• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.12 s.159
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• pp.1778-1787
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• 2006

Appearance concern of elderly women has been rapidly increasing with the expansion in aesthetic desire for growing old gracefully and pursuing a healthy and qualitative life. In this regard, the cosmetic industry has great possibilities and it is necessary to develop actively elderly women-oriented silver marketing. The purpose of this study was to review well-being disposition and appearance concern of elderly women. Furthermore, this study investigated the influence of well-being disposition and appearance concern on cosmetic purchase intention and brand loyalty. The sample of this research consisted of 209 elderly women over 55, which was selected from Seoul and the metropolitan area. Frequency analysis, factor analysis, the analysis of confidence level and regression analysis were used for the data analysis using SPSS. The study results showed that the factor of well-being disposition for elderly woman can be classified into an environment-oriented factor, an life satisfication factor and a physical health factor. In addition, the factor of appearance concern can be classified into 3 factors: serious consideration of appearance, appearance care and skin care. Among these factors, the physical health factor of well-being disposition and the factor for serious consideration of appearance related to appearance concern had effects on cosmetic purchase intention, which fumed out to be a potent influence on brand loyalty.

• Korean Journal of Human Ecology
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• v.10 no.4
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• pp.421-428
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• 2001

The purpose of this study is to tender as the basic data for practice of environment on the consciousness and practice of life environment on technical teacher in middle school and colleage students. For this purpose, the data were collected by using questionnaire distributed to 102 technical teacher in middle school and 103 male colleage students in Jan. and Aug., 2000. The major findings of this research are as follows; 1. It was found that the teachers had consciousness in industrial environment pollution but the students has the causes of house or car. All of the subjects set to the environment information through T.V. programs and the efficacy is highest. Also the teachers set to the environment information through environmental organization and books. The teachers had concern of high level and higher than the students on the life environment. Specially the awareness of life environment was upper to the average and higher than students. 2. The assessments of the earth life environment was 69.17(M), the oceanic environment was highest and water environment was lower. The assessments of the Korea life environment was 60.67(M) were lower than the assessments of the earth life environment, all items were lower than earth lie environment. Generally leachers has positive assessments to earth and Korea life environment than male students. 3. The teachers have high practice apparence on the life environment than the students. Also the teachers had upper to the average on the practice degree, and the practice degree lower than practice awarences. But all items on practices degree was higher than student's.