• 한국콘텐츠학회논문지
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• 제13권11호
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• pp.866-876
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• 2013

관광 서비스 업체들은 광고라는 커뮤니케이션 수단을 이용하여 고객들의 태도를 자사 상품에 호의적으로 변화 또는 유지 시키려 노력한다. 그리고 효과적인 설득적 메시지를 전달하기 위하여 광고실행 방법에 변화를 주고자 한다. 본 연구에는 감성적 광고실행과 인지적 광고실행 유형이 고객들의 광고태도, 상표태도, 그리고 구매의도에 상이한 영향을 미치는지에 대하여 조사하였다. 연구결과 광고실행의 유형에 따라 영향력의 정도에 차이를 보이는 것으로 파악되었다. 그리고 감성적 광고실행 방법을 적용한 광고의 경우 광고태도는 상표태도에 유의한 영향을 미치나 구매의도에는 유의한 영향을 미치지 못하는 반면, 인지적 광고실행의 방법의 광고의 경우는 광고태도가 상표태도 및 구매의도에 미치는 영향의 정도는 크지 않으나 두 변수에 모두 유의미한 영향을 미치는 것으로 파악 되었다.

• 한국초등과학교육학회지:초등과학교육
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• 제28권2호
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• pp.178-186
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• 2009

The science writing is recognized for useful learning method to boost up scientific thinking for all class course as well as traditional lecture and experiment. Many researches say that science writing is helpful to extend students' science knowledge and scientific attitude. By the way, the researchers thought that science writing can also improve the science process skill if students participate in delicately organized learning program. In this study, we had contrived the teaching & learning strategy of science writing to improve science process skills. The learning program covers all field of Klopfer's process skills with various forms of writing; explaining writing, logical writing, critical writing, and creative writing. The learning program has been developed for 5th grade students in the regular classes in order to enhance science process skills as well as knowledge and scientific attitude. Not to miss any process skill or various kinds of writing, we used 3 dimensional frame. The axes of the frames are science process skills, forms of writing, and science curriculum contents. The students are given the final writing theme at the beginning of each chapter. They drill science process skills step by step during the classes, and have a chance to talk each other before the final writing. They practice writing skills from one sentence to full article by degrees. The effect of the program was examined by students' work and TSPS (Test of Science Process Skill). The result showed that 5th grade students had a meaningful progress in science process skills as well as knowledge and scientific attitude. we could confirm it with examining students' work in the class.

• 대한전기학회논문지
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• 제45권2호
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• pp.265-272
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• 1996

In this paper, attitude computation algorithm for a strap down ARS(Attitude Reference System)of an underwater vehicle has been studied. Attitude errors o the ARS using low-level gyroscopes tend to increase with time due to gyroscope errors. To cope with this problem, a mixing algorithm of accelerometer aided attitude computation has been developed. The algorithm can successfully bound the error increase for cruising motion, but it gives instantaneously large errors when a vehicle maneuvers. To improve the performance in case of vehicle's maneuver, a new attitude computation mixing algorithm complying state of vehicle and to manage the adjustment of the gains which are invariant in the existing algorithm. In addition, a gain scheduling method is applied to fuzzy inference composition process for real-time computation. Monte Carlo simulation results show that the proposed algorithm provides better performance than the existing algorithm.

• 한국게임학회 논문지
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• 제17권3호
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• pp.7-20
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• 2017

MMORPG users can create their own identity that they will use to act through in the virtual world utilizing the avatar creation system. The MMORPG customization process, divided into the creation and transformation stages, provides a sandbox for the identity play by users. In this study, analysis of the users' customization attitudes using the Q methodology especially in the transformation stage was conducted. The users' attitudes were found to be categorized into 4 types: 1) fulfilling attitude, 2) customization immersed attitude, 3) customization challenging attitude, and 4) community oriented attitude. Of particular interest are the immersed customization type, where the attitude is driven by the internal motivation of "self-satisfaction" unlike the fulfillment and community oriented attitudes which are driven by instrumental motivation of the avatar, and the continuous desire towards transformation revealed by the challenging customization attitude. This study provides valuable insight in the design perspective for developers in instilling critical immersion elements to the users while preparing to update the level.

• Journal of Astronomy and Space Sciences
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• 제26권1호
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• pp.31-46
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• 2009

An Unscented Kalman Filter (UKF) for estimation of the attitude and rate of a spacecraft using only magnetometer vector measurement is developed. The attitude dynamics used in the estimation is the nonlinear Euler's rotational equation which is augmented with the quaternion kinematics to construct a process model. The filter is designed for small satellite in low Earth orbit, so the disturbance torques include gravity-gradient torque, magnetic disturbance torque, and aerodynamic drag torque. The magnetometer measurements are simulated based on time-varying position of the spacecraft. The filter has been tested not only in the standby mode but also in the detumbling mode. Two types of actuators have been modeled and applied in the simulation. The PD controller is used for the two types of actuators (reaction wheels and thrusters) to detumble the spacecraft. The estimation error converged to within 5 deg for attitude and 0.1 deg/s for rate respectively when the two types of actuators were used. A joint state parameter estimation has been tested and the effect of the process noise covariance on the parameter estimation has been indicated. Also, Monte-Carlo simulations have been performed to test the capability of the filter to converge with the initial conditions sampled from a uniform distribution. Finally, the UKF performance has been compared to that of the EKF and it demonstrates that UKF slightly outperforms EKF. The developed algorithm can be applied to any type of small satellites that are actuated by magnetic torquers, reaction wheels or thrusters with a capability of magnetometer vector measurements for attitude and rate estimation.

• 한국초등과학교육학회지:초등과학교육
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• 제17권2호
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• pp.55-65
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• 1998

This study was intended to suggest the desirable direction in the 7th national curriculum revision through the analysis of the elementary science textbooks in the 6th national curriculum. The analysis system was composed of three categories, (1)knowledge (2)inquiry process and (3)attitude. And knowledge was divided into fact, concept and rule. And inquiry process was divided into thirteen subcategories such as manipulating experimental apparatus, observing, measuring, recording data, classifying, interpreting/ predicting, determining relationship/ causal explanation, extrapolating/ interpolating, drawing conclusions/ formulating a generalization or model, evaluating, formulating a problem, generating a hypothesis and designing an experiment/ controlling variables. Each sentence in the textbooks was considered as an analyzing unit. The frequency and percentage of each category were counted and the ratios were calculated. The findings could be summarized as follows: 1. The content of the elementary science textbooks was composed of knowledge 10.3%, inquiry process 88.8%, attitude 0.8% respectively. 2. As increasing the grades, the ratio of knowledge showed high frequency, but that of attitude showed low frequency. 3. In All the grades, the ratio of observing was the highest in inquiry process. 4. In the domain of physics and chemistry, the manipulating experimental apparatus showed high frequency. In the domain of biology and earth science, the role of observing was emphasized.

• 한국환경교육학회지:환경교육
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• 제20권4호
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• pp.145-165
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• 2007

The purpose of this study is to investigate items for improving environmental education in elementary school for the more efficiency policies of environmental education. In this study, we investigated the relative importance of each items through Analytic Hierarchy Process for the various groups of the expert who is related with environmental education. We made hierarchical structure for efficiency education through brainstorming process. The hierarchical structure consisted of 3 high-level items and 8 low-level items. The questionnaires were distributed to 4 groups with 187 experts. After the consistency test of returned questionnaires, we gained 60 available questionnaires of experts. According to the generalization results of all groups, "The pro-environmental attitude of the teacher" is the most important. The second important thing is "The pro-environmental attitude of the schoolmaster" and the third is "Experiential learning and on-the-spot study concerning environment". And the following are "Budget for environmental education" and "Environmental education in discretionary activity", "Teaching materials for environmental education", "The cultivation of the experts on environmental education", "Environment event in school" in order. As the result, we have to intensify the pro-environmental attitude of the teachers and schoolmasters and develop experiential learning and on-the-spot study programs concerned environment to improve environmental education. At the same time, we need the more politic support related with budget for environmental education.

• 가정과삶의질연구
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• 제25권2호
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• pp.89-104
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• 2007

The purpose of this study was to analyze the affecting factors on male salary workers' level of retirement planning. The focus was on the causal effects on salary workers' attitude toward retirement and their level of retirement planning. The major findings were as follows.: First, the salary worker's attitude toward retirement was neutral, neither positive nor negative, and they estimated their level of retirement planning relatively high. Second, the major factors affecting on attitude toward retirement were salary workers' age, their current economic status, and future perspectives for the post-retirement life. Third, the major affecting factors on level of retirement planning were salary workers' age, health status, and level of self-esteem, household net asset, savings and investment for elderly life, and attitude toward retirement. forth, the causal effects on the level of retirement planning was verified, and attitude toward retirement had direct effect as well as indirect effect on the level of retirement planning. From the findings, it can be concluded that the salary workers' attitude toward retirement played a important role in the process of retirement planning.

• 유통과학연구
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• 제17권8호
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• pp.45-56
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• 2019

Purpose - This study aimed at investigating the mediation roles of attitude dimensions in the effects of involvement type on hedonic product purchase intention and moderation role of lay rationalism in the effects of involvement type on attitude dimensions. Research design, data, and Methodology - "Wenjuanxing" was used online to make questionnaire, which was loaded on Wechat and QQ. 125 data were collected online in China. The Process macro model 58 including moderation of the two paths in the causal sequence was used to verify hypotheses. Results and Conclusions - First, cognitive (affective) involvement had positive effect on the utilitarian (hedonic) dimension of consumer attitude and the purchase intention. Second, hedonic dimension of attitude had positive effects on purchase intention, but utilitarian dimension of attitude had not significant positive effects on purchase intention. Third, Lay rationalism did decrease (did not increase) the positive effects of affective (cognitive) involvement on hedonic (utilitarian) dimension of attitude. Therefore Marketing managers should understand the differences between the cognitive involvement and affective involvement, and develop the ways by which they attract consumers to choose their hedonic product. And they should give affective (cognitive) information to the customers with low (high) rationalism consumers when they do marketing for their hedonic product.

• 한국과학교육학회지
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• 제20권1호
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• pp.101-111
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• 2000

6차 교육과정 개편 이전에 임용된 교사들의 경우 목표 달성을 진단하는 과학 평가에 관한 기본 지식에 대한 이해가 낮은 경향을 보여 주었다. 예를 들면, 관찰하는 방법을 알고 있는 것은 지식이며, 관찰 활동을 실천하는 관찰 능력은 탐구 기능인 것인데 오개념으로 작용하는 경향을 발견할 수 있었다. 현장 수업중에 제시한 학습 목표는 수업 후 목표 달성 여부를 평가하여야 하는데 목표에 부합되지 않은 문항으로 형성 평가를 하는 경향이 나타나고 있었다. 태도 영역 평가의 객관성 확보 방법이 여전히 어려운 과제로 대두되고 있어 이에 관한 개선이 절실함을 알 수 있었다. 6차 또는 7차 교육과정에서 지식, 기능, 태도 3영역의 균형있는 평가를 제시하고 있어 어느 정도 개선되었으나 현장에서는 수행 평가 도입으로 탐구 기능의 평가 비율을 높여 더욱 균형있는 3 영역의 평가가 이루어 질 수 있는 방향으로 개선되고 있는 추세이다.