• 한국인공지능학회지
• /
• 제12권1호
• /
• pp.7-16
• /
• 2024

This study aims to explore driving factors of Artificial Intelligence application for city marketing strategy with perspectives of millennials and generation Z. This study proposed the following research questions: i) how perceived place branding factor, public service factor, affective factor, immersive experience factor, cognitive factor, cost benefit factor, social networking factor, and promotional value factor affect attitude toward AI application for city marketing; and ii) how attitude affect satisfaction and prospect toward AI application for city marketing? This study conducted an online survey with the assistance of a well-known research agency and applied factor and regression analysis to test hypotheses. The results found that effects of place branding, cognitive, social networking, and promotional value affect attitude significantly in the case of millennials, while effects of public service, affective, cost benefit, social networking, and promotional value affect attitude significantly in the case of generation Z. The results found that effects of attitude on satisfaction and prospect of AI showed significance. The results provide implications and different aspects for AI application of city marketing strategy with perspectives by generations, while millennials and generation Z perceived effects of promotional value as the most significant factor for AI application of city marketing strategy.

• 웰빙융합연구
• /
• 제2권1호
• /
• pp.1-8
• /
• 2019

"In the future, 80% of doctors will be replaced by advanced technology." It has been talked about for a long time. When I first heard this story, people said it was ridiculous. But now that AlphaGo has won the Go match against Lee Se-dol, and many global companies have come up with a variety of services and products based on artificial intelligence, the story has become no more than ridiculous. In other words, it is beginning to come true. Artificial intelligence technology is already widely used in manufacturing and service industries. This spread of artificial intelligence is sure to usher in an era of great change in our future. And it is safe to say that it is the "medical world" where the biggest changes will be made. So how on earth does artificial intelligence replace medical personnel? If replaced, where would you stand out? In order to understand this, we must first be familiar with deep learning, which is the basis of medical artificial intelligence. And as the fourth industrial revolution gradually approaches reality, various occupational groups are becoming meaningless, as in the preceding industrial revolution, and in this paper we will learn about the impact of this situation on the medical community.

• 한국운동역학회지
• /
• 제32권3호
• /
• pp.69-79
• /
• 2022

Objective: The purpose of this study is to analyze trends related to sports and artificial intelligence (AI) to understand the trends and how they change according to time, and to establish methods to apply AI in sports. Both macro and micro perspectives related to sports utilization of AI were analyzed. Method: In this study, after analyzing and discussing various information related to the use of artificial intelligence in the sports through a search of academic journals, papers, books, and websites published recently at nationally and internationally, the application plan of artificial intelligence in the sports field was presented. Results: 1) Motion analysis technology using artificial intelligence is effective in sports where posture is important, and if it provides systematic feedback and training methods, it can help improve performance. 2) The introduction of a sports referee judgment system using artificial intelligence is expected to improve performance by restoring factual judgment and objective fairness in sports games. 3) Artificial intelligence will provide coaching staff and players with a variety of information to help improve performance through systematic coaching and improving feedback and enhanced training methods. 4) It is judged that artificial intelligence-related to sports ethics, sports ICT, sports marketing, sports prediction, etc. We think that based on the current AI research trends will have a positive impact on all sports-related areas, helping to revitalize sports. Conclusion: Motion analysis technology using artificial intelligence, sports referee judgment system, coaching using artificial intelligence, and artificial intelligence are judged to have a positive effect on all sports-related areas and help revitalize sports.

• 한국인공지능학회지
• /
• 제5권1호
• /
• pp.18-28
• /
• 2017

Recently, there are many companies that use systems based on artificial intelligence. The accuracy of artificial intelligence depends on the amount of learning data and the appropriate algorithm. However, it is not easy to obtain learning data with a large number of entity. Less data set have large generalization errors due to overfitting. In order to minimize this generalization error, this study proposed DGA which can expect relatively high accuracy even though data with a less data set is applied to machine learning based genetic algorithm to deep learning based dropout. The idea of this paper is to determine the active state of the nodes. Using Gradient about loss function, A new fitness function is defined. Proposed Algorithm DGA is supplementing stochastic inconsistency about Dropout. Also DGA solved problem by the complexity of the fitness function and expression range of the model about Genetic Algorithm As a result of experiments using MNIST data proposed algorithm accuracy is 75.3%. Using only Dropout algorithm accuracy is 41.4%. It is shown that DGA is better than using only dropout.

• 한국인공지능학회지
• /
• 제5권1호
• /
• pp.1-9
• /
• 2017

Recently, the Q-Learning algorithm, which is one kind of reinforcement learning, is mainly used to implement artificial intelligence system in combination with deep learning. Many research is going on to improve the performance of Q-Learning. Therefore, purpose of theory try to improve the performance of Q-Learning algorithm. This Theory apply Cross Entropy Error to the loss function of Q-Learning algorithm. Since the mean squared error used in Q-Learning is difficult to measure the exact error rate, the Cross Entropy Error, known to be highly accurate, is applied to the loss function. Experimental results show that the success rate of the Mean Squared Error used in the existing reinforcement learning was about 12% and the Cross Entropy Error used in the deep learning was about 36%. The success rate was shown.

• 한국컴퓨터정보학회논문지
• /
• 제24권12호
• /
• pp.183-189
• /
• 2019

4차 산업혁명 이후 인공지능을 활용한 사업이 IT업계를 중심으로 확대되고 있으며 AI 서비스의 질적인 향상이 기대된다. 본 연구에서는 AI의 개발과 발전을 통해 마케팅의 변화를 살펴보고 앞으로의 시장변화에 대응할 수 있는 마케팅 전략을 수립하고 적용할 수 있도록 하는데 목적이 있다. 기존 자료를 토대로 인공지능 기술의 발전을 살펴보고 해외와 우리나라의 적용 사례를 통해 마케팅의 변화와 대응전략에 대해 살펴보았다. 인공지능(AI) 기술은 우리 생활에 있어 밀접한 영향을 주며 우리의 생활을 변화시키고 그에 따라 소비패턴과 인식, 소비문화까지 바꿀 수 있는 영향을 끼치고 있다. 앞으로 인공지능 기술의 혁신적 변화에 정부의 정책과 기업의 비전, 보다 장기적인 성공전략을 수립하는 적극적인 대비책이 필요하며, 기업과 산업 간의 협업이 중요하다.

• 한국인공지능학회지
• /
• 제5권1호
• /
• pp.29-37
• /
• 2017

The range of problems that can be handled by the activation of big data and the development of hardware has been rapidly expanded and machine learning such as deep learning has become a very versatile technology. In this paper, mnist data set is used as experimental data, and the Cross Entropy function is used as a loss model for evaluating the efficiency of machine learning, and the value of the loss function in the steepest descent method is We applied the Gradient Descent Optimize algorithm to minimize and updated weight and bias via backpropagation. In this way we analyze optimal reliability value corresponding to the number of exercises and optimal reliability value without overfitting. And comparing the overfitting time according to the number of data changes based on the number of training times, when the training frequency was 1110 times, we obtained the result of 92%, which is the optimal reliability value without overfitting.

• International Journal of Internet, Broadcasting and Communication
• /
• 제15권2호
• /
• pp.227-239
• /
• 2023

Online marketing is a rapidly growing industry that heavily depends on digital technologies and data analysis to effectively reach and engage consumers. For that, artificial intelligence (AI) has emerged as a crucial tool for online marketers, enabling marketers to analyze extensive consumer data and automate decision-making processes. The purpose of this study was to investigate the ethical implications of using AI in online marketing, focusing on its impact on consumer privacy and decision-making. AI has created new possibilities for personalized marketing but raises concerns about the collection and use of consumer data, transparency and accountability of decision-making, and the impact on consumer autonomy and privacy. In this study, we reviewed the relevant literature and case studies to assess the potential risks and make recommendations for improving consumer protection. The findings provide insights into ethical considerations and offer a roadmap for balancing the advantages of AI in online marketing with the protection of consumer rights. Companies should consider these ethical issues when implementing AI in their marketing strategies. In this study, we explored the concerns and provided insights into the challenges posed by AI in online marketing, such as the collection and use of consumer data, transparency, and accountability of decision-making, and the impact on consumer autonomy and privacy.

• 한국인공지능학회지
• /
• 제11권2호
• /
• pp.29-38
• /
• 2023

The purpose of this study is to explore how citizens perceive application of the metaverse platforms for city marketing and investigate factors that affect overall attitude for citizen relationship management in the public sector. In particular, this study investigates the following: i) how factors including perceived city brand value, public service, emotional value, experience, personalization, economic value, social value, and cultural value on overall attitude and ii) how overall attitude affects intention to use of metaverse for the public sector and citizen satisfaction. This study conducted an online survey with the assistance of a well-known research firm. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results found that effects of perceived city brand value, emotional value, information, economic value, social value, and cultural value on overall attitude toward metaverse application for the public sector showed significance. The results provide managerial and policy implications for the public sector on how to apply metaverse to provide public services and enhance engagement with citizens. The results also provide implications which aspects should be considered to enhance citizen relationship management and to build the better city brand value by applying metaverse.

• 디지털융복합연구
• /
• 제18권10호
• /
• pp.175-180
• /
• 2020

최근 활성화 되고 있는 인슈어테크(InsurTech) 산업에서의 인공지능(AI)을 활용한 보험서비스 마케팅 사례연구를 통해, 보험산업 생태계에서 혁신적인 기술(예: 인공지능, 기계학습 등)이 어떻게 활용되고 있는지 살펴보았다. 특히, 국내·외 서비스 사례연구를 통해 인공지능기술을 활용하여 파괴적 혁신을 가져온 미국의 레모네이드(Lemonade)사의 챗봇을 이용한 신속하고, 간편한 보험가입 및 보험금 지급 서비스, 국내 AI컴퍼니의 광학 문자 인식(OCR)기반의 진단서 입력을 통해 예상 보험금이 산출되는 보험금 산정서비스를 고찰해 보았다. 사례분석 결과 인공지능 기반의 수많은 고객데이터를 활용한 기계학습을 통해 보험 가입 및 지급 절차에 있어 리드타임을 획기적으로 단축하였고, 고객과 보험사간의 분쟁이 많은 보험금 산정에 있어서도 정확하고 합리적인 보험금을 산출함으로써, 고객만족과 고객가치를 높일 수 있었다.