• Journal of Fashion Business
• /
• v.4 no.2
• /
• pp.113-126
• /
• 2000

The purpose of the study was to investigate the level of latest fashion adoption of men's wear manufacturers and differences in the level of fashion adoption according to characteristics of brands and merchandise. Thus, this study was to be an exploratory study to examine the trends in fashion adoption of men's wear manufacturers. The questionnaire consisted of questions on 7 elements of fashion adoption and characteristics of men's wear manufacturers and their merchandise. The subjects were to evaluate their level of fashion adoption and rated on 5 point Likert-type scales of 7 elements. For the survey, the subjects were 100 employees (62 merchandisers, and 24 designers, etc.) who are employed by men’s wear manufacturers which have national brands, designer brands, license brands, import brands or private brands. The SAS PC+ package was used to calculate factor analysis, mean, t-test, ANOVA, Duncan's test, and Tukey's test. The results from the study were as follows: 1) The elements of fashion adoption of men's wear manufacturers were divided into 4 factors (clolr/fabric, silhouette/fashion image, detail/item coordination, accessories) which explained 83.61% of the whole of factors. 2) The highest score of mean of fashion adoption factors was fabric/color, but the lowest was accessory factor. 3) There were significant positive correlations between fashion adoption factors except between fabric/color and accessories. 4) There were significant differences in the level of fashion adoption according to types of brands and ages of target consumers. 5) There were significant differences in the level of fashion adoption according to the categories of apparel (suits vs. casual clothing) and types of suits and casual wear.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.5
• /
• pp.804-816
• /
• 2009

This study was aimed to analyze color characteristics of silk fabrics dyed with a variety of commercial natural dyes focusing on hue/tone system. Using eleven different natural dyes, single and sequential dyeing were performed under a variety of conditions of dye bath concentration, mordanting, and dyeing sequences. Color characteristics of dyed silk fabrics were investigated by Munsell's color notation of H V/C and PCCS (Practical Color Coordination System) tones. As results, most of yellowish natural dyes as principal shades in natural dyeing showed Y or YR for hue families while d, ltg, and g for tone, which agrees with colors frequently used in comtemporary apparel industries. As for single dyeing, some hues like R, RP, G, GY, and BG were found to have their own tones owing to the used natural dyes. For varying hues in natural dyeing, sequential dyeing is useful in that GY, G, and BG rarely appeared in single dyeing were frequently shown in sequential dyeing by combination of some dyes. In the other hands, mordanting may be employed for tone variation in that aluminum seemed to contribute to light and dull tones, copper to dull, and ferrum to garyish and dark ones. These results can be helpful to design colors for fashion fields by natural dyeing.