• International Journal of Computer Science & Network Security
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• 제21권7호
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• pp.70-76
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• 2021

The relevance of intelligence involves the definition of such communication systems of PR-management and branding of media channels with the use of social networks, which are already implemented in practice by modern representatives of professional PR product. The purpose of the investigation is to determine the system of implementation of technologies of PR-management and branding of media channels with the use of social networks based on a survey of PR and brand of different media channels on the basis of a survey of brand managers and PR. 980 respondents from Ukraine took part in the survey. The survey was conducted on the Google-forms platform. The results outline a list of the most popular social networks and messengers for the implementation of PR management and branding technologies, including Facebook, Twitter, Google, LinkedIn, Tumblr; Telegram, WhatsApp, Viber, Skype. It is determined that the criteria of branding analysis are informativeness, centralization/distribution, content, feedback intensity. Identified 2 prospects for the development of branding in an interactive media environment (creation of a presentation system; integration of websites of social media and companies in universal centers). The criteria of general importance of the factors influencing the behavioral intention of consumers to use social media channels are presented (satisfaction, accessibility, perceived usefulness, trust, ease of use, attitude, social influence, self-efficacy). The meaning of the content of social media channels (public, informational and communication) is indicated. The practical significance of the study was to present the links between the criteria, development prospects and the values of branding factors.

• 대한간호학회지
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• 제54권1호
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• pp.44-58
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• 2024

Purpose: This study aimed to apply a health partnership program using commercially available mobile health apps to improve cardiovascular risk factors in male employees and verify its effectiveness. Methods: Using a randomized control group pretest-posttest design, male employees with cardiovascular risk factors from five small and medium-sized workplaces were randomly assigned to an experimental group (n = 32) and a control group (n = 31). The experimental group was encouraged to use three mobile health apps for 12 weeks to acquire the necessary cardiovascular disease-related information and practice strengthening training, walking, and diet management appropriate to their level. They also received feedback on their weekly activities and motivational text messages from health partners. Hypotheses were tested using the SPSS WIN 22.0. Results: The experimental group showed a significant difference compared to the control group in terms of their perception of mobile health app (p < .05), self-efficacy for exercise and diet, self-management partnership, and cardiovascular disease prevention health behavior (p < .001). In particular, there were significant decreases in the body mass index, ratio, serum fasting blood sugar, total cholesterol, and triglyceride in the experimental group (p < .001); however, there was no significant difference in high-density lipoprotein-cholesterol. Conclusion: Intervention using mobile apps based on partnership with health managers is effective in improving the objective cardiovascular risk index in male employees; therefore, such intervention should be continuously used as a useful lifestyle modification strategy in the workplace.

• Maxillofacial Plastic and Reconstructive Surgery
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• 제28권2호
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• pp.111-117
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• 2006

An area of current research is investigating the app1ication of human mesenchymal stem cells or hMSCs as a cell-based regenerative therapy. In order to achieve effective bone regeneration, appropriate matrices functioning as cell-carriers must be identified and optimized in terms of function, efficacy and biocompatibility. Two methods of approaching optimization of matrices are to facilitate adhesion of the donor hMSCs and furthermore to facilitate recruitment of host progenitor cells to osteoblastic differentiation. Pleiotrophin is an extracellular matrix protein that was first identified in developing rat brains and believed to be associated with developing neuronal pathways. A recent publication by Imai and colleagues demonstrated that transgenic mice with upregulated pleiotrophin expression developed a greater volume of cortical as well as cancellous bone. The proposed mechanism of action of pleiotrophin is demonstrated here. Through either environmental stresses and/or intracellular regulation, there is an increase in pleiotrophin production. The pleiotrophin is released extracellularly into areas requiring bone deposition. A receptor-mediated process recruits host osteoprogenitor cells into these areas. Therefore, the aim of our study was to investigate the osteoconductive properties of pleiotrophin. We wanted to determine if pleiotrophin coating facilitates cellular adhesion and furthermore if this has any effect on hMSCs derived bone formation in an animal model. The results showed a dose dependent response of cellular adhesion in fibronectin samples, and cellular adhesion was facilitated with increasing pleiotrophin concentrations. Histologic findings taken after 5 weeks implantation in SCID mouse showed no presence of bone formation with only a dense fibrous connective tissue. Possible explanations for the results of the osteogenesis assay include inappropriate cell loading.

• 한국재난정보학회 논문집
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• 제17권4호
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• pp.864-881
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• 2021

연구목적: 본 연구는 빅데이터와 인공지능 기술을 기반으로 다양한 위험 특성과 개개인의 상황을 고려한 맞춤형 예방 솔루션을 제공하는 생활안전 예방서비스 연구개발의 일환으로, 일상 생활안전과 관련하여 개인의 현재 안전수준을 정량적 수치로 나타내는 생활안전지수를 산출하는 방안을 제시하여, 안전사고를 예방하고 대응하기 위한 맞춤형 종합지수 서비스를 제공하는 데 목적이 있다. 연구방법: 본 연구의 핵심이 되는 모델은 AHP(Analysis Hierarchy Process)와 리커트 척도(Likert Scale)를 혼용하는 방법으로, 전문가 그룹의 합의형성 모델을 기반으로 산출된다. 생활안전 예방서비스를 평가할 수 있는 평가항목을 위험지표, 취약지표, 예방지표 등으로 구분하고, 이를 AHP 의사결정 방법론에 따라 AHP 계층구조로 정의하여 각 레벨 항목의 쌍대비교를 통해 평가항목 간 상대적 가중치를 산출하는 방법을 제안한다. 또한 평가항목을 적용한 개별 예방서비스에 대한 평가는 향후 생활안전 예방서비스의 확대를 고려하여 AHP 쌍대비교를 대신하여 리커트 척도 기반으로 절대평가하고 그 결과를 상대비교하는 방법으로 개별서비스 간 가중치를 산출하는 방안도 함께 제시한다. 연구결과: 생활안전 예방서비스에 대한 서비스 가중치를 도출하고, 이를 생활안전 예방서비스의 인공지능 예측모델을 통해 산출된 개별위험지수에 반영하여 종합지수를 산출하였다. 결론: 구현한 모델의 적용을 위하여 생활안전 예방서비스 앱과 플랫폼으로 구성된 테스트 환경을 구축하고, 사용자 시나리오를 바탕으로 기능에 대한 효능을 평가하였다. 이를 통해 본 연구에서 제시된 생활안전지수는 사용자에게 현재 자신의 안전수준을 종합하여 나타냄으로써 안전 위험에 진단과 대응 및 예방 골든타임을 지원하는 것으로 기대된다.