• 유통과학연구
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• 제15권8호
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• pp.37-46
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• 2017

Purpose - Many studies have shown the effects of the external images of female flight attendants on the customers' satisfaction. Recently, the perception of male flight attendants has become more important and positive, and airlines are hiring a significant number of male flight attendants every year. Due to the lack of research on the male flight attendant, however, the images of male flight attendants were investigated for this study. Research, design, data and methodology - Using survey techniques with 204 respondents, this study used analytical data based their resulting analysis. Results - The study examined whether the image of the male flight attendant affects the cognitive and emotional perceptions of customers. The focus of the present study is the external image of the male flight attendant, and the following image-component divisions were formed: hairstyle, body type, uniform, speech, and facial expression. Conclusions - The study purpose sought to determine whether the image of the male flight attendant exert effects on the emotional and cognitive images of airlines, and if these images have a positive effect on the customers' satisfaction and loyalty for an airline, so that airlines can use the external image of the male flight attendant to help with its own image reinforcement.

• 한국콘텐츠학회논문지
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• 제7권9호
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• pp.194-203
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• 2007

본 연구는 항공기를 이용한 승객들이 지각하는 항공사 서비스 품질이 항공사 이미지 형성에 어떠한 영향을 주고 궁극적으로 승객의 향후 행동의도에 미치는 영향이 무엇인지를 알아보는데 목적이 있다. 이를 위하여 대한항공, 아시아나 항공, 외국 항공사를 이용한 경험이 있는 한국 국제선 승객으로부터 수집한 데이터를 개발된 구조방정식 모형에 적용하여 분석하였다. 분석 결과 기내서비스와 고객 및 운항관련 서비스가 항공사 이미지 형성에 긍정적인 영향을 미치는 것으로 나타났다. 또한 항공사 이미지는 한국 국제선 승객의 향후 행동의도에 직접적인 영향을 미치는 것으로 분석되었다.

• 유통과학연구
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• 제18권9호
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• pp.77-86
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• 2020

Purpose: This study focused on SNS, which has been in the spotlight as a marketing tool as the number of people using SNS, to find out about the relationship between the characteristics of airline SNS marketing and the impact on brand attitude and purchasing intention. It will also identify the relationship between each factor and, in conclusion, identify the influence of SNS characteristics as marketing tools of airlines and provide direction and theoretical implications so that they can be used as effective marketing tools based on this. Research design, data: Airline SNS characteristics factors were derived from three main components: interactivity, entertainment, and convenience, four hypotheses were set up, and the SPSS Win 18.0 program and AMOS 22.0 were used to analyze the relationship between factors in a total of 333 questionnaires. Results: The airline's successful SNS marketing directly affects the airline's brand image and airline's brand attitude, and a good brand image forms a positive brand attitude for consumers and also suggests that this can lead to purchasing intentions. Conclusions: Airlines that want to successfully market SNS should pay attention to SNS characteristics and consider them in-depth, and pay attention to SNS as an important marketing tool.

• 품질경영학회지
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• 제47권3호
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• pp.583-595
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• 2019

Purpose: This study aimed to prove that the effect of waiting environment on perceived waiting time and service satisfaction of airline service and airport service procedure. Methods: Survey was conducted by questionnaires that were distributed to international airlines passengers. Survey data were collected 276 copies from 300 copies then analyzed using factor analysis and multi-regression analysis. The measurements of airline service procedure were divided by airlines service and airport service. Airline service segregated as before boarding and after boarding then airport service can be separated before boarding and after deplane by service procedure. Results: According to result, hypotheses were partially accepted. Human environment and Physical environment of airport service before boarding and after deplane were accepted. However perceived waiting time had effect on service satisfaction both airline and airport services. Thus some of variables are correlated among waiting environment. Acceptability as moderating variable has differences on high acceptable group and low acceptable group. Though waiting and delay were caused by controllable or uncontrollable reasons, there are certain negative feeling on waiting and delay on physical environment of airline service. Especially controllable delay and waiting are more negative than uncontrollable reasons. Conclusion: Some suggestions that given from researcher should be implemented to the airline industry to reduce perceived waiting time specially airport service procedure academically and practically.

• 한국항공운항학회지
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• 제16권2호
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• pp.43-50
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• 2008

ICAO(International Civil Aviation Organization) Doc 9803의 국제규정에 의거하여 SMS(Safety Management System-안전관리시스템)의 대표적인 비행안전 모니터링 프로그램으로 인정된 신개념의 운항감사제도인 LOSA(Line Operations Safety Audit-항공운항 안전감사)를 항공사에서 실시하여 정상 운항시의 운항승무원을 관찰하여 실제의 안전취약 및 위협요소, Error를 포착하여 텍사스대학 인적요인 연구소에서 작성한 최종보고서의 분석을 통해 제도와 방안을 개선한다. 본 논문에서는 LOSA실행을 통한 승무원들의 위협 및 error의 유형과 발생율, 관리율 및 관리여부를 분석하여 설명하고 항공사내 개선인 SCP(Safety Change Process)를 소개하는데 있다.

• 한국항공운항학회지
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• 제7권1호
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• pp.57-64
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• 1999

The air transportation industry in Korea has grown very fast in aspect of the transportation scale as much as entering within the tenth in the world. However, as compared with the air transportation industry, the civil aviation pilots training has been performed at very low level in quantity and quality because of the high cost of pilots training, nation security, limited airspace use and falling behind of the science technology in relation to the aviation industry. In result, the number of airline pilots became lower than actual demands of both airlines, KAL and ASIANA. This produced many foreign captains employed, airline pilots overloaded and finally affected flight safety. In this paper, it was studied the actual reality and problems of civil aviation pilots training and presented the encouraging policies for civil aviation pilots training in Korea.

• 항공우주의학회지
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• 제30권2호
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• pp.80-82
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• 2020

Gastrointestinal Stromal Tumors (GISTs) are relatively uncommon soft tissue sarcomas that can be located in any part of the digestive system. GISTs originate in specialized nerve cells located in the walls of the digestive system. This case report is about a 53-year-old airman who was recently diagnosed as peritoneal GISTs. He got a surgical removal of the tumor and chemotherapy, including imatinib (Gleevec^®). Although his GISTs have shown excellent clinical progress, he still needs ongoing treatment. This case involves an airline pilot applicant for Class-I medical certification who has had GISTs under chemotherapy.

• 항공우주정책ㆍ법학회지
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• 제19권1호
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• pp.37-56
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• 2004

전 세계적으로 항공사간 전략적 제휴가 확대되고 있는 가운데 우리나라의 국적항공사들도 2001년 대한항공이 SkyTeam에 가입하였고, 2003년 아시아나 항공이 Star에 가입하였다. 그라나 국내에는 독점금지예외조항이 없어 양 항공사가 전략적 제휴 그룹 내에서 일부 활동에 제약을 받고 있는 것으로 추정된다. 미국은 항공자유화 정책의 확대 추진 전략에 따라 미국 항공사들이 외국항공사들과 전략적 제휴를 맺는 경우, 자국의 시장에서 독점금지법 조항을 면제시켜주는 제도를 실시하고 있다. 이 제도로 인하여 외국 항공사들과 폭 넓은 협력 관계를 유도하고 경쟁력 있는 항공운송산업을 이끌어 가고 있다. 본 연구는 미국의 독점금지예외(All; Anti-Trust Immunity)에 대한 분석을 통해 국내환경에 적용 가능한지를 살펴보고자 한다. 과거 우리 정부는 경제성장을 위해 소비자로부터 생산자에게로 경제 잉여를 집중시키는 정책을 취하였다. 개발연대 동안 우리 기업은 정부의 정잭 및 제도의 도움으로 또는 묵인 하에 국내시장에서 독과점적 지위를 유지하곤 하였다. 그러나 80년 대에 접어들면서 "독점규제 및 공정거래에 관한 법률"과 공정거래위원회의 발족으로 시장구조를 경쟁적으로 만들고, 소비자 후생을 증대 시키는 정책목표가 보다 중요시 되고있다. 그러나 미국에서도 소비자 후생과 시장구조를 경쟁적으로 만들기 위해 제정된 독점금지법의 과도한 적용이 오히려 소비자 후생을 희생시킨다는 지적이 제기되고 있다. 또한 최근의 마이크로소프트사의 관례를 통해서도 나타났듯이 우월한 효율성과 규모의 경제에 의한 독점력은 인정되어야 한다는 추세이다. 이러한 관점에서 국내항공사가 외국의 항공사와 전략적 제휴를 맺어 효율성을 유지하고 규모의 경제성을 가지므로 인하여 지닐 수 있는 경쟁력은 국내의 항공운송산업의 육성차원에서 지원이되어야 할 것으로 판단된다. 향후 정부는 국제항공정책에 대한 장기적인 비젼과 함께 국내 항공법에 독점금지예외조항을 도입할 필요가 있다고 본다.

• 한국의류학회지
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• 제29권9_10호
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• pp.1265-1273
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• 2005

The objective of this study is to examine the images of the current uniforms and to provide the basic references in designing female flight attendants uniforms. In Incheon International Airlines, 11 of the major airlines with the most passengers along with the highest capacity were chosen and 22 pieces of photographs were collected, two photos coming from each airline companies. The semantic differential scale has been formed by 16 pairs of adjectives. Then, it has conducted a statistical analysis using a SPSS WINDOWS that contains 475 copies of the selected questionnaires (375 of the non-flight attendants, and 100 of the female flight attendants). The following are the results and the conclusion of this study. According to this study, four main components of the uniforms of the female flight attendants were attractiveness, femininity, noticeability, and activity, which have occupied $65.9\%$ of the total variance. It was concluded that attractiveness and femininity were two main factors in perceiving the females' uniforms. According to the results of the uniform image difference, it was shown that Asiana Airline's uniform is the most attractive and Cathay Pacific Airline uniform is the most feminine. The most noticeable uniform was from Singapore airline which included cultural and traditional components of its own national colors. Pants suits of Lufthansa airline and Northwest airline were shown as the most active uniforms. There were significant differences in uniform images according to subjects' gender, age, education, and occupation. Men perceived uniforms more attractive, feminine, and active than women. People over 40 perceived uniforms more attractive, feminine, and active, and the High School graduates perceived uniforms more feminine and active. On occupational basis, Federal workers and Educators perceived uniforms more active on uniforms. Passengers who take planes once a month perceived uniforms more attractive, feminine, and active.

• 한국산학기술학회논문지
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• 제14권6호
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• pp.2688-2699
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• 2013

본 연구는 항공사에서 제공하는 웰빙기내식 서비스가 고객만족과 고객충성도에 어떠한 영향을 미치는지를 규명하여 향후 항공사 기내식 서비스 개발 시 전략적 기반을 제시하는데 목적이 있다. 기내식에 대한 다양한 연구는 기내식 품질, 연령별, 국적별, 좌석별 메뉴에 대해서 활발하게 학문적으로 접근하였으나, 본 연구는 웰빙기내식의 구성요소를 처음으로 개발하였다는 데에 학문적 의의가 있다. 연구결과 웰빙기내식의 구성요인 중 환경지향적 기내식제공과 승무원의 위생서비스가 고객만족과 고객충성도에 영향을 주는 것으로 나타났다. 따라서 항공사에서는 승무원들의 위생서비스 교육을 직무교육의 이론적인 부분뿐만 아니라 실제 기내에서 엄격하게 반영할 수 있는 check list를 만들어 점검을 강화하고 메뉴 변경 시에 특히 비행 전 시연이나 상시 e-learing 교육과 비행 전 briefing시 점검 등으로 강화해야 한다. 또한 건강과 웰빙기내식의 차별화된 메뉴 개발의 전략을 구체적으로 세워 연령이나 좌석등급에 대하여 세심하게 수립해야 할 것이다.