• Asia Marketing Journal
• /
• v.14 no.1
• /
• pp.25-51
• /
• 2012

Researches about the relationship between SST(Self Service Technology) and TRI(Technology Readiness Index) have been carried out after TRI was developed by Parasuraman and his colleagues(2000). We hypothesize Consumer Readiness can also influence consumer's motivation, attitude, and intent to use SST. Currently, there has been no research on this subject. In this study, we investigated the relationship between TR, Consumer Readiness and SST Core Attitudinal Model which Dabholkar & Bagozzi(1994) proposed. The researchers also investigated moderating effects of consumer traits and situational factors to verify the acceptance of such forms of service delivery by all kinds of consumers and under different situational contexts. Self consciousness, the need for interaction with an employee, and the technology anxiety were used as consumer trait variables. Perceived waiting time and perceived crowding were used as situational variables. 380 questionnaires were distributed to a sample group of people in their 20's and 30's, and the data were analyzed with structural equation model using AMOS 18.0 program. All of Cronbach's alpha values representing reliabilities were satisfactory. The values of Composite Reliability(CR) and Average Variance Extracted(AVE) also showed the above criteria, thus providing evidence of convergent validity. To confirm discriminant validity among the constructs, confirmatory factor analysis and correlations among all the variables were examined. The results were satisfactory. The results of this study are summarized as follows. 1. Optimism and innovativeness of TR partially influenced the motivation to use SST. People who tend to be optimistic use SST because of ease of use and fun. The innovative however, usually use SST due to its performance. However, consumer readiness of role clarity, ability and self-efficacy influence all the components of motivation to use SST, ease of use, performance and fun. The relative effect of consumer readiness on the motivation to use SST was much stronger and more significant than that of TR. No other previous studies have examined the effects of Consumer Readiness on SST usage motivation, attitude and intention. It is academically meaningful that the researchers verified that Consumer Readiness is the important precedent construct influencing the self service technology core Attitudinal Model. Our findings suggest that marketers should consider fun and ease of use attributes to promote the use of self service technology. In addition, the SST usage frequency will rise rapidly when role clarity, ability, and self-efficacy which anybody can easily handle SST is assured. If the SST usage rate is increased, waiting times for customers could be decreased. Shorter waiting time could lead to higher customer satisfaction. It may also result in making a long-term profit owing to the reduced number of employees. Thus, presentation of using SST by employees or videos showing how to use it will promote the usage attitude and intent. 2. In SST core attitudinal model, performance and fun factors among SST usage motivation affected attitudes of using SST. The attitude of using SST highly influenced intent to use SST. This result is consistent with previous researches that dealt with the relationship between motivation, attitude and intention. Expectation of using SST could result in good performance just like the effect of ordering menu to service employees and to have fun since fun during its use could promote more SST usage rate. 3. In the relationship among motivation, attitude and intent in SST core attitudinal model, the moderating effect of consumer traits(self-consciousness, need for interaction with service employees and technology anxiety) and situational factors(perceived crowding and perceived waiting time) were tested. The results also supported the hypothesized moderating effects except perceived crowding. The highly self-conscious tended to form attitudes to use SST because of its fun compared to those who were less self-conscious because of its performance. People who had a high need for interaction with service employees tended to use SST for its performance. This result indicates that if ordering results are assured, SST is easily accessible to even consumers who have a high need for interaction with a service employee. When SST is easy to use, attitudes strengthen intent among people who had a high level of anxiety of technology. People who had low technology anxiety formed attitudes to use SST because of its performance. Service firms must ensure their self service technology is designed to be easy to use for those who have a high level of technology anxiety. Shorter perceived waiting times strengthened the attitude to use self service technology because of its fun. If the fun aspect is assured, people willing to use self service technology even perceive waiting time to be shorter than it actually is. Greater perceived waiting times form higher level of intent to use self service technology than those of shorter perceived waiting times. This implies that people view self service technology as a faster alternative to ordering service employees. The fun aspect of self service technology will attract a higher rate of usage for self service technology. 4. It has been proven that ease of use, performance and fun aspects are very important factors in motivation to form attitudes and intent to use self service technology regardless of the amount of perceived waiting time, self-consciousness, need for interaction with service employees, and technology anxiety. Service firms must consider these motivation aspects(ease of use, performance and fun)strongly in their promotion to use self service technology. Ease of use, assuring absolute performance compared to interaction with service employees', and adding a fun aspect will positively strengthen consumers' attitudes and intent to use self service technology. Summarizing the moderating effects, fun is the most valuable factor triggering SST usage attitude and intention. Therefore, designing self service technology to be fun will be the key to its success. This study focused on the touch screen self service technology in fast food restaurant. Although it has its limits due to the fact that it is hard to generalize the results to any other self service technology, the conceptual framework of this study can be applied to future research of any other service site.

• Journal of the Institute of Electronics Engineers of Korea TC
• /
• v.40 no.10
• /
• pp.59-66
• /
• 2003

We propose the novel optical burst switching scheme to guarantee a minimum bandwidth for multiple classes. To date, QoS studies on OBS network are capable of differentiating two classes, but have difficulties in providing a minimum bandwidth lot several classes because of lower classes' collision with the highest class bursts in the networks. To solve that problem, in our proposed scheme we assign time zones in a data channel for each class periodically, making one burst have top priority at least its zone. Also, the new burst assembling algorithm, as well as the way of managing data channel, is necessarily proposed to coordinate with the proposed OBS scheme. Through the evaluation, we show that the worst-case end-to-end delay is small enough and the received bandwidth of the lower classes is still assured regardless of the traffic load of the highest class.

• Journal of Communications and Networks
• /
• v.10 no.3
• /
• pp.338-350
• /
• 2008

The differentiated services (DiffServ) is proposed to provide packet level service differentiations in a scalable manner. To provide an end-to-end service differentiation to users having a connection over multiple domains, as well as a flow marker, an intermediate marker is necessary at the edge routers, and it should not be operated at a flow level due to a scalability problem. Due to this operation requirement, the intermediate marker has a fairness problem among the transmission control protocol (TCP) flows since TCP flows have intrinsically unfair throughputs due to the TCP's congestion control algorithm. Moreover, it is very difficult to resolve this problem without individual flow state information such as round trip time (RTT) and sending rate of each flow. In this paper, to resolve this TCP fairness problem of an intermediate marker, we propose a fair scalable marker (FSM) as an intermediate marker which works with a source flow three color marker (sf-TCM) operating as a host source marker. The proposed fair scalable marker improves the fairness among the TCP flows with different RTTs without per-flow management. Through the simulations, we show that the FSM can improve TCP fairness as well as link utilization in multiple domain DiffServ networks.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2015.05a
• /
• pp.649-652
• /
• 2015

Previous marking policy for the AF service of TCP traffic in the Diffserv network have no sufficient consideration on the effect of RTT and target rate. In this paper, in order to improve fairness Index by the effect RTT difference of TCP traffic, we propose the modified TSW3CDM(Time Sliding Window Three Color Dynamic Marker) based on average transfer rate estimation and the flow state. The proposed algorithm is dynamic marking policy that do allocate band width in proportion to transmission rate. To evaluate the performance of the proposed algorithm, We accomplished a computer simulation using NS-2. From simulation results, the proposed TSW3CDM algorithm improves fairness index by comparison with TSW3CM.

• Transactions of the Korean Society of Pressure Vessels and Piping
• /
• v.11 no.2
• /
• pp.13-19
• /
• 2015

Steam generator is one of the most important component of nuclear power plant, and it's integrity and reliability are to be assured to high level by pre-service inspection and in-service inspection. To improve the reliability of steam generator heat exchanger tubes and to secure the management of nuclear power plant safely, KHNP CRI recently has developed eddy current testing system for steam generator. KHNP CRI have performed a series of experimental verification and field application to confirm the performance of the developed ECT system in accordance with ASME Code requirements. The ECT system consists of a remote data acquisition unit, an ECT signal acquisition and analysis software, a water chamber robot controller and a probe push-puller. In this paper, we will details of the developed ECT system and the software and their experimental performance. And also we will report the field applying performance and the issues for further steps.

• Proceedings of the KSR Conference
• /
• 2007.05a
• /
• pp.1505-1510
• /
• 2007

When developers conduct a systems engineering approach the first problems that they will be faced are how to define and analyze the operational concept. In case of practical use project of MAGLEV train, those problems are also important since end products of practical use project must be assured for commercial service level. Lack of domestic developer's experience on systems engineering activity can cause a confusion a progress of the project. This study will propose a guide to establish an operational concept of project to develop or construct urban transit system.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.37 no.4
• /
• pp.197-209
• /
• 2012

This paper studies an emergency service vehicle location problem, where minimum reliability level pre-specified at each demand point is assured. Several models are suggested depending on the busy fraction, which is the time proportion of unavailability for the ambulances. In this paper a new model on computing the busy fraction is suggested, where it varies depending on the distance between the demand point and ambulances, hence it may respond the more realistic situation. The busy fraction for the ambulance location determined by the optimization model is computed by the simulation, and updated through the iterative procedure. It has been shown that the performances of the solutions obtained by the algorithm suggested for the instances appeared in the literature.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2002.04b
• /
• pp.1547-1550
• /
• 2002

VoIP(Voice over IP) 기술을 이용한 음성 통신은 H.323과 SIP(Session Initiation Protocol)를 기반으로 빠른 확산과 기술의 발달로 점점 더 보편화되어 가고 있다. H.323에 비해 보다 간편한 SIP 프로토콜이 각광을 받고 있으나, 이것 또한, PSTN망의 전화보다는 통화품질이 떨어진다. 따라서, 실시간 음성 트래픽을 사용하는 SIP의 통화 품질의 향상을 위해 현재 나와있는 QoS 메커니즘 중에, RSVP를 이용한 SIP QoS 메커니즘을 연구하였다. 본 연구에서는 RSVP를 이용한 메커니즘 중에, RSVP 시그널링을 우선해주는 QoS Assured 확장 메커니즘에 대해서 살펴보고, 이것의 구현 방안을 제시한다.

• Journal of Korea Multimedia Society
• /
• v.13 no.5
• /
• pp.740-753
• /
• 2010

Performance of TCP can be severely degraded in WLP-based Mobile IP wireless networks where packet loss not related to network congestion occurs frequently during WLP-based inter-subnetwork handoff by user mobility. To resolve such a problem in the networks using WLP-based Mobile IP, the packet buffering method recovering seamlessly the packets dropped due to user mobility has been proposed. The packet buffering method at a bridge station recovers those packets dropped during handoff by forwarding buffered packets at the old bridge station to the WLP device. But, when the WLP device moves to a congested bridge station in a new WLP foreign subnetwork, those buffered packets forwarded by the old bridge station are dropped and TCP transmission performance of a WLP device in the congested bridge station degrades due to increased congestion by those forwarded burst packets. In this paper, a PBM(Packet Bridge Marker) is proposed for preventing buffered out-of-profile(OUT) packets from reducing the throughput of in-profile(IN) packets of an Assured Service WLP device. From this operation, the packet losses of buffered OUT packets are avoided and the throughput of IN and Total packets of an AS WLP device are increased.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.29 no.3B
• /
• pp.325-338
• /
• 2004

As the recent rapid development of internet technology and the wide spread of multimedia communication, massive increase of network traffic causes some problems such as the lack of network paths and the bad quality of service. To resolve these problems, this paper presents a traffic control agent that can perform the dynamic resource allocation by controlling traffic flows on a DiffServ network. In addition, this paper presents a router that can support DiffServ on Linux to support selective QoS in IP network environment. To implement a method for selective traffic transmission based on priority on a DiffServ router, this paper changes the queuing discipline in Linux, and presents the traffic control agent so that it can efficiently control routers, efficiently allocates network resources according to service requests, and relocate resources in response to state changes of the network. Particularly for the efficient processing of Assured Forwarding(AF) Per Hop Behavior(PHB), this paper proposes an ACWF$^2$Q$^{+}$ packet scheduler on a DiffServ router to enhance the throughput of packet transmission and the fairness of traffic services.s.