• Smart Media Journal
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• v.12 no.11
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• pp.86-94
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• 2023

In recent years, advertisements and brand promotions using virtual influencer have been actively conducted, and this study focused on the characteristics of virtual influencer, including Attractiveness, to examine the Attractiveness of virtual influencer through previous studies and to test the hypothesis that Attractiveness has an effect on Brand attitude and Advertising attitude when mediated by Immersion. For this purpose, data were collected from university students who experienced marketing contents using virtual influencer, and Process macro was conducted to analyse the mediating effect. The results showed that virtual influencer Attractiveness partially mediated the relationship between Brand attitude and Advertising attitude. These results suggest that virtual influencer Attractiveness not only affects Brand attitude and Advertising attitude, but also positively increases consumer attitude when mediated by Immersion. This study has both academic and practical implications by examining the mediating effect of Immersion on the effect of virtual influencer Attractiveness on consumer attitudes.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.27 no.3
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• pp.235-253
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• 2016

The purpose of this study is to investigate the effect of reading education program for high school on students' self-esteem and reading attitude and satisfaction of students through the whole reading education process. The program that consists of 10 classes was developed and reading education was conducted. Through analysis of pre-post variance in self-esteem and reading attitude, effects of reading education has been proved. Also, satisfaction as evaluation about the whole reading education process was surveyed. As a result, it was found that reading education that uses program based on board game affects high school students' self-esteem and reading attitude, enhances reading attitude and promotes reading motivation.

• Journal of architectural history
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• v.13 no.2 s.38
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• pp.7-19
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• 2004

This study is an attempt to prove a relationship between Le Corbusier's utopian attitude towards nature and architectural ideology and ideology by a form of inquiry into sociological interests. That is to find out contradictions and limitations in Le Corbusier's architectural world, namely particularity of his ideology by exploring the base entangled with special interests in the society up until formation of his architectural language. A process of this study is by; 1. Examining of background which affected Le Corbusier's attitude towards nature until the nature became his architectural language; 2. An analysis of Le Corbusier's architectural works. That is, this study's main interest is on formation of Le Corbusier's architectural language by his attitude towards nature which present in residential field especially focused on Villa Meyer and Villa Savoye, two best examples of his villa. 3. This study have a goal to investigate that utopian and ideological conception in architecture of Le Corbusier have a dialectic relationship between them. This goal can be achieved by observing in what ways Le Corbusier's utopian attitude towards nature is expressed in residential architectural language and researching into his inconsistent architectural ideology derived from applying architectural language present in villa to pre-fabricated apartment houses.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• v.1
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• pp.115-120
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• 2006

This article propose a new idea of developing a hybrid scheme to achieve faster INS alignment with higher accuracy using a novel procedure to estimate the initial attitude angles that combines a Kalman filter and Adaptive Neuro-Fuzzy Inference System architecture. A tactical grade inertial measurement unit was applied to verify the performance of proposed scheme in this study. The preliminary results indicated the outstanding improvements in both time consumption for fine alignment process and accuracy of estimated attitude angles, especially in heading angles. In general, the improvement in terms of time consumption and the accuracy of estimated attitude estimated accuracy reached 80% and 70% respectively during alignment process after compensating the attitude angles estimated by an extended Kalman filter with 15 states using proposed approach. It is worth mentioned that the proposed approach can be implemented in general real time navigation applications.

• Korean Journal of Adult Nursing
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• v.15 no.3
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• pp.343-353
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• 2003

Purpose: This study was performed to identify and understand the nature of attitude patterns regarding dying process exhibited in the elderly persons who lived in the community setting. Method: Q methodology was applied. Ten elderly were selected from the senior centers and requested to answer open ended questions by using written questionnaires. Additionally, 12 other elderly from different senior centers were interviewed in depth, and their statements were recorded via voice pen by researchers to derive Q-population. From the 120 Q-population, 33 Q-sample were selected. 22 P-sample were rated by 1 to 9 point scale respectively for Q-sorting. For Q-type analysis, pc QUNAL was used. Result: Three types of attitude patterns were identified, which were valuing dignity, seeking provision of nature, and avoiding of dying process. Conclusion: The significance of this study is as follows : Discovery of 3 attitude patterns of elderly toward dying, better understanding about elderly's perspectives for favorable dying, and informations for possible development of nursing strategies for elderly who is facing death.

• Journal of The Korean Association For Science Education
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• v.28 no.6
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• pp.519-526
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• 2008

This study was planned to investigate the patterns and the effect of science journal writing on the science process skill and the scientific attitude of elementary school students. This study tried to show their perceptions about science journal writing in order to find out the value of science journal writing. For this purpose, one class of 6th graders in an elementary school was tested. The results from this research show as follows: Science journals are classified into 9 types according to content and form. Writings about curiosity are the most frequent. Science concepts are found in observational journal. Science journals are more effective in the development of the science process skills and scientific attitude. Students are revealed to be in positive aspects through the research about science journal. In conclusion, science journal writing should be emphasized in science education for elementary school students.

• Journal of the Korean Society of School Health
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• v.4 no.2
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• pp.146-158
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• 1991

There is no doubt that the school health education in school health services is the most important component. But the concept and scope of the school health education is still not recognized and accepted satisfactorily in Korea. It is generally accepted that health education is a process of changing of attitude and behavior forward health practice. The term attitude refers to certain regularities on the part of an individual in feelings, thoughts, and predispositions to act toward some aspect of his environment. Attitudes have three components: affective, cognitive, and behavioral. The strategies of attitude change in school health education consist of incentive, justification, and coersion. In this study I explained reinforcement and motivation as the strategies of attitude change. The attitude change is not built in a day. When the teachers give the pupils knowledge, comprehension, or skill through school health education proper to each stage, then the attitude change will be realized.

• Management & Information Systems Review
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• v.22
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• pp.85-115
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• 2007

Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.

• Journal of Korean Elementary Science Education
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• v.30 no.4
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• pp.459-467
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• 2011

The purpose of this study is to find out the level of science teaching efficacy belief in the elementary school teachers and to find out the students' science process skills and scientific attitudes according to the level of the teacher's science teaching efficacy belief. After measuring science teaching efficacy belief of 109 teachers from nine elementary schools, three teachers who received the high score and three teachers who received the low score were selected from each 5th and 6th grade. Science process skills and scientific attitudes of 331 students who were in the selected 12 teachers' classes were measured. The results of this study were as follows; First, there were significant differences on the elementary school teachers' science teaching efficacy belief according to teacher's gender and career. The men's average score was clearly higher than women's average score on personal science teaching efficacy in science teaching efficacy belief according to teacher's gender. There was a obvious difference between the group of more than six-year less than ten-year and the group of more than fifteen-year less than twenty-year, the group of more than twenty-year on science teaching outcome expectancy in science teaching efficacy belief according to teacher's career. Second, there was not a evident difference on the elementary school students' science process skill according to the level of the elementary school teachers' science teaching efficacy. Third, there was a distinct difference on the elementary school students' scientific attitude according to the elementary school teachers' science teaching efficacy. There was a significant difference on the openness and the endurance in each scientific attitude. The level of science teaching efficacy belief in the elementary school teachers had few effects on the elementary school students' science process skill, on the other hand the level of science teaching efficacy belief in the elementary school teachers had an positive effect on the elementary school students' scientific attitude.

• Journal of Korean Elementary Science Education
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• v.29 no.4
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• pp.567-575
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• 2010

The purpose of this study is to investigate the effectiveness of academic achievements, science process skill and scientific attitude. The subjects of this study were 68 fourth-grade elementary school students who were 33 students for the 5E learning cycle instruction and 35 students for traditional instruction. The control group was taught with traditional teaching method, while the experimental group was taught 'the change to the volume of material due to heat' unit of 4th grade with the developed learning cycle model. The results were as fellows: First, the learning cycle instruction is more effective for understanding of a concept related to the change to the volume of material due to heat. Second, the learning cycle model seems more effective for the expansion of both scientific inquiry ability and scientific attitude.