• Title/Summary/Keyword: Asia Pacific Journal of Small Business

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An Empirical Study on Consumers' Dissatisfaction, Attribution and Complaint Behavior (소비자의 구매 후 불만족과 귀인 및 불평행동에 대한 실증적 연구)

  • In-Kon, Koh
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.19 no.3
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    • pp.69-79
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    • 2024
  • Companies should resolve consumer dissatisfaction and increase brand loyalty by actively identifying the factors of consumer dissatisfaction and proactively responding to expected complaint behavior to induce repurchase. This is a management goal that should be pursued in common regardless of the size of the company. The specific purpose of this study is to find out whether the degree of dissatisfaction differs depending on whether or not consumers' expected performance before purchase and the actual perceived performance after purchase is compared, whether the degree of dissatisfaction affects the type of complaint behavior, which is a subsequent behavior, and whether the attributable behavior has a moderating effect in this process and whether the persistence of the result and the controllability of the cause act as a factor that determines the attribution position. In particular, compared to general companies, venture companies are more likely to overload the information processing ability of managers and are likely to make various irrational errors in decision making, so this study has important academic and practical implications. As a result of the analysis, the negative inconsistency group had the highest degree of dissatisfaction, and the higher the degree of inconsistency, the higher the dissatisfaction. The attributable behavior of unsatisfied consumers had a moderating effect on the degree of dissatisfaction, and the dissatisfaction was significantly higher in the external attributable group than the internal attributable group, which was statistically significant. On the other hand, the persistence of the result had a statistically significant effect on the attribution position, but the controllability of the cause was not. The degree of attributable behavior and dissatisfaction did not affect the type of complaining behavior, showing limited influence. Along with the interpretation of these results, this study presents various implications, especially for small and medium-sized/venture companies that provide new durable products.

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The Effects of the Government Funding on Venture Firms' Management Performance: Focusing on the Mediation Effect of Firms' Internal Competencies and the Moderation Effect of Firm's Growth Stage (정부지원자금이 벤처기업의 경영성과에 미치는 영향에 관한 연구: 내부역량의 매개효과와 기업 성장단계의 상호작용효과를 중심으로)

  • Lee, Younghun;Song, Eugene
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.2
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    • pp.31-46
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    • 2019
  • As the importance of venture firms has increased as a new growth engine, the South Korea government makes various efforts to establish healthy ecosystems for ventures and start-ups. Especially in order to foster the competitiveness of venture firms, various support policies such as financial and R&D expenses are being expanded and promoted. In this study, the author analyzed the impact of government funding on venture firms' internal competencies and management performance by using the resource-based theory. Moreover, this study tested the moderation effect of firm's growth stages. Unlike previous studies, this study focused on qualitative rather than quantitative aspects of internal competencies and the financial and non-financial performance are used to measure the management performance of the ventures to examine the effects of government funding for venture firms in more details. For the purpose of verifying the hypothesis of this research, "The Research On The Precision Status Of Venture Firms" in 2017 from the Ministry of Small and Medium Business was utilized, which has been compiled since 1999. According to the results of this study, the government funding experience did not significantly affect the company's internal competencies and financial performance, but had a significant impact on the non-financial performance, which in turn seemed to have a significant effect on the financial performance. In addition, it was found that the technology, price, design, and quality competencies affected non-financial performance, while the organizational management and marketing competencies did not. However, the price, design, organizational management, and marketing competencies affected financial performance, while the technology competency was not. Finally, there were no differences in the effectiveness of government funding, depending on the growth stages.

A Study on the Direction of Entrepreneurship Education in Universities linked to Community (지역연계 대학창업교육 방향 연구)

  • Lee, Won-Cheul;Choi, Jong-In
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.6
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    • pp.89-98
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    • 2017
  • The dynamic entrepreneurial activities of small businesses or individual entrepreneurs seeking to enter the global market based on innovative ideas and challenging spirit in the modern society, which is trending in entrepreneurial capitalism according to the times, Leading to new growth engines. In order to promote the establishment of universities in Korea, the government has been working on 'Five-Year Plan for University Entrepreneurship Education(2013-2017)', 'Efficiency of Government Start-up Support in 2015', and 'Five-Year Basic Plan for Activation of Industry-University Cooperation(2016-2020)'. However, there are still practical limitations in spite of the efforts made by universities and research institutes to revitalize start-ups. As a way to overcome these limitations, this study aims to systematize the entrepreneurship education of the university, and examines the role of changing universities and theory of clusters and the entrepreneurship education. In addition, we will look at the factors of creative university culture centering on the representative cases of the Innovation University in US, and present a conceptual framework for cluster-based entrepreneurship education for the purpose of 'successful entrepreneurship' which is different from 'start-up success'. The conceptual framework of cluster-based entrepreneurship education is based on the establishment of 'Integrated Entrepreneurship Education Platform' to revitalize start-ups centered on university technology. At the same time, this framework focuses on the three factors of talent, technology, and culture based on the relevant theories and examples, and emphasizes the clustering of entrepreneurial resources, entrepreneurial policies and leadership that should be involved in entrepreneurship education.

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Analysis of Research Trends Related to Start-Up Using Text Mining (텍스트마이닝을 이용한 창업 관련 연구 동향 분석)

  • Han, Sung-Soo;Yang, Dong-Woo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.5
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    • pp.1-12
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    • 2017
  • The purpose of this study is to investigate the trends of the start-up research in Korea. To accomplish this, meta-analysis was carried out using text mining methodology by dividing the entrepreneur-related master's and doctoral theses registered in RISS into the first term of entrepreneurship research by 2009 and the second term of entrepreneurship research from 2010. As a result of this study, it can be seen from the three different analysis that the entrepreneurship education and government policy and support are the subject of continuous research topics in the whole period and that the researches on small business start-ups have been studied continuously and conducted more in the second half. In addition, empirical analysis is strengthened in the latter stage of entrepreneurial research. The TF-IDF analysis reveals that many researches on veterans have been carried out in the field of entrepreneurship research, and in the latter period, it was found that many studies related to the elderly were conducted with cultural contents and aging society. In addition, research on brand-related research has been carried out throughout the entire period, and research on venture-related research, characteristics of entrepreneurs, entrepreneurship motivation and start-up strategy have been conducted a lot and female entrepreneurship was also studied. In the latter period, we have emphasized entrepreneurial achievements and found that research on start-ups such as industry-academia cooperation, start-up investment, and social enterprise diversified. This study is meaningful to apply the method which is becoming a recent issue such as text mining and topic analysis to the meta-analysis related to start-up. Future research will need to be undertaken on a variety of more detailed topics related to entrepreneurship.

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A Study on the Effect of Industrial-Academic Cooperation Operating System on Corporate Performance: Focused on Corporate Management Awareness, System Buildup, and Strategic Operation (산학협력 운영시스템이 기업성과에 미치는 영향 연구: 경영인식과 시스템구축, 전략운영을 중심으로)

  • Park, Roh Gook
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.5
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    • pp.49-59
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    • 2021
  • This study researched the relationship of effect of management awareness of corporate members, system buildup and strategic operation on corporate performance through industry-university collaboration networking. The result of the study are as follows. First, as the importance of industry-university collaboration, system buildup networking was proved to provide the greatest influence on the corporate performance. Second, it presents to form the bond of sympathy with members on corporate management which is built through industry-university collabora-tion. Third is the importance of strategic operation. Strategic operation was prove to have high influence on corporate performance. Fourth is to prove the relationship between system buildup and strategic operation of industry-university collaboration networ- king. The system buildup provides an important impact on corporate strategic operation. Fifth is the system buildup through management awareness by through industry-university collaboration. Lastly, the relationship between management awareness and corporate performance was found to be significant. Management awareness of members can be presented as an important variable on corporate performance. This study is to present the fact that it is important to secure competitiveness of small and medium-sized businesses, to develop a way for creative improvement and to secure a way for strengthening the competitiveness, and to strengthen the corporate competitiveness through reinforcement of industry- university collaboration networking.

The Impact of Factors Influencing Start-Ups on Technology Innovation Performance: Focused on the Mediating Effect of Technology Commercialization (창업영향요인이 기술혁신성과에 미치는 영향 : 기술사업화 매개효과를 중심으로)

  • Kang, Han-Hyuk;Seo, Young-Wook
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.5
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    • pp.145-155
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    • 2020
  • In this study, the purpose of the study is to derive the relationship between factors affecting the establishment of start-up companies, technical innovation performance, and technology commercialization, and to confirm the effects of start-up factors and technology commercialization on the technological innovation performance based on the analysis. For this research, a survey was conducted on employees aged 20 or older who were employed in large national enterprises or medium and small-sized enterprises, etc. and the results of the empirical analysis were as follows. Firstly, the factors influencing start-ups were found to have a significant impact on the technology commercialization(manufacturing capacity, producing capacity). Secondly, technology commercialization had a significant impact on the technological innovation performance(business performance, customer performance), and thirdly, technology commercialization had a partial mediating effect in the relationship between start-up factors and technical performance. This study confirmed that the factors of start-up, technology commercialization, and technological innovation performance have statistically significant impact relations, and further research on start-up factors and technology commercialization is necessary for the technological innovation and creation of companies.

The Effect of Foreign Investment on Dividend Yield Ratio of KOSDAQ Firms (벤처.중소기업의 외국인지분이 배당수익률에 미치는 영향에 대한 연구)

  • Chung, Won Sub
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.5
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    • pp.129-139
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    • 2014
  • This study supplements the limitation as much as possible that existing literatures have, and, on the target of new registered businesses to KOSDAQ, this study presents answers to the worries raised earlier by recovering problems on causal relationship direction between foreigner investment and dividend level and by analyzing them with dividend level as an independent variable. First, with the whole samples used, dividend income rate didn't show significant relationship with foreigners' investments. It is similar to study result of the existing literature. A panel analysis, on the target of sample businesses that paid dividends before foreigners' investments originated, showed that foreigners' investments didn't have a significant effect on dividend rate. It means that foreigner investors don't have an effect on dividend level. But, a panel analysis of samples shows that foreigner investments have a significant thesis relationship with dividend level variable, that is dividend return rate, except the businesses which paid dividend before foreigners' investments originated. It means that in case foreign investors' preference is controlled, in the businesses which pay dividends, foreign investors have a significant effect on dividend level to native KOSDAQ. Especially, this study result is very significant, for it shows that dividend return rate, insignificant in existing studies, was significant when foreigners' preferences to the businesses which pay dividends was controlled. It means that the more foreigners' shares increase, the more relative importance of dividend out of all profits increases, compared with all of the amounts at the time, and that foreign investors stick to short-term profit and induce big dividend.

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Study on VC Investment Improve Growth and Productivity of VC: Backed firms Focused on Kosdaq Listed Bio Venture Company (코스닥 상장 바이오벤처기업에 대한 벤처캐피탈 투자가 바이오벤처기업의 경영성과에 미치는 영향에 관한 연구)

  • Shin, Jin-O;Ha, Gyu-Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.1
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    • pp.85-95
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    • 2016
  • Generally a venture capital aims at investment and support Venture businesses that signifies a start-up which has high technologies but frailty of the economy so that raise fund from financial agencies at high risk rate, it has high risk but when the venture businesses launch into general orbit, the venture capital guarantee high-rate profits. Venture capital do not just provide risk capital but also takes a role as a mentor for continuous growth with total consulting service at business and technical management. Also it offers in-depth support to reform the supported enterprise in order to enhance the competitive. Venture capital receives attention for years as a principal agent to be promoted strategically at national level. Bio venture, a major concern of venture capital and one of core industries in Korea, is different from other industries because it needs long-term and large scale of investment. these factors bring about difficulties in an investment and growth. Therefore, it is very important to identify growth and profitability of start-ups and small and venture businesses with long-term appreciation above all other industries. This research analyze management results of bio venture businesses empirically by investment from venture capital. according to the results, bio venture businesses need huge capital and a long gap of time, henceforth, formation of model for growth is necessary with angel investing as well as venture capital. Since, there are not many listed bio venture businesses, significant statistical result would be limited. This research studied at only economic focus but further study need to examine a question from various angles.

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A Theoretical Review of Research on Entrepreneurial Orientation (기업가적 지향성에 대한 이론적 동향 연구)

  • Yoon, Hyun Joong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.5
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    • pp.45-62
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    • 2015
  • Entrepreneurial Orientation (EO hereafter) can be described as firm level entrepreneurial tendencies. Initially Miller(1983) clarifies the construct of EO, and defines an "entrepreneurial firm as one that engages in product marketing innovation, undertakes somewhat risky ventures, and is first to come up with proactive innovations, beating competitors to the punch". After Miller (1983), Covin & Slevin(1989) adopted EO as a uni-dimensional construct, and insisted that these three dimensions can be combined into a single scale. Since Covin & Slevin(1991), researchers including Lumpkin & Dess(1996) have explored the usefulness of EO. However not many attempts have been tried to summarize the results of previous empirical researches, and to suggest future research directions. To examine and find implications, current study classified the effects of EO as 1) main and mediating effects, 2) moderating effect, 3) other effects, and provide theoretical and empirical validation of EO, which suggested by Miller(2011). After analyzing research results published in major international and Korean journals in each research domain, current paper summarizes and evaluates previous research results, and then suggests research directions for the future. In doing so, we hope to provide some theoretical and practical insight for management of small and medium sized firms.

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Success and Failure of Entrepreneurial Experience and New Venture Performance: Moderating Effect of Firm Age (창업경험 특성이 벤처창업기업 성과에 미치는 영향: 업력의 조절효과)

  • Park, Sangmoon;Lee, Meesoon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.4
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    • pp.51-62
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    • 2019
  • This paper investigates the effects of prior entrepreneurial experience on new venture performance. Entrepreneurial experience has significant impacts on the early development processes of new ventures founded by experienced entrepreneurs. There are inconclusive results on the relationships between entrepreneurial experience and new venture performance. Based on the data of Korean new ventures, this paper empirically analyze these relationships of different entrepreneurial experience on new venture performance. Success experience has positive effects on employment but no effect on financial performance. Failure experience has negative relationships with financial performance as well as employment. There are moderating effect of firm age on the relationship of only failure experience with performance. Finally this paper suggests theoretical and practical implications of entrepreneurial experience on new ventures' development and performances.