• 한국프랜차이즈경영연구
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• 제9권3호
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• pp.7-18
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• 2018

Purpose - Consumers have a variety of strategies to find information about restaurants they want to visit. Consumers can search for and use information from a variety of sources before purchasing a product or service. The development of the Internet has made that consumers could access various informations easily. Therefore, this study classified commercial information provided by restaurants, public information shared by other unknown consumers, and personal information shared by customers' personal experiences or friends/family. This study is information sources influence on enjoyment, attitude and visit intention. Research design, data, methodology - In order to verify the research hypothesis, this study created questionnaires for each variable. Hypothesis analysis data were collected through surveys. In order to develop research hypotheses for this study, the scales was developed. The survey was conducted by an online survey company. Among the online panels owned by survey company, those who have visited restaurants through at least one of the 11 sources provided in this study within the last 3 months were surveyed. The survey period was 10 days from March 5 to 14, 2017. A total of 1,500 e-mails and messages were sent back to 301 of them, and 288 were used for analysis except for 13 missing responses. The data was analyzed by using SPSS 21.0 and AMOS 21.0. Results - As a result of analysis, commercial and personal information have a positive effect on enjoyment, but general information did not affect enjoyment. In addition, personal information has a positive effect on attitude, but commercial information and general information did not affect attitude. It was found that commercial information influenced attitude by mediation of pleasure, and pleasure had no significant effect on visit intention. Finally, attitude has a significant effect on visit intention. Conclusions - The restaurant needs to provide accurate information through its homepage or brochure. Accurate information that is not exaggerated can save customers's the cost of believing on a restaurant and the cost of searching for other information. The restaurant which provides unfaithful advertisement would be excluded from customer's choice because customers perceive it as a unreliable restaurant. The marketing of restaurant should be carried out through customer-oriented for the visit of customers. And restaurants need to provide optimized services to their first-time customers in order to increase their revisit.

• 방송공학회논문지
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• 제21권5호
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• pp.739-748
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• 2016

본 연구는 스마트러닝 시스템을 조기 구축하고 임직원 교육을 위해 활용 중인 국내 IT Service 전문기업을 대상으로 스마트기기를 활용한 혼합학습(Blended Learning)이 학습만족도에 미치는 영향을 정량적으로 측정하였다. 구체적으로 기술수용모형을 적용하여 스마트기기를 이용한 학습태도인 자기효능감, 개인혁신성, 인지된 유용성, 인지된 용이성이 혼합학습에서 선행학습인 스마트러닝의 수용과 오프라인 면대면 학습의 만족도에 미치는 영향에 대해 실증적으로 분석하였다. 그 결과, 스마트러닝의 학습태도는 스마트러닝의 수용에 정의 영향을 주었으며, 스마트러닝의 수용은 오프라인 교육의 학습 만족도에 정의 영향을 주었다. 추가로 스마트러닝의 학습태도는 스마트러닝의 수용뿐만 아니라 오프라이 교육의 학습 만족도에도 정의 영향을 주었다. 이는 스마트러닝 학습태도의 변인들이 자기 주도적 학습과 긍정적인 학습만족도에 영향을 미치고 있음을 시사한다.

• International Journal of Contents
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• 제5권3호
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• pp.1-7
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• 2009

The importance and the value of call center callers are increasing since they play very crucial roles as representatives of their companies at the closest contact point with customers. However, they have low satisfaction at work and are more likely to leave their jobs due to the fact that they are exhausted from heavy work load; they provide less pay and less chance for promotion than other jobs in the same industry. The high turnover costs companies high expenses on finding and training new callers. In the mean time, customer satisfaction may drop and it can give the customers negative image of the company. Therefore, solutions are required to keep the turnover of call center callers to the minimum. In this study, call center employees in Gwangju area were investigated for their job attitude and turnover intention. Based on the results, several implications are suggested.

• 아태비즈니스연구
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• 제9권4호
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• pp.201-221
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• 2018

The purpose of this study is to investigate the relationship between association of a company's CSV activity and association of corporative competence and consumers' self-brand connection. The study examine how consumer self-brand connection affect self-identification and corporate identification as well as how these factors influenced on brand loyalty. The paper attempts to examine authenticity of CSV activity and product plays a moderating role when association of CSV and authenticity of product affects self-brand connection. a total of 700 consumers who have experience with the target company and products. A target company was selected by investigates. The company is one manufactures as well as implements CSV activities as a means of ethical management. The results indicated that CSV association and corporative competence are closely related to the self-brand connection. Such attitude in turn affected the consumers' formation of self-and corporate-identification and brand loyalty. Authenticity of CSV activity and product was proven to play a moderating variables for brand loyalty and perception of company.

• 수완나부미
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• 제10권1호
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• pp.117-147
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• 2018

Only a few researchers highlighted the implementation of Indonesian Sustainable Palm Oil (ISPO) certification. These neglected the importance of analyzing the different trajectories of the relations of production in Indonesian palm oil development. As a result, there is a prevailing doubtful attitude on ISPO legitimation. This paper aims to identify how independent smallholder pilot projects give meaning to ISPO legitimation and implementation. It explores production relations in a smallholder community, focusing on land ownership, the formation of a cooperative, and response capability in cases of failure. This paper reveals that the project brought greater understanding to the community with regards to sustainability, as well as strengthened cooperation between the company and the cooperative. This, despite the community's confronting the same problems of land legality as other independent farmers, as the community is located inside the company concession (Hak Guna Usaha, HGU).

• 유통과학연구
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• 제16권6호
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• pp.77-84
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• 2018

Purpose - The aim of this study was to analyze the educational needs of distribution company salespeople in core competencies for convergence and their general perception of convergence education. Furthermore, this study provides basic data on core competencies for convergence needed by them. Research design, data, and methodology - A survey was conducted on 104 distribution company salespeople who worked near Seoul, Korea to analyze the perceptions of their educational needs in core competencies for convergence education, according to their socio-demographic characteristics. The socio-demographic characteristics were gender, age, workplace size, education background, work experience and business category. The questionnaire consisted of demographic factors (7 questions), general perception of convergence education (5 questions), perception of importance of core competency for distribution company salespeople (9 questions), and current perception of distribution company salespeople on core competency of convergence workers (9 questions). Park et al.(2014)'s categorization of convergence core competencies was used: Cognitive convergence (creative thinking, critical thinking and understanding of convergence knowledge), convergence performance (problem solving, communications, collaboration and application of convergence tools) and attitude toward convergence (empathy and responsibility). Data was collected through an independent sample of t-tests and a one-way analysis of variance and the Borich Needs Assessment Model was used to identify the educational needs of distribution company salespeople in the core competencies of convergence education. Results- The results show that the subjects recognized the need for convergence education to be high among the general perceptions. The perception scores for workers of different backgrounds only varied according to the size of the business. Moreover, the results of the educational needs analysis and the ranks of the required core competencies of convergence workers by the subjects were as follows: 1. convergence knowledge understanding competency, 2. creative thinking competency, 3. convergence tool application competency, 3. communications competency, 4. problem solving competency, 5. collaboration competency, 6. critical thinking competency, 7. empathy competency, 8. responsibility competency. Conclusions - This study highlights the necessity of developing university curriculum that can nurture the core competencies of conversion education reflecting distribution company salespeople's requests as well as cultivating qualified convergence workers required by distribution company workers.

• 한국의류학회지
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• 제22권3호
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• pp.407-416
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• 1998

The purpose of this study was to examine the effects of brand knowledge on evaluations of brand extensions in fashion market. Here, consumer knowledge toward the parent brand was based on the brand and on the company which introduced the brand. The brand extensions were classified into brand-name extension and corporate-name extension. For this study, questionnaires were administered to 700 single women in twenties. The questionnaires were designed to measure brand extension evaluations and brand knowledge in terms of familiarity, use experience and self-assessed knowledge, evaluations of the attributes and attitudes based on the brand and corporate. Employing a sample of 621 women, data were analyzed by t-test. Major findings of this study are summarized as follows; 1) The higher the level of brand knowledge such as brand familiarity, brand use experience and self-assessed brand knoil- edge was, the higher positive effects were on the evaluations of brand-name extension. Also, evaluations of brand attributes and brand attitude positively influenced the evaluations of brand-name extension. 2) The higher the level of corporate knowledge such as corporate familiarity and use experience of product manufactured by the company was, the higher positive effects were on the evaluations of corporate-name extension. Also, evaluations of corporate attributes and attitude on corporate positively influenced the evaluations of corporate-name extension. These results demonstrate that positive knowledges and affects on the parent brand are transferred to its extended product through categorization process.

• 유통과학연구
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• 제17권8호
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• pp.77-85
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• 2019

Purpose - The use of celebrity endorsers is a strategy long-since used by companies to improve the persuasive impact of their company's advertising. However, much like anyone else, celebrities are flawed human beings, and therefore often find themselves involved in scandals. Companies must consider the potential of scandals when using a celebrity endorser to represent their brand or product. This research focuses on the process consumers use to justify scandals involving celebrity endorsers. Specifically, this research divides the justification processes used by consumers to maintain support for celebrities involved in a scandal into moral decoupling and moral rationalization and proposes antecedents and consequences for these processes. Methodology - To verify the hypotheses suggested by this study, an online survey was conducted, and data was analyzed using a structural equation model. Result - Results showed that consumer empathy for the celebrity endorser and external attribution of the scandal presented were positively related to moral decoupling and moral rationalization. In addition, moral rationalization was positively related to consumers' attitude towards the celebrity endorser, which also enhanced brand attitude. However, the relationship between moral decoupling and the consumer's attitude toward the celebrity endorser was not statistically significant. Conclusion - This research serves to expand the scope of available research on the persuasiveness of celebrity endorsers and provides practical guidelines for marketers.

• 한국콘텐츠학회논문지
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• 제21권1호
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• pp.66-74
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• 2021

국내 및 해외에서 페미니즘에 대한 관심이 높아지고 있으며, 여성의 평등 및 권리 신장을 주제로 한 펨버타이징이 국내에서도 큰 관심을 불러일으키고 있다. 그러한 많은 관심에도 불구하고 아직 국내에서는 펨버타이징에 대한 연구가 부족한 실정이다. 따라서 본 연구는 펨버타이징 광고 태도의 선행요인들 및 결과를 살펴보는 것을 목적으로 한다. 선행요인들로 본 연구는 지각된 적합성과 지각된 진실성을 제시하고 있으며, 결과로써는 브랜드 태도, 구매의도 및 온라인 구전 의도를 제시한다. 본 연구에는 278명의 대학생들이 참여했으며, 참여학생들은 별도의 추가 점수를 받았다. 연구결과, 지각된 적합성 및 지각된 진실성은 모두 펨버타이징 광고 태도와 긍정적인 관련이 있다는 것이 밝혀졌다. 즉. 소비자들이 펨퍼타이징 메시지가 기업의 브랜드 이미지와 적합하다고 지각하고, 그 광고 메시지가 진실하다고 지각하면 긍정적인 광고 태도가 증가하는 것으로 나타났다. 또한, 펨버타이징 광고 태도는 종속변수인 브랜드 태도, 구매의도, 및 온라인 구전의도에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로, 본 연구의 이론적 그리고 실무적 함의는 토의 부분에서 설명하고 있다.

• 벤처창업연구
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• 제11권3호
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• pp.177-187
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• 2016

연구의 목적은 동일 조직에서 대면채널사원의 영업성과 차이의 이유와 인적네트워크 및 지식수준이 영업성과에 미치는 영향에 대해 살펴보고 회사가 대면채널조직을 어떻게 관리하고 양성해야 하는지 알아보고자 하였다. 연구문제로는 대면채널사원의 인적네트워크와 지식수준이 영업성과에 미치는 영향과 역량개발 태도의 조절효과를 분석했다. 그 결과 인적네트워크 및 지식수준은 영업성과에 정의 영향을 미치며 일에 대한 태도의 조절효과 측면에서 인적네트워크 조직화노력은 기각되었지만 유지에 관한 태도는 영업성과에 양(+)의 조절효과가 있는 것으로 나타났다. 분석결과, 대면채널사원의 지식수준과 인적네크워크 수준이 높을수록 영업성과가 좋아지는 결과를 보인 만큼 보험사의 경쟁력 강화를 위해 핵심 대면채널사원에 대한 교육과 인적네트워크 형성을 지원하여 그들이 고능률화 될 수 있도록 해야 함을 있음을 알 수 있었다. 본 연구는 같은 조직 내에서 유사한 인프라 자원을 공유함에도 대면채널사원의 영업성과의 성과 차이가 왜 나는지 연구하였으며 향후 조직성과 향상을 연구하는데 참고자료가 되고자 하였다.