Journal of the Korean Society of Clothing and Textiles
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v.32
no.10
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pp.1497-1508
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2008
The objective of this study is to identify the types of relationship quality of department store fashion consumers. This study also aims to look at if consumers form different type of relationship quality with various relation partners. In this study, qualitative research was conducted on 25 female consumers to come to a comprehensive and in-depth understanding of fashion consumers' diverse loyal relationships. Fashion consumer's relationship quality consisted of 'self attachment', 'symbolic', 'trust', 'intimacy', 'compensational bind', and 'habitual alternative'. 6 relationship quality dimensions were distinguished according to each dimension's emotional involvement level and conscious activeness level of consumers. While self attachment was classified as emotional and active relationship quality, compensational bind and habitual alternative were typical relationship quality types of fashion store loyalty such as department store loyalty, thus classified as inertial and cognitive relationship quality type. This study might provide a useful direction to apparel brands and retailers in finding out which relationship quality type is more effective for differentiated marketing strategies.
Purpose: This study intends to clarify the relative importance and character of the college student's attachment to their parents. We examined the effect that the father and mother attachments have en their self-efficacy and adjustment to their college life. Method: The subjects were 271 students who attendee a university. For this study, we used the inventory of the Parent Attachment-Revised version by Armsden and Greenberg, a self-efficacy test by Sherer et al. and the investigation far adjustment to college life by Barker & Siryk. The data were analyzed by t-test, ANOVA, Duncan test and simple multiple regression analysis on an SPSS WIN 10.0 program. Results: There was a significant differences in the attachment to the father according to their grades and in the attachment to the mother according to their type of residence. There was a significant difference in the adjustment to their college life according to their grades. Regression analysis on attachment and self-efficacy suggested that attachment has an influence on self-efficacy. Regression analysis on attachment and adjustment to college life suggested that attachment has influence on the adjustment to college life. Attachment also has an influence on academic adjustment, social adjustment, personal-emotional adjustment and institutional adjustment on the subscale of adjustment to college life. Regression analysis on self-efficacy and adjustment to college life suggested that self-efficacy has an influence on adjustment to college life. Further, self-efficacy has an influence on academic adjustment, social adjustment, personal-emotional adjustment and institutional adjustment on the subscale of adjustment to college life. Conclusion: This study shows that there are relationships among attachment, self-efficacy and adjustment to college life. Especially, self-efficacy is a very important factor influencing the adjustment to college life. So, a plan designed to increase students' self-efficacy should be created based on the results of this study.
This study analyzed the effects of hospital service quality, emotional attachment, and perceived value on customer satisfaction. In particular, the purpose of this study was to understand the role of emotional attachment and perceived value in the relationship between hospital service quality and customer satisfaction. For this purpose, the results of structural equation model analysis with the data collected by conducting a survey on customers visiting small and medium-sized hospitals were as follows. First, hospital service quality felt by hospital customers had a significant effect on emotional attachment and customer satisfaction, but had no significant effect on perceived value. Second, the emotional attachment felt by customers who visited the hospital had a significant effect on perceived value and customer satisfaction. Third, emotional attachment felt by customers in the relationship between hospital service quality and customer satisfaction had a significant mediating effect. Through the above results, it was confirmed that the service quality felt by customers visiting the hospital leads to attachment to the doctor's competence and medical technology competency, which leads to an increase in customer satisfaction through this attachment. The implications obtained based on these results are as follows. In order for the service quality felt by the customers who visit the hospital to lead to customer satisfaction, above all, it is important to focus on the emotional attachment they can have and find a strategy to improve the service quality. In other words, it is necessary to establish excellent medical staff and medical technology so that hospital customers can have high confidence in the competence of doctors and medical technology, and establish a public relations strategy that can effectively display these competences. Through these efforts, hospital customers will feel a strong attachment to doctors and medical technology, which will increase their satisfaction with the hospital.
This study examined the mediating effects of emotional intelligence on the relationship between mothers' attachments to young children and the creative personality of the children. Pearson's correlations between variables were analyzed, and hierarchical regression analyses were conducted to identify the direct and indirect effects of a mothers' attachments to young children and the emotional intelligence and creative personality of the children. The sample included a total of 228 children aged 4-5 who were attending nursery in Gwangju, Korea. Significant differences were observed by gender and age, but no significant differences were found to be associated with the mother's attachment to the child by age. However, emotional intelligence partially mediated the relationships between the mother's attachment to the child and the child's creative personality. The results suggest that emotional intelligence may edify the creative personality of young child as a mediating response to the mother's attachment.
This study compared a number of related variables according to children's stress types using the data mining method. The sample population was taken from the Korean Youth Panel Survey (KYPS) data (2688, sixth-grade elementary students). The results of the decision tree model revealed that : (1) Parental expectations in terms of study, life satisfaction, self-esteem, parental attachment, aggression, the spousal relationship, other cognition (one's own misdeeds), and study related worries were all related to parent stress. (2) Life satisfaction, study related worries, admitting one's own misdeeds, gender, other cognition (one's own misdeeds), aggression, the spousal relationship, and a sense of alienation in the school were all related to appearance stress. (3) Study related worries, parental expectations in terms of study, aggression, life satisfaction, self-esteem, parental attachment, satisfying parental expectations, parental attachment, and teacher attachment were all related to academic stress. (4) A sense of alienation in the school, mixing with peers in the school, aggression, self-esteem, other cognition (one's own misdeeds), study related worries, parental abuse, and life satisfaction were all significantly related to friend stress. These results suggested that children's diverse conditions should be considered according to the stress types if we are to understand and cope with these stress types more efficiently.
The purpose of this study is to examine the attributes and internal structure of fashion brand authenticity, which is a new concept of brand association. For quantitative research, a total of 591 samples of consumer survey were taken from 24th of August to 7th of September, 2009. The results of this study were as follows: 1) The scale for the fashion brand authenticity was developed, which consisted of 33 questions. These questions estimated a total of 8 dimensions, including heritage, authority, relationship to place, consistency, non-popularity, trend leading, originality, and ethics. 2) The internal structure of the fashion brand authenticity was confirmed. The internal structure was constituted into core attributes and promoted attributes. 3) The relationship between the fashion brand authenticity and consumer related variables were found. The core attributes of authenticity were putting positive influence directly on brand loyalty. However, paths through brand attachment or brand commitment were not found. The promoted attributes showed that it had a direct negative influence on brand loyalty, but it has also showed positive influence on paths, which underwent brand attachment and commitment.
Journal of the Korea Fashion and Costume Design Association
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v.26
no.3
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pp.145-161
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2024
This study explored how perceived value-specifically self-expressive, emotional, and utilitarian values-experienced by consumers at luxury fashion brand pop-up stores influenced their sharing intentions. Additionally, it examined how the level of immersion in the pop-up store and brand attachment act as moderators and mediators in these relationships. An online survey was conducted among women in their 20s and 30s residing in Seoul, Gyeonggi, and Incheon, who had visited luxury fashion brand pop-up stores. A total of 307 responses were analyzed using the SPSS statistical program, incorporating factor analysis, regression analysis, and tests for moderation and mediation effects. The study found that all dimensions of perceived value-self-expressivesignificantly impacted consumers' sharing intentions. Moreover, immersion levels at the pop-up stores significantly moderated the relationship between these values and sharing intentions, while brand attachment mediated this relationship. The research concludes that luxury fashion brand pop-up stores are an effective marketing strategy offering various consumer values that encourage sharing behavior. The findings provide valuable insights for luxury brands in formulating strategies that enhance emotional connections with consumers and amplify voluntary promotional efforts.
Objective: The purpose of this study was to examine the effects of child abuse, children's peer attachment and self-esteem on children's depression/anxiety. In addition, the mediating role of children's peer attachment and self-esteem between child abuse and children's depression/anxiety was investigated. Methods: Using the data of 396 children in grades 4~6 from the Korean Welfare Panel Study (2015), this study was conducted by applying Structural Equation Modeling (SEM). Results: The results of this study were as follows. First, child abuse had a direct influence on children's depression/anxiety, and self-esteem. Second, children's self-esteem had a direct influence on depression/anxiety. Third, children's self-esteem had mediating effects on the relationship between child abuse and children's depression/anxiety. Fourth, children's peer relationships had a direct influence on self-esteem. But, children's peer attachment did not have a direct influence on depression/anxiety. The effect of children's peer attachment on their depression/anxiety was partially mediated by children's self-esteem. Conclusion/Implications: In conclusion, child abuse, children's peer attachment and self-esteem have a direct or indirect impact on the depression/anxiety of children.
The Journal of Asian Finance, Economics and Business
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v.6
no.3
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pp.269-282
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2019
The purpose of this study is to investigate the relationship between the spectator experience and satisfaction with a focus on attachment and a sense of community. The survey was given to random spectators who watched KBO (The Korea Baseball Organization) games in 2018. With 189 surveyed participants, this study used exploratory factor analysis and reliability analysis to verify the reliability and validity of the measured variables. The hierarchical multiple regression correlation was employed as a statistical method for the hypotheses of this study. The findings showed that spectators' experiences have influences on satisfaction. Among the experience factors, education and entertainment affect attachment, and education has the only significant influence on a sense of community. In addition, spectators' attachment and a sense of community positively influence satisfaction. Attachment and a sense of community have a relatively mediated effect on spectators' experiences and satisfaction. This study confirmed the need for various spectator experiences at KBO games, and the importance of place attachment or a sense of community.
Journal of the Korean Academy of Child and Adolescent Psychiatry
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v.8
no.2
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pp.175-182
/
1997
25 young autistic children were examined in Ainsworth’s Strange Situation. The attachment security of 21 children could be classified. Almost half(44%) of these children were securely attached. The relationship between attachment security and developmental variables(chronological age, social quotient, severity of symptom) was investigated. There were no significant differences on CA, social quotient, and severity of symptom between secure attachment group and insecure attachment group. Although autistic children have social deficits, they develop secure attachment to their mothers.
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