• Title/Summary/Keyword: Asia country

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A Study on the Development Strategy for the Hub of Northeast Asia (동북아허브 발전전략에 대한 고찰)

  • 이재기
    • Journal of Korea Port Economic Association
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    • v.19 no.2
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    • pp.159-175
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    • 2003
  • The purpose of this paper is to investigate the development strategy for the Hub of Northeast Asia. Those countries such as Singapore, Taiwan, Hong Kong and China competing us are trying to concentrate on their core capacity. Based on the severe competition surrounding us, we are confronting with a transitional period to upgrade competitiveness. It is acknowledged that the building of economic hub of Northeast Asia is essential to become an advanced country. Therefore, it is becoming an urgent task that Korean government should formulate the development strategy of building efficient transportation network, economic special zone and financial hub.

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Nepali Consumer Perceptions of Country-of-Origin and Brand Trust: An Initial Investigation

  • Al Rosenbloom
    • Asia Marketing Journal
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    • v.11 no.2
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    • pp.193-215
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    • 2009
  • This paper reports the country of origin and brand trust perceptions of 102 Nepali consumers living in Kathmandu. The paper also explores these Nepali consumers' perceptions of global brands. Three major findings are reported: (1) For these Nepali consumers, the importance of buying a global brand is exceptionally important in their purchase decisions. (2) Nepali women consistently rate the importance of buying a global brand higher than Nepali men. (3) The set of global brands most trusted by these Nepali consumers show strong regional, Asian preferences. The paper also discusses the challenges of market research in Nepal.

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The Maritime Strategy of Continental Powered Country and Maritime Powered Country based on Attack and Defense theory (공격과 방어의 관점에서 본 해양국가와 대륙국가의 해양전략 - 냉전 기 미·소간 해양전략 및 탈냉전 기 미·중간 해양전략 비교 -)

  • Jung, Gwang-Ho
    • Strategy21
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    • s.32
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    • pp.160-191
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    • 2013
  • This article is focused how the maritime strategy between continental powered country(the Soviet, the China) and maritime powered country(the U.S.) interact with attack and defense theory. We will know, what is the maritime strategy that the U.S. of military superiority has pursued with the point of view of attack, on the other hand, relatively what is the maritime strategy that the Soviet-Sino of military inferiority has pursued with the point of view of defense. In cold war, the Soviet has counteracted to 'blue belt defense' in active defense as to the U.S. 'sea strike' and in post cold war, the China counteract to 'A2/AD' as to the U.S. 'Air-Sea Battle'. The difference between the Soviet-Sino maritime strategy is that the China has emerged the second an economic power and their leadership has a strong's will to strengthen their navy's power. although the U.S. declare the pivot to Asia, the influence on Asia of the U.S. tend to decrease because of sequest. therefore, the China will seek to the more active defense beyond the first island chain. Meanwhile, the U.S. has reinforced of 'hub and spoke strategy' to solidify the U.S. formal allies to band together regional powers and to overcome the A2/AD challenge, the U.S. has been developed that the Air-Sea Battle concept meshes with Washington's 'rebalancing' policy toward the Asia-Pacific as its vital missions to safeguard core island or semi-island allies-namely, Korea and Japan-and crucial sea lanes of communication in the region are conducted mostly from or over the sea.

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A Study on the Developing Subject of Integrated Logistics Industry for the Northeast Asia Logistics Hub (동북아물류허브화를 위한 종합물류업의 발전적 과제)

  • Kim, Jong-Deuk
    • International Commerce and Information Review
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    • v.8 no.3
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    • pp.167-189
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    • 2006
  • In this year(2006), the Korean government has announced the integrated logistics promotion act, to improve the international competitiveness of Korean logistics companies and to develop the north-east asia logistics hubs. Therefore, in this study, emphasized to goes forward better and presents integrated logistics industry expansive assignment through domestic logistics companies' problem and integrated logistics industry investigation of certification system as plan for successful fixing of integrated logistics industry for Northeast Asia logistics hub while strengthen international competitiveness of domestic professional logistics companies. So that the South Korea becomes Northeast Asia logistics hub country, to expand lacking logistics infra at good time is important, also, reform backward logistics system of consignor companies and advance actively to the Northeast Asia logistics market is very important to improve the professional logistics companies' upbringing to lead the Northeast Asia logistics market.

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Evaluating Brand Name Connotation to a Country: A Conceptualization

  • Janda, Swinder
    • Asia-Pacific Journal of Business
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    • v.1 no.2
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    • pp.1-21
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    • 2010
  • A good brand name is very important for the success of a product. A thoughtful brand name can convey information that can influence potential customers in a positive way. Thus marketers often formulate brand names intended to explicitly or implicitly play a role in influencing customer perceptions. One way of doing this is to have a brand name bearing connotations to a foreign country. In general, prior research on country-of-origin effects has not adequately focused on exploring brand name connotation and its effect on product evaluation. This research presents a conceptual framework for determining if/how brand name connotation to a foreign country affects product evaluation. Specifically, this paper reviews relevant literature pertaining to country-of-origin and brand name connotation, discusses a conceptualization, proposes research hypotheses, and outlines procedures for collecting data to evaluate the proposed hypotheses.

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Studies on the Bamboo in Korea (한국산의 죽류에 관한 연구)

  • 정현배
    • Journal of Plant Biology
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    • v.2 no.1
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    • pp.14-21
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    • 1959
  • The bamboo, one of staples of South-East Asia, has 1, 250 species in 46 Genus throughout the world South-East Asia, it's main habitat, has 1, 180 species, while South America has about 70 species or so. Major places of it's production in Asia are Korea, southern China, Japan, Malay, Ceylon, Formosa, and Philipine, but of these, Korea, southern China, and Japan are the most famous places for their production of excellant bamboo. In Korea, Kyongsang-Namdo and Cholla-Namdo are known as it's home, occupying 80 per cent of the total area of bamboo production in this country. Kyongsang-Pukdo, Cholla-Pukdo, Chungehong-Namdo, and Kangwon-do are also known as it's minor production. The importance of the bamboo can not be ignored, considering it's role in the industrial development of this country; the bamboo-ware is indispensable for the culture of laver which annually secures a considerable amount of foreign money. But it has long been regreted that the home-made bamboo-ware is far from being able to meet the ever increasing demand in quantity and is forced to be imported annually. In the light of the above mentioned fact, much interested; I undertook the task of investigating the bamboo in this country, Primarily concerned in it's kind and distribution, and could draw the following conclusions as the first phase of my investigation: (1). The amount of the bamboo accumulation in this country, compared with that of pre-worldwar II, is reduced as much as 300, 000 fagots(on fagot amounts to 25 pieces), and now the acreage of the bamboo field is 32, 200$\textrm{km}^2$s. (2). At a mountian peak in Kunoe-myon Wando-kun Cholla-Namdo, I found out a new specis. (Shasamorpha chiisanensis NAKAI Forma wan-Ponia H. P. CHONG) (3). The kinds of the autogenous wild bamboo in this country are as follows; a). 8 kinds in Sinoarundinaria. (5 Spp; 2 For; 1 Var) b). 1 kinds in Pieioplastus. (1 Spp) c). 2 kinds in Pseudosasa. (1 Spp; 1Var.) d) 4 kinds in Sasamorpha. (2 Spp; 1 For.; 1 Var.) e). 4 kinds in Sasa. (4 Spp) In total there are nineteen(19) kinds of autogenous wild bamboo in this country. When adding to this thethirty five (35) species which the japanese has transplanted in Kyongsang-Namdo Forestry Expreimental stations, there are in all fifty four (54) spe ies in this country. (4). As for the distribution of the Northern limitation of the bamboo growing, I found that Sinoarundinaria nigra OHWI var, Henonis HONDA can be cultivated as for as Kosongkun, Kangwon-Do, andSinoarundinaria pubescens HONDA as for as Clung Chong Namdo, and Sinoarundinaria reticulata as far as chung Chong-Pukdo.

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Marketing Research Trends and the Top 100 Research-Active Scholars in Asia During 2011~2016

  • Chung, Jaihak
    • Asia Marketing Journal
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    • v.18 no.4
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    • pp.1-26
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    • 2017
  • This study introduces research trends in Asia by analyzing the publications of scholars in major universities in Asia, which can provide Asian researchers with what topics Asian researchers have been conducting the last six years. In addition, this study provides information on who have been active in research with the list of top one hunred scholars according to their H index scores. For this analysis, we have collected academic publications of all the professors in major universities from twelve Asian countries, analyzed what topics they have been studying along with which topics are most popular by country and geographical area, evaluated scholars' academic performances in terms of their impacts on academic society, and finally selected the top one hunred scholars among them. This study makes some unique contributions to the academic societies in Asia at least in two ways. Firstly, this study provides Asian researchers with information on what Asian researchers have been studying for the last six years, which is expected to help Asian researchers to understand research trends in Asia. Secondly, this study introduces who has been active in academic research in what countries or universities in Asia, which has never been addressed in the academic societies in Asia. This study hopefully generates some positive competition among Asian scholars and acknowledges their contribution to academic societies.

A Study on the costume of ancient Western Asia (고대 서아시아의 복식에 관한 연구)

  • Lee Nam Heui
    • Journal of the Korean Society of Clothing and Textiles
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    • v.2 no.1
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    • pp.117-124
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    • 1978
  • The costume, considered as a manner of clothing, represents the distinctive character of a country, of an epoch, of a personage; and always it mirrors the vicissitudes of human civilization. It is interesting to study the costume of ancient Western Asia, its civilization and culture were transmitted to Egypt and Greece. The results obtained are as follows: 1. Loin clothes, tunics, wraps were in Western Asia. 2. Sleeves and Trousers has been the great contribution to costume. 3. The Art of dyeing, weaving, and embroidering were well known. 4. Tassels and Fringes were used in Western Asia. 5. Egypt and Greece were affected by Western Asia.

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