• Title/Summary/Keyword: Art Museum

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A Study on the Determinants of Visiting Art-museum and Behavioral Intention of Art-museum Visitors (미술관 관람객의 방문결정요인과 행동의도에 관한 연구)

  • Na, Sun-hoo;Yeo, Young-suk
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.3
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    • pp.131-137
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    • 2019
  • The purpose of this study is to draw the factors that makes the visitors decide to visit the art-museum and verifying the influence of visit determinants on recommendation intention and revisit intention. Visitors to Gwangju Museum of Art and Gwangju Biennale in Gwang-ju city were chosen for this study. Data were collected for 30 days from September 15 to October 14, 2018. A total of 350 visitors were attended in this research and finally 315 samples were used for the empirical analysis. The result of this study showed that 4 determinant factors(Escape from the ordinary, self-development, novelty, culture experience) of visiting art-museum were identified which all influences on behavioral intention(recommendation intention, revisit intention). Particularly, 'novelity' is the major factor influences on recommendation intention followed by 'escape from the ordinary' factor. Moreover, 'escape from the ordinary' factor influences the most on revisit intention among all determinants of visiting art-museum.

A Study on the Characteristic of Viewing Satisfaction and Viewing Behavior on the Exhibition Environment of Art Museum - Focusing on the exhibition spaces exhibit by flat works - (미술관의 물리적 전시환경에 대한 관람 만족도와 관람행태의 특성에 관한 연구 - 평면작품 위주의 전시공간을 중심으로 -)

  • Lee, Kyoo-Hwang
    • Korean Institute of Interior Design Journal
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    • v.21 no.3
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    • pp.11-21
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    • 2012
  • In order to increase visitors' viewing satisfaction and viewing behavior in the art museum exhibit by flat works, it is necessary to analyze the characteristics of major evaluation factors, such as 'the number of artworks and their intervals', 'the space of exhibition and the size of walls', and 'compositional change of exhibition spaces', which have a close relationship with each evaluation factors, by focusing on artworks and exhibition space. Thus, to investigate how the characteristic differences of the major evaluation factors in art museums affect visitors' viewing satisfaction and viewing behavior, this study compared the related analytical indicators, and conducted a correlation analysis. The results of this study are summarized as follows: First, the degree of concentration on artworks (which has been selected as a collective assessment indicator of visitors' satisfaction) increased when the exhibition space of art museum is display by less artworks and they have big interval in the large wall. Second, visitors' viewing satisfaction and qualitative viewing behavior increased when the exhibition space of art museum are simple and they change to simpler step by step. These findings imply that there is a high correlation between visitors' visio-perceptual experiences and viewing behavior, and that visitors' viewing satisfaction and viewing behavior can be predicted partially in the certain exhibition environment from this correlation.

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New Paradigm in exhibition organization at the National Museum of Contemporary Art ('연구 업무 전담제'를 통해 살펴보는 국립현대미술관 전시 기획의 새로운 패러다임)

  • Choi, Eun-Ju
    • The Journal of Art Theory & Practice
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    • no.3
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    • pp.67-84
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    • 2005
  • Since the evaluation of its intellectual activities and abilities is done by curator's capabilities, planning exhibition is very important as the final result achieved by their own knowledge, information, and research. ARPA(Advanced Research Project on Arts) is suggested as the system which enables curators responding simultaneously to the society in the times, based on its special characteristics. If this system settles well, which means that the curators at NMCA(National Museum of Contemporary Art, Korea) play their roles as the professionals in each of their fields, the goal of consolidating the status of museum as the representative national museum, and building up competent department of curators, will be achieved at the same time. To clarify above, the curators set up the various assignments of research about the types of arts such as painting, Korean painting, sculpture, installation, new-media, design, craft, photogarphy, architecture, etc. And they establish the art objects classified by the regions, such as the Northern American, Southern American, European, Asian, and other Third World countries. They elaborate art objects more on the history, the work, the artist, and the issue of contemporary art. Furthermore, when the curators devote deeper study to those research subjects, they can have the opportunities to design an exhibition upon the research. Today, the museum of art is 'The Place for Communication and Encounter', it is regarded important to share the aesthetical, creative values with current artists, and to understand mutually with the spectators. It is needed to improve the curator's work, in order to meet the demands of the times and even to advance. Because the form of 'exhibition' is the tool that reveals the identity NMCA aiming at, the motivation, the development, and the realization should be leaded by the curators, who are the mainstream of the museum. ARPA is a system for identifying the exhibition like mentioned above. The main purpose of this system is to produce synergy effect, having the researching, collecting work in liaison with planning exhibition. ARPA will be able to improve the quality of exhibition through the way of developing the exhibition, passing through the stable process in the long run. So far, I have referred to a new paradigm of the exhibition design at NMCA via ARPA. Yet, there still remain missions in reality, such as analyzing the previous exhibition and reshuffling personnel and system, which should be done. When these matters settled, these plans would be suggested practically. At this point, it is the most significant that NMCA is attempting to let others aware of the importance of exhibition planning based on research. when the ARPA and exhibition planning is conjoined together successfully, the competent exhibition will be achieved, which can offer a meaningful exhibition to the art world, strengthen infra structure thru exchanging with public museum in the region, and eventually, establish a network with museum in foreign countries.

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Roles of A Fashion Museum in Fashion Tourism (패션투어리즘에서의 패션박물관의 역할)

  • Ye, Minhee;Yim, Eunhyuk
    • Journal of Fashion Business
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    • v.23 no.2
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    • pp.34-47
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    • 2019
  • Fashion can be regarded as an effective marketing tool for the promotion of urban tourism. Since fashion is attractive in itself, it can work as a resource which fascinates people and attracts many tourists to the city. This study examines fashion tourism based on the close relationship between fashion and tourism. This study focuses on analyzing the positive effect of the existence of a fashion museum on the advent of fashion tourism, in particular. A fashion museum can be classified in the same category as an art museum, whereby the museum exists as specializing in fashion and is considered a fashion brand museum. Thus, this study examines the current trends and characteristics of fashion museums and analyzes roles of fashion museums in fashion tourism by types, which are based on advanced researches of general tourism including trends in the fashion tourism industry. The results of this study are as follows: First, a fashion museum can help spread the word and educate tourists about fashion culture. Second, a fashion museum can increase the value of its brand by strengthening the city's identity. Lastly, the presence of a fashion museum would encourage tourists to spend more money in the city, which causes a ripple effect on the city's economy such as creating more jobs within the fashion.

Study on the effect of the physical environment of the Gangwon region art museum on the level of satisfaction of the visit (강원지역미술관 물리적환경이 방문만족도에 미치는영향 연구)

  • Kim, Do-Yeon;Lee, Kyeong-Ryul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.1
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    • pp.654-663
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    • 2016
  • Local art museums are being operated as non-profit organizations for the advancement of the collection, preservation, research, exhibition and education on art-related materials. The art museum is based on the physical environment of the means created by the human will. This study examined the visit satisfaction of the physical environment of the Gangwon Regional art museum. For the measurement, the Art Museum physical environment, kimhonghee (2012), was used as the elements, and Parasurama based on the SERVQUAL model was analyzed. The SPSS 18.0K statistics program was used to analyze the results, and the analysis of the elements of the physical environment of the art museums resulted in the surrounding factors, viewing factors, human factors, and facility factors. Regarding the level of satisfaction of the visitors, there was a difference in the level of satisfaction of the elements of the physical environment for each of the factors according to the gender, and it was confirmed that they generally have a positive (+) effect. The Gangwon Regional Art Museum is building a better physical environment to look forward and continue to communicate with the visitors.

Leisure Lifestyle and Culture and Art Consumption: Cases of Art Gallery Visitors (여가 라이프 스타일과 문화 예술 소비에 관한 연구: 미술관 관람객을 중심으로)

  • Lee, Guiohk;Park, Jowon
    • Review of Culture and Economy
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    • v.19 no.2
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    • pp.3-28
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    • 2016
  • The present study attempted the segmentation of the art gallery visitors on the basis of leisure lifestyles. For this purpose, leisure lifestyle surveys were administered at Korea's three representative art galleries, the National Museum of Modern and Contemporary Art, Seoul Museum of Art, and Seoul Art Center's Hangaram Art Museum. A total of 314 questionnaires were analyzed to identify leisure lifestyle factors. On the basis of the lifestyle factors, a cluster analysis was performed, and then the differences of demographics, museum visiting behaviors, and general cultural consumption among the clusters were examined. The cluster analysis revealed four groups of lifestyles, 'culture and art lovers', 'active homebodies', 'low leisure spenders', and 'omnivorous culture and sports participants'. The four groups revealed the differences in terms of demographics, museum visiting behaviors, and general cultural consumption. On the basis of the findings, the marketing strategies targeting the segmented art gallery markets were discussed.

QR Code Design of Museum that incorporates Museum Identity -focused on four public art gallery in Jeju- (MI(Museum Identity)를 반영한 미술관 QR코드 디자인 개발 -제주지역 공립 미술관 4개소를 중심으로-)

  • KIM, SEOYOUNG
    • Journal of Digital Contents Society
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    • v.16 no.2
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    • pp.263-274
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    • 2015
  • Jeju're behind in communicating with the public and local population compared to the national registration number of the best art galleries and the relatively low awareness needed to promote alternative that fits the times. QR Code excel in design and favorable approach to provide the identity of the drawing and the information is being used to promote a variety of mediators of the museum. However, most of the Jeju Museum of Art is the situation with incomplete registration of the design development design development requires QR code is a feasible reality. In this study, I analyze the semantics of the Museum Identity divided into six places in Jeju registered public art gallery in the signifier and signified. Proposed a design QR code QR code developed and developing design reflects the Museum Identity of development based on a selection of four places to the use case analysis of the design according to the value of properties.

A Study on the Steven Holl's Phenomenological Approaches in Architecture - Focused on the Phenomenological Characteristics of Nelson-Atkins Art Museum - (스티븐 홀의 현상학적 건축접근 방식에 관한 연구 - 넬슨-앳킨스 미술관에 적용된 내용을 중심으로 -)

  • Kim, Jun-Sung;Chung, Tae-Yong
    • Korean Institute of Interior Design Journal
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    • v.22 no.5
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    • pp.88-95
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    • 2013
  • The purpose of this study is to analyze the phenomenological approaches in Holl's architecture centered on his Nelson-Atkins Art Museum. This study mainly deals with concrete and practical architectural contents based on his recent works rather than existing studies about philosophical point of views to his architecture. Because Holl has had turning point from theoretical research to practical application and development stage. Therefore, this study aims to find out Holl's phenomenological approaches that were different from his early works. Nelson-Atkins art museum shows effect of luminosity as well as inflow of light in the phenomenological experiences of light and space. Holl gave new addition building that he designed contrasts of massing, transparency of material, colors to enhance existence of new building through phenomenological experiences. Narrow and long circulation and various focal points provide multi-view points and overlapped spaces in body experiences As a result, Holl shows shifts from theoretical application to architectural utilization. Nelson-Atkins art museum is important in that this project is one of stating points about this shift.

A Study on the Typology of Spatial Organization in Art Museum (공간구성에 따른 뮤지엄 유형에 관한 연구)

  • Lee, Sung-Hoon
    • Korean Institute of Interior Design Journal
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    • v.18 no.4
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    • pp.21-30
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    • 2009
  • This study plans to classify the art museums in accordance with their spatial organization, analyzing their peculiarities each by its type in order to present the reference required for designing an art museums. With confidence, the analyzation as well as the results of the study contents will make worthy contribution for the future art museums. For this purpose, total of 95 art museums have been selected as the objects of analyzation. First of all, their types have been categorized in accordance with the standard of scale and architectural planning. Out of them, 33 museums have been further selected in order to see how the peculiarities of their patterns are outstanding, and then a quantitative analyzation has been made on each of them to see its space structure by utilizing 'Space Syntax'. Finally, a correlation analyzation of space structure peculiarities has been conducted and the spatial organization peculiarities per type is comprehensively arranged in accordance with the architectural planning and Space Syntax in order to present a new spatial organization per space to be used for the basic planning of the art museum. The contents of this analytical study are summarized as follows: A correlation analyzation on the typological features in terms of architectural planning and on the spatial organization features in terms of the Space Syntax has presented four new types of museum spaces: (1) Radial type, (2) Arachnoid-radial type, (3) Linear type, and (4) Grid type, in the light of which the selected 95 art museums have further been analyzed in order for their features to be reclassified.

The biodeterioration and conservation of stone historical monuments (석조문화재의 생물학적 손상과 보존방안)

  • Chung, Yong-Jae;Seo, Min-Seok;Lee, Kyu-Shik;Han, Sung-Hee
    • 보존과학연구
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    • s.24
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    • pp.5-28
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    • 2003
  • Stone has been one of the most intensely studied materials in conservation. Understanding the deterioration of stone needs various knowledge in different mineralogical and physical characteristics and its weathering response under different climate and environment. The alteration and weathering of stone is affected by natural or artificial elements whether they are physical, chemical or biological damaging factors. It can be said that the bio deterioration of stone is coupled with every environmental factors, which induce decomposition of stone structure, either directly or indirectly as a form of catalysis. Many elements contribute to the deterioration of stone monuments and other objects of cultural value such as pagoda, stature of Buddha, etc. This report concentrates on the action of biodeteriorative factorsincluding bacteria, algae and higher plants. Preventive and remedial methods and a selection of chemical treatments are also described.

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