• Title/Summary/Keyword: Attitude and Behavior

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Survey and Analysis about the Safety Perception and Attitude of Managers in Construction Site (건설현장 관리자의 안전의식 조사 분석)

  • Choi, Jin-Woo;Park, Chan-Sik
    • Journal of the Korean Society of Safety
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    • v.29 no.4
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    • pp.97-102
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    • 2014
  • The aim of this study is to survey and analyze the safety perception and attitude of the construction managers for the purpose of contributing to the construction industry accident prevention by inducing safety behaviors of managers. The data analysis found that there were significant differences on safety perception and attitude depending on job positions. This survey found that job position and career affect the safety perception and attitude of manager. Further analysis revealed job position has more an effect on it than career. Therefore, in order to improve the safety perception and attitude of managers, it is effective to put managers more responsibility on safety.

The Integration of Social Media to the Theory of Planned Behavior: A Case Study in Indonesia

  • SIHOMBING, Sabrina O.;PRAMONO, Rudy
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.445-454
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    • 2021
  • Leader and leadership are one of the important aspects in the life of a country. This study aims to predict the intention of young voters to vote for state leader elections by expanding the theory of planned behavior to the Indonesian context. Apart from the importance of the presidential election, research rarely uses the theory of planned behavior, and to the best of researchers' knowledge, there are no studies that have applied the theory of planned behavior to predict the intention to vote for the president. Therefore, this study is an attempt to fill that gap. Two hundred questionnaires were distributed using non-probability purposive sampling. Data analysis was carried out using the structural equation modeling (SEM) approach. The results showed that attitude and behavior control were positively related to voters' intention to elect presidential candidates. Furthermore, information from social media also has a positive relationship with the attitude of choosing presidential candidates. However, the results also show that subjective norms do not have a significant relationship with voters' intention. This study contributes knowledge to researchers, practitioners, and policymakers about the factors that influence youth intention to vote in Indonesia, namely, attitudes, perceived behavior control, and information from social media.

Impacts of Burden from Behavioral Psychological Symptoms of Dementia, Dementia Attitude, and Emotional Labor on Caring Behavior of Nurses in Long-term Care Hospital (요양병원 간호사의 치매 행동심리증상 부담감, 치매태도 및 감정노동이 돌봄행위에 미치는 영향)

  • Eo, Hye Kyung;Kim, Seonho
    • Journal of muscle and joint health
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    • v.28 no.2
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    • pp.111-120
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    • 2021
  • Purpose: This study was a descriptive research to identify the relationships among burden from behavioral psychological symptoms of dementia, dementia attitude, emotional labor and nurse's caring behavior as well as to clarify factors that affect caring behavior of nurses in long-term care hospital. Methods: For the research, this study collected data from July 8 to July 20, in 2019 with 214 nurses who worked at 10 long-term care hospitals in Chungbuk. The data were analyzed using descriptive statistics, t-tests, Mann-Whitney U test, ANOVA, Pearson's correlation coefficient, stepwise multiple regression with the SPSS 23.0 program. Results: Factors influencing caring behavior of nurses in long-term care hospital were dementia attitudes (β=.549, p<.001), burden from behavioral psychological symptoms of dementia (β=.242, p<.001) and marital status (β=.134, p=.017). These factors explained 33.9% of caring behavior (F=37.35, p<.001). Conclusion: Dementia attitudes were confirmed to be the main variable influencing nurse's caring behavior. Therefore, to improve the caring behavior of dementia patient, it is considered that the development of programs to improve dementia attitudes and in-depth understanding regarding the behavioral and psychological symptoms of dementia is necessary.

The Effect of Servicescape of an Eco-friendly Restaurant on Customer Perceived Value, Attitude and Behavior Intention (친환경 레스토랑의 서비스스케이프가 소비자의 지각된 가치, 태도 및 행동의도에 미치는 영향)

  • Choi, Won-Sik;Lee, Soo-Bum
    • Culinary science and hospitality research
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    • v.18 no.5
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    • pp.45-62
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    • 2012
  • The purpose of this study is to secure the basic data for the physical environment of an eco-friendly restaurant by surveying and analyzing customer perceptions of the servicescape of an eco-friendly restaurant and to verify the organic causation of the servicescape of an eco-friendly restaurant and customer perceived value, attitude and behavior intention. The samples for empirical analysis were selected from the customers over 20 years who lives in Seoul and Kyung-gi suburbs have experienced visiting eco-friendly restaurant or green restaurant more than once a month. Total 300 copies of questionnaire were distributed for the survey from the second day to the fifteenth day of April for 14 days, and total 264 (88.0%) copies of survey questionnaire except for some questionnaires that had much strong lean tendency or the missing value was discovered. The research results are as follows; when a customer recognizes an eco-friendly restaurant favorably, he or she considers that servicescape plays an important role in deciding perceived value through tangible and intangible perceived values. Since, customer perceived value has a positive effect on attitude and behavior intention, the customer considers as affected on his/her behavior intention when satisfied with the eco-friendly restaurant, which is considered that positive customer attitude will have an effect on behavior intention. Thus, it is considered based on this in-depth analysis result that maintaining and providing servicescape of high standard in the manager's perspective will have a direct effect on ensuring tangible outcomes.

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Effect of Consumer Innovativeness on Online Buying Behavior in an Emerging Market

  • Singh, Devinder Pal
    • Journal of Distribution Science
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    • v.14 no.7
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    • pp.15-19
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    • 2016
  • Purpose - India is predicted to lead the world in online sales, but the behavioral range of online consumer has not been researched adequately. Moreover, the research on the role of psychological variables like consumer innovativeness in online purchase behavior has not been investigated. This paper aims to unravel the role of 'consumer innovativeness' in predicting online purchase intention. Further, this paper examines the effect of consumer innovativeness on 'online information search' and 'attitude' in online purchase areas. Research design, data, and methodology - This study uses factor analysis to confirm the convergent and discriminant validities from the adopted scales. Regression analysis was employed to test the various hypotheses in this study. Results - This study finds that consumer innovativeness affects positively 'information search', 'attitude' and 'purchase intentions' in online purchase circumstances. Conclusions - Consumer Innovativeness has emerged as a significant factor affecting online purchase intentions. It has also been confronted with an important variable affecting online information search and attitudes for online purchase.

The Distribution of Information through Online Meeting after COVID-19: Examining the Effect of Past Behavior

  • Van Hao HOANG;Van Vien VU;Quang Truong NGO
    • Journal of Distribution Science
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    • v.21 no.8
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    • pp.47-55
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    • 2023
  • Purpose: Online meeting is chosen instead of face-to-face conferences as a solution that ensures both effectiveness and legality during times of strong epidemic outbreaks. In the current period, managers can have different types of meeting options for information distribution. This study has examined the effect of past behavior on the managers' intention of organizing online meetings. Research design, data and methodology: Data were collected from a survey with 475 managers and put into SmartPLS 4.0 for analysis. Partial least squares structural equation modeling (PLS-SEM) was employed to test relationships in the research model. Results: The findings indicated that past behavior plays the most critical role in explaining the organizing online meeting intention of managers, followed by attitude and subjective norms. Meanwhile, the perceived behavioral control factor has absolutely no effect on intention in the context of this study. Notably, attitude and subjective norms also remarkably mediated the impact of past behavior on managers' intention. Conclusions: This study has added to the understanding of the meeting organization behavior of managers. Even if the epidemic is under control, the administrators should still organize some meetings in the form of online because it will affect the social perceptions of future behavior and behavioral intention.

A Study on Relationships among Eating Behavior, Nutritional Knowledge & Physical Growth (중학생(中學生)의 식사행동(食事行動), 영양지식(營養知識), 신체발육(身體發育)에 영향(影響)을 미치는 요인(要因) 및 이들의 상호관련성(相互關聯性)에 대한 연구(硏究))

  • Yoon, Yeo-Ryang;Kim, Ki-Nam
    • Korean Journal of Human Ecology
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    • v.1 no.1
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    • pp.69-77
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    • 1992
  • The purpose of this study was to find out the relationships among the eating behavior, the nutrition knowledge & the physical growth, and factors influencing each of them in middle school students. Eight hundred three boys and girls, who were sampled from the third graders of 6 middle schools located in Taejeon and Ahnmyeondo, were asked to fill out the questionaire. The statistics used for data analysis were Frequency, Percentage, Oneway, Crosstabs, Chi-square($X^2$), t-test, Pearson Correlation, Regression, and Path analyses. The results are summarized as follows: I. The asked students showed the significant difference in frequency intaking food and the eating attitude depending on sexual distinction and area. The girls got higher frequency score(intaking food) than the boys did and the students in Taejeon got better eating attitude score than those in Ahnmyeondo. Also, the girls got higher nutrition knowledge score than the boys did and the students in Taejeon got higher nutrition knowledge than those in Ahnmyeondo. 2. The higher the economic level was, the higher the frequency score(intaking food) was. Also, the students whose father had the occupation involved in the tertiary industry and better school ing made higher nutrition knowledge, eating attitude, and frequency intaking food than others. The students whose father had the occupation involved in the tertiary industry and better schooling were taller and heavier than others. 3. The variables influencing on the frequency intaking food were father's school ing, father's occupation, economic level, sexual distinction, eating attitude. The variables influencing on eating attitude significantly was only the birth order. The variables influencing on the height were sexual distinction, residential area, eating attitude, frequency intaking food, father's schooling. Also, the variables affecting the weight were sexual distinction, father's schooling, eating attitude, frequency intaking food.

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College Students' Safety Behaviors in the Dental Technology Laboratory Predicted by the Theory of Planned Behavior (치기공전공 대학생의 실습실 안전 행동에 대한 계획된 행위 이론 검증)

  • Park, Jong-Hee
    • The Journal of Korean Society for School & Community Health Education
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    • v.10 no.2
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    • pp.15-27
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    • 2009
  • Background and Goals: This study set out to apply the Theory of Planned Behavior (TPB), which is known to provide good explanations about human behavior, and test it to see if it could predict safety behavior by affecting the intention for safety behavior and perceived behavioral control and if intention for safety behavior would be influenced by attitude toward behavior, subjective norm, and perceived behavioral control. Methods: The subjects were 98 dental technology majors in D City. The questionnaires were distributed, filled out and collected on the spot. Each item was measured on a seven-point scale, and it's interpreted that the higher mean of each item would translate into safety behavior. Results: The analysis results of the Theory of Reasoned Action (TRA) variables indicate that only subjective norm ($\beta$ = .528, p < .000) had explanatory power of 27.2% (F = 37.170, P <.001) for intention for safety behavior. The results show that subjective norm and attitude toward behavior affect intention for safety behavior. The analysis results of the TPB variables revealed that intention for safety behavior had explanatory power of 26.6% (F = 36.072, p <.000) for behavior. When intention was added by perceived behavioral control, the explanatory power increased to 34.5% (F = 26.530, p <.000). And when it's added by knowledge, the explanatory power increased to 39.0% (F =21.661, p <.000). The results suggest that intention has the biggest influence on predicting safety behavior. Conclusion: The results show that the TPB model by Ajzen (1985) has greater forecasting power for intention and act of safety behavior than the TRA model by Fishbein & Ajzen (1980) and the TPB model can applied in the prediction of safety behavior. Thus safety behavior is considered as behavior whose determination control is limited. And safety education programs that add knowledge to the TPB variables will help the students promote their safety behavior.

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Effect of Influencers' Product-Usage Videos upon Brand Attitude and Purchase Intention (인플루언서의 패션 제품 사용 영상이 브랜드 태도와 구매의도에 미치는 영향)

  • Yoon, Haeryong;Kim, Taeha;Nam, Seunghyeon
    • Journal of Information Technology Services
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    • v.18 no.5
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    • pp.1-16
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    • 2019
  • This work tries to empirically validate the effect of influencers' product-usage videos upon brand attitude and purchase intention of consumers. More specifically, we choose 3 attributes of product-usage videos of influencers such as expertise, trustworthiness, and attractiveness from our literature review. We collect 200 survey questionnaires in 2019 using Google survey forms from subjects who have watched influencers' usage videos of fashion items. Our results suggest that expertise and trustworthiness of influencers' videos positively affect brand attitude of consumers, which in turn positively influence their purchase intention. However, we have not found significant effect of attractiveness of the videos upon brand attitude. We also confirm that brand attitude positively affect purchase intention as proposed in the literature. The practical implications of this work is that firms should focus and strengthen expertise and trustworthiness of videos rather than attractiveness in order to enhance purchase intention of consumers and eventually lead to their purchase behavior.

Evaluation of Spray Flight Attitude for Agricultural Roll-balanced Helicopter using Kalman Filter (칼만필터를 이용한 농용 균평헬리콥터의 살포비행자세 평가)

  • Park, Hee Jin;Koo, Young Mo
    • Journal of Biosystems Engineering
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    • v.37 no.6
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    • pp.342-351
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    • 2012
  • Purpose: Aerial spraying with an agricultural unmanned helicopter became a new paradigm in the agricultural practice. Laterally tilting behavior of a conventional agricultural helicopter, resulting in the biased down-wash and uneven spray deposit is a physically intrinsic phenomenon while hovering and cruise flights. Authors studied and developed a roll-balanced agricultural helicopter with a raised pylon tail rotor system. In this study, the attitude of the roll-balanced helicopter was determined using the Kalman filter algorithm, and the quality of roll balancing of a bare-airframe helicopter was evaluated. Methods: Instantaneous attitudes were estimated using the advantage of gyroscope, followed by the long term correction and prediction using accelerometer data for the advantage of convergence. The attitudes of the fuselage were calculated by applying the Kalman filter algorithm. The spraying maneuver of the helicopter was performed at a field of 50 m long, and the attitude data were acquired and evaluated. Results: The determination of attitude using the inertial measurement unit(IMU) and Kalman filter was reliable and practical. The intrinsic attitude of the developed helicopter was stable and roll-balanced. The deviation of roll angle was ${\pm}6.3^{\circ}$ with an average of $0^{\circ}$, referring to roll-balanced. Conclusions: Handling quality of the roll attitude determined to be steadily balanced. The balancing behavior of the developed helicopter would result in an even spray pattern during aerial application.