• International Journal of Contents
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• v.13 no.1
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• pp.76-85
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• 2017

This paper compares the difference in the degree of advertising avoidance between traditional media and the Internet. The study also examines customers' beliefs, attitudes, and behavior toward advertising to build a theoretical model that explains advertising avoidance. A survey was conducted to identify the influential factors. Findings indicate that on comparison, YouTube advertisements on the Internet were more problematic than TV commercial breaks, leading to high advertising avoidance on the part of consumers. Finally, using path analysis, a general advertising avoidance model based on the belief-attitude-behavior hierarchy is tested. The model shows that certain beliefs about advertising have direct effects on advertising avoidance behavior as well as on the attitude toward advertising.

• Journal of Korean Dental Hygiene Science
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• v.4 no.1
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• pp.19-27
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• 2021

Background: The present study aimed to gather basic data for the development of an educational tuberculosis prevention program for prospective dental hygienists by understanding the level of knowledge, attitudes, and preventive behaviors related to tuberculosis for students in the Department of Dental Hygiene, who need preventive access to tuberculosis infection. Methods: The present study used a self-reported questionnaire on knowledge, attitudes, and preventive behaviors regarding tuberculosis, which was administered to dental hygiene students attending D University located in D city. Results: The average knowledge regarding tuberculosis was 16.17 ± 6.14, out of 30 points. Attitude regarding tuberculosis averaged 48.59 points (± 4.46), out of 60 points, and the degree of preventive behavior was 46.29 points (± 5.0), out of 60 points. Third year students ranked highest for knowledge regarding, attitude toward, and infection prevention behaviors of tuberculosis, compared to those in their first or second year (F = 7.20, p = 0.000). Those who had experienced tuberculosis themselves or with their relatives had higher attitudes toward tuberculosis than those who did not (F = 2.32, p = 0.02). Additionally, the higher the knowledge (β = 0.209, p = 0.004) and attitude (β = 0.425, p = 0.000) about tuberculosis, the higher the level of tuberculosis infection prevention behavior. Conclusion: Based on the results of the present study, it appears to be necessary to provide practical education to ensure that all students in dental hygiene are equipped with knowledge about tuberculosis, and that as a dental hygienist in carrying out dental hygiene management with a changed attitude, the act of preventing tuberculosis infection can be appropriately performed.

• Journal of the Korea Fashion and Costume Design Association
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• v.23 no.4
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• pp.1-17
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• 2021

This study was examined whether the experiential marketing factors proposed by Bernd Schmitt were applicable to the consumer behavior of active seniors. The study was analyzed the influence of SEMs have on value perception of brand and attitude formation as well as the behavioral intentions of active senior consumers and whether this effect differed between the level of commitment. For empirical analysis, frequency analysis, EFA, reliability, CFA, SEM, and multiple-group comparison analysis were performed. The results showed that sense and feel factor did not have a significant influence on the value perception of brand, while think factor had a positive effect on the value perception of brand. Act factor did not affect the value perception of brand; on the other hand, relate factor had a significant effect on the value perception of brand. The result of structural equation modeling also revealed that the value perception of brand had a positive influence on attitude formation and behavioral intentions. The result of multiple-group comparison analysis confirmed that the influence of act factor on value perception of brand differed according to the level of commitment, but the positive influence of act factor on value perception of brand was limited to the high-level of commitment group. As a result of the influence relate factor had on the value perception of brand, differences existed between the two groups, and the low-level of commitment group had a greater influence than the high-level of commitment group. So it will be effective for active senior consumers to form fashion communities and let them participate in to enhance positive consumer behavior toward fashion brands.

• Journal of the Korea Convergence Society
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• v.10 no.11
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• pp.23-31
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• 2019

With the advent of the era of mass tourism in China and people's yearning for a better life, the demand for family tourism is increasing. This paper adds the filial piety concept variable to the original model based on the theory of planned behavior (TPB). It tests the influence mechanism of attitude, subjective norm, perceived behavior control and filial piety on the intention of family tourism behavior. The results show that； Attitude and subjective norms have significant influence on the intention of family tourism behavior; Perceptual behavior control has no significant influence on the intention of family tourism behavior; Mutual filial piety has a significant impact on family tourism behavior and authoritative filial piety has no significant effect on family tourism decision-making behavior. This conclusion expands the application boundary of the theory of planned behavior in the study of family tourism behavior intentions, and provides application reference for tourists and tourism enterprises.

• Anxiety and mood
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• v.10 no.2
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• pp.103-107
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• 2014

Objective : The objective of this study was to examine the association between childhood adversity and parenting attitude and neuroticism in adulthood. Methods : Forty nine women were recruited from community and completed Early Trauma Inventory-Short Form (ETI-SF). We compared scores on the Maternal Behavior Research Instrument (MBRI), Neuroticism of NEO Personality Inventory (NEO-PI), and Beck Depression Inventory (BDI) between women with and without childhood adversity. Results : Compared to women without childhood adversity, women with childhood adversity showed more rejecting parenting attitude and higher Depression and Self-Consciousness scores on Neuroticism domain of NEO-PI. Total ETI-SF scores and emotional abuse scores were positively correlated with rejecting attitude scores on the MBRI and BDI scores. Physical abuse scores were positively correlated with rejecting attitude scores. There were positive correlations between rejecting attitude scores on the MBRI, Neuroticism scores on the NEO-PI, and BDI scores. Conclusion : Our results suggest that childhood adversity may have a negative impact on parenting attitude and emotional state in adulthood. For girls who experienced traumatic event, early intervention is needed to prevent the development of neurotic temperament and rejecting parenting in adulthood.

• Journal of the Korean Society of School Health
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• v.33 no.3
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• pp.175-183
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• 2020

Purpose: The purpose of this study was to examine the influence of appearance stress, job-seeking stress, and college life stress on eating attitude in nursing students. Methods: Data were collected in September and October of 2017. A total of 153 fourth-year nursing students were included in the analysis. Descriptive statistics, t-test, ANOVA, correlation and multiple regression analysis were conducted using SAS 9.2. Results: The mean score for eating attitude was 2.71±0.56. From the univariate analysis, appearance, job-seeking, and college life stress scores were all significantly related to eating attitude (r=.26, .35, .30 respectively, and p for all <.001). After controlling for covariates, job-seeking stress and college life stress were significantly related to eating attitude (β=.20 and 0.17 respectively, and p=.005 and .024 respectively). Among the covariates, experience of diet and physical anxiety were significantly associated with eating behavior (β=.33 and .24 respectively, and p<.001 and .008 respectively). Conclusion: Job-seeking stress had the biggest influence on eating attitude, followed by college life stress. Therefore, in order to promote healthy eating attitudes in fourth-year nursing students, preventive measures focusing on decreasing job-seeking stress should be considered as a top priority.

• The Journal of Information Systems
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• v.17 no.2
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• pp.49-72
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• 2008

Today, the World Wide Web (WWW) impacts many facets of our lives, including communication, entertainment, social activities, shopping, etc. The web portal is the most accessed type of site and is advertising-supported the more users who visit the site, the more income it generates. User perception to a web site is very important much research has focused on the internet users' behavior. Some well-known theories, such as the technology acceptance model have been used to examine variables that motivate individuals to accept and use an IS. But Understanding continued use is the goal of this study. We focus on user beliefs (specifically, perceived usefulness) and attitude because pier studies of IT usage, predominantly based on the technology acceptance model (TAM) and similar models, have established these perceptions as the dey determinants of both initial IT usage (acceptance) and long-term usage (continuance) intention and behavior (Bhattacherjee 2001; Davis et al. 1989). Any change in beliefs or attitudes will likely have a corresponding impact on, and may even revers, users' continuance intention and behavior. Also, continuance use have some features which are prior use, habit, feature-centric view of technology. So this research reflected continuance use features. Examination of the paths in the model revealed several interesting results. First, Perceived usefulness was a stronger predictor of acceptance intention in TAM than attitude, But attitude was a stronger predictor of continuance intention in this study than perceive usefulness. Second, confirmation was not affect directly to attitude. Last, Habit was strongest predictor of continuance intention in this study.

• Journal of Korean Academy of Nursing
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• v.41 no.5
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• pp.684-693
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• 2011

Purpose: To investigate the effects of oral care education on knowledge, attitudes & behavior of caregivers in oral care and oral hygiene for residents in nursing homes. Methods: In this quasi-experimental study, the intervention group (n=27) of residents received oral care from intervention group caregivers (n=28) who had received 6 weeks of oral care education. The control group (n=27) of residents received usual oral care from control group caregivers (n=26). Data on knowledge, attitude, and behavioral change in oral health care by the caregivers and plaque index & halitosis of the residents were collected. Data were analyzed using SPSS WIN 16.0. Results: 1) Scores on caregivers' knowledge (p<.001) and behavior (p<.001) for oral care were higher in the intervention group 6 and 12 weeks. The caregivers' attitude (p<.001) score for oral care was higher in the intervention group 12 weeks. 2) The plaque index (p=.004) and halitosis (p=.002) of the nursing home residents were lower in the intervention group than the control group at 6 and 12 weeks. Conclusion: Oral care education programs for caregivers are effective in improving the oral hygiene of elderly residents in nursing homes through enhancement of caregivers' knowledge, attitude, and behavioral change.

• Journal of Korean society of Dental Hygiene
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• v.9 no.3
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• pp.403-414
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• 2009

Objectives : This research aimed at investigating middle school students' knowledge and behavior of oral hygiene according to the knowledge level of parents on this ground, provide basic data for establishing a more effective school and home oral hygiene education program for students. Methods : Students were selected from four secondary schools in J city by convenience sampling, which is non probability sampling; then, the final analysis was performed on 272 self-administered questionnaires. For statistical analysis, SPSS 10.0 for Windows was used to carry out frequency analysis and chi-square test at the 0.05 significance level in determining statistical significance. Results : 1. 50.0% had periodontal disease caused by 'weak periodontal', in the case of the father of academic ability was middle school graduated. 2. Showed lowly what is behavior prevention as regularly oral examination for the oral health, in the case of the parents's academic ability was low(in the case of the mother's academic ability was middle school graduated, 34.5% received regular oral examination every three months). 3. In the case of, the father and mother of academic ability was middle school graduated showed 50%, 44.8% about the teeth never important in the life. 4. In the case of, the father and mother of academic ability was middle school graduated showed 37.5%, 31.0% about time for the tooth brushing is under 1 minute per one time. Conclusions : It's very important for middle school student's oral health that the oral health education and oral hygiene attitude in their home. especially middle school student's attitude was controlled by parents' knowledge level. This like basic data will be useful in establishing program of school oral health and individual oral hygiene attitude in their home.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.31-46
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• 2012

Drawing upon Griffin and Neal's safety climate and performance model, this study developed an information security climate model. Research model is composed of three research variables that include information security climate, information security compliance attitude, and opportunistic security behavior. Results of the study strongly support the fundamental proposition that the organizational security climate has significant positive influence on the individual's opportunistic security behavior. However, the study also reveals that the organizational climate may not directly associate with the reduction of opportunistic security behavior. Rather the organizational security climate nurtures the favorable attitude of the employee towards the compliance of information security, which in turn discourages opportunistic security behavior.