• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.111-122
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• 2021

This study analyzed user reviews of Dongbaekjeon and Incheoneum app, which are representative local currencies in Korea, to identify the positive/negative factors of local currency users, and established a marketing strategy based on this. App user reviews were classified into positive and negative based on the star rating, and word cloud, topic modeling, and social network analysis were performed, respectively. As a result, in the negative reviews of Dongbaekjeon and Incheoneum, dissatisfaction with app use and card issuance appeared in common. In positive reviews, keywords such as 'local economy' and 'small business owners' along with satisfaction with 'cashback' appeared. It means that local currency users perceived that their consumption support local economy, and they felt satisfaction in using local currency. Based on the satisfaction/dissatisfaction factors identified as a result of the analysis of this study, we identified what needs to be improved and to be strengthened, and appropriate marketing strategies were established. The text mining method used in this study and research results can provide meaningful information about local currencies to public officials and marketers in charge of local currencies.

• Journal of Multimedia Information System
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• v.2 no.1
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• pp.187-192
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• 2015

The aim of this study was to develop and analyze a short course educating App Inventor and Arduino that showed the importance of software for youth. The course consists of a total of 10 missions for a 4 hour course divided into 2 parts, each 2 hours respectively. We conducted a basic course of Arduino for hardware and software, Processing for server programming, and App Inventor for programming for smartphones. The final mission was to send a signal to a server with a smartphone and to control light connected to a relay which passes Arduino connected with a server and serial communication. Participants completed 95% of missions, and we found the course had an educational effect for improving creativity and realization of software importance.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.3
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• pp.515-520
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• 2012

Recently, such as smart phones and tablet users of mobile devices increases rapidly as the related applications(app) and this is increasing the mobile ads. The mobile users may be accessed the variety of the mobile ad by free app and the advertisers and the app developers easily publish the mobile ads by the mobile ad platform. In this paper describe the technical features of domestic mobile ad platforms and the functionality of mobile ads, and for them to compare and analyze.

• Journal of the Korea Convergence Society
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• v.3 no.2
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• pp.19-26
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• 2012

In accordance with the advent of smartphone and the growth of the Mobile App market, the Mobile game industry is being reorganized. So, This study is to be know the association rules between mobile game apps and mobile apps. Accordingly, To promote the Mobile Game App based on advertisement effectiveness that can be obtained from the characteristics of the game by finding out what to investigate.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.11a
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• pp.466-469
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• 2014

기존 Window8 Style 에 대한 디지털 포렌식 연구는 윈도우 기본 애플리케이션에 대해서만 진행되어 있는 상황이고, 다른 3rd party Style App 들에 대해서만 진행되어있는 상황이다. 본 논문에서는 Window8 Style UI 의 Instant Messengers 에 대해 디지털 포렌식 분석하고 이를 통해 범인의 행동 흐름 파악 및 증거확보 매커니즘을 제시하고자 한다. 본 논문은 기존의 Window8 의 접근방법을 토대로 하여, Style App 의 사용흔적이나 내용에 대해 확인하며, 시간정보, 이미지 등 각종 애플리케이션들을 다각적으로 분석한다. 본 논문에서 제안한 접근법은 개별 App 들에 대한 정보를 효율적이고 빠르게 분석하고 사건에 대한 정보를 제공함으로써 범죄수사과정에 도움이 될 것으로 기대된다.

• Journal of Information Technology Services
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• v.20 no.2
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• pp.13-31
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• 2021

Recently, delivery app services based on the O2O platform are increasing rapidly. Accordingly, various studies on O2O service have been conducted. Most of the studies are on consumer behavior in O2O services, and few studies on platform vendors have been conducted. Therefore, this study empirically analyzed the factors affecting the vender's intention to continuous use in the O2O delivery app platform service. Based on prior researches, we set the quality characteristics and network characteristics of the O2O platform as independent variables. The quality characteristics of the O2O platform consisted of system quality, information quality, and service quality, and the O2O platform network characteristics consisted of network externality and platform reputation. Perceived value and switching cost were set as mediated variables, and vender's intention to continuous use was set as dependent variables. For empirical analysis, we conducted a survey targeting vendors of O2O delivery app platform service, and conducted frequency analysis, factor analysis, reliability analysis, and regression analysis. As a result of the analysis, the quality characteristics of the O2O platform, such as system quality, information quality, service quality, and O2O platform network characteristics, showed that network externality and platform reputation had a positive effect on perceived value. The perceived value was found to have a positive effect on the switching cost and the intention to continuous use, and the switching cost was found to mediate the perceived value and the intention to continuous use. This study can contribute to the establishment of platform operation strategy as an empirical analysis on the factors that influence the intention of O2O platform vendors to use the platform continuously.

• Journal of Korea Trade
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• v.24 no.7
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• pp.1-28
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• 2020

Purpose - This paper empirically investigates the predictors and main determinants of consumers' ratings of mobile applications in the Google Play Store. Using a linear and nonlinear model comparison to identify the function of users' review, in determining application rating across countries, this study estimates the direct effects of users' reviews on the application rating. In addition, extending our modelling into a sentimental analysis, this paper also aims to explore the effects of review polarity and subjectivity on the application rating, followed by an examination of the moderating effect of user reviews on the polarity-rating and subjectivity-rating relationships. Design/methodology - Our empirical model considers nonlinear association as well as linear causality between features and targets. This study employs competing theoretical frameworks - multiple regression, decision-tree and neural network models - to identify the predictors and main determinants of app ratings, using data from the Google Play Store. Using a cross-validation method, our analysis investigates the direct and moderating effects of predictors and main determinants of application ratings in a global app market. Findings - The main findings of this study can be summarized as follows: the number of user's review is positively associated with the ratings of a given app and it positively moderates the polarity-rating relationship. Applying the review polarity measured by a sentimental analysis to the modelling, it was found that the polarity is not significantly associated with the rating. This result best applies to the function of both positive and negative reviews in playing a word-of-mouth role, as well as serving as a channel for communication, leading to product innovation. Originality/value - Applying a proxy measured by binomial figures, previous studies have predominantly focused on positive and negative sentiment in examining the determinants of app ratings, assuming that they are significantly associated. Given the constraints to measurement of sentiment in current research, this paper employs sentimental analysis to measure the real integer for users' polarity and subjectivity. This paper also seeks to compare the suitability of three distinct models - linear regression, decision-tree and neural network models. Although a comparison between methodologies has long been considered important to the empirical approach, it has hitherto been underexplored in studies on the app market.

• International journal of advanced smart convergence
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• v.12 no.1
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• pp.173-183
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• 2023

Recently, local governments that provide mobile-based public delivery app services have been increasing a lot. The purpose of this study is to analyze whether the restaurant self-employed's public delivery app selection attributes and public institutions' perception of support, which are under economic pressure due to the high delivery fee burden of private delivery apps, affect the intention to use public delivery app services. In this study, the degree of perception of each factor was measured using the Likert 5-point scale, and it was verified through statistical analysis using SPSS. The effect of the selection attribute of public delivery apps and the perception of self-employed people in the restaurant industry on the intention to use the service was empirically analyzed, and the hypothesis was verified using regression analysis. As a result of this study, it was confirmed that convenience, economy, and public interest had a significant effect among the factors of public app selection attributes, and educational support had a significant effect on public institution support.

• Journal of Korean Association for Spatial Structures
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• v.17 no.1
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• pp.93-100
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• 2017

With increasing number construction of high-rise building which has about 40 to 60 floors there have been many kinds of problem which related with usage from vibration. To predict response acceleration, it is important to assess correct natural frequency. However, due to the noise of MEMS sensor, it is difficult to measure dynamic characteristic such as natural frequency when measuring ambient vibration using MEMS sensor within cell phone. Therefore, a comparative analysis on vibration measuring applications was performed after measuring ambient vibration of 2 skyscrappers which have height between 133.5~244.3m that are located in Seoul and Observation tower using I-jishin APP with noise reduction function of MEMS sensor in order to verify the effectiveness of low noise type vibration measurement APP.

• Journal of Information Technology Services
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• v.13 no.4
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• pp.397-410
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• 2014

For mobile service organizations, it is one of the most important tasks to reflect users' opinions rapidly and accurately. In this study, the process is defined to elicit requirements of software/system improvement for mobile application by extracting and refining from users' opinion in mobile app, and detailed activities procession method in this processing are also proposed. The process consists of 3 activities to get requirements of software/system improvement for mobile app. First activity is to transform mobile app to software structure and define term dictionary. Second activity is to elicit simple sentences based on software from users' opinion and refine them. The last activity is to integrate and adjust refined requirements. To verify the usability and validity of the proposed process and the methods, the outputs of manual processing and semi-automated processing were compared. As a result, efficiency and improvement possibility of the process were confirmed through extraction ratio of requirements, comparison of execution time, and analysis of agreement ratio.