• Journal of Information Technology Applications and Management
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• v.21 no.4
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• pp.127-139
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• 2014

This study presents a logging method to trace the usage patterns of existing smartphone apps. The actual smartphone app itself, not a specially developed similar app with usage logging, would be used best for the experiment of observing the usage patterns. For this purpose, we used a method of injecting logging codes into existing smartphone app. Using this method, we conducted an experiment to trace usage patterns of a commercial IPTV app, and found that the method is very useful for acquiring detail usage log without influencing participants.

• Journal of Korean Society for Quality Management
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• v.47 no.2
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• pp.237-254
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• 2019

Purpose: The purpose of this study is to analyze correlation of perceived cosmetics brand apps attributes and use intentions, mediating role of customer satisfaction, and relationship between customer satisfaction and continuous usage intention. Then provide basic data for development management strategy of beauty industry and enhancement of competitiveness corresponding to smart era. Methods: The questionnaires were surveyed by an online company(EMBRAIN). After data collection, frequency analysis was performed on the general attributes of questionnaire survey using SPSS 22.0, and data conclusions were derived by verifying reliability and validity of data and hypotheses. Results: First, perceived cosmetic brand app attributes have a positive effect on customer satisfaction, Second, perceived cosmetic brand app attributes have a positive effect on continuous usage intention. Third, customer satisfaction was found to have a mediating role in the effect of perceived cosmetic brand app attributes on continuous usage intention. Fourth, involvement proved to control the relationship between perceived cosmetic brand app attributes perceived interactivity and customer satisfaction. Finally, Involvement has proven to control the relationship between cosmetic brand app attributes perceived interactivity and continuous usage intention. Conclusion: Consumers buying products from cosmetics brand apps will be more likely to use cosmetics brand apps if they feel comfortable with calculation process, search, booking confirmation and payment methods.

• Culinary science and hospitality research
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• v.22 no.2
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• pp.234-251
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• 2016

The purpose of this study is to verify the effects of service quality and usage review of smartphone Maiib application(apps) on satisfaction, and reuse intention, convenience sampling method was employed and survey was conducted during the 15th of September, 2015 to the 30th on October as perceived by smartphone Maiib app users. Total of 312 responses were collected, and 295 usable data were used for statistical analysis excluding missing data. Descriptive analysis, factor analysis, and SEM were used to verify the hypothesis. The results from this study are as follows: first, reliability, empathy, usefulness of service quality significantly impact on Majib app satisfaction except informativeness and mobility; second, review assentation of the usage review characteristics significantly impact on Majib app satisfaction but review usefulness of the usage review characteristics significantly did not influence on Majib app satisfaction; third, smartphone Majib app satisfaction critically influences on reuse intention. Based on these results, current study can contribute to verify useful information is very important antecedent to construct the effective marketing strategy by smartphone app.

• The Journal of Industrial Distribution & Business
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• v.14 no.12
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• pp.11-21
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• 2023

Purpose: This study aims to investigate the impact of mobile shopping app components on shopping flow and the continuous usage intention of the shopping apps in the rapidly growing mobile market facilitated by advancements in the mobile environment. Research Methodology: A survey was conducted, targeting users aged 20 and older with experience in using mobile shopping apps. The responses of 456 participants were analyzed through frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling. Results: The study found that within the components of mobile shopping apps, enjoyment significantly impacted both shopping flow and the continuous usage intention of shopping apps. The diversity of product assortment had a significant effect only on shopping flow. The usefulness and ease of use influenced on the intention to continue using shopping apps. Conclusions: Based on the findings, it is recommended that shopping app operators try to identify essential components for stimulating user interest and engagement when developing or modifying apps. Additionally, a diverse range of products enhances the shopping experience and drives spontaneous purchases. Furthermore, providing an easy interface and minimizing the effort required, this experience can enhance user perception of its value and sustain consumers' continuous usage intention of the shopping app.

• Culinary science and hospitality research
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• v.23 no.1
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• pp.37-47
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• 2017

The number of delivery app users and their social impact have increased along with the number smartphone users. Accordingly, the present study attempted to suggest a method to improve the service quality of delivery apps for relevant businesses and researchers by determining the influences of delivery app usage factors on customer satisfaction and reuse intention. The present study distributed and collected questionnaires through on- and offline surveys targeting males and females in their 20s in the Daejeon area. The results of the regression analysis showed that the influence of delivery app usage factors on customer satisfaction was 43.8%, and informativeness, payment and safety, usefulness, and convenience were found to influence the increased satisfaction with the delivery apps. The influence of delivery app usage factors on customers' reuse intention was 37.3%, and among the four usage factors, informativeness and payment and safety were found to be the main factors for increasing the reuse intention. As providing more accurate information is a means to increase customer satisfaction and reuse intention by improving the service quality of the delivery apps, new menus and prices should be rapidly updated.

• Journal of Fashion Business
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• v.17 no.4
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• pp.149-163
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• 2013

This study investigated the effects of smart phone usage motives and fashion brand app factors upon the intention to accept fashion brand applications. Data were collected from 250 female college students living in Seoul and Gyeonggi-do. 220 reliable data were analyzed by frequency, factor analysis, Cronbach's alpha, ANOVA,, Duncan test, paired t-test, chi-square analysis, regression. The results were as follows: Firstly, the 'information acquisition' and the'use of time' were considered to be the most important motive factors driving consumer's smart phone usage. Secondly, the motives underpinning smart phone user's intention to accept a fashion brand application were 'social relationships', 'entertainment', and 'information acquisition'. Thirdly, the frequently used factors during the usage of fashion brand application could be classified in order of frequency as follows: 'product information provision', 'store information provision', 'coordinated information provision', 'fashion information provision', 'entertainment provision', 'hobbies and life information provision', virtual wearing provision', 'SNS provision', and, 'events and coupons provision'. Fourthly, a factor analysis of these nine factors were classified into 'basic information type', and 'additional information type'. The influences of basic information type and the additional information type upon the intention to accept the fashion brand application showed the following significant result: The basic information type had a greater influence upon the intention to accept the fashion brand app.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.9
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• pp.2272-2279
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• 2014

Mobile applications are software systems running on handheld devices, such as smartphones, PDAs, tablets and so on. The market of mobile application has rapidly expanded in the past few years. In this paper, we present a novel approach to track smartphone application usage from a event logs on the mobile device and analyzed both on client system and usage analysis server. We implemented our client system on Android device based usage analytics platform. Based on the analysis server system, we obtained over 47,000 user base, and we get the user's app usage informations on realtime. In this paper, we describe a large scale deployment-based research for a smartphone usage patterns and usage information visualization techniques.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.229-236
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• 2022

The goal of this research is to understand the extent to which active seniors' mobile app usage level affects their lifestyle and life satisfaction. For this, we surveyed for 15 days in early December 2021 targeting about 150 users nationwide. As the questionnaire content, the independent variable was "mobile app usage level", the parameter was "lifestyle", and the dependent variable was "life satisfaction". As a result of empirical analysis, reliability and exploratory factors between each variable were verified, and it was confirmed that internal consistency was secured. It was investigated that the concentration validity of each item was generally well confirmed. As a result of hypothesis testing by the structural equation, 'App usage level ⇨ Lifestyle' was 0.244, 'Lifestyle ⇨ Life satisfaction' 0.707, and 'App usage level ⇨ Life satisfaction 0.141' was adopted. This study shows that the higher the level of mobile app usage of active seniors, the higher the lifestyle. Also, the better the lifestyle, the better the quality of life. It is analyzed that life satisfaction will improve as the level of mobile app use increases. Therefore, in order to improve life satisfaction, it seems necessary to increase the level of app use and lifestyle.

• Journal of IKEEE
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• v.23 no.2
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• pp.448-453
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• 2019

Under the conflicting objectives of maximum user satisfaction and fast launching, there exist great needs for automated mobile app testing. In automated app testing, detection of usage-state changes is one of the most important issues for minimizing human intervention and testing of various usage scenarios. Because conventional approaches utilizing pre-collected training examples can not handle the rapid evolution of apps, we propose a novel method detecting changes in usage-state through graph-entropy. In the proposed method, widgets in a screen shot are recognized through DNNs and 'onverted graphs. We compared the performance of the proposed method with a SIFT (Scale-Invariant Feature Transform) based method on 20 real-world apps. In most cases, our method achieved superior results, but we found some situations where further improvements are required.

• Journal of Korea Trade
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• v.27 no.1
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• pp.192-210
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• 2023

Purpose - Vietnam has the fastest growing digital economy in Southeast Asia and is emerging as a critical overseas market for Korean banks in the post-COVID-19 era. Accordingly, many Korean banks entered the Vietnamese market to overcome the limitations of the saturated domestic financial market and create new revenue sources. This study examined the current status of digital finance in Vietnam and the cases of Korean banks that have succeeded in the Vietnamese market. Then, importance-performance analysis (IPA) was conducted on local customers, managers and staff members of Korean banks in Vietnam. Design/methodology - In this study, we analyzed the importance and satisfaction factors of mobile banking app usage in Vietnam through IPA. In particular, we identified the differences between the two groups by considering the viewpoint of customers who use mobile banking apps and that of managers and staff members who provide mobile banking services. Findings - The IPA results from the customer group and managers and staff members group were generally similar, but differences were observed in Ease of Use (Technology), Innovativeness (Organization), and Increase in Revenue (Economic). In the case of the customer group, Ease of Use (Technology) is located in the second quadrant, which shows low satisfaction compared to high importance. However, in the managers and staff members group, Ease of Use (Technology) is located in the first quadrant, which indicates high importance and high satisfaction. This difference in perception can cause complaints from local customers; thus, it is necessary to change the perception of the technological aspect for ease of use of mobile banking apps in consideration of the customer's position. In addition, it is necessary to allocate the resources invested in the Innovativeness (Organization) and Increase in Revenue (Economic) to Ease of Use (Technology). Originality/value - In this study, based on the HOTE framework, factors for using mobile banking apps were derived, and IPA was conducted targeting local customers (app user) and managers and staff members (app provider) of Korean banks in Vietnam. Through this, we presented the results of empirical analysis that can help Korean banks efficiently utilize limited resources and budgets.