• 마케팅과학연구
• /
• 제14권
• /
• pp.1-16
• /
• 2004

본 논문은 배너광고에 대한 노출과 click이 상표태도와 구매의도 변화에 미치는 영향에 대하여 연구하였다. 배너광고에 대한 단순한 노출은 초기 상표태도와 구매의도를 변화시키지 못하는 것을 발견하였다. 반면에 배너광고를 click함으로써 발생하는 자주적 노출은 배너광고와 연결된 목표광고의 호감도에 따라 긍정적 혹은 부정적인 상표태도와 구매의도 변화를 유발하는 것을 발견하였다. 본 연구는 사전, 사후 테스트 통제집단 실험설계를 사용하였다. Cold Fusion on-line 자료수집 방법이 사용되었다. 961 명 이 본 연구에 참여하였다.

• Asian Pacific Journal of Cancer Prevention
• /
• 제17권sup1호
• /
• pp.65-70
• /
• 2016

Background: In 2013, legislation in Vietnam regulated smoking in public areas. Included was a ban on indoor smoking at universities. Objective: Since awareness and attitude are moderators of the effectiveness of smoke-free policy, ou aim was to assess changes in students' knowledge and attitude tosecond hand smoke (SHS) and awareness and support of smoke-free legislation at four Vietnamese universities, one year after legislative changes. Methods: A two-phase cross sectional study of undergraduate students using self-administered questionnaires (based on the Global Adult Tobacco Survey and the Thrasher survey) was conducted at the introduction of the legislation and one year thereafter. Results: One-year post legislation there were significant increases in knowledge of smoke-free legislation and awareness of universities as smoke-free environments. There was a significant increase in knowledge of harmful effects of SHS on diseases such as examples in the heart and lung, including lung cancer, and miscarriage. Students expressed strong support of smoke-free environments in universities, hospitals, schools, workplaces, public transport, libraries, cinemas and theatres; support was also increased post legislation. Changes were seen in attitude to SHS, and rights of non-smokers and smokers. Conclusions: Positive changes have occurred in knowledge and attitude toward smoke-free environments and SHS in universities since enactment of Vietnamese tobacco control legislation.

• 대한예방한의학회지
• /
• 제17권3호
• /
• pp.31-46
• /
• 2013

Objective : To find a collaboration strategy between western medicine and traditional Korean medicine (KM), this study aims to figure out the changes in the perception and attitude of medical doctors toward KM through systematic review. Method : Systematic literature searches were performed on six Korean databases. Studies were categorized according to the respondents and question items and analyzed by the context of questions, similarity of respondents and measurement scale. And we analyzed the changes of response regarding to medical doctors' and medical students' perspective and attitude to KM. Results : Eighteen survey studies including attitude of medical doctors and medical students toward KM were selected, which were conducted from 1993 to 2011. Although the attitude toward KM did not show any positive change, medical doctors have had more interest in acupuncture than herbal medicine and appreciated KM's treatment effect for musculoskeletal disease. In spite of little KM education experience, they had intentions for acupuncture education at least. Many medical doctors have listed the unscientific aspect as a major reason why they cannot trust KM. Medical doctors working for cooperative practice showed more positive attitude than other medical doctors and medical students had more positive attitude in general than medical doctors Conclusion : Though the growth of KM service and cooperative practice since 1990s, medical doctors' attitude toward KM seems to become more negative. To improve their attitude, making scientific evidences for KM is required as well as giving more education and treatment experience.

• 인간식물환경학회지
• /
• 제23권3호
• /
• pp.321-332
• /
• 2020

Background and objective: The concept of 'money' in the numbers and operations domain is a fundamentally necessary domain of economic life. This study was conducted to examine the effects of a horticulture-mathematics integration program on mathematical attitude and money calculating ability of high school students with intellectual disabilities. Methods: We analyzed the changes in the mathematical attitude and money calculating ability of students with mild intellectual disabilities in S special school in the city of D, Republic of Korea, with 12 students in the control group and 12 students in the experimental group, from August 27 to October 29, 2019. Results: The results of the comparison showed no statistically significant changes in the three items of mathematical attitude for the control group, while the experimental group, which took part in the horticulture-mathematics integration program, showed statistically significant differences across all three items, such as self-concept about the subject (p = .003), attitude toward the subject (p = .004), and study habit related to the subject (p = .012). The horticulture-mathematics integration program, which was developed by integrating horticultural activities and the mathematics curriculum, used plants and horticultural activities to provide students with positive experiences in mathematics. These included the sense of closeness, curiosity, interest, attention, and enjoyment, leading to positive changes in mathematical attitude. In terms of money calculating ability, both the control group and experimental group showed statistical differences across the three items, but the experimental group showed greater degrees of increase, 15.0 or more, in the scores compared to the control group. Conclusion: These results suggest that utilizing horticultural materials as a part of purchase learning programs with elements of money calculation chapters in the mathematics curriculum could lead to the improvement of students' ability in money calculation. These positive changes are thought to be related to the high degrees of interest in horticulture among students, which led to active participation in the program and enabled the simple and repeated purchase activities in the program to generate positive changes in the money calculation ability of the students.

• 한국의류학회지
• /
• 제37권6호
• /
• pp.737-749
• /
• 2013

As more famous and luxurious fashion brands enter the online market, the changes in the online market include those in the composition of merchandise, price image, and consumer behavior. Focusing on these changes, this study examines the relation of consumer price attitude and impulse buying behavior towards internet apparel purchases. Data were obtained from 377 males and females in their 20s-40s who purchased apparel from an internet mall. Convenience sampling through the internet was performed. Collected data were analyzed by descriptive statistics, factor analysis, t-test, ANOVA, Duncan test, and regression analysis using SPSS for Windows 12.0. The results of this study are as follows. First, four dimensions of consumer price attitudes towards internet apparel purchases were found that included price-quality/prestige, sale, value for money, and low price orientation. Second, the influence of consumer price attitude on impulse buying is significant. As the price attitude of price-quality/prestige orientation and sale orientation increases, impulse buying orientation is stronger. Third, there are partially significant differences on the sub-dimensions of consumer price attitude and the influence of price attitude on impulse buying by gender and age. This study will be of help to internet companies by providing information in regards to a price attitude-based marketing strategy and an adequate response to customer impulse buying.

• 제어로봇시스템학회:학술대회논문집
• /
• 제어로봇시스템학회 1992년도 한국자동제어학술회의논문집(국내학술편); KOEX, Seoul; 19-21 Oct. 1992
• /
• pp.147-152
• /
• 1992

This paper describes a new approach that can extract the relative shift vectors between two aerial image sequences for implementing the visual navigation system. This method minimizes the noise included in the aircraft attitude information that represents the changes of the aircraft attitude using the statistical method and Kalman Filtering method. This result can be used to find the relative shift vectors which are independent of the attitude changes indicating the true trajectories of aircraft. We applied this method to the image about which we had already known the information of aircraft attitude, and that result showed that the errors were minimized successfully.

• 복식문화연구
• /
• 제16권5호
• /
• pp.795-811
• /
• 2008

The purpose of this study is the structural relations will be examined among the VMD image of clothe stores, emotional reactions of brand awareness, brand image, brand attitude, and purchase intention. An empirical study in experimental design was conducted to female college students in their twenties, who made a huge influential group in the fashion industry, by considering the VMD characteristics of clothing shops. It measured the effects of VMD based on the changes to the consumer attitude before and after the VMD renewals, the correlations between brand recognition and VMD, and the influences of VMD on brand recognition and image, which were considered as important factors in creating brand assets. The research findings were as follows: 1. There were differences in emotional reactions according to the VMD image changes before and after renewal. Considering that the consumers recognized the VMD changes before and after renewal and showed different emotional reactions, the VMD image seems to be a major variable affecting their emotions. 2. As for the changes to the VMD image and brand image before and after renewal, the consumers recognized the VMD changes before and after renewal and consequently recognized the brad images differently, which implies that brand image can vary according to the effects of VMD renewal and changes to the VMD image.

• Journal of Nutrition and Health
• /
• 제32권6호
• /
• pp.739-745
• /
• 1999

This study was to investigate the changes in food habit, nutrition knowledge, and nutrition attitude of 406 university students during nutrition course and to find topics to be more emphasized at the lecture. The survey was conducted at the beginning and the end of nutrition course. Before instruction, BMIs of male and female students were 21.5 2.0 and 19.3 1.6 respectively, and after that those were 21.7 1.9 and 19.2 1.8, respectively. There was no significant change in BMI during nutrition course. After instruction, there was an somewhat increase in response to focus on meal to maintain health instead of exercise, even though this change was not significant. While the rate of skipping meals had not decreased, that of overeating had significantly decreased. Students considering changes food balance at meal seemed to be increasing during nutrition course. During nutrition course, there were no significant changes in the habits of smoking and alcohol drinking except in the amount of smoking and the rate of male's alcohol drinking. The nutrition knowledge score had increased from 9.9 $\pm$ 1.8 point to 10.8 $\pm$ 1.8 point and the uncertainty of knowledge had decreased significantly. Also, there was a significant increase in the nutrition attitude score from 66.3 $\pm$ 7.0 point to 68.3 $\pm$ 7.2 point. The nutrition knowledge score was significantly correlated with the nutrition attitude score. In female group, but there was no significant difference between male and female in the nutrition attitude score. These results suggest that nutrition course help university students change their food habit, nutrition knowledge and nutrition attitude and the content of the lecture need to be strengthened especially in the part of smoking and alcohol drinking.

• 지역사회간호학회지
• /
• 제17권3호
• /
• pp.397-406
• /
• 2006

Purpose: This study was conducted to investigate changes in knowledge about AIDS, attitude toward AIDS Patients and intention to use condoms after AIDS education. Method: The subjects of this study were 1,900 middle school and high school students in Jollanam-do, Gyeongsangnam-do. Ulsan City, and Daegu City in Korea. Data were collected from September 1st to November 30th 2004 through a questionnaire survey after the subjects received AIDS education. The SPSS 12.0 program was used to analyze the data. Results: There were significant changes in the mean of knowledge (t=-27.02, p=.000), attitude (t=-24.14, p=.000) and intention to use condoms (t=-10.72, p=.000) between before and after the AIDS education. However, only 64.92% of the subjects showed improvement in knowledge about AIDS, 53.39% in attitude toward AIDS person and 19.7% in intention to use condoms. Conclusions: In order to measure the effect of AIDS education. it is necessary to investigate the degree of changes in students brought by the AIDS education as well as changes in the mean value between before and after the AIDS education.

• 산업융합연구
• /
• 제13권1호
• /
• pp.41-47
• /
• 2015

The purpose of this study was to investigate how environment-friendly activities through nature affects attitude of children. 5-6 years old children were targeted for study from March to December, 2014. Rapid changes of modern society made increase of female workers and their participation rates in economic activity which results children to play more time with artificial toys and media. There are 3 stages to investigate effects. $1^{st}$ stage is to know about woods by visiting woods and experience environment-friendly activity. $2^{nd}$ stage is to experience woods with 5 senses not only in real woods but also in classroom. Lastly $3^{rd}$ stage is to make art work with natural object and make woods in classroom. Changes of hildren's attitude and view toward to the nature were recorded and analyzed by anecdotes perpetual inventory and environment-friendly attitude examination. By analysis of infant gives you the opportunity to encounter nature, often in conjunction with ongoing enjoys nature-friendly program in the classroom to play with toys, rather than a complete natural objects gradually formalized when presenting a natural, concentrated than the previous game this time is enhanced and creativity through nature through the promotion doeeojim and attitude to nature is also eco-friendly activities byeonhwadoem program showed that the impact on the attitude of the infant.