• Journal of Digital Convergence
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• v.16 no.3
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• pp.169-179
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• 2018

This study aimed to investigate the effects of user experience on Facebook acceptance behavior and advertising acceptance behavior. For the study, a survey was conducted among 367 male and female college students who use Facebook. In the results, first, functionality, usability, and pleasurable had positive effects on Facebook attitude, usability and pleasurable on flow, and reliability, usability, and pleasurable on the intent for continuous use. Second, functionality had a negative effect on advertising invasiveness while pleasurable had a positive effect on advertising attitude and no significant effect on advertising avoidance. The findings in this study provide basic data that can be used by various companies that use Facebook and advertising on Facebook for developing marketing strategy. In addition, future studies are expected on considering various variables related to user experience.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.9 no.1
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• pp.76-85
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• 2002

Purpose: This study has been designed to identify attitudes to euthanasia held by Korean nurses. Method: Data were collected through a survey, and the participants in the study were 234 Korean nurses. Convenience sampling method was used and analysis of the data was done with SPSS PC for descriptive statistics, t-test and ANOVA. Results : 1. The mean score for euthanasia was 2.80. and the sub dimension mean scores were, patients' rights. 3.24, quality of life, 2 78, respect for life, 2.68, medical ethics, 2.50. 2. With respect to the general characteristics of participants there were statistically significant difference in total score according to religion (P= .01), and degree of influence of religion on behavior (P= .00). 3. There were statistically significant difference in score of quality of life according to religion (P= .04), degree of influence of religion on behavior (P= 00), decisions in euthanasia (P=.04), and legal permission (P= .04). 4. There was statistically significant difference in score of patient's right according to legal permission (P = .04). 5 There were statistically significant difference in the score of respect for life according to religion (P= .00), degree of influence of religion on behavior (P= .00), decision in euthnasia (P= .00), and legal permission (P= .00).

• Korean Journal of Human Ecology
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• v.15 no.2
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• pp.187-196
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• 2006

This study aims to 1) develop the Secondhand Smoke prevention program using project approach program for young children aged 4 to 5 years, 2) estimate the influence of project approach program on the prevention of their secondhand smoke, and 3) suggest effective strategies to ultimately encourage a smoke-free environment for them. The participants of an experimental group included a total of 64 preschoolers (42 boys and 22 girls) from one child-care center in Gyeonggi province. The sample of a controlled group was 49 preschoolers (30 boys and 19 girls) from one child-care center in Daegu province. Before and after experiencing project approach program on the prevention of secondhand smoke, each of them was asked to respond to such questions as recognition, attitude, and coping behavior of secondhand smoke. It has revealed that, after the program, those in the experimental group showed greater degree of recognition, more negative attitude, and more active coping behavior of secondhand smoke than those in the controlled group.

• Journal of Home Health Care Nursing
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• v.22 no.1
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• pp.109-116
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• 2015

Purpose: This study aimed to understand the elderly's sexuality by analyzing the relationship between subjective quality of life and perception, attitude, and coping behaviors regarding sexuality in the elderly. Methods: The participants were 120 indivisuals, aged 65 or over, located in Y city. Data were collected from April to June, 2012 by a questionnaire survey. Data analysis was done by using SPSS WIN 18.0 program including one-way ANOVA, independent t-test, Pearson correlation coefficients, and stepwise multiple regression. Results: The predicting variable affecting subjective quality of life was sexuality perception (B=0.45, p<.001), and sexual coping behavior (B=0.25, p=.014) and they have a 25.0%(Adj $R^2=25.0$) explanatory power for the subjective quality of life in the elderly. Conclusion: To increase the subjective quality of life for the elderly, it is necessary for the individuals to have a positive perception of their sexuality and the expression of positive sexual coping behavior.

• The Research Journal of the Costume Culture
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• v.26 no.2
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• pp.125-139
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• 2018

This study explores determinants of purchase intentions for vegan fashion products based on the modified planned behavior model. Survey data from 434 university students were subjected to an analysis using descriptive statistics, factor analysis, and structural equation modeling. The results showed that almost half of the consumers surveyed recognized vegan fashion products and a little more than a half of consumers surveyed had purchase experience for vegan fashion products. Clothing, bags, and shoes are the most frequently purchased vegan fashion product categories. From the results of the model test, purchase intentions on vegan fashion products were determined by attitude, subjective norms, ethical responsibility, and ethical identity of the consumers. When consumers have a more positive attitude, have higher subjective norms, stronger ethical responsibility, and stronger ethical identity regarding the purchase of vegan fashion products, they are likely to have a greater intention to purchase vegan fashion products. The findings contribute to the literature by adding test results for vegan fashion products among the ethical product categories, highlighting the importance of the consideration of product category, which can give somewhat different results when exploring ethical consumption. Based on these findings, marketers need to use special tags or signage highlighting the ethical values and meanings of vegan fashion products to better communicate with target consumers with a high level of ethical responsibility and to help increase consumers' control over purchase behaviors through reducing barriers generated by insufficient product information.

• Journal of the Korean Society of Food Culture
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• v.24 no.5
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• pp.518-524
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• 2009

This study was conducted to investigate the effects of fast food customer's perceived risks on risk reduction behavior, attitude and purchase intention. A total of 268 usable surveys were collected using a stratified random sampling method. Descriptive analysis and factor analysis was then conducted using SPSS 12.0, and a Cronbach's $\alpha$ was generated to estimate the internal consistency of the survey items. Multiple regression analysis was used to evaluate the relationships among variables. The results indicated that fast food safety and monetary risks had a negative effect on customer feelings and satisfaction with fast food, which had a positive effect on buying purpose and recommendation purpose. Conversely, obesity and monetary risks only had a negative effect on buying purpose. An improved menu more effectively reduced the risk perceived by the fast-food customers than an improved image.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.11
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• pp.1900-1911
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• 2010

This study focuses on clothing as one of the most seasonal products and investigates consumer behavior related to climate change adaptation. This study addressed four objectives: (1) to identify the clothing behavior of consumers for the adaptation to climate change; (2) to identify the effects of fashion involvement and climate sensitivity on clothing attitude for the adaptation to climate change; (3) to identify the effect of clothing purchase time on climate sensitivity and clothing attitude for the adaptation to climate change; and (4) to identify the effect of consumer demographics on climate sensitivity and clothing attitude for the adaptation to climate change. A survey questionnaire was developed and implemented to collect data for measuring clothing involvement, fashion involvement, and climate sensitivity. In addition, clothing involvement, clothing assortment needs, and clothing worn for the adaptation to climate change were measured. A total of 349 responses were analyzed by t-test, ANOVA and path analysis with SPSS18.0. The results of the analysis are as follows. Changes in temperature were considered more important than changes in weather for the functional needs of clothing, purchase needs, and assortment items needs. The assortment items wearing for the adaptation to climate change varied depending on the temperature and weather. Fashion involvement directly influenced clothing assortment needs and indirectly influenced the clothing worn for the adaptation to climate change. In terms of clothing purchase time, those purchasing clothing before the season begins, tended to have a high fashion involvement and clothing attitude for the adaptation to climate change. Those in their twenties and single, tended to be more sensitive to climate change. This study also discusses the implications for merchandising strategies.

• Journal of the Korean Society of Industry Convergence
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• v.27 no.3
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• pp.501-508
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• 2024

Organizational citizenship behavior refers to the behavior of faithfully performing one's duties and being faithful to other roles. Firefighters' awareness of organizational citizenship behavior is closely related to national and individual safety and is very important. The smooth communication and cooperative attitude of fire department employees means organic unity at the disaster site. The purpose of this study was to analyze the awareness of organizational citizenship behavior among firefighters. As a result of analyzing the overall level of organizational citizenship behavior of firefighters, the average score was 3.83 points (out of 5). In particular, significant implications emerged regarding work-related appointment times and words and actions between co-workers. In the future, we hope that firefighting policy authorities will make a lot of efforts and academic research by subsequent generations will be conducted to make firefighting more trustworthy to the public.

• Nutrition Research and Practice
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• v.13 no.2
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• pp.169-177
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• 2019

BACKGROUND/OBJECTIVES: Excessive sugar intake is one of the causes associated with obesity and several chronic diseases prevalent in the modern society. This study was undertaken to investigate the effect of parenting variables based on the theory of planned behavior, on the sweetness preferences and sweets intake of children. SUBJECTS/METHODS: Parents and their children (n = 103, aged 5-7 years) were enrolled to participate in a survey for this study, after providing the required informed consent. Parents were asked to fill out a self-administered questionnaire at their residence. The sweetness preference test for children was conducted at a kindergarten (or daycare center) by applying the one-on-one interview method. RESULTS: The children were divided into two clusters categorized by the K-mean cluster analysis: Cluster 1 had higher sweetness preference (0.42 M sugar, 35%; 0.61 M sugar, 65%); Cluster 2 exhibited lower sweetness preference (0.14 M sugar, 9.5%; 0.20 M sugar, 9.5%; 0.29 M sugar, 81%). Cluster 1 had a higher frequency of sweets intake (P < 0.01), and lower sweets restriction (P < 0.05) and nutrition quotient score (P < 0.05). Sweets intake was negatively correlated with the nutritional quotient (r = -0.204, P < 0.05). The behavioral intention of parents was higher in cluster 2 (P < 0.05), while affective attitude, feeding practice, and reward were higher in cluster 1 (P < 0.001, P < 0.05, and P < 0.01, respectively). Furthermore, behavioral intention of parents showed a negative correlation with affective attitude (r = -0.282, P < 0.01) and feeding practice (r = -0.380, P < 0.01), and a positive correlation with subjective norm (r = 0.203, P < 0.05) and parenting attitude (r = 0.433, P < 0.01). CONCLUSIONS: This study indicates that the sweetness preferences and sweets intake of children is related to the parent's affective attitude, feeding practice and reward. We suggest that to reduce the sugar consumption of children, guidelines for access to sweets and pertinent parenting practices are required.

• Journal of Distribution Science
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• v.17 no.6
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• pp.85-90
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• 2019

Purpose - In China, electric vehicle industry has been increased attention as a environmental friendly transportation to solve pollution problems, and still growing to solve a technological gap issues in automobile industry. Although the interest of electric vehicle is getting bigger, there are not many studies that showing consumers' intention to purchase an electric vehicle. Because of this phenomenon, this study tried to find the factors which can affect the purchase intention of electric vehicle. Research design, data, and methodology - Drawing on the Planned Behavior Theory(TPB), this study examined attitude toward the behavior, subjective norm of environmental protection, and the influence of economic benefits on purchase intention through survey. we measure 233 Chinese samples. Results - The results showed that attitude toward electric vehicles, subjective norms of environmental protection, and economic benefits had a significant effect on purchase intention. To be specific, the consciousness of environmental protection, economic considerations, product image and its characteristic are all considerable aspects from the standpoint of Chinese consumers. In addition, we found that the higher the age group, the weaker relationship between attitude toward electric vehicle and purchase intention. Conclusion - This study suggests that diverse factors related to the purchase intention of electric car in China market and Chinese consumers. Especially, economic benefit factors, which have a statistically significant and significant influence on the purchase intention of electric vehicles, are not significant variables in the existing electric vehicle research. This result is considered to be the result of the fact that the electric vehicle is not only an automobile having an environmentally friendly factor but also a product which makes it consider the economic situation. Put together, the results of this paper give us the theoretical basis for establishing an electric vehicle marketing strategy in the rapidly changing Chinese market. Also, this paper will provide new ventures for marketing and distribution strategies for Korean companies that are looking to expand into China.