• 한국경제지리학회지
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• 제15권4호
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• pp.735-751
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• 2012

관광지 관광객의 경험을 중심으로 관광객의 관광지 선택속성에 대해 파악하고, 관광지 선택속성이 만족 및 행동의도에 대한 영향관계를 확인하는 연구는 매우 필요하다. 이에 본 연구에서는 대전 뿌리공원 관광객을 대상으로 방문 후의 설문조사를 통하여 대전 뿌리공원 관광지 선택속성이 관광객의 만족 및 행동의도에 어떠한 영향을 미치는지를 규명함에 목적이 있었다. 이에 실증분석을 통하여 관광지 선택속성이 만족 및 행동의도에 미치는 영향 관계, 그리고 관광지 선택속성이 만족 및 행동의도에 미치는 영향관계에서 관광지 이미지의 조절효과에 대한 분석이 이루어졌다. 본 연구의 가설 검증결과, 대전 뿌리공원 관광지 선택속성과 만족과의 관계에서 '활동 체험성' 및 '접근 비용성' 요인은 만족에 있어 영향관계가 높은 것으로 나타났다. 그리고 관광지 선택속성과 행동의도 관계에서 '활동 체험성', '접근 비용성' 과 '친숙성' 요인이 행동의도에 영향관계가 있는 것으로 파악되었다. 마지막으로 관광지 이미지 조절변수에 따른 관광지 선택속성과 만족간의 관계에서는 유의한 조절관계가 있는 것으로 나타났지만, 행동의도에는 조절역할을 하지 못하는 것으로 나타났다.

• 한국관광식음료학회지:관광식음료경영연구
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• 제12권1호
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• pp.79-110
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• 2001

Tourist Destination is based on tourism attractions. Components of Tourism attraction are included tourism resources, entertainment facilities, transportation, accommodation, infrastructure, assistance facilities & service, hospitality, information facilities & service, and retailing & service. Tourism resources of them is the key to determine destination development pattern, because tourism attraction that attract tourists is based on tourism resources. Therefore, there are need to study what is tourism attraction of destination at the view of tourists and what is destination development pattern based on it to develop tourism attraction that is able appeal tourists. The purpose of this study is to examine what effect of tourism attraction affects destination development pattern. This study defined Haeundae, Kwanganri, Songjung, Taejongdae in Pusan, Korea as research areas. Research data were collected from 300 respondents by a simple random sampling method. A final 284 usable questionaries were used for empirical analysis after data purification process. Reliability and validity of the scale on the tourism attraction, destination image, and facility needs have been evaluated using Cronbach $\alpha$, item-total correlations. This study analyzed the factors of the tourism attraction and destination images. The result obtained that tourism attraction is divided relaxation attraction, local activity attraction, culture . nature attraction and touring circuit attraction, and destination image is divided culture . urban attractiveness, touring attractiveness, local . stay attractiveness, convenience of travel and relativeness for destination investigated. ANOVA and regression (stepwise) were used to test hypotheses. Based on the results of hypotheses testing, major findings of the empirical research are as follow : 1. The tourism attraction and destination image are significantly different, but facility needs are not significantly by destinations (e. g. Haeundae, Kwanganri, Songjung, Taejongdae) . 2. Destination development pattern is a(fact by the tourism attraction in partial. In case of Haeundea, relaxation attraction take effect partially spa, history and marine/spa tourism. 3. The destination development pattern is influenced by the destination image in partial. In case of Kwanganri, the natural . activity attractiveness and urban tourism images have been found as influential factors that affect marine tourism. 4. The destination images are influenced the physical attributes in literature review, but the destination image are taken effect partially the tourism attraction in this study. 5. Destination development pattern are influenced by the tourism attraction and the destination image partially. This research has provided a variety of practical suggestions. Especially, it was suggested that the destination have appeal to tourists by strengthening attraction and improving weakness. Also, we need to specialize destination in same destination development pattern.

• 한국의류학회지
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• 제30권7호
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• pp.1044-1053
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• 2006

The purposes of this study were to examine the effect of store satisfaction about fashion store and alternative store attraction on switching barrier perception and the moderating effect of variety seeking orientation. The questionnaire was administered to 450 women shopped in a department store in Gwan-ju during September, 12-26,2002. Data collected from 384 women were analyzed by using frequency, factor analysis, regression analysis, ANOVA and t-test by SPSS for WIN program. The result were as follows. First, the store satisfaction significantly influenced switching barrier perception. Second, the alternative store attraction significantly influenced switching barrier perception. Third, interaction effect between store satisfaction and variety seeking orientation was found out to be meaningful at switching barrier perception. Fourth, interaction effect between alternative store attraction and variety seeking orientation was found out to be meaningful at switching barrier perception.

• 경영과정보연구
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• 제34권2호
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• pp.97-111
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• 2015

기존의 유인효과와 타협효과에 관한 선행연구들은 제품이나 서비스에 대한 실험에서 시작되어 사물을 이용한 연구, 여행상품의 연구, 종업원 채용 과정에서의 연구 그리고 실제 미국 대통령 선거를 대상으로 한 실증적 연구 등으로 진행되었다. 하지만 대부분의 연구가 범위 빈도 이론에 국한될 뿐 타협효과와 유인 효과를 프로모션 유형과 접목시킨 연구는 없는 실정이다. 본 연구의 목적은 이러한 브랜드선택 과정에서 선택구조인 유인효과와 타협효과가 프로모션 유형에 따라 어떻게 달라지는가를 검증하는데 있다. 유인효과와 타협효과의 영향력의 차이를 실험하였다. 조작된 변수는 다음과 같이 독립변인 (1) 브랜드 선택(유인효과/타협효과), (2) 프로모션 유형(가격프로모션/비가격프로모션)이다. 본 연구는 피험자 간 실험설계와 함께 각 집단마다 피험자 내 조작이 함께 사용되었다. 본 연구의 결과는 신규 브랜드의 진입에 의해 그와 비슷한 기존 브랜드의 점유율이 오히려 높아지는 현상으로, 실무적 차원인 프로모션 전략 등 여러 가지 신제품의 포지셔닝 전략에 대한 시사점을 제공할 수 있으리라 본다.

• 한국응용과학기술학회지
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• 제35권1호
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• pp.111-121
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• 2018

체육전공 대학생이 인식한 지도자의 매력성이 운동열정 및 운동지속의도에 미치는 영향을 알아 보기 위해 총 320부의 설문지를 배포 후 회수하였고 회수된 설문지의 응답내용이 부실하거나 신뢰성이 없다고 판단되는 자료 13부를 제외하고 최종 307부를 SPSS 18.0 Ver. 통계프로그램을 이용하여 탐색적 요인분석, 상관관계분석, 중다회귀분석을 실시하였다. 이와 같은 방법 및 절차를 통해 얻어진 결론은 다음과 같다. 첫째, 지도자 매력성은 운동열정에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 둘째, 지도자 매력성 운동지속의도에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 셋째, 운동열정은 운동지속의도에 통계적으로 유의한 영향을 미치는 것으로 나타났다.

• 아동학회지
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• 제8권1호
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• pp.49-64
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• 1987

The purpose of this study was to investigate the effect of information of appearance, peer preference, and personality traits on children's attraction to unacquainted same sex peers, and to determine the relative importance of the three types of information for the selection of a friend. The subjects of this study were 160 (80 boys and 80 girls) second grade children in Seoul. A Preference Questionnaire was administered in Session I to determine the likes of each subjects. The modified Preference Questionnaire (Reaves, 1981) was used. The subjects were then randomly assigned to one of eight experimental conditions. In Session II, subjects were shown pictures of attractive and unacttractive children, described as having a positive or negative character, with preference similar Of dissimilar to their own. Then they were administered the Interpersonal Attraction Scale (Reaves, 1981). The data were analyzed by three-way ANOVA, $Scheff\acute{e}$ test, and $X^2$. The results of this study were as a follows: The physically attractive stimulus child was preferred to the physically unattractive stimulus child. The stimulus child with preferences similar to the subjects' was preferred to the stimulus with dissimilar preferences. The stimulus with positive personality traits was preferred to the stimulus ehild with a negative personality. A difference in order of importance among the variables with regard to their influence on attraction ratings was found. Personality had stronger influence on attraction ratings than appearance or preference.

• 한국정보시스템학회지:정보시스템연구
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• 제27권3호
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• pp.203-225
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• 2018

Purpose This study investigated the impact of review language style (affective vs. cognitive) on review helpfulness and the moderating effects of the types of attractions in the relationships between the review language and its helpfulness. Design/methodology/approach This study investigates the impact of review language style (affective vs. cognitive) on review helpfulness and the moderating effects of the types of attractions in the relationships between the review language and its helpfulness. This study selected two hedonic and utilitarian attractions (Hedonic: Brandenburg Gate, Utilitarian: Peragamon Museum) located in Berlin. A total of 3,320 reviews was collected from TripAdvisor. We divided online reviews posted for these places into reviews with more affective language and with more cognitive language by using the LIWC. Then, we investigated the impact of language effect on review helpfulness across the attraction type. Findings The findings suggest that peers tend to judge more helpful toward cognitive language in attraction reviews regardless of attraction type. This study found that peers tend to perceive more helpful toward cognitive review in utilitarian attractions. Even though there was an interaction effect between review language and attraction type, in hedonic attractions, the influence of cognitive language was reduced, but still cognitive reviews would get more helpful votes.

• 한국발생생물학회지:발생과생식
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• 제5권2호
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• pp.159-165
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• 2001

사람 정자에 대한 유인능과 운동성에 미치는 난포액의 영향을 밝히기 위하여 난관 폐색으로 내원한 환자에서 채취한 난포액 sample A, 남성 배우자의 불임으로 내원한 환자에서 채취한 난포액 sample B, Sample A를 가열처리한 난포액 그리고 modified human tubal fluid(m-HTF) 중 어느 하나를 함유한 각각의 모세관을 1, 2 및 4시간 동안 배양하여 유인된 정자의 수와 운동성을 가진 정자의 비율을 조사하였다. 유인된 정자 및 운동성을 가진 정자의 비율은 난포액 sample A에서 m-HTF, 난포액 sample B 및 가열 처리한 난포액보다 유의 적으로(P<0.05) 높게 나타났다. 불활성화 난포액보다 신선 난포액에서 유인능 및 운동성이 높게 나타나는 경향을 보였으나 유의적인 차이는 없었다.

• 한국실내디자인학회논문집
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• 제20권1호
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• pp.165-172
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• 2011

Visitors' behaviors within an exhibition space are a substantial means to grant spatial arrangement and validity of exhibits. Therefore, the study analyzed visitors' behaviors in the viewpoint of attraction power and holding power of exhibits on the basis of exhibition layout of real science museums. Through the analysis, the study grasped efficiency of analysis index and exhibition environment elements which might have an effect on planning the exhibition space of a large-scale museum and producing detailed ranges of exhibition. The main indicators used are: 1. Attraction power: it indicates the relative incidence of people who have stopped in front of an object/exhibit during the exhibition tour. It is calculated by dividing the number of people who stop by the total number of people who have visited the museum or gallery. 2. Holding power: it measures the average time spent in front of an information/communication element. It is calculated by dividing the average time of stay by the time "necessary" to read an element. As a result, It was expected that attraction power and holding power of exhibit would be increased when moving line of seeing was inductive. However, when the traffic movements of seeing was inductive, repetitive seeing of exhibit was almost never realized and visitors had a strong tendency which viewed on their way of moving without viewing on their way of stopping. On the other hand, it may mean that density of exhibit is low or size of exhibition space is small that most of exhibits within exhibition space have high attraction power and holding power. As Gwacheon National Science Museum, when a museum is composed of many large-scale exhibit halls, it should be formed by separating the main moving line of seeing from the optional moving line of seeing through visitors' natural choice of exhibit and proper inducement of moving line of seeing. In such structure, exhibition environment of the main moving line has an effect on attraction of exhibit and the use of optional moving line acts as a factor to increase attraction. In addition, it is thought that attribute of exhibit and proper arrangement of rest space within exhibition space will increase holding power of exhibit.

• 한국엔터테인먼트산업학회논문지
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• 제14권7호
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• pp.203-216
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• 2020

본 연구의 목적은 이성의 신체적 매력에 대한 취약성이 개인의 개방결혼 의도에 미치는 효과와, 본인의 혼외관계 수용성의 매개효과 그리고 결혼상태의 조절효과를 밝히는 것이다. 본 연구는 655명을 대상으로 설문조사를 실시하여 얻은 자료를 분석한 연구이다. 자료분석 결과 밝혀진 주요 내용은 다음과 같다. 첫째, 본인의 혼외관계M=2.284)와 개방결혼(M=2.175)에 대한 응답자들의 인식은 전반적으로 부정적이다. 여성들이 남성보다 더 비판적인 입장을 보여주었다. 둘째, 남녀 모두 이성의 신체적 매력에 대한 취약성(M=3.569)을 어느 정도 가지고 있는 것으로 나타났고, 남성이 여성보다 좀 더 취약한 것으로 나타났다. 셋째 이성의 신체적 매력에 취약할수록, 자신의 혼외관계에 대해서 좀 더 수용적이었다. 본인의 혼외관계에 대해 수용적일 수록, 개방결혼의도가 더 높았다. 넷째, 여성 집단에서는, 본인의 혼외관계 수용성이 매개요인(mediator)으로 작용하여, 이성의 신체적 매력에 대한 취약성이 개방결혼의도에 유의미한 영향을 미칠 수 있게 한다는 사실이 밝혀졌다. 그러나 남성 집단에서는, 이러한 매개효과가 없어, 성별특성에 따른 조절효과(moderating effect)가 입증되었다. 여성들의 경우, 본인의 혼외관계에 대한 인식이 이들의 개방결혼에 대해 어떠한 의도를 가지는지에 직·간접적으로 영향을 줄 수 있는 결정적인 요인(critical factor)이라는 결론을 내릴 수 있다.