• Title/Summary/Keyword: Attitude and Behavior

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Continuance Adoption of Working from Home after the COVID-19 Outbreak: Empirical Evidence from Saudi Arabia

  • AHMED, Salem Mohamed;KHALIL MD, Nor
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.7
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    • pp.67-78
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    • 2021
  • The COVID-19 pandemic sweeping the world has rendered a large proportion of the workforce unable to commute to work, to mitigate the spread of the virus. This has resulted in both employers and employees seeking alternative work arrangements. Due to the pandemic, most if not all workers experienced work from home Hence work from home has become a policy priority for most governments. Individuals have started to change their behavior to stick to the curfew and rapidly conform to the new way of life. This study is conducted to understand how organizations and people adjust to these developments and challenges. Numerous organizations are changing to the online method of working because of the COVID-19. Because of the continuous adoption of a specific behavior after the COVID-19 pandemic situation ended, employees were expected to continue working from home. To investigate deep into the behavioral consequences of such a pandemic situation, in-depth interviews were conducted in several companies in Saudi Arabia. This study was conducted by extending the Theory of Planned Behavior (TPB) and the theory of reasoned action (TRA) to explore and assess the various factors that determine the continuous adoption intention of work-from-home by the Saudis. The finding shows that the employees' positive attitude, subjective norms, and self-efficacy affect the employees' intention to adopt work from home. The continuous adoption of work from home has been affected by employees' relevant intention and controllability.

A qualitative comparison study of information search behavior in online distribution

  • MIAO, Miao
    • Journal of Distribution Science
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    • v.19 no.7
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    • pp.61-73
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    • 2021
  • Purpose: This study offers suggestions to e-commerce companies for increasing shoppers' repurchase intention by considering the effect of distribution information in online shopping. It applies complexity theory to incorporate habitual information search behavior and shopper characteristics into the Stimulus-Organism-Response model and indicates how these complex factors work together in online shopping. Research design, data, and methodology: This study used an interview survey of 158 Vietnamese consumers with an experience of online shopping. A fuzzy-set Qualitative Comparative Analysis (fsQCA) was used to examine the relationship between antecedents and outcomes depending on complex conditions in the given contexts. Results: The results (1) indicate the importance of observing information search patterns and investigating their influence on online distribution, and (2) clarify what kind of configurations, under what conditions, predict a high or low outcome; this provides evidence and hints for the development of frameworks for future studies. Conclusions: The findings suggest that shoppers' unconscious, habitual behavior can work with conscious attitude factors, such as satisfaction, to increase their repurchase intention. Hence, e-commerce companies should consider how to present useful distribution information and create functions that allow shoppers to engage with a variety of information while increasing their repurchase intention on the site.

The Effect of Employed Mothers's Quality of Multiple Role and Psychological Well-Being upon Mothers' Parenting Behavior (초등학교 저학년 자녀를 둔 취업모의 다중역할의 질과 심리적 안녕감이 양육행동에 미치는 영향)

  • Kim, Hee-Jin;Chang, Young Eun
    • Korean Journal of Human Ecology
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    • v.22 no.4
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    • pp.593-607
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    • 2013
  • This study was conducted to identify adults' knowledge, dietary behavior related to sodium, and attitude towards. The purpose of this study is to examine the effects of the quality of multiple roles and psychological well-being upon parenting behavior among employed mothers. The subjects were 172 employed mothers living in Seoul, Korea. The results are as follows. First, the quality of parental role was related to all of subscales of parenting behaviors of employed mothers. Second, employed mothers' higher autonomy was significantly associated with greater intimacy and reasoning guidance in their parenting. Third, employed mothers with greater positive relationship and autonomy were more likely to exhibit limit setting. Finally, higher level of environmental mastery and autonomy was related to greater parental involvement. Mothers' psychological well being was not significantly related to mothers' responsiveness.

A Study on Intention of Selecting Tree Burials by Using the Theory of Planned Behavior (계획행동이론을 적용한 수목장 선택의도에 관한 연구)

  • Kim, Sang-Mi;Kim, Sang-Oh
    • Korean Journal of Environment and Ecology
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    • v.26 no.5
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    • pp.812-826
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    • 2012
  • The selection rate of tree burials (TB) is still low in spite of increasing concerns about TB and government's efforts to increase TB participation. It is necessary to understand the factors affecting TB selection. This study investigated the relationship between major variables (attitude: ATT; subjective norm: SN; perceived behavioral control: PBC) of Ajzen's theory of planned behavior (TPB), additional variable (custom: CUST), and intention to select TB by using structural equation modelling (SEM). Samples were selected from Gwang-ju citizens using proportionate stratified sampling (PST) by region during September of 2011. Four hundred and twelve responses were used for data analysis. The model showed fair goodness of fit. All four variables (ATT, SN, PBC, CUST) influenced intention to select TB. The four variables explained 53.0% of intention to select TB. SN(${\beta}$=0.459) was the most predictive variable on the intention, followed by ATT(${\beta}$=0.247), PBC(${\beta}$=0.152), and CUST(${\beta}$=0.102) in decreasing order. The results were discussed and some suggestions to increase the intention of tree burial selection were made.

An Influence of Distributor's Corporate Image on Consumer Behavior Towards PB Products (유통업체의 기업이미지가 PB제품에 대한 소비자태도에 미치는 영향)

  • Kim, Moon-Jung;Oh, Young-Ye;Kim, Ki-Soo
    • Journal of Distribution Science
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    • v.9 no.4
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    • pp.83-91
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    • 2011
  • In addition to the globalization of the distribution industry and intensified competition, the importance of Private Brands has been emphasized, and thus, many studies that clarify the various preceding factors that affect PB purchase intent are being conducted. Following this trend, the purpose of this study is the following. First, the effect of distributor's corporate image on consumer behavior was verified. Second, the perceived quality difference on PB products according to consumers' job was verified. Third, satisfaction difference for PB products according to consumers' job was examined. Research results were shown as the following. First, factorial analysis, conducted to verify distributor's corporate image, gave out the result of ethicality, reliability, stability factors. Among those factors, ethicality and stability were shown to have an effect on brand attitude. However, reliability was not shown to influence PB brand attitude. Second, through the analysis to see the effect of distributor's corporate image on PB product attitude, it was verified that stability has an effect on PB product attitude but ethicality and reliability do not. Third, the analysis to verify the effect of distributor's corporate image on PB product purchase intent showed that ethicality has an effect on purchase intent, but reliability and stability do not. Fourth, housewives, the most active users of distributors, were shown the highest in the research on whether there is perceived quality difference according to consumers' job. Following the group were college students, and then office workers. Fifth, research on the level of satisfaction according to consumers' job showed that there was not a significant difference. The limitations and suggestions of this research were as the following. First, this study could go over each corporate image according to distributor type and characteristics. Due to the vast development of distribution industry, the companies can be classified according to the various types. Therefore, we propose the corporate image of each distributors to be checked, and furthermore, to verify which image of the different types of distributors has positive influence on consumer attitude. Second, PB products should have various perceived quality. However, in this research, it has not been verified which specific factors among the various perceived quality of PB products has a more meaningful influence on consumer attitude. Therefore, we also would like to propose a need for closer research on the specific factors and on which factor has a more positive influence on consumer attitude.

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Mediating Effect of Attitude toward Advertisement on the Relationship between COVID-19 Involvement and Behavioral Intention of Social Distancing in Loss versus Gain Advertising Context (손실과 이득 메시지 프레이밍 광고상황에서 COVID-19에 대한 관여와 사회적 거리두기 실천의도와의 관계에 영향을 미치는 광고태도의 매개효과)

  • Choi, Ja In;Choi, Ja Yun
    • Journal of the Korea Convergence Society
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    • v.12 no.12
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    • pp.467-477
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    • 2021
  • Purposes of this study were to identify the relationship among involvement in COVID-19 (IiC), attitude toward advertisement (AtA), and behavioral Intention to social distancing (BItSD), and to investigate the mediating effect of AtA in a loss versus gain advertising context. The participants were 379 adults who have been consecutively living in Korea since January 2020. The participants were randomly assigned to one of two advertisements using an online survey system. We found that IiC affects BItSD since Korean adults recognize the risks and seriousness of COVID-19 infection or transmission through IiC. Induced positive attitudes or emotions through involvement in the COVID-19 preventive behaviors including social distancing and vaccination are helpful to increase the BItSD. Thus, health care and information providers should give an accurate message, which induces a positive attitude, to recognize that our world is a risk of the COVID-19.

Study about Advertising Acceptance Attitudes of YouTube Pre-Roll Advertising: Focusing on the Difference between YouTube Use Motivation and Use Intensity (유튜브 프리롤 광고의 수용태도에 관한 연구: 유튜브 이용 동기 및 이용강도의 차이를 중심으로)

  • Kim, Hwa-Dong;Youm, Dong-Sup
    • The Journal of the Korea Contents Association
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    • v.22 no.8
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    • pp.106-114
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    • 2022
  • This study attempted to empirically investigate the difference in the Advertising Acceptance Attitudes of pre-roll advertisements according to the Use Motivation and Use Intensity of YouTube, which act as important factors in using YouTube. For this study, a survey targeted to both male and female university students was conducted, 200 people's data being used for the analysis. First research result was that positive attitude towards advertisement based on the Youtube Use Motivation was higher for the group who pursue narrative identities than the group who habitually use intention and pursue amusement. For avoidance behavior, the group who habitually use intention and pursue amusement was higher than the group who pursue narrative identities. Second, for the positive attitude towards advertisement based on Youtube Use Intensity, the group with higher Use Intensity showed an optimistic attitude relative to the group with lower Use Intensity. However, there was no difference in the avoidance behavior for advertisement. These following results imply that a strategy considering the Use Pattern based on the Use Motivation and Use Intensity of the users is needed in enforcing YouTube pre-roll advertisements.

Study on the Occupational Therapy Students Attitudes & Behavior for the Person with Disabilities (작업치료과 학생의 장애인에 대한 태도와 행동에 관한 연구)

  • Jang, Chel;Shin, Hyun-Suk
    • Journal of the Korean Society of Physical Medicine
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    • v.8 no.3
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    • pp.317-326
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    • 2013
  • PURPOSE: The purpose of this research is to check the attitudes and behavior toward the disabilities of occupational therapy students who are going to be the future subjects of medical rehabilitation service, based on this to provide occupational therapy students an alternative to have the right attitude toward the disabilities to find ways to reduce prejudice against them in society meeting in the future. METHODS: The survey was carried out to select randomly 6 cities and provinces nationwide with occupational therapy, to choose 20 students at each grade and have them to fill up the questionnaire themselves after reading the text, and as a result of the survey. RESULTS: The attitudes and behavior toward the disabilities according to the gender, there was more positive significant difference in women than men, the attitudes and behavior toward the disabilities by each grade, the higher grade they were, the more positive significant difference they had. As the results of the attitudes and behavior toward the disabilities whether to take classes related to them, there was a positive significant difference in the students who took classes related to disabilities person, and the results of the attitudes and behavior toward the disabilities whether to participate in a clinical practice and voluntary service, there was a positive significant difference in the students who took part in that service. CONCLUSION: The positive attitudes and behavior toward disabilities were higher in women than men, higher grade students than the lower, the more time for voluntary service and the more contact with disabilities persons. As through the results of this, the comprehensive and continuous education about the disabilities for the students in all Departments related to medical rehabilitation service and the suggestion for continuous research on the fundamental problems should be made in the future.

The Effect of Team Feedback Environment on Thriving at Work and Team Commitment through Feedback-Seeking Behavior (팀 피드백 환경이 피드백 추구행동을 통해 업무성장활력과 팀 몰입에 미치는 영향)

  • Lee, Chang-Hwan;Rhee, Seung-Yoon;Shin, Inyong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.5
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    • pp.3220-3229
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    • 2015
  • This study analyzed the effect of team feedback environment on feedback-seeking behavior, and further explored how feedback-seeking behavior led to the feeling of thriving at work and team commitment. Also, we examined the moderating effect of self-efficacy on the relationship between team feedback environment and feedback-seeking behavior. Using survey data from 201 workers employed in various industries in Korea, we found that team feedback environment was positively related to feedback-seeking behavior, and that the relationship was moderated by self-efficacy. In addition, feedback-seeking behavior was positively associated with the feeling of thriving at work and team commitment. The result suggests the importance of feedback-seeking behavior in improving performance as well as work attitude and energy. The result also emphasizes the critical role that team feedback environment plays, and the need to find ways to nurture the environment that fosters feedback seeking and giving.

Development and Evaluation of Remarriage Preparation Program (재혼준비교육프로그램 개발 및 평가)

  • 정현숙;유계숙;임춘희;전춘애;천혜정
    • Journal of the Korean Home Economics Association
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    • v.38 no.5
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    • pp.1-14
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    • 2000
  • The purpose of this study is to develop and evaluate a remarriage preparation program. Based on the system theory, strong family perspective, care & justice perspectives, and empirical research in this field,4 session remarriage preparation program is developed. Target population of this program is persons who remarry and persons who marry with remarried partner This program is evaluated in terms of the level of remarriage preparation and level of changing attitude after education in terms of self-esteem, cognition & knowledge of parent behavior in the remarried family, object evaluation of their future remarriage life. Future research, theoretical and practical implications are added.

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