28 major policies and preferred policies for each participant. In the future, Goyang City is expected to derive major policy effects by applying the results of this study to the establishment of marketing policies through customized policies for each medical institution type and Patient attraction company.

• Korean Institute of Interior Design Journal
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• v.25 no.1
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• pp.65-72
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• 2016

In allowing visitors to manipulate objects or models with their hands, science museums can become informal education institutions. However, little research has been conducted analyzing the specific interactions of visitors at museums and the effects that specific characteristics of interactive exhibit have on visitors. This research classified exhibits according to the three characteristics: the presentation of concepts, interaction with exhibits and concept levels. Further, relationships among engagement behaviors, visitors'attraction to exhibits, and the holding power of exhibits were analyzed. Using the three characteristics, 55 exhibits were classified into five styles. The results suggest that intriguing content and novel interfaces, maximizing information on science and technology, should be developed for the educational purpose of encouraging visitors to engage in active learning with interactive exhibits. The results of this study provide useful data that planners, designers, and instructors of science museums can use to maximize visitors' participatory learning and interactions.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.30 no.10 s.253
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• pp.1202-1208
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• 2006

This paper presents an experimental characteristics of electro-hydraulic proportional pressure control valve. In this study, poppet and valve body which are assembled into the proportional solenoid were designed and manufactured. The constant force characteristics of proportional solenoid actuator in the control region should be independent of the plunger position in order to be used to control the valve position in the fluid flow control system. The stroke-force characteristics of the proportional solenoid actuator is determined by the shape (or parameters) of the control cone. In this paper, steady state and transient characteristics of the solenoid actuator for electro-hydraulic proportional valve are analyzed using finite element method and it is confirmed that the proportional solenoid actuator has a constant attraction force in the control region independently on the stroke position. The effects of the parameters such as control cone length, thickness and taper length are also discussed.

• Entomological Research
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• v.48 no.5
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• pp.448-452
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• 2018

The aggregation pheromone of Monochamus (Coleoptera: Cerambycidae) beetles, 2-(undecyloxy) ethanol (hereafter referred to as monochamol), has gained considerable attention because of its usefulness in monitoring and population control of pine sawyer beetles. The hydroxyether structural motif is conserved in pheromones of the subfamily Lamiinae of the Cerambycidae. In this study, we investigated the effects of C10- and C12-chain length alkyl analogs of monochamol, 2-(decyloxy) ethanol and 2-(dodecyloxy) ethanol, on attracting M. saltuairus in Andong, Gyeongsangbuk-do, Korea. The C10 and C12 analogs attracted M. saltuarius when used in combination with ${\alpha}$-pinene and ethanol, but the responses of these alkyl chain analogs were lower than those of monochamol. Furthermore, the addition of either C10 or C12 analog to the use of monochamol with ${\alpha}$-pinene and ethanol had no effect on attraction of M. saltuarius, indicating high sensitivity of M. saltuarius to monochanol. Taken together, the results of this study suggest that chemical communication within a Monochamus species depends not only on monochamol, but also on other semiochemicals.

• Journal of Fashion Business
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• v.10 no.5
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• pp.15-27
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• 2006

The purpose of this study is to evaluate the differences of visual image by variations in the location of the waistline and the width of the round belt of the basic pants. The stimuli are 21 samples: 7 variations of the location of the waistline and 3 variations of the width of the belt. The data has been obtained from 35 fashion design majors. The data has analyzed by frequency, factor analysis, anova, scheffe's test and the MCA method. The visual image by the location of waistline and the width of belt are composed of 3 factors : modernity, comfort and attraction factor. In these factors, modernity factor is estimated as the most important factor. The visual image is modern and attractive as the location of waist line goes down. And when the location of waist line is in the position of natural waist belt, belt of 3.2cm width is visually effective. Belt of 4.2cm width is effective except the position of natural waist belt. The interaction effects between the location of the waistline and the width of the belt have significant differences in comfort and attraction factors. As the main effect, significant differences were observed in all of the three factors according to the location of waistline and the width of belt.

• Proceedings of the KSR Conference
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• 2007.11a
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• pp.1610-1615
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• 2007

This paper presents a characteristics of linear induction motor considering airgap variation for railway transit in order to achieve high performance of the vehicle. The operating principle of a LIM(Linear induction motor) is identical to a rotary induction motor. Space-time variant magnetic fields are generated by the primary part across the airgap and induce the electro-motive force(EMF) in the secondary part, a conducting sheet. This EMF generates the eddy currents, which interact with the airgap flux and so produce the thrust force known as Loren's force. Even though the operating principal is exactly same as a rotary motor, the linear motor has a finite length of the primary or secondary parts and it causes static and dynamic end-effect which is the discontinuous airgap flux phenomenon. This end-effect causes the deterioration of the system performance, especially in high-speed operation. Another problem is that construction tolerance restricts the minimum airgap in order to prevent a collision between the primary part and the secondary reaction plate. More over, as the airgap length is getting smaller, the attraction force between the primary part and secondary parts is getting larger dramatically and the attraction force would be another friction against propulsion. Therefore, it is necessary to figure out the characteristics of linear induction motor considering airgap variation in order to achieve high performance of the vehicle. The dynamic model of LIM taking into account end-effects is derived. Then the modified mechanical load equation considering the effect of the attraction and thrust force according to the airgap variation is analyzed. The simulation results are presented to show the effect of the LIM according to the airgap variation.

• Proceedings of the KSR Conference
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• 2008.06a
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• pp.1903-1908
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• 2008

This paper presents a characteristics of linear induction motor considering airgap variation for railway transit in order to achieve high performance of the vehicle. The operating principle of a LIM(Linear induction motor) is identical to a rotary induction motor. Space-time variant magnetic fields are generated by the primary part across the airgap and induce the electro-motive force(EMF) in the secondary part, a conducting sheet. This EMF generates the eddy currents, which interact with the airgap flux and so produce the thrust force known as Loren's force. Even though the operating principal is exactly same as a rotary motor, the linear motor has a finite length of the primary or secondary parts and it causes static and dynamic end-effect which is the discontinuous airgap flux phenomenon. This end-effect causes the deterioration of the system performance, especially in high-speed operation. Another problem is that construction tolerance restricts the minimum airgap in order to prevent a collision between the primary part and the secondary reaction plate. More over, as the airgap length is getting smaller, the attraction force between the primary part and secondary parts is getting larger dramatically and the attraction force would be another friction against propulsion. Therefore, it is necessary to figure out the characteristics of linear induction motor considering airgap variation in order to achieve high performance of the vehicle. The dynamic model of LIM taking into account end-effects is derived. Then the modified mechanical load equation considering the effect of the attraction and thrust force according to the airgap variation is analyzed. The simulation results are presented to show the effect of the LIM according to the airgap variation.

• Fashion & Textile Research Journal
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• v.9 no.6
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• pp.581-588
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• 2007

The purposes of this study are to look into the formative characteristics of the miniskirt and to evaluate the visual effects and images according to changes in the silhouette and length of the miniskirt from analyzing the mini skirt style shown in 2007 S/S domestic fashion. The miniskirt style shown in 2007 S/S domestic fashion was analyzed with pictures from a fashion website "Interfashion Planning" from Feb. to May of 2007. As a result, the basic lines of the miniskirt are classified into two types according to the side line. The lengths of miniskirts are classified into five steps of 25 cm, 27.5 cm, 30 cm, 32.5 cm, and 35 cm from the natural waistline. The stimuli were produced with imaginative sewing system 3D CAD of i-design series. For the visual evaluation according to changes in the silhouettes and length of the miniskirt, we used 13 pairs of items to find the visual effects, and 23 pairs of adjectives to measure the visual images. The stimuli and adjectives were randomly given to the evaluators and were evaluated by the 7-point likert type scale. Data we got from this experiment was analyzed statistically by using the SPSS 12.0 and practiced the Factor Analysis and Correlation Analysis. Formative characteristics of miniskirts can be found in the lines, colors, and materials that are the elements of fashion designs, colors and materials are the characteristics of the cloth that is the medium of the expression of designs. The result of factor analysis of visual effects and visual images according to changes in the silhouettes and lengths of miniskirts, the visual effect was composed of the three factors of the length of the lower body, the thickness of the lower body, and the shape abdomen and it was showed that these three factors occupied 63.6% of the total variance. The visual image was composed of four factors of elegance, personality, attraction, maturity and these four factors got 67.6% of the total variance.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.3
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• pp.1806-1814
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• 2015

The strategy of distributors using a PB(Private Brand) inferior to existing PB to increase choice probability of PB arouses difficulty in terms of cost. Therefore, the aim of this study is to verify incentive and compromise effects of PB using two realistic experimental methods. Looking at the verification results, incentive and compromise effects occurred to show increase in choice probability of PB when a new GB(Generic Brand) was added to NB(National Brand) and PB of a manufacturer. In specific during experiment 1, choice probability of PB, the target, was changed when decoy brand was introduced even if there is a large difference in preference and choice probability of the competitor and target due to characteristics of NB and PB. In experiment 2, incentive effect appeared when PB of competitor was positioned as an inferior alternative to increase choice probability of the company's PB. Strategic implications on the study results, limits of this study, and future directivity were proposed.