• Korean Management Science Review
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• v.30 no.2
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• pp.11-30
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• 2013

Small and medium-sized enterprises (SMEs) constitute an important part of current industrial economies. Information technologies can be useful strategic weapons for SMEs by enhancing their competitiveness. Categorized as one kind of cloud computing, SaaS is a computing resource and software sharing model which can be accessed via the Internet. Based on virtualization technology, SaaS is expected to improve the efficiency and quality of the IT service level in SMEs. This study attempts to identify the determinants of SaaS adoption intention among Korean SMEs. Through the lens of the theory of planned behavior, this study adopts technological, organizational, environmental factors to explore the determinants of cloud computing adoption intention. The research population is the SMEs that have been funded by the Korean government. Partial least square method was used for empirical analysis of 190 samples collected through on-line survey. The results show that the positive attitude is influenced by business process improvements. Vender support and top management support are positively associated with subjective norm. Vendor support, top management support can relieve perceived behavior control factors. Government support directly influences adoption intention of cloud computing. These findings can provide useful strategy for both SMEs and vendors of SaaS.

• Journal of Korean Academy of Nursing Administration
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• v.12 no.2
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• pp.213-224
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• 2006

Purpose: This study examined Korean nurses' job attitude (i.e., satisfaction and burnout) regarding the extent to which organization's emotion display rule influences on job attitudes through emotion-related variables (i.e., negative emotion suppress behavior and inauthenticity), thereby examining mediation effects of negative emotion suppress behavior and inauthenticity. Method: Using a survey to nurses working in various general hospitals in Korea, structural equation modeling was adopted. Result: Emotion display rule affected outcome variables but these effects were mostly observed via the two mediators, negative emotion suppress and inauthenticity, which largely supports the research model. Conclusion: Individuals who perceived stronger emotional display rule suppressed more their negative emotion, and also perceived more inauthenticity. In turn, negative emotion suppress behavior only affected job burnout positively. Inauthenticity showed a negative effect on job satisfaction while it had a positive effect on burnout. The study provided directions for future research and practical implications to help nurses' effective job performance.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.1361-1369
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• 2021

Recent technological advancements have had a substantial impact on consumer buying behavior. This research aims to determine the factors affecting consumer behavior related to the adoption of self-service technologies (SSTs). The intended findings of this study are expected to contribute to understanding consumer behavior towards the adoption of SSTs taking into account the logic of two main theories in this regard: the Technology Acceptance Model (TAM) and the assumptions of the Behavioral Perspective Model (BPM). This research follows a triangulation approach. Consequently, a number of semi structured interviews were conducted with experts and executive directors from selected SSTs providers in Jordan. In addition, the convenience sampling technique was employed focusing on current (or) previous users of SSTs in the public and private sectors in Jordan using a self-administrative questionnaire (66% response rate). The results confirmed the influence (direct and indirect) of previous experience and personal initiatives and characteristics on consumer intention to use SSTs. In addition, the results indicated the important role of the mediator variables namely: perceived ease of use (EOU), perceived risk (PR), and perceived usefulness (PU) on consumer attitude towards SSTs which in turn will positively affect consumer intention to use SSTs.

• Journal of Distribution Science
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• v.22 no.8
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• pp.29-36
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• 2024

Purpose: This study examines the impact of cultural dimensions as an intervening variable on taxpayer compliance in Makassar, Indonesia, with a focus on the Bugis tribe's cultural context. Research design data and methodology: The research aims to understand how attitudes, subjective norms, and perceived behavioral control, influenced by local culture, affect taxpayer compliance. A quantitative research design was employed, collecting primary data through questionnaires distributed to 150 taxpayers, with 125 valid responses analyzed using the Structural Equation Model (SEM) and Partial Least Squares (PLS) methodology. Results: The results indicate that cultural factors significantly mediate the relationship between subjective norms and taxpayer compliance, highlighting the role of local cultural values, such as "Siri Na Pacce," in shaping compliance behavior. Subjective norms positively influence both cultural attitudes and compliance, while attitudes and perceived control have a less significant impact. The findings suggest that integrating cultural awareness into tax policy and education can enhance compliance rates in culturally rich regions. Conclusions: this study underscores the importance of considering cultural dimensionsin tax administration, particularly in regions with strong cultural identities, to improve the effectiveness of tax compliance strategies. The findings contribute to the broader understanding of how cultural context influences economic behavior, offering insights for policymakers and tax authorities.

• Journal of Korean society of Dental Hygiene
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• v.10 no.4
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• pp.567-576
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• 2010

Objectives : The purpose of this study was to examine selected people's knowledge of Influenza A(HINI), their self-efficacy, social norms, awareness of the gravity of the infection of the flu, behavioral intention, preventive behavior, the impact of their knowledge of the flu on those variables and the relationship of the variables, as the spread of the flu has been accelerated. Methods : The subjects in this study were 484 health-related majors at two selected colleges selected by random sampling from the metropolitan area. Results : As for connections between knowledge of the 2009 H1N1 and self-efficacy, the students who were knowledgeable about the flu got a mean of 3.24, and those whose knowledge was on an intermediate level got 3.08. The students who didn't know well about that got 2.91. The students who were better informed were ahead of those who were less informed in terms of self-efficacy, and the intergroup gap was statistically significant(p<0.01). In relation to self-efficacy, the better-informed students scored higher than the less-informed ones in both of the two items: whether to know how to cope with the spread of the 2009 H1N1(p<0.01), and whether to be able to be ready for the spread of it(p<0.01). The intergroup gaps were statistically significant. Conclusions : The knowledge of the students about Influence A(H1N1) and their preventive behavior were analyzed in association with the spread of the flu, and there were no differences in actual preventive behavior though they were not the same in terms of behavioral intention. Therefore health education programs should be prepared to improve not only their knowledge but their attitude and preventive skills to boost their preventive behavior.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.3
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• pp.1355-1366
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• 2014

The purpose of research is to find out the factors that affects multi cultural acceptance of parents' child rearing behavior of elementary school students and psychological well-being. In order to accomplish the purpose, survey was conducted on 328 elementary school students in the city of I. The results were first, parents' child rearing behavior of elementary school students, psychological well-being and multi-cultural acceptance didn't have difference by background variables. Second, significant relationship was present on parents' child rearing behavior of elementary school students, psychological well-being and multi cultural acceptance, Third, parents' child rearing behavior of elementary school students and psychological well-being have positive impact on multi-cultural acceptance. As seen in such results, in order to achieve effective acceptance on multi culture in regular household, the awareness and attitude on parents' child rearing behavior and feeling of psychological well-being need to change and that will have positive impact to live together for students from regular household and multi culture household as a member of multi culture society.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.24 no.1
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• pp.84-94
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• 2017

Purpose: The purpose of this study was to identify prevalence and risk factors of needlestick injuries (NSI) among nursing students. Methods: Data were collected using self-administered questionnaires which included general and practical characteristics, safe environment risk factors, knowledge, attitude, and preventive behavior associated with NSI. Data were conducted from December 14-20, 2014 and analyzed using $x^2$ test and multiple logistic regression. Results: The incidence rate of NSI was 20.2%. Multiple logistic regression analysis identified four predictors for NSI which were statistically significan; carelessness (OR=1.49, 95% CI=1.04~2.11), status of hospital, university affiliated (OR=1.93, 95% CI=1.35~2.75), knowledge about handing the needle after NSI (OR=1.42, 95% CI=1.00~2.03), and barriers to NSI preventive behavior (OR=1.48, 95% CI=1.04~2.12). Conclusion: Management of carelessness and barriers to NSI preventive behavior are essential elements for reducing the risk of NSI in nursing students. It is necessary to develop a specific NSI precaution program for nursing students.

• Journal of Information Technology Applications and Management
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• v.25 no.2
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• pp.23-40
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• 2018

In order to reduce the spread of illegal digital contents, many studies have been focusing on how to stop it through laws and regulations. Only few of the studies tried to explain the illegal behaviors from individual's viewpoints. This paper aims to examine the intention of sharing illegal digital contents over the Internet and proposes a theoretical model based on the Theory of Planned Behavior (TPB) along with the introduction of two outcome expectations. We also argue that the individuals' cognition of online copyright will influence individuals' illegal contents sharing on the Internet. We have collected data from online survey and offline interview. By empirical study, the results support the theoretical model except the subjective norm which has no effect on individuals' behavior. This is a different finding from the previous researches revealing that the subjective norm has no effect on individuals' unethical actions. Overall, the findings provide strong confirmation that attitude, self-efficacy and outcome expectations impact on individual's intention of sharing illegal contents. In addition, this study proposed an improved cognition of online copyright through education and standard of new media management will reduce illegal contents sharing on Internet.

• Journal of the Korean Society of Food Culture
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• v.34 no.2
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• pp.159-167
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• 2019

The purpose of this study is to provide basic information to improve understanding of contemporary kimchi culture in Korea. Many Koreans are now purchasing kimchi at markets, while the proportion of self-preparation is gradually decreasing. This commodification tendency of kimchi is considered to be associated with changes in consumer's behavior and attitude. In this study, a linear regression and a logistic regression model were used to identify relationships between kimchi consumption behavior and household characteristics. The results showed that the probability of kimjang activity was positively related with family size, possession of a kimchi refrigerator, self-preparation practice, and the intensity of sharing behavior. I also found that kimchi consumption volume per capita of 'purchasing' household was greater than that of 'self-preparing ' or 'sharing-dependent' households, and that the number of family members was inversely related with kimchi consumption volume per capita. The inverse relationship between family size and kimchi consumption volume per capita is considered to be contrary to the widespread thoughts in Korea, which have been developed while experiencing kimchi preparation and consumption in traditional extended families. I think that the relationship comes from differences in menu varieties, which appear to vary with family size. This issue will be investigated in subsequent studies.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.21 no.1
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• pp.1-16
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• 2022

Recently, e-scooters have been attracting attention as eco-friendly modes of transportation in cities due to an increasing interest in the environment. Accordingly, various studies on usage behavior are being conducted, but studies that reflect individual travel attitudes are insufficient. Therefore, this study surveyed commuters in Seoul and analyzed respondents' traveling attitudes through factor analysis. It also built a binary logistic regression model for the intention to use shared e-scooters to determine how individual travel behaviors are affected. In particular, the model results showed that age, the main mode of transportation (car), walking time to the bus stop, and four travel attitude variables (disutility of travel, preference to self-drive, internet/smartphone friendliness, and willingness to pay extra money for services) significantly affected the intention to use shared e-scooters. This study is expected to be used as basic data, with aspect to travel behavior, for the efficient operation and use of shared e-scooters in the future.