• Asia-Pacific Journal of Business
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• v.11 no.3
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• pp.291-306
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• 2020

Purpose - This study attempts to expand the realm of country-of-origin theory to incorporate the relevant cultural-psychological variables (i.e., ethnocentricism and psychological distance). Design/methodology/approach - This sttudy verified the effects of the two antecedent variables on the consumers' purchase intention of Korean prducts. For this purpose, the study implemented survey questionnaire mathod on respondents living in Liaoning Province of China. Findings - The study result confirmed the relationship betweencountry image, product attitude, and purchase intention of Korean products. Also, the study found that ethnocentrism adversely affects Chinese consumers' purchase decision on Korean products. Finally, the study confirmed the that psychological distance moderates the relationship between country image (ad product image) on purchase intention. Research implications or Originality - The study provides useful implications on the studies focusing on the country-of-origin effect in that it confirmed the effets of cultural-pychological variables such as ethnocentrism and psychological distance. The result also offers useful corporate strategies for the companies entering Chinese market particularly in segmenting the market based on such cultural-psychological variables.

• Journal of Contemporary Eastern Asia
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• v.7 no.2
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• pp.17-27
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• 2008

• Journal of the Korean Geographical Society
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• v.24
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• pp.79-87
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• 1981

South Korea's 'Green Revolution', which is considered to be one of Asia's most successful programs of integrated rural development, has achieved two main objectives: (1) bringing the country closer to self-sufficiency and (2) narrowing the income gap between rural and ruban incomes and thus allowing agriculture to participate in the nation's economic growth.

• Asia Pacific Journal of Business Review
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• v.2 no.1
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• pp.69-85
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• 2017

Electronic commerce (e-commerce) has seen as the potential to improve profitability and productivity in many areas as well as gaining notable attention in many countries. Despite, there has been some uncertainty about the e-commerce impacts for developing countries. The sufficient basic infrastructural deficiency, socio-political, economic and the lack of government public ICT policies have formed the significant barriers to the adoption and e-commerce growth in developing countries. Even though there are many researchers have found the common barriers to e-commerce in the developing nations, all business models targeting those countries are not equally successful. Small companies' persistence failed to challenge the e-commerce barriers in Cambodia because the firms didn't know the correct business model to succeed in this country online market. Therefore, this study will discuss the existing barriers which lead to limit e-commerce growth in Cambodia and the suggested solutions with the suitable business model for the e-commerce business in the country too.

• International Journal of Contents
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• v.8 no.3
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• pp.64-70
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• 2012

The purpose of this paper is to give some crisis communication strategies for effective cooperation and coordination among the countries in global society. Based on the theoretical discussions, in this paper, five strategic recommendations toward improving crisis communication are offered as follows; First, it is necessary that a small, dynamic team for global crisis communication function be established among the nearby countries. Second, for understanding the neighboring country's crisis situation, it is needed that the common crisis communication organizations which play an important role of disseminating accurate information and giving the collaborative efforts in each country have to be made. Third, for effective crisis management, an appropriate infrastructure that includes open and effective communication channels among different levels and across organizations must be in place. Fourth, mass communication should fulfill a variety of functions in society and provide information, interpretation of events, and its influence, etc for cooperating and coordinating the crisis management. Fifth, to acquire a correct understanding of the bordering country's crisis and calamities, intercultural education program should be established in the crisis communication system.

• Asia pacific journal of information systems
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• v.11 no.2
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• pp.1-21
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• 2001

The unprecedented growth of Internet technologies has made resources on the World-Wide-Web(WWW) instantly accessible to various user communities. While e-commerce has become as an important issue with the growth of the Internet, there are insufficient empirical research efforts concerning its status in Korea. The United States, in contrast, has made significant efforts in making empirical research regarding this issue. In this paper, we demonstrate not only how these contextual differences influence consumer satisfaction with the purchased products/services, but also what contextual constructs make consumers satisfied or dissatisfied. In addition, we tried to find the difference in the factors of consumer satisfaction between a developed country(i.e., United States) and a developing country(i.e., Korea) with regard to e-commerce. The study findings suggest that contextual problems need to be solved before e-commerce provides real benefits for consumers and businesses.

• Asia-Pacific Journal of Business
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• v.7 no.1
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• pp.59-69
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• 2016

An extensive body of research on the effects of country-of-origin has emerged in the international marketing and business literature streams. Nonetheless, extant studies do not satisfactorily demonstrate whether and how a foreign firm's choice of market entry mode influences consumers' purchase intentions of its product in country-related affect contexts. Using a survey and an experimental design, we aimed to provide evidence of the effects of the choice on consumers' evaluation and attitude of its product in an animosity context and in a national image context. Through the survey, we collected data regarding consumer animosity, national image, product evaluation, and product attitude from 185 university students and tested the hypotheses that consumer animosity and national image have effects on foreign product evaluation and attitude. The results of the survey research show that personal animosity has a negative effect on consumers' evaluation of foreign products and that a country's image regarding economics has positive effects on consumers' attitude toward foreign products as well as consumers' evaluation of foreign products. In the experimental design, we divided subjects into four groups and exposed them to several descriptions of hypothetical purchase situations. Conducting a 2 (market entry modes)${\times}2$ (country-of-origin) ANOVA, we tested the hypothesis that a market entry mode influences foreign product evaluation and attitude. The results of the experimental study reveal that in a high country-related product association (Germany), market entry modes have insignificant effects on foreign product evaluation and attitude. In addition, in a low country-related product association (China), international partnership has more positive effects on foreign product evaluation and attitude than does exporting.

• Journal of Korea Society of Digital Industry and Information Management
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• v.5 no.1
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• pp.107-126
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• 2009

An Airport is important space and even stands for the country because diverse people from other countries use a variety of facilities in the gateway to the country. Therefore, It is urgent for those people to increase efficiency and convenience of its usage and also. It's worth accumulating those know-how and technologies. In this situation, Incheon International Airport aiming to be a hub of north-east Asia need to focus more on restructuring general process of passenger's travel based on PI perspectives then simply improving a process of passenger's travel and have been trying to realize the process based on Innovation perspectives with following precess innovation consisting 5 steps And to conclude, this study will help Incheon International Airport to be innovative in a system of passenger's travel service related to a utility of airport and then achieve a hub Airport of North-East Asia.

• Journal of Distribution Science
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• v.14 no.8
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• pp.5-8
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• 2016

Purpose - With its considerable water resources, Lao People's Democratic Republic, hereafter Lao PDR, is considered to become the "battery" of the Southeast Asia region in the next 20 years. This paper explores the investment opportunity in the hydroelectricity development project in the Lao PDR. Research design, data, and methodology - Three significant investment factors including cultural factor, political factors, and economic factors are being literally analyzed. In fulfilling the purpose of this analysis, Num Theun 2 Power Company or NTPC, a current largest hydropower project in the country, is selected for an example of a mega investment project model in the country. Results - NTPC's investment plan, budgets, and current revenue and rate of return are briefly discussed throughout the paper. In addition, this paper also briefly compares and contrasts of the investment in the Lao PDR and investment in its neighboring Singapore who is considered one of the leading developed economies in the region. Conclusions - A recommendation is being proposed on the last section of this paper in the areas that Lao PDR may consider adopting in order to make its investment environment becomes more attractive to foreign investors.

• 한국환경농학회:학술대회논문집
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• 2009.07a
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• pp.240-272
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• 2009

Recently, as Foot and Mouth disease(FMD) outbreaks in South-East Asia, Taiwan, China, we cannot loose our tense to sustain our FMD free country status. And we have increasing possibility of disease inflow because of continual outbreaks of FMD type A, O and Asia 1 in neighbored countries, foreign visitor and foreign workers. So we have to be urgently ready for strengthen surveillance, early-report and early-diagnosis. So the most important things in epidemic control of livestock are co-work between central and local epidemic control office and field epidemic control. However, potential risk for FMD recurrence and sporadic occurrence of epidemic disease still threaten our livestock farmhouse, so we have to be ready for bio-security against these threatening. For these reasons, I will introduce the concept, etiology and epidemiology of disease and investment/ analysis of health management standard of main animals like cattle and pig which is applied to the inside and outside of country. With these references, we have to manage livestock health management thoroughly by establishing livestock health management standard and notifying special veterinarian and livestock farmer of these standard. Later on, prevention and quarantine of epidemic outbreak and establishing livestock health management standard should be undertaken primarily for sustainable growth and stability of livestock farm industry.