• Title/Summary/Keyword: Apparel selection criteria

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The Buying Behavior of Apparel Retail Buyers ; Satisfaction with Store Performance, Vendor Selection Criteria, and Information Sources (의류 소매업자들의 구매행동에 관한 연구 -상점 성과 만족도, 공급원 선택기준, 정보원 사용을 중심으로-)

  • 박은수;이설란
    • The Research Journal of the Costume Culture
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    • v.6 no.4
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    • pp.136-148
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    • 1998
  • A apparel retail buyer played an important role in the market by providing apparel products for consumers and acting as an specialist who selected the vendor and decided the apparel product assortment. The purpose of this study was to investigate the relationships among the vendor selection criteria and information sources used by retailers and the satisfaction with store performance. A questionnaire was developed based on the previous studies and pretest. Data were collected from 237 retailers for women's apparel living in Pusan. Results indicated that they didn't significantly relate among the vendor selection criteria, information sources and the satisfaction with store performance except the harmony of buying products and existing products. Only the age and the buying experience showed significance in relation to demographics of apparel retailers among the vendor selection criteria, information sources and the satisfaction with store performance. The information source affected the vendor selection criteria was the street fashion, the apparel of entertainers, the other apparel buyer, and the owner of production. The findings had implications for retailers as well as for researchers.

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Criteria for Supplier Selection in Textile and Apparel Industry : A Case Study in Vietnam

  • NONG, Nhu-Mai Thi;HO, Phong Thanh
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.2
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    • pp.213-221
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    • 2019
  • The study aims to investigate some criteria of supplier selection in the textile and apparel (T&A) sector in Vietnam. Most research on supplier selection criteria for T&A sector was mainly conducted based on the review of literature. Therefore, the purpose of this study is to explore these criteria based on a framework in which an integrated approach of qualitative and quantitative was employed. First, an in-depth interview was used to explore what supplier selection criteria T&A companies were utilized after the literature on supplier selection criteria had been reviewed. Next, a prequestionnaire was built and sent to some practitioners and experts for their revision. Then, a pilot survey of 31 T&A companies with numerous statistical tests was conducted to validate the questionnaire. Finally, an official study of 282 respondents was conducted to determine supplier selection criteria which are best suited for T&A companies through exploratory factor analysis. The findings of the study suggest that there are eight supplier selection criteria including Quality, Cost, Delivery, Service, Capability, Company's image, Relationship, and Sourcing country. Each criterion comprises certain sub-criteria to make the supplier selection criteria set more comprehensive. The findings will be a contribution to the selection process of T&A companies as they can utilize these criteria to select capable suppliers.

Trade Area Selection Criteria for Apparel Products -The cases of Bundang and Ilsan- (의류 제품의 소비자 상권 선택 기준 -수도권 신도시(분당, 일산) 소비자들을 중심으로-)

  • 손진아;이은영;박혜선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.6
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    • pp.889-900
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    • 2002
  • The purpose of this study was; to investigate consumers'selection criteria for their trade area when purchasing apparel products; to study whether there is a difference on the importance of the selection criteria; to examine consumers'willingness to visit specific trade area according to the types of apparel products. Four hundred sixty-nine female consumers who lived in the two new towns, Bundang and Ilsan participated in the study by completing questionnaires. Data were analyzed using factor analyses, t-tests, paired t-teats and chi-square analyses. The results indicated that consumer selected trade area based on shop variety within trade areas and range of products, customer services, environment of trade area, price level, entertaining features of the trade area, and the convenience of location and shopping time. In addition, the importance of these criteria varied according to the types of apparel products(i.e. formal wears and casual wears). The types of apparel products had influence on consumers'willingness to visit specific trade area. Consumers preferred the trade areas in the new towns for purchasing formal wears, whereas they frequented the trade areas in Seoul for purchasing casual wears.

A Study on Shopping Orientation and Store Selection Criteria of Credit Card Apparel Shoppers (신용카드 사용 의류구매자의 쇼핑성향과 점포선택기준)

  • 정수경;김용숙
    • Journal of the Korean Society of Costume
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    • v.53 no.2
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    • pp.1-16
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    • 2003
  • The purpose of this was to identify the shopping orientation and store selection criteria of credit card apparel shoppers. The subjects were credit card holding women who had experienced credit card apparel shopping at least one time during last 6 months. The results were as follows : 1. Women of 20's were segmented into multi-cards holding light users, multi-cards holding heavy users, and mono-card holding light users according their credit card numbers and the monthly credit card apparel expenditure. 2. The factors of apparel shopping orientation were pleasure, economy, brand loyalty. self-confidence. shopping plan, and fashion. And the factors of store selection criteria were additive service, store atmosphere, Product assortment, sales promotion. and product diversity. 3. Multi-card holding light users showed higher tendency in self-confidence and economy of shopping orientation, and considered additive service more. Multi-card holding heavy users showed higher tendency in pleasure. brand loyalty, self-confidence, shopping plan, and fashion of shopping orientation, and considered sales promotion and product diversity. Mono-card holding light users showed lower tendency in pleasure. brand loyalty, self-confidency, shopping plan, and fashion, and considered additive service, store atmosphere. product assortment, sales promotion, and product diversity less.

Apparel Purchase Behaviors of Korean and Chinese Consumers according to Internet Shopping Orientation (인터넷 쇼핑 성향에 따른 한국과 중국 소비자의 의류 제품 구매행동)

  • Zhou, Rui;Lee, Ji-Yeon;Park, Jae-Ok
    • Journal of the Korea Fashion and Costume Design Association
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    • v.15 no.3
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    • pp.51-67
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    • 2013
  • This study aims to examine impacts of the Internet shopping orientation of Korean and Chinese consumers on their selection criteria of shopping malls and apparel products, frequencies and amounts of purchase, and information search in the Internet shopping mall. A survey was carried out with Korean and Chinese female consumers in their 20s and 30s who have the Internet shopping experiences. The results of this study were as follows: First, the Internet shopping orientation of Korean and Chinese respondents clearly showed factorial structures including the pleasure-conscious, fashion-conscious, price-conscious, and convenience-conscious orientation. From a result of the cluster analysis on four factors of the Internet shopping orientation, Korean and Chinese respondents were classified into three groups of the Internet shopping-unconscious, the Internet shopping-loyalty, and pleasure convenience-conscious. Second, there were significant differences in selection criteria of both the Internet shopping mall and apparel products among three groups of the Internet shopping orientation in Korea and China. Third, significant differences were identified in visiting frequencies, apparel purchase frequencies and amounts, payment methods, and information sources during the Internet shopping among three groups of the Internet shopping orientation in Korea and China.

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A Study on Clothing Behavior of Male College Students in China (중국 남자대학생들의 의복구매행동에 관한 연구)

  • 이옥희
    • The Research Journal of the Costume Culture
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    • v.10 no.1
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    • pp.89-101
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    • 2002
  • The purpose of this study was to investigate the effect of demographics and general clothing buying behavior of college male students in China. A questionnaire was developed to measure clothing purchasing motives, fashion information sources, evaluation criteria of apparel product, stores selection criteria, and general clothing buying behavior. The questionnaire was administered to 300 college male students in Dandong of China. The data was analyzed using percentage, frequency, mean, factor analysis, and ANOVA, duncan test. The results of the study were as fellows: 1. The clothing purchasing motives of consumers were significantly different depending on demographics. 2. The fashion information sources of consumers were significantly different depending on subjects, pocket money, and level of life. 3. The evaluation criteria of apparel product of consumers were significantly different depending on parent's jobs. 4. The stores selection criteria of consumers were significantly different depending on parent's school career, mother's jobs, household income. 5. Apparel buying places of consumers were in order of ; department stores, speciality stores, natural market. The buying frequency of apparel showed the most three times a year. The consumers were influenced by friends for apparel purchasing, and the method of payment mainly cash. 6. About purchase experience of the imported clothing, the 67% consumers answered 'yes', and the country of origin of the imported clothing were in order of ; Japan, Italy, France, Korea. The imported clothing satisfaction level of consumers were significantly different depending on demographics.

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Market Segmentation and Marketing Strategy According to Apparel Retail Store Selection Criteria of Consumer (소비자의 의류상점선택기준에 따른 시장세분화와 마케팅전략)

  • Lee Sun Jae;Jang Eun Yong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.16 no.4 s.44
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    • pp.471-484
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    • 1992
  • The purpose of this study was 1) to find out Market segmentation possibilities according to consumer's store selection factors by analysis of Consumer's attitude and oriteria of apparel store selection, 2) to provide marketing strategies of segment marker for apparel stores Research problems were as follows. 1) To find out the important factors of consumer's store selection and to segment markets according to their factors. 2) To find out consumer characteristics (demographic variables, clothing life factors, cloth-ing purchase behaviors) according to segment markets. 3) To find out preference store types and preference factors according to segment markets. 4) To provide marketing mix strategy for retail apparel store sales. The subjects selected for the final analysis were 586 female college students, housewives, and workers living in Seoul. A questionnaire was developed in order to measure consumer's selection criteria of apparel store, consumer characteristics and preferred store types and preferential factors. The results of this study were as follows: 1. There were 8 factors of consumer's store selection such that: the high quality, convenience, store atmosphere, economy, dependency commercials, store patronage, the conformity, product assortment. the result of cluster analysis based on these 8 factors of store selection verified that market was able to be segmented as four different market, which were the store loyalty group, the aligned economical group, the assortment pursuing group, the store fame dependent group. 2. There were significant differences among four groups, for 4 variables related to consumer's characteristics such as demographic characteristics (sex, age, job, level of education, the living quarters, marrige or unmarrige), clothing life factors, clothing evaluating criteria, and favorite fashion information sources. 3. There were significant differences among four groups for 2 variable related to store preference such as preference types of store and preference factors of store.

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The Effect of Need Criteria on Information Searches and Types of Buying Task of Apparel Buyers in Department Store (백화점 의류 바이어의 정보탐색과 구매과업의 유형에 대한 욕구기준의 영향)

  • Hahn, Seong-Ji;Kim, Moon-Sook;Yoo, Dong-Keun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.3
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    • pp.416-425
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    • 1995
  • The purposes of this study were to identify buyers' need criteria on product/vendor selection criteria of apparel buyers in department store and to investigate the relatonships among buyers' need criteria, information search behavior, types of buying task and influential factors on buying behavior of buyers(individual characteristics, organizational characteristics, and customer perception characteristics). A questionnaire was developed to measure research subjects based on theoretical study empirically. The questionnaire was administered to 159 apparel buyers of 11 department stores in Seoul. The results of empirical studies were summarized as follows. 1. The need criteria of buyers on product/vendor selection criteria were classified into five types : vendor characteristics; quality characteristics; price characteristics; brand characteristics; product characteristics and the need criteria differed significantly by influencing factors on buying behavior of buyers. 2. There were no relationships between information types and amounts of information search but information types differed significantly by need criteria and individual characteristics 3. Types of buying task were significantly different according to need criteria of buyers and organizational characteristics. 4. Buying policy of department store was significantly different according to organizational characteristics.

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Fashion Lifestyle Segmentation of College Women′s Apparel Market: Informations Sources.Clothing Benefits Sought.Store Selection Criteria (패션 라이프스타일에 의한 여대생 의류 시장 세분화 -패션정보원.의복추구이점.상점선택기준-)

  • 정혜영
    • The Research Journal of the Costume Culture
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    • v.3 no.2
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    • pp.393-408
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    • 1995
  • The purpose of this study was to segment the female college apparel market based on fashion lifestyle and to develop a profile of each segment regard to fashion information sources, clothing benefits sought, and store selection criteria. The data were collected through questionnaire by random sample of 522 female college students. By cluster analysis of lifestyle factors, three groups were identified. (fashion leaders, fashion followers and fashion aversion), Three groups were then compared through multivariate analysis of variance on 11 fashion sources, 10 clothing benefits sought and 90 store selective criteria. Significant difference were found among the three groups on all these variables which indicate that fashion lifestyle can be a useful base for segmenting female apparel market and these groups are unique in terms of fashion information sources, clothing benefits sought and store selective criterias.

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The Fabric Knowledge and the Selection Criteria & Fabric Impact on Clothing Purchase of University Students (대학생의 의류소재 인지도 및 의복구매시 선택기준과 소재의 영향)

  • Choi, Jong-Myoung
    • Korean Journal of Human Ecology
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    • v.13 no.6
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    • pp.935-941
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    • 2004
  • The purpose of this study is to survey fabric knowledge about apparel products, and to identify not only clothing purchase criteria but the impact of fabrics on the decision-making process in clothing purchase. The 234 questionnaires were distributed to university students(120 males, 114 females), and were analyzed by frequencies, t-test, $x^{2}$ and ANOVA. The results are as follows: 1) The students had apparel fabrics knowledge above the average, and there were partially significant differences in the knowledge by genders. 2) They put a higher priority, in purchasing apparel products, on factors such as design, size, color, fabric, and price of clothing than those including ease of care, sewing, and fashion trend. 3) The consideration of fabrics influenced a post-purchase process. 4) Male students showed less concern, except information search process, with the fabric than females in the decision-making process for clothing purchase.

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