• 한국언론정보학보
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• 제46권
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• pp.37-74
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• 2009

본 논문은 21세기 가장 두드러진 담론의 하나인 정체성의 문제를 국제적 차원에서 탐구하고 자 한다. 권력에 경도된 글로벌리제이션에 대안으로 지역 공동체에 대한 관심이 높아지고 있는데, 우리가 속한 아시아 지역의 문제를 정체성의 시각으로 접근하고자 한다. 세계 지역 중 공동체적 속성이 가장 약한 고리인 아시아가 밑으로부터의 문화적 공감대를 형성하기 시작한 것은 소위 한류에서 비롯된다. 본 연구는 한류 현상을 경제적 혹은 국가주의적 성과로 평가하는 것은 이에 연루된 국제적 차원의 역사적 사회적 복합적인 권력 관계의 본질에 접근하지 못한다는 문제의식에서 출발한다. 본 연구는 구체적 현실에 접근하기 위해 아시아 수용자 연구를 시도하였다. 아시아 수용자 중 가장 유사성이 높은 동아시아에 한정하여 중국과 일본 수용자에 대한 심층 인터뷰를 실시하였다. 수용자 조사에는 특히 현재 높은 인기를 보이는 역사 드라마를 대상으로 하였으며, 이는 장르와 기술의 진보에도 불구하고 이데올로기적 성격이 가장 두드러진 장르이기 때문이기도 하다. 아시아 수용자들이 한국 역사 드라마의 이데올로기를 구체적인 수용 과정에서 어떻게 해독하는지는 흥미 있는 연구문제가 될 것이다. 본 연구에서는 정체성의 문제에 최고의 성과를 보이는 라깡의 이론을 사용하였다. 특히 집단 정체성의 문제를 보기 위해 정신분석학을 사회적 차원으로 확대한 들뢰즈와 가타리의 이론을 기반으로 연구하였다. 또한 집단 정체성을 역사적으로 구현한 민족주의 논의와 이를 극복하기 위한 초국적 민족주의 이론을 보완적으로 사용하였다.

• Korean Journal of Radiology
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• 제24권10호
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• pp.929-930
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• 2023

• Asian-Australasian Journal of Animal Sciences
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• 제20권1호
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• pp.112-118
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• 2007

The present study was conducted to investigate the attributes of ram sexual behaviour under different social conditions. Six intact rams and eight overiectomized ewes were used in this experiment. Ewes were artificially brought into oestrus. All mating traits were recorded every 10 sec during a 1 h mating session under five social conditions viz., ram exposed to single oestrus ewe, ram exposed to single oestrus ewe and audience ram, ram exposed to multiple oestrus ewes, ram exposed to single oestrus ewe with competitor ram and ram exposed to multiple oestrus ewes with competitor ram. Mean intensity of the mating activities during the 1 h mating session under five social conditions was compared. Either vocalization or leg kicking was found to be the predominant teasing activity under all five conditions. Sniffing differed significantly (p<0.05) between different social conditions. Vocalization, leg kicking, and leg kicking with vocalization did not differ significantly (p<0.05) between different social conditions. Mounts/h in the multiple oestrus ewe condition was higher and differed significantly (p<0.05) from other social conditions. Ejaculations/h for the experimental ram was higher when exposed to multiple oestrus ewes in comparison to other social conditions. Mounts/ejaculation was low in the audience ram condition in comparison to the other four social conditions.

• Asian Journal for Public Opinion Research
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• 제11권4호
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• pp.304-326
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• 2023

News shows often deliver crosscutting information to their audiences by inviting commentators from rival political parties. If these news shows foster the formation of informed and balanced views of the audience, mass media could provide countermeasures against political polarization. To test the effect of such news shows, this study conducted an experiment with two variants of a simulated radio talk show. In the partisan scenario, the two guest commentators' affiliations suggested their ideological orientation. In the non-partisan scenario, the commentators had neutral affiliations. We divided participants into two ideology groups, liberals and conservative, and compared each group's evaluation of the commentators in the two scenarios. Two multivariate analysis of variance (MANOVA) tests were conducted to analyze the effect of the perceived ideology of the commentators on respondents' attitudes toward the commentators' arguments depending on their own ideological inclinations. The analyses results did not support the hypothesis that anticipated partisan attitudes towards the commentators' arguments. It was only the liberal respondents who showed statistically significant different attitudes toward commentators' arguments in each of the two scenarios. The findings suggest that such broadcast shows do not automatically trigger partisan message processing and may help the audience to develop informed and balanced opinions. While the current study failed to find conclusive evidence to support the hypotheses, it also found that the perceived ideology of the information source may trigger partisan attitudes for certain types of issues. Future studies with different experiment designs are needed to investigate the issue further.

• Journal of the Korean Data and Information Science Society
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• 제18권4호
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• pp.891-902
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• 2007

It has been 12 years since PIFF is first started. PIFF is first started in 1966 to provide opportunity for audiences who love movies could actively participate in visual culture and opportunity for Korean movies could stand out in the world by showing internationally recognizable movies. To make energetic film culture in Korea, there should be thoughtful analysis on old PIFF and effort to solve the problem. For this reason, we researched on audience trend and satisfaction level who participated in 12th PIFF to find out hidden problem of PIFF, and provide a good direction which could solve the given problem.

• Asian Journal for Public Opinion Research
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• 제4권3호
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• pp.166-177
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• 2017

The Two Nations One Mind film contest was launched by the collaboration between Pukyong National University (PKNU) in Busan, The Republic of Korea (South Korea) and the University of the Thai Chamber of Commerce (UTCC) in Bangkok, Thailand. The project was funded mainly by the Ministry of Foreign Affairs, South Korea. The intention of the project was to increase the recognition of Korea in Thailand through co-production filmmaking between university students from the two countries. This paper aims to look at the feedback from the project participants from both nations as to how international co-productions resulted in cultural exchange and international youth cooperation. The paper also examines the films produced from the project, Blossom, Different (Yet) the Same, Two Taste, Two Nations and When I Was There, for how they reflect the elements of transnational cinema. The comments from the films' audience were also taken as part of the data.

• Asian Journal for Public Opinion Research
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• 제10권3호
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• pp.230-253
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• 2022

Based on Goffman's dramaturgical theory and self-objectification framework, this study examined: 1) Chinese female's WeChat self-presentation, 2) the impact of WeChat usage on female self-objectification, and 3) the impact of self-objectification on WeChat self-presentation tactics. An online survey was conducted. The main findings include: 1) most of the participants chose to beautify their pictures and videos before they posted them, 2) the respondents attached higher importance to appearance-based body attributes than competence-based ones, 3) the most frequently applied self-presentation tactic was ingratiation, 4) WeChat usage was not a predictor of Chinese women's self-objectification, and, 5) along with extroversion, self-objectification had an impact on ingratiation, supplication, self-promotion, and exemplification. Meanwhile, use of the electronic curtain and audience sifting to control who can see a post and for how long demonstrated the empowerment of the users when they conduct self-presentation.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.439-447
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• 2020

The dynamics of communications powered by the Internet, specifically from the increased use of social media, has led marketers to find creative channels to engage with the customers. One of the recent channels, "branded entertainment", is becoming familiar as an advertising strategy in which the content presented is a marketing tool for the advertising of certain brands. The current study examined the case of a branded-entertainment channel and the mechanism of the advertising instrument that leads to purchase intention. The specific purpose of this research is to investigate whether there is evidence of the role of narrative transportation and the fantasy proneness leading towards purchase of the brand advertised. To arrive at the conclusion, the study using web series sponsored by an artificial sweetener brand and employs a quantitative survey to question the audience. The findings contribute toward the understanding of how consumers respond to branded entertainment via video-sharing platforms. It is indicated that the stories presented in the web series can stimulate the audience to fantasize. Thus, the advertising message conveyed through narrative persuasion can form a favorable attitude toward the brand, which leads to intention to purchase. Practical elements are identified along with limitations and future research suggestions.

• Acta Via Serica
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• 제9권1호
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• pp.91-138
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• 2024

This survey explores artifacts like steles, metal or stone statues, metal foils, and coins, bearing inscriptions in the Sanskrit language and Siddhamātṛkā (or "Siddham"), Nāgarī, and Proto-Bengali/Gauḍī scripts produced in Java between the 8th and 13th century CE, contextualizing them against the background of the pan-Asian networks of Tantric Buddhism or Mahāyāna Buddhist Tantra and especially its circulation along the maritime "Silk Routes." Discussing the interrelationship between languages, scripts, religions, and politics in Java and relevant regions of the wider Buddhist world, it tries to answer questions concerning foreign or local agency and audience as well as transregional connectivity. In particular, it argues that the quick spread of varieties of Mahāyāna/Mantrayāna Buddhism from the Subcontinent to Java and East Asia during a "first wave" from the 8th to the 9th century appears to have occurred in parallel with the diffusion of Siddhamātṛkā script in those locales, whereas a "second wave" of Tantric Buddhism linking the Indo-Tibetan and East Asian Buddhist world is associated with Nāgarī and Proto-Bengali/Gauḍī script in East Java.

• 한국엔터테인먼트산업학회논문지
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• 제14권4호
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• pp.169-186
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• 2020

본 연구는 2013년부터 2019년까지 최근 7년간 가장 안정적인 관객동원력이 검증된 127인의 유력 제작자와 감독, 배우를 선별하고, 이들 간의 네트워크를 사회연결망 분석(SNA)을 통해 조망하였다. 또한 1998년부터 2012년까지에 흥행작 대상으로 진행된 선행 연구 결과와의 비교를 통해 변화 추이에 대해서도 설명하였다. 최근 7년간 최상위 관객동원력을 보여준 제작자는 강혜정, 장원석, 이유진, 한재덕이었고, 감독으로는 봉준호, 김용화, 류승완이 선정되었다. 배우의 경우 송강호, 하정우, 황정민이 안정적인 관객동원력을 확인받았다. 한편 127인의 유력 영화인들이 형성한 관계망을 근접 중심성, 연결 중심성, 위세 중심성, 매개 중심성을 통해 분석한 결과, 제작자로는 한재덕, 장원석, 배우로는 조진웅, 마동석, 황정민을 주축으로 한 강력한 소그룹 네트워크가 발견되었다. A급 스타 배우가 상대적으로 매우 부족한 국내 영화 제작 현실을 고려하면 이러한 편향된 네트워크로 인한 긍정적인 측면 못지않게 다양성 훼손 등의 부작용도 있을 수 있기에 경계가 필요하다. 본 연구는 그 동안의 국내 영화 흥행 요인 연구에서 논의된 적이 없는 제작자의 포지션을 연결망에 포함하여 분석했으며, 흥행작 도출에 있어 단순히 동원 관객 수에 의존하지 않고 실질적인 손익분기점 도달 여부를 확인함으로써 정확한 흥행작과 유력 영화인을 선정했다는 데에서 의미를 지닌다. 그러나 관계망에서 매니지먼트사의 위치와 역할을 제시하지 않았다는 점에서 한계를 남겼기에 이에 대한 후속 논의가 필요하다.