• The Research Journal of the Costume Culture
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• v.15 no.3 s.68
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• pp.472-482
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• 2007

This study is designed to examine differences in the well known relationship between risk perception and purchase intention when shopping fashion products Online. In addition, the role of attitude in the process was investigated. 155 Korean college students and 165 U.S. college students participated in the study. Structural equation modeling with risk factors(product delivery, transaction, service) as antecedents, purchase intention as the consequence, and attitude as the mediating variable were analyzed. Results indicated that, for Korean respondents, product delivery risk and transaction risk had significant indirect effect on purchase intention through attitude. Service risk had significant direct effect. For U.S. respondents, product delivery risk had both direct and indirect effect on purchase intention whereas transaction risk had only indirect effect. Service risk did not have significant influence on purchase intention.

• Asia pacific journal of information systems
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• v.32 no.2
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• pp.381-394
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• 2022

The present study aimed to examine the relationships between work-related support factors and attitude towards teleworking and explore the moderating effect of self-identity on that relationship. The present study collected data from 343 IT professionals in South Korea through a survey method and used hierarchical multiple regression analyses. In the results, first, the more supervisory or work-related supports participants perceive in teleworking platforms, the more favorable their attitudes towards teleworking. Second, the positive relationship between supervisory support and attitude towards teleworking is stronger for participants high rather than low in interdependent self-view. However, interdependent self-view was found to have no significance on the relationship between work colleague support and attitude towards teleworking. This study is the first to examine the integral model of work-related support factors of attitude towards teleworking and explore the moderating effect of self-identity in the teleworking process.

• Journal of Families and Better Life
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• v.26 no.5
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• pp.241-257
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• 2008

The purpose of this study waw to investigate the effect of consumer knowledge of adolescents, money attitudes and consumption values on rational consumption behavior and the direct and indirect effects of these variables on rational consumption behavior. The subjects of this study were 524 students who were in the first grade and second grade of high school in Daegu. Multiple Regression Analysis and Path Analysis were employed for the data analysis. The major findings of this study were as follows: First, the knowledge of money management, the purchase knowledge and the consumerism knowledge effected on the money attitude, which regarded money as an instrument of future safety. Among these, it was found that the money management knowledge had the highest affect on this money attitude. The result suggests that the consumer knowledge affects desirable money attitude which regarded money as an instrument of future safety, and then consumer education influences positively money attitude. Second, the money attitude which regarded money as an instrument of future safety affected consumption values most, and the money attitude which regarded money as a means for approval of another person affected the ostentation, the conformity, the discrimination and the aesthetic enjoyment of consumption values. Third, the present study showed that the money attitude which regards money as an instrument of future safety and the economical consumption values were the important factor which affecting each subdimension of the rational consumption behavior. The result suggests the adolescents, who managed money well, saved it for the future, and saved the resources as much as possible when consuming, behaved rational and planned way through all process all process all consumption behaviors. Fourth, the consumer knowledge did not affect the rational consumption behavior directly, but indirectly through the money attitude and the consumption values. Therefore, the consumer knowledge, the money attitude and the consumption values were the important factor for the rational consumption behavior, and it revealed money attitude and consumption values played role as mediate variable. This study results suggest the consumer knowledge that adolescent have learned in school was theoretical and abstract, so it does not affect directly the rational consumption behavior. However these consumer consumption values affect the consumption behavior.

• International Journal of Aeronautical and Space Sciences
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• v.15 no.2
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• pp.190-198
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• 2014

The pyramidal reaction wheel arrangement is one of the configurations that can be used in attitude control simulators for evaluation of attitude control performance in satellites. In this arrangement, the wheels are oriented in a pyramidal configuration with a tilt angle. In this paper, a study of pyramidal reaction wheel arrangement is carried out in order to find the optimum tilt angle that minimizes total power consumption of the system. The attitude control system is analyzed and the pyramidal configuration is implemented in numerical simulation. Optimization is carried out by using an iterative process and the optimum tilt angle that provides minimum system power consumption is obtained. Simulation results show that the system requires the least power by using optimum tilt angle in reaction wheels arrangement.

• Aerospace Engineering and Technology
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• v.1 no.1
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• pp.65-71
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• 2002

KOMPSAT-1 AOCS mode divided into three major mode like Sun, Maneuver, Science Mode. The Maneuver mode consist of attitude hold and Δ-V Burn submode. This paper focus on the analysis of AOCS Maneuver Mode characteristics based on on-orbit playback data. The nadir pointing performance of attitude hold submode and the process for Δ-V Burn firing with plus/ minus 90 degree pitch/ roll maneuvering was verified. And also verified that the on-orbit performance meets the AOCS subsystem specification as designed.

• Journal of Institute of Control, Robotics and Systems
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• v.11 no.3
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• pp.222-227
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• 2005

Resolving the integer ambiguity of GPS carrier phase measurements is the most important routine in precise positioning. In this paper, success rate is analyzed when using baseline information in the process of determining attitude. The result is verified through the simulation. Determining the initial position for the ambiguity resolution is estimated by using code measurement and baseline constraint. Success rate is estimated using covariance of the formed initial position. UKF has been used to overcome the nonlinear baseline condition during the process so that the higher success rate has been obtained compared with the general attitude determination.

• Korean Journal of Human Ecology
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• v.17 no.1
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• pp.141-150
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• 2008

The purpose of this study was to assess the causal relationships among hedonic belief, ambivalence, subjective norm, attitude and meat consumption behavior. A total of 318 questionnaires were completed. Structural equation model was used to measure the causal effects of constructs. Results of the study demonstrated that fit of the restricted baseline model is significantly worse than that of the unrestricted proposed model, in which more parameters are estimated. The effects of hedonic belief, ambivalence and subjective norm on attitude were statistically significant. The effects of hedonic belief, subjective norm and attitude on meat consumption were statistically significant. The effect of attitude on intention was statistically significant. Moreover, attitude played a mediating role in the relationships between hedonic belief and meat consumption, between ambivalence and meat consumption, and between subjective norm and intention. This study suggested that the consumer decision-making process for eating meat products is best modeled as a complex system that incorporates both direct and indirect effects on meat consumption. This study believed the evidence presented supports this position. Moreover, this study appeared to be a worthy area of pursuit.

• The Journal of Korean Academic Society of Nursing Education
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• v.23 no.1
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• pp.37-47
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• 2017

Purpose: This study aimed to explore the influences of attitude to death and resilience on terminal care attitude among Korean nursing students. Methods: Participants were 230 nursing undergraduates from two nursing schools in Korea. The students responded to a self-report questionnaire that included demographics, attitude to death, resilience, and terminal care attitude. Results: The majority of the participants who had undertaken a clinical practicum had experienced the death of a patient during their clinical placements but had not yet received any support from their instructors or professionals, but also academic training on patients' death or terminal care. The mean score of terminal care of the students who had death-related education was significantly higher than among those who had not. Regression analysis indicated that attitude to death, grade, and resilience were the most significant predictors of terminal care attitude. These explained 30.3% of their terminal care attitude. Conclusion: Death-related education is needed throughout the curriculum including not only death but also resilience to develop emotional competences. In this way, nursing undergraduates will be better prepared to cope positively and constructively with the suffering and death they encounter, and thus may minimize the distress they experience in the patients' dying process. It may also create a significant positive increase in their terminal care attitude.

• Journal of the Korean Society of Costume
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• v.52 no.4
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• pp.141-154
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• 2002

The purpose of this study was to define 'sponsorship' as a kind of advertising tool, and to describe its effects on consumer brand attitude and actual purchase behavior. From previous research results, clothing sponsorship was defined as 'indirect advertisement', which has common ad traits as well as the uncommon ad traits, such as indirectness, emotional affinity, and symbolism. Results from empirical research using 1,227 data collected in Seoul and Kyounggi Areas were as follows ; (1) Television drama clothing sponsorship was proved to have effects on brand image, emotional & rational brand attitudes, decision making process, and actual purchase behavior. (2) Each of drama clothing sponsorship factors, such as 'drama', 'role', and 'actress', had different effects on brand memory and attitudes. (3) Consumer decision making process initiated by drama clothing sponsorship followed two different processes, which were called 'rational' and 'heuristic'. The rational process followed every steps of EKB model, which explained consumer's rational shopping, but heuristic model was closer to emotional and impulsive shopping.

• Journal of the Korea Institute of Military Science and Technology
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• v.23 no.6
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• pp.565-573
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• 2020

Unlike fin-stabilized projectiles, there has been some difficulty measuring the attitudes of spin-stabilized projectiles during the long-range flight due to their high spin rates. In this work, solar and geomagnetic sensors were used to measure the attitude of a spin-stabilized projectile. A method to calculate the attitude of the projectile from the signals of the sensors was introduced as well as the methods to process the signals of the sensors. To validate the methods, the attitude of a projectile was calculated with the sensor signals from the actual flight data.