• The Research Journal of the Costume Culture
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• v.9 no.1
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• pp.154-168
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• 2001

This study is intended to understand an implication and significant of anti-design and Italian radical fashion. Anti-design and radicalism is the main stream or origin and essence of post-modernism which hs been swaying our society at large through modern culture, economy, art, fashion etc, from the latter part of 1960s. In this paper, the author classified the italian radical fashion with the Archizoom, the Alchymia, the memphis fashion. In post-modernism fashion, radical fashion design of the Archizoom, Alchymia and Memphis group is in part a menifesto and in part a noncanonical history of the most progressive and heretical experiments of the world of fashion. Anti-designers of Italy call for a theory an practive in which the old methods and instruments and the old commendments of modernism are banished. They looked on fashion as material culture, a creative field with its own independent foundation and endowed with its own strong artistic intuition. IF radical design is dead, the energy it has stirred up is still alive nd kicking. One of the most progressive and well-informed culture milieus in Milian, seved as a point of reference for the vanguard of fashion.

• Korean Institute of Interior Design Journal
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• v.13 no.3
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• pp.3-10
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• 2004

Modern society is indefinable and constantly changes like nature changes. It uses design to create new experiments and trend within social environment and culture. In the history of interior architecture and postmodernism, the Italian design movement of Archizoom, Studio Alchimia and Memphis are very important, and Andrea Branzi was the central figure of this design movement. His experimental and defiant works throughout this design movement produced design with combination, indefiniteness, sustentation, and reiteration. Designers must recreate themselves continually and need to have constant experimental spirit and attempts. From this point of view, the study on Andrea Branzi who led Italian design revolution with various experiments and attempts is valuable, and it will help to find the direction of design in this modern social and cultural environment.