• Title/Summary/Keyword: Artificial Intelligence Marketing

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A Study on the Generation of Datasets for Applied AI to OLED Life Prediction

  • CHUNG, Myung-Ae;HAN, Dong Hun;AHN, Seongdeok;KANG, Min Soo
    • Korean Journal of Artificial Intelligence
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    • v.10 no.2
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    • pp.7-11
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    • 2022
  • OLED displays cannot be used permanently due to burn-in or generation of dark spots due to degradation. Therefore, the time when the display can operate normally is very important. It is close to impossible to physically measure the time when the display operates normally. Therefore, the time that works normally should be predicted in a way other than a physical way. Therefore, if you do computer simulations based on artificial intelligence, you can increase the accuracy of prediction by saving time and continuous learning. Therefore, if we do computer simulations based on artificial intelligence, we can increase the accuracy of prediction by saving time and continuous learning. In this paper, a dataset in the form of development from generation to diffusion of dark spots, which is one of the causes related to the life of OLED, was generated by applying the finite element method. The dark spots were generated in nine conditions, such as 0.1 to 2.0 ㎛ with the size of pinholes, the number was 10 to 100, and 50% with water content. The learning data created in this way may be a criterion for generating an artificial intelligence-based dataset.

A Study on the Evaluation of Optimal Program Applicability for Face Recognition Using Machine Learning (기계학습을 이용한 얼굴 인식을 위한 최적 프로그램 적용성 평가에 대한 연구)

  • Kim, Min-Ho;Jo, Ki-Yong;You, Hee-Won;Lee, Jung-Yeal;Baek, Un-Bae
    • Korean Journal of Artificial Intelligence
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    • v.5 no.1
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    • pp.10-17
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    • 2017
  • This study is the first attempt to raise face recognition ability through machine learning algorithm and apply to CRM's information gathering, analysis and application. In other words, through face recognition of VIP customer in distribution field, we can proceed more prompt and subdivided customized services. The interest in machine learning, which is used to implement artificial intelligence, has increased, and it has become an age to automate it by using machine learning beyond the way that a person directly models an object recognition process. Among them, Deep Learning is evaluated as an advanced technology that shows amazing performance in various fields, and is applied to various fields of image recognition. Face recognition, which is widely used in real life, has been developed to recognize criminals' faces and catch criminals. In this study, two image analysis models, TF-SLIM and Inception-V3, which are likely to be used for criminal face recognition, were selected, analyzed, and implemented. As an evaluation criterion, the image recognition model was evaluated based on the accuracy of the face recognition program which is already being commercialized. In this experiment, it was evaluated that the recognition accuracy was good when the accuracy of the image classification was more than 90%. A limit of our study which is a way to raise face recognition is left as a further research subjects.

Dropout Genetic Algorithm Analysis for Deep Learning Generalization Error Minimization

  • Park, Jae-Gyun;Choi, Eun-Soo;Kang, Min-Soo;Jung, Yong-Gyu
    • International Journal of Advanced Culture Technology
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    • v.5 no.2
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    • pp.74-81
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    • 2017
  • Recently, there are many companies that use systems based on artificial intelligence. The accuracy of artificial intelligence depends on the amount of learning data and the appropriate algorithm. However, it is not easy to obtain learning data with a large number of entity. Less data set have large generalization errors due to overfitting. In order to minimize this generalization error, this study proposed DGA(Dropout Genetic Algorithm) which can expect relatively high accuracy even though data with a less data set is applied to machine learning based genetic algorithm to deep learning based dropout. The idea of this paper is to determine the active state of the nodes. Using Gradient about loss function, A new fitness function is defined. Proposed Algorithm DGA is supplementing stochastic inconsistency about Dropout. Also DGA solved problem by the complexity of the fitness function and expression range of the model about Genetic Algorithm As a result of experiments using MNIST data proposed algorithm accuracy is 75.3%. Using only Dropout algorithm accuracy is 41.4%. It is shown that DGA is better than using only dropout.

Ai-Based Cataract Detection Platform Develop (인공지능 기반의 백내장 검출 플랫폼 개발)

  • Park, Doyoung;Kim, Baek-Ki
    • Journal of Platform Technology
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    • v.10 no.1
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    • pp.20-28
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    • 2022
  • Artificial intelligence-based health data verification has become an essential element not only to help clinical research, but also to develop new treatments. Since the US Food and Drug Administration (FDA) approved the marketing of medical devices that detect mild abnormal diabetic retinopathy in adult diabetic patients using artificial intelligence in the field of medical diagnosis, tests using artificial intelligence have been increasing. In this study, an artificial intelligence model based on image classification was created using a Teachable Machine supported by Google, and a predictive model was completed through learning. This not only facilitates the early detection of cataracts among eye diseases occurring among patients with chronic diseases, but also serves as basic research for developing a digital personal health healthcare app for eye disease prevention as a healthcare program for eye health.

A Study on Artificial Intelligence Based Business Models of Media Firms

  • Song, Minzheong
    • International journal of advanced smart convergence
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    • v.8 no.2
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    • pp.56-67
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    • 2019
  • The aim of this study is to develop Artificial Intelligence (AI) based business models of media firms. We define AI and discuss 'AI activity model'. The practices of the efficiency model are home equipment-based personalization and media content recommendation. The practices of the expert model are media content commissioning, content rights negotiation, copyright infringement, and promotion. The practices of the effectiveness model are photo & video auto-tagging and auto subtitling & simultaneous translation. The practices of the innovation model are content script creation and metadata management. The related use cases from 2012 to 2017 are introduced along the four activity models of AI. In conclusion, we propose for media companies to fully utilize the AI for transforming from traditional to successful digital media firms.

A Study of MultiModal Foundation Model in Fashion Recommendation (패션 추천에서 멀티모달 파운데이션 모델에 관한 연구)

  • Dere Roshidat Oluwabukola;Kyungbeak Kim
    • Annual Conference of KIPS
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    • 2024.10a
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    • pp.660-663
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    • 2024
  • Influenced by societal trends, cultural standards, and individual personalitiees, fashion is a potent means of self-expression. Many industries have benefited from the advancement of Artificial Intelligence(AI), with the fashion industry emerging as one of the most notable. AI has assisted the fashion industry in a number of areas, including product design and marketing. Online buying has proliferated as the fashion business has expanded into a multibillion-dollar industry, offering customers easy, stress-free shopping experiences. By advising customers on what to buy there could be potential increase in the sales of such and other products. The goal of this study is to investigate qualitatively mutimodal foundation models for fashion critics and advice. In this paper, we adapted a Gemini 1.5 flash on our dataset for compatibility prediction and complementary commentary on clothing. Qualitatively, the model provided very indepth review with varying images while also criticing fashion combination that are not compabible. The study alludes to the robotuness of mutimodal models with reommendation on quantitative evaluation in future studies.

Parameterization of the Company's Business Model for Machine Learning-Based Marketing Stress Testing

  • Menkova, Krystyna;Zozulov, Oleksandr
    • International Journal of Computer Science & Network Security
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    • v.22 no.2
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    • pp.318-326
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    • 2022
  • Marketing stress testing is a new method of identifying the company's strengths and weaknesses in a turbulent environment. Technically, this is a complex procedure, so it involves artificial intelligence and machine learning. The main problem is currently the development of methodological approaches to the development of the company's digital model, which will provide a framework for machine learning. The aim of the study was to identify and develop an author's approach to the parameterization of the company's business processes for machine learning-based marketing stress testing. This aim provided the company's activities to be considered as a set of elements (business processes, products) and factors that affect them (marketing environment). The article proposes an author's approach to the parameterization of the company's business processes for machine learning-based marketing stress testing. The proposed approach includes four main elements that are subject to parameterization: elements of the company's internal environment, factors of the marketing environment, the company' core competency and factors impacting the company. Matrices for evaluating the results of the work of expert groups to determine the degree of influence of the marketing environment factors were developed. It is proposed to distinguish between mega-level, macro-level, meso-level and micro-level factors depending on the degree of impact on the company. The methodological limitation of the study is that it involves the modelling method as the only one possible at this stage of the study. The implementation limitation is that the proposed approach can only be used if the company plans to use machine learning for marketing stress testing.

A Study on Prediction of Baseball Game Based on Linear Regression

  • LEE, Kwang-Keun;HWANG, Seung-Ho
    • Korean Journal of Artificial Intelligence
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    • v.7 no.2
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    • pp.13-17
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    • 2019
  • Currently, the sports market continues to grow every year, and among them, professional baseball's entry income is larger than the rest of the professional league. In sports, strategies are used differently in different situations, and the analysis is based on data to decide which direction to implement. There is a part that a person misses in an analysis, and there is a possibility of a false analysis by subjective judgment. So, if this data analysis is done through artificial intelligence, the objective analysis is possible, and the strategy can be more rationalized, which helps to win the game. The most popular baseball to be applied to artificial intelligence to analyze athletes' strengths and weaknesses and then efficiently establish strategies to ease the competition. The data applied to the experiment were provided on the KBO official website, and the algorithms for forecasting applied linear regression. The results showed that the accuracy was 87%, and the standard error was ±5. Although the results of the experiment were not enough data, it would be possible to effectively use baseball strategies and predict the results of the game if the amount of data and regular data can be applied in the future.

Research on customer complaints in the background of industry 4.0

  • SUN, Xiaomin
    • Korean Journal of Artificial Intelligence
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    • v.8 no.2
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    • pp.23-28
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    • 2020
  • Purpose: Today, we often hear complaints from customers: poor quality, poor service, expensive prices, etc. Customer complaints are an indication that the company's products and services do not meet customer requirements, which in turn causes customer complaints. An important content of corporate marketing practice is how to use the opportunity of handling customer complaints to win the trust of customers and gain a competitive advantage. According to the concept of marketing, the way for an enterprise to obtain profits is to continuously meet the needs of customers. However, with increasingly fierce market competition and the overall formation of a buyer's market, providing high-quality products and high-efficiency and high-level services have become the eternal theme of enterprises. Therefore, meeting the actual needs of customers and effectively handling customer complaints are issues that we must take seriously. Research design, data, and methodology: This article mainly analyzes the causes of customer complaints, proposes relevant solutions for different types of complaints, builds a customer complaint management system, improves the efficiency and ability of handling complaints, and provides more references and basis for enterprises to solve customer complaints. Conclusions: To further improve the quality of enterprise products and service standards, to help enterprises increase customer loyalty and satisfaction, and to enable enterprises to gain advantages in the increasingly competitive global market.

Big Data using Artificial Intelligence CNN on Unstructured Financial Data (비정형 금융 데이터에 관한 인공지능 CNN 활용 빅데이터 연구)

  • Ko, Young-Bong;Park, Dea-Woo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.232-234
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    • 2022
  • Big data is widely used in customer relationship management, relationship marketing, financial business improvement, credit information and risk management. Moreover, as non-face-to-face financial transactions have become more active recently due to the COVID-19 virus, the use of financial big data is more demanded in terms of relationships with customers. In terms of customer relationship, financial big data has arrived at a time that requires an emotional rather than a technical approach. In relational marketing, it was necessary to emphasize the emotional aspect rather than the cognitive, rational, and rational aspects. Existing traditional financial data was collected and utilized through text-type customer transaction data, corporate financial information, and questionnaires. In this study, the customer's emotional image data, that is, atypical data based on the customer's cultural and leisure activities, is acquired through SNS and the customer's activity image is analyzed with an artificial intelligence CNN algorithm. Activity analysis is again applied to the annotated AI, and the AI big data model is designed to analyze the behavior model shown in the annotation.

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