• 한국식품조리과학회지
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• 제31권4호
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• pp.413-422
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• 2015

The purpose of this study was to examine the effects of a lifestyle consisting of a health oriented diet and personal motivation toward health improvement on an individual's desire to participate in condolence or "healing" -workshops and programs. In order to examine the influence of the "health diet" and motivation, the "health diet" lifestyle was classified into nutrition pursuit factors, psychological factors, food safety factors, and health conscious consumption factors. Personal motivation was categorized into perceived benefits, environmental factors and the individual's desire for happiness. Empirical analysis showed that nutrition pursuit factors had an impact on perceived benefits and the desire for happiness. Psychological aspect factors had a significant influence on perceived benefits, environmental factors and the desire for happiness. However, food safety factors and health conscious consumption factors did not have an effect on individual motivation to improve health. Regarding personal motivation toward health improvement on the desire for "healing", perceived benefits and environmental factors had significant influence. However, the individual's desire for happiness did not influence the demand for "healing". Regarding the effect of a "health diet" on the desire for "healing", only the psychological aspects of a "health diet" had any significant effects on the desire for "healing". The results from this study can help local organizations or service companies that provide "healing" programs with developing effective marketing strategies that could lead to greater customer satisfaction. Especially, the significant influence of psychological aspects of a "health diet" on the demand for "healing" is noteworthy in that this could play a key role in establishing a more effective marketing strategy to attract increasing numbers of consumers using health conscious diets.

• 한국항만경제학회지
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• 제25권3호
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• pp.207-228
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• 2009

본 논문에서는 컨테이너터미널의 운영사 난립으로 부산항의 경쟁력이 저하되는 것을 회복시키기 위해 컨테이너 터미널 운영사를 어떻게 통합하는 것이 효율적인 것인가를 실증분석하였다. 세계 중요항만에 비하여 부산항이 운영사가 난립되어 있으며 운영규모도 영세하여 규모의 경제효과가 떨어지는 것으로 나타나고 있다. 시장집중도를 분석하는 지표인 상위 K개사의 기업집중률($CR_K$)과 허쉬만-허핀달 지수(HHI)를 이용하여 분석한 결과 규모의 경제효과를 얻기에는 매우 미흡한 운영규모로 나타나고 있다. 이러한 문제점을 해소하기 위해 터미널 운영사 통합방식을 대통합방식인 시나리오 Ⅰ과 소통합방식인 시나리오 Ⅱ에 대해서도$CR_K$와 허쉬만-허핀달 지수(HHI)를 도출한 결과 소통합방식인 시나리오 Ⅱ는 역시 규모경제효과를 얻기에는 미흡한 수준이고 대통합방식인 시나리오 Ⅰ는 적절한 규모로 평가되고 있다. 한편, 실제로 터미널을 운영 및 관리하는 운영사 임직원과 부산항만공사 임직원을 대상으로 정밀 설모조사에 의한 AHP분석한 결과에 의하면, 대통합방식인 시나리오 Ⅰ이 소통합방식인 시나리오 Ⅱ보다 가격경쟁력효과, 경영능력제고효과 그리고 생산성효과 모두 월등히 통합효과가 높은 것으로 나타나고 있다. 이러한 분석결과에 따르면, 부산항이 글로벌 항만으로서 동북아 물류네트워크의 허브가 되기 위해서는 하루속히 터미널운영사를 통합하여야 하는 것으로 나타나고 있다.

• 한국의류산업학회지
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• 제21권4호
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• pp.432-451
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• 2019

Companies and brands that practice sustainability pay attention to New Media due to its ability to build a sustainable relationship between companies and consumers. The need for research on specific roles, characteristics, and social media effects on eco-friendly advertising has had rapid growth in marketing programs for sustainable activities especially shown through social media. Information about sustainable fashion has spread to consumers through social media, and multifarious efforts have been made to attract the attention of youth. Despite the dramatic increase in eco-friendly marketing through social media as a part of sustainability, there is a lack of research on the major influences of emotional factors such as ad color and expression in social media. In this context, it is meaningful to identify relationships between emotional responses, advertising value and consumer behavior of sustainable fashion brands in Instagram and implement a suitable advertising type (color vs expression) for consumers. We used 366 responses for the final analysis. Data were analyzed by factor analysis, structural equation modeling using SPSS 18.0 and AMOS 18.0. The results of this study suggest that emotional responses, advertising value have a significant effect on the flow. This study expands on a previously limited research field by verifying consumer responses to image advertising on Instagram, rather than general sustainable fashion marketing. The study results also provide meaningful implications for a relation formation between customers and fashion brands vis-${\grave{a}}$-vis sustainable social media marketing.

• 한국콘텐츠학회논문지
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• 제21권6호
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• pp.663-677
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• 2021

최근 들어 관광객유치를 위한 도시 관광재생사업이 점차 증가하고 있다. 따라서 본 논문은 이러한 도시 관광재생지역의 활성화를 위한 관광객의 재방문 유치의 주요 요인인 사회적 자본에 주목하였다. 구체적으로 관광객과 지역주민 사이에 형상된 사회적 관계의 하나인 '사회적 자본의 형성이 경험적 가치를 지각하게 하여, 장소에 대한 애착을 기반으로 재방문에 이르는 과정'에 대하여 살펴보았다. 연구 결과, 사회적 자본 형성이 재방문에 영향을 미치는 것에 있어, 경험적 가치와 장소 애착이 각각 매개하며, 사회적 자본을 기반으로 한 '경험적 가치가 장소 애착을 함양시키는 과정' 또한 매개 함을 볼 수 있었다. 이는 도시 관광재생지역에서 관광객들의 활발한 재방문을 유도하기 위해서는 관광객과 지역민(지역상인) 간의 유대가 중요한 요소임을 의미한다. 이에 본 연구는 이 같은 결과를 바탕으로 하여 도시 관광재생지역에서의 관광객 유치를 위한 방향성과 시사점을 제시하였다.

• 아태비즈니스연구
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• 제13권1호
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• pp.37-52
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• 2022

Purpose - The objective of this study is to investigate what motivates global FDI inflows in the different economic development level and to clarify the FDI motivation type in the level of qualitative economic growth. Design/methodology/approach - Major macroscopic social·economic factors induced FDI inflows were analyzed using fixed-effect panel regression with 30-year panel data of 28 countries from 1985 to 2014. For analysis in the stage of economic growth, two category of developed and developing countries was used. And to analyze FDI motivation type in the level of qualitative economic growth, 4 shares of GDP; consumption·government·investment expenditure and export, was used as explanatory variable. Findings - In developed country, TFP(total factor productivity) and GDP have a great influence on FDI inflows, and consumption and labor compensation have a slight effect. This result indicates that the market seeking-driven, horizontal type investment is shown along with efficiency seeking investment. In developing country, human capital and TFP is shown to have greater impact on FDI inflows and labor compensation, exports, investment and government expenditures also have impacts. Thus it has confirmed that not only efficiency-seeking vertical investment for using low cost well educated laborer, but also government-driven economic growth and export policies could affect the FDI inflows. Research implications or Originality - The FDI investment decision making of multinational companies is decided by their own purpose. But, in the concept of as follows; 1) FDI is a long-term capital flowing for maximization of economic utility with limited global resource, 2) Thus FDI could be affected by macro socio·economic factors of host country. 3) Also such macro factors is different by each economic growth qualitative level. Therefore macro socio·economic factors of each country could be affected by the qualitative level of their own economic growth. To attract FDI inflows, it is desirable to implement differentiated incentive policies in the qualitative level of economic growth. Furthermore in developing countries it is recommended to implement government driven economic growth policies as follows; fostering well educated human resources, improving technology productivity in the relative lower cost labor market compared to developed countries and boosting international export volume.

• 한국의류학회지
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• 제46권2호
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• pp.232-249
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• 2022

As the postsecondary school-age population continues to decline, the competition among universities to attract potential students has intensified. As an alternative, we propose to introduce a collaborative marketing strategy to universities to gain the attention of precollege students and parents. This study examines perceived fit, the prestige of university and fashion brands, consumption values, and the category of fashion brands in the context of collaboration between university identity and fashion brands. Utilizing an online survey, we collected 391 responses. The results indicate that perceived fit between universities and fashion brands has a significant impact on the purchase intention of collaborative university merchandise. In addition, the prestige of fashion brands plays a key role, while the prestige of universities has no direct effect on purchase intention. However, the indirect effect of university prestige on purchase intention mediated by perceived fit is significant. Also, this study confirms that social value and emotional value have significant impacts on purchase intention. These findings present a guideline for selecting a collaborative partner, which is the most important task in a collaboration strategy. Finally, merchandising strategies reflected consumption values based on precollege students and their parents' needs are proposed.

• 한국IT서비스학회지
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• 제21권5호
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• pp.29-49
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• 2022

Consumers are now no longer satisfied with using a single channel to shop and then desire a smooth and consistent purchasing experience across channels. By integrating different channels and services, an omni-channel strategy allows consumers to choose their preferred channel to complete their shopping tasks. Therefore, large retailers in China have recently been transforming into omni-channel retail formats to secure their competitive advantage. To better implement this strategy and optimize its effectiveness, it is important to understand how consumers respond to the quality of channel integration. Based on social exchange theory (SET), the main purposes of this study are to explore the impact of channel integration quality on consumer engagement in the Chinese omni-channel retailing environment and to further examine whether there is a moderating effect of consumer empowerment on this relationship. To test this research model, we collected data from 330 respondents by conducting an online questionnaire in China. The results indicated that the two dimensions of channel integration (breadth of channel-service choice and transparency of channel-service configuration) positively affected two dimensions of customer engagement (conscious attention and enthusiastic participation), respectively. The findings also show that consumer empowerment only positively moderates the relationship between breadth of channel service choice and conscious attention, whereas it negatively moderates the relationship between transparency of channel-service configuration and conscious attention/enthusiastic participation. Given these results, this study deepens our understanding of the impact of the quality of channel integration on customer engagement in the context of omni-channel retailing in China and sheds light on how retailers can attract consumers with different levels of empowerment.

• 유통과학연구
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• 제13권9호
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• pp.59-70
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• 2015

Purpose - This study aims to suggest strategies for Korean enterprises advancing into the Vietnam bakery market by analyzing the effects of perceived values on brand preference and purchase intention among Korean and Vietnamese consumers. Research design, data, and methodology - The perceived value model designed includes functional (price, quality), emotional, and social values. The survey collected data from 500 consumers in Seoul (Korea) and HoChiMinh (Vietnam). The SPSS 18.0 package was used for analysis. Results - First, among Vietnamese consumers, perceived value had a positive (+) effect on global brand preference in the order of functional value of quality, social value, and the functional value of price. However, from an ethnocentric trend and brand image origin, emotional value had a negative effect on global brand preference. In contrast, among Korean consumers, perceived value had a positive (+) effect on global brand preference in the order of functional value of quality, the functional value of price, and the social value. However, emotional value had no effect on global brand preference. Second, for both Korean and Vietnamese consumers, perceived value had a significant positive effect on purchase intention. Third, unlike the Korean consumer, for the Vietnamese consumer, global brand preference had a significant effect on purchase intention. Conclusions - The study implies the following. First, the Vietnamese bakery market has a high proportion of middle-aged customers in their 40s (64%). In terms of monthly income, there was a large proportion (40%) of high-income earners (over $325). Therefore, bakery consumption can be seen as concentrated among middle-aged and high-income consumers. Based on this, bakery strategies should include efforts to increase purchase prices as well as ways to attract local consumers (large cities). Second, unlike Korean consumers, among Vietnamese consumers, the resistance to a global brand based on emotional value (the ethnocentric tendency and brand image origin) can be seen as relatively low. Thus, in the case of the Vietnam bakery market, to increase a global brand's preference, the company should develop a differentiated strategy so that Vietnamese consumers can recognize it better, focusing on product quality, good service quality, and price in the local environment and on social value for social development. Third, in the case of the Vietnamese customer, we found that social value exerts the greatest influence on purchase intention. Therefore, a brand that engenders an image of building the local Vietnamese community can achieve a higher social value and influence purchase intention. In addition, although Vietnamese consumers have ethnocentric tendencies in terms of products, we found that if it is a preferred global brand then there are intentions to purchase. Fourth, in the case of Vietnam, if the preference for global brands is formed, consumer awareness may be connected to purchase intention. Therefore, global brands operating in Vietnam should pay attention to how to improve consumer preferences for global brands in order to increase purchase intention.

• 통상정보연구
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• 제14권3호
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• pp.159-183
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• 2012

본 연구에서는 우리나라 각 지방자치단체 등지에서 추진하고 있는 외국인직접투자 유치 정책에 기초 정보를 제공한다. 변이-비중 모형(Shift-Share Model)을 이용해 외국인직접투자 유치 실적의 증감 요인은 지역별 각 산업의 분해 요인에 따라 구조적 특징을 파악함으로써 찾을 수 있다. 분석은 2009년을 기준으로 2010년, 2011년 전국(수도권과 비수도권으로 구분)의 외국인직접투자 실적을 비교, 전산업(한국표준산업분류 중분류)에 대해 실시했다. 그 결과는 국가성장효과(NS), 산업구조효과(IM), 지역할당효과(RS)로 구분하여 외국인직접투자 증감요인을 살펴보면 2010년과 2011년 수도권, 비수도권 모두에서 국가성장효과(NS)는 음(-)의 값을 갖고 있었다. 이는 세계경기침체의 여파가 국내 경제에 미치는 영향이 큰 것으로 나타났기 때문인 것으로 분석된다. 산업구조효과(IM)의 경우 수도권은 교육, 문화, 비즈니스 및 교통 등의 발달로 비수도권에 비해 서비스 산업의 발달에 유효한 환경을 가지고 있다. 특히 서비스(음식숙박, 비즈니스서비스업, 문화오락) 부문에서 그 특징을 찾을 수 있었다. 비수도권은 제조업(비금속광물, 전기전자) 등의 부문에서 산업발달의 전후방 연계효과 및 지역적 특징이 큰 역할을 한 것으로 분석된다. 그러나 지역할당효과(RS)에서는 수도권에서 제조업 분야의 금속 및 화공분야에서 경쟁력이 있는 것으로 도출되었다.

• Asia pacific journal of information systems
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• 제20권2호
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• pp.157-180
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• 2010

Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.