• 한국의류학회지
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• 제30권12호
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• pp.1778-1787
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• 2006

질적인 삶을 추구하는 노년 여성이 증가하고, 아름답게 가꾸고 싶어하는 미적 욕구가 커짐에 따라 화장품 산업의 급성장이 예견되고 있다. 이러한 시점에서 본 연구는 노년 여성들의 웰빙 성향과 외모관심도에 대하여 알아보고, 이들 변인이 화장품 구매의도와 브랜드 충성도에 미치는 영향을 알아보고자 하였다. 이를 위하여 서울 경기도에 거주하는 만 55세 이상의 여성 209명을 대상으로 설문분석을 실시하였고, SPSS를 이용하여 빈도분석, 요인분석, 신뢰도분석, 회귀분석을 실시하였다. 그 결과 노년 여성의 웰빙 성향은 친환경요인, 생활만족요인, 신체건강요인으로 나뉘어졌고, 외모관심도는 외모중시요인, 외모관리요인, 피부관리요인으로 구분되었다 이들 요인 중 웰빙 성향의 신체건강요인과 외모관심도의 외모중시요인이 노년 여성의 화장품 구매의도에 영향을 미치고, 화장품 구매 의도는 브랜드 충성도에 영향을 미치는 것으로 나타났다. 이와 같이, 노년 여성들이 신체건강 및 외모를 중시할수록 화장품 구매의도 및 브랜드 충성도가 높아졌으므로, 이들의 웰빙 성향과 외모관심도는 브랜드 충성도를 유발하는 요인이라 할 수 있다.

• 한국생활과학회지
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• 제10권4호
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• pp.421-428
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• 2001

The purpose of this study is to tender as the basic data for practice of environment on the consciousness and practice of life environment on technical teacher in middle school and colleage students. For this purpose, the data were collected by using questionnaire distributed to 102 technical teacher in middle school and 103 male colleage students in Jan. and Aug., 2000. The major findings of this research are as follows; 1. It was found that the teachers had consciousness in industrial environment pollution but the students has the causes of house or car. All of the subjects set to the environment information through T.V. programs and the efficacy is highest. Also the teachers set to the environment information through environmental organization and books. The teachers had concern of high level and higher than the students on the life environment. Specially the awareness of life environment was upper to the average and higher than students. 2. The assessments of the earth life environment was 69.17(M), the oceanic environment was highest and water environment was lower. The assessments of the Korea life environment was 60.67(M) were lower than the assessments of the earth life environment, all items were lower than earth lie environment. Generally leachers has positive assessments to earth and Korea life environment than male students. 3. The teachers have high practice apparence on the life environment than the students. Also the teachers had upper to the average on the practice degree, and the practice degree lower than practice awarences. But all items on practices degree was higher than student's.