• Title/Summary/Keyword: App Analysis

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Determinants of Attitude toward the Electronic Wristband System to Tackle the Spread of COVID-19 -Focused on the Interaction between Class and Age- (코로나19 자가격리 안심밴드에 대한 태도 결정 요인 -계층과 연령의 상호작용을 중심으로-)

  • Lee, Jae-Wan
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.285-294
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    • 2021
  • This study analyzes the factors that determine the attitude toward the electronic wristband(smartband) to check the position of self-quarantine subjects due to COVID-19. Furthermore, I analyze the interaction of class and age among the factors that determine attitudes toward the electronic wristband. In this study, the attitude toward self-quarantine electronic wristband is analyzed as a binary logit model, focusing on class and age. As a result of the analysis, the middle class significantly agreed with the self-quarantine electronic wristband compared to the lower class, and the older the person, the more in favor. On the other hand, the interaction between the class and the age shows that the age weakens the positive effect on the attitude of the self-quarantine electronic wristband in the middle and upper middle classes. The implication of this study is that it is necessary to push for mandatory electronic wristband in areas with high proportion of high-aged people with positive attitude toward self-quarantine electronic wristband and in the same age group, the approval rate is low, so it is necessary to promote mandatory electronic wristband in areas where the vulnerable class is dense.

A Study on the Effects of Overseas Direct Purchase Content Attributes and Logistics Attributes on Consumer's Perceived Value and Purchase Intention (해외직구 콘텐츠 속성과 물류 속성이 소비자의 지각된 가치 및 구매의도에 미치는 영향)

  • Park, Soo-Bin;Hyun, Jung-Hwan
    • The Journal of the Korea Contents Association
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    • v.22 no.6
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    • pp.666-679
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    • 2022
  • With the development of information and communication technology, borders are removed and consumer needs are diversified, so a new consumption form called overseas direct purchase has emerged and has been growing over the past few years. In this study, for the most common purchasing agency service among various types of overseas direct purchase, an empirical study was conducted on the effects of the content and logistics attributes of the overseas direct purchase platform on the perceived value and purchase intention of consumers. Data were collected from 273 domestic male and female adult consumers who had experience in information search related to overseas direct purchase, and the results of statistical analysis were summarized as follows. First, among the attributes of overseas direct purchase content and logistics attributes, only the attractiveness of content had a significant effect on the perceived value of consumers. Second, all perceived values of consumers were linked to purchase intentions, but among them, sensory values had a greater influence. Through these research results, it is suggested to increase the attractiveness of the web/app contents of overseas direct purchase service agents, and to improve the quality of services that can arouse sensory consumption experiences to meet the changing needs of consumers.

A Study on the Effects of Tourism SNS Benefits on the Customer's Intention to Reuse through the Value of Tourism SNS (관광 SNS 효익이 관광 SNS 가치를 통해 재이용의도에 미치는 영향 연구)

  • Kim, Dae-Seok;Hong, Jung-In;Seo, Young-Wook
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.3
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    • pp.13-26
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    • 2021
  • The purpose of this study is to understand the relationship between the subfactors(economic benefits, customized benefits, psychological benefits) of tourism SNS benefits and the intention to reuse tourism SNS values, and propose measures to revitalize the tourism industry through marketing strategies that can continuously provide differentiated services from customers through long-term relationship formation, increase profits, maintain and secure customers. This study conducted an empirical analysis of 326 people aged 19 or older. The results of the study are as follows. First, in the relationship between tourism SNS benefits(Economic benefits, customized benefits, psychological benefits) and tourism SNS values(economic value, functional value, emotional value), it was confirmed that tourism SNS benefits have a positive impact on all of the tourism SNS values. Second, in the relationship between the sub-factors of tourism SNS values and the intention of reuse, it was analyzed that all sub-factors of SNS values have a positive effect on the intention of reuse. Based on result of this study, developing contents such as mobility apps to strengthen long-term relationships with customers to maximize the value of tourism SNS and tourism SNS will improve the reuse of tourism service.

Why do People Play P2E (Play-to-Earn) Games?: Focusing on Outcome Expectation and Social Influence (P2E(Play-to-Earn) 게임 지속이용의도에 대한 연구)

  • Jang, Moonkyoung
    • Knowledge Management Research
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    • v.23 no.3
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    • pp.23-44
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    • 2022
  • With the development of blockchain technology, play-to-earn (P2E) games, one of the decentralized applications (dApps), are receiving great social attention. P2E games are positively evaluated as areas with high growth potential based on blockchain technology, and at the same time, they are negatively evaluated as speculative as people can cash P2E game items in the form of cryptocurrency. In this situation, the purpose of this study is to investigate factors affecting the intention to use P2E games. Along with the discussion of hedonic system adoption, we consider the factors with perceived enjoyment, economic incentive, and social influence. In order to verify our research model, data were collected from 350 adults with P2E game experience or recognition, and a structural equation model was carried out. The analysis results find that perceived enjoyment and subjective norm have a significant positive effect on the intention to use P2E games, and economic incentive does not have a significant effect. In addition, peer influence and external influence have a significant positive effect on subjective norm. Drawing on these findings, we present several academic and practical implications for future research.

A Study on UX of Shared Electric Scooters Using Gamification: Focusing on User Engagement and Motivation (게이미피케이션을 이용한 공유 전동킥보드 서비스 UX 연구: 사용자 참여와 동기 부여 향상을 중심으로)

  • Lee, Ja-Eun;Kim, Dongwhan
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.173-186
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    • 2022
  • The purpose of this study is to investigate the influence of gamification strategies on improving participation and motivation of shared electric scooter users. To this end, this study derived the user type through the first research question of how the shared electric scooter usage behavior and pulse are, and derived user tasks and scenarios. The second research question, a shared electric kickboard app with gamification, was tested by users to see if it helps increase user participation and form motivation. As a result of the analysis, it was found that users were induced to be considerate of other users by using a combination of the motivational, relational, and self-expression strategies of gamification. Second, it was found that the use of motivation, achievement and reward, and reward visualization strategy elements promotes user's voluntary behavior. Third, through relationship, achievement, and reward strategies, users participated to create a positive culture of shared electric scooters, drawing immediate feedback, indicating that convenience has increased. In conclusion, it was found that the user helped to play a positive role in voluntary participation and motivation through the use of the shared electric kickboard service with gamification.

Analysis of domestic research trends related to the development of digital therapeutics (DTx) in the field of communication disorders (의사소통장애 분야에서 디지털 치료제(DTx) 개발과 관련된 국내 연구동향 분석)

  • Eunmi Yun;Ikjae Im
    • Phonetics and Speech Sciences
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    • v.14 no.4
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    • pp.57-66
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    • 2022
  • In this study, the definition of "digital therapeutics" was clarified by examining related studies, and the development trend of digital therapeutics at the domestic level was investigated. Further, research data and technologies applied to various communication disorders since 2015 were analyzed. From all these, digital therapeutics can be defined as software that can support evidence-based treatment when used on patients to prevent, manage, and treat disorders With huge investments and research efforts increasingly made in the field of digital therapeutics, 17 of the 22 studies examined were on digital therapeutics applied in the treatment of language disorders. In the research papers examined, the technologies applied were virtual reality and augmented reality, with augmented reality used in most cases. The effects of applying digital treatment were positive, and most studies focused on content development in relation to the development of digital treatment, although one study was conducted for app development. Future studies could examine the application of digital therapeutics to more diverse communication disorder subjects. Active government support is expected in developing more sophisticated software that can be applied using a wider range of technologies in the field of digital therapeutics to treat more communication disorders.

Design and Application of Artificial Intelligence Experience Education Class for Non-Majors (비전공자 대상 인공지능 체험교육 수업 설계 및 적용)

  • Su-Young Pi
    • Journal of Practical Engineering Education
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    • v.15 no.2
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    • pp.529-538
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    • 2023
  • At the present time when the need for universal artificial intelligence education is expanding and job changes are being made, research and discussion on artificial intelligence liberal arts education for non-majors in universities who experience artificial intelligence as part of their job is insufficient. Although artificial intelligence education courses for non-majors are being operated, they are mainly operated as theory-oriented education on the concepts and principles of artificial intelligence. In order to understand the general concept of artificial intelligence for non-majors, it is necessary to proceed with experiential learning in parallel. Therefore, this study designs artificial intelligence experiential education learning contents of difficulty that can reduce the burden of artificial intelligence classes with interest in learning by considering the characteristics of non-majors. After, we will examine the learning effect of experiential education using App Inventor and the Orange artificial intelligence platform. As a result of analysis based on the learning-related data and survey data collected through the creation of AI-related projects by teams, positive changes in the perception of the need for AI education were found, and AI literacy skills improved. It is expected that it will serve as an opportunity for instructors to lay the groundwork for designing a learning model for artificial intelligence experiential education learning.

The Effect of Smart Oreder Service on Satisfaction and Continuous Use Intention: The Moderating Effect of Personality Type (스마트 오더 서비스가 만족도와 지속사용의도에 미치는 영향: 성격유형의 조절효과)

  • Yea Ji Yeon;Cheol Park
    • Information Systems Review
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    • v.24 no.2
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    • pp.41-66
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    • 2022
  • With the development of IT, mobile apps and the expansion of contactless services due to COVID-19, "smart orders" have recently been activated in the food and beverage service. Even in recent years, when sales have declined, the number of orders made by smart orders has been steadily increasing, and this ordering method can accumulate customer data, enabling effective customized services in the future. In the present study, satisfaction with smart orders and continuous use intention were studied based on the technology acceptance model (TAM). And it focused on whether there is a difference in personality when using smart orders. For this purpose, a survey was conducted on 317 smart order users, and the hypothesis was verified by structural equation model analysis. Perceived benefits had a significant effect on satisfaction; also, satisfaction had a significant effect on continuous use intention. There is a significant disparity between introvert and extrovert type. As a consequence, the introverted type has a greater intention to perceive usefulness of smart orders and continuously use them. These results suggest that the customer's personality type should be considered in future customer customization strategies.

Comparison of Frequency and Stay Time between Normal and Abnormal Elimination Behavior of Cats Using a Litter Box with Automatic Sensor

  • Ji-Woo Shin;Sun-Woo Han;Soon-Hak Kweon;Myungseok Kang;Jong-Hyuk Kim;Chung-Gwang Choi;Joon-Seok Chae
    • Journal of Veterinary Clinics
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    • v.41 no.2
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    • pp.71-78
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    • 2024
  • Changes in elimination behavior, including urination and defecation, are common clinical signs of numerous disorders in cats. Therefore, this study attempted to automatically measure the elimination behavior of cats using the litter box and develop an early warning system for the guardian in case of abnormalities. To construct an early warning system for abnormal changes through cat elimination behavior, it consisted of a litter box, an automatic sensor for data collection and data wifi transmission, a server for data analysis, and a mobile phone app for result transmission and early warning. To establish the reference interval (RI), the elimination behavior was monitored for more than 2 weeks using a motion sensor within a litter box in 37 healthy cats and 19 diseased cats. The data were expressed as daily total visits, daily total stay duration, average stay duration per elimination, weekly total visits, and weekly total stay duration. Healthy cats showed median daily total visits of 3 times/day (RI 1.0-7.0) and daily total stay duration of 192 s/day (RI 8.0-452.0). For weekly data, the median total visits were 20 times/week (RI 3.0-35.25) and the median total stay duration was 1,147 s/week (RI 80.0-2,249.5). The average stay duration per elimination was 59 s/elimination (RI 4.67-132.0). Diseased cats showed more frequent elimination behavior than healthy cats (p < 0.001). Otherwise, for each elimination, diseased cats had shorter stay durations than healthy cats (p < 0.001). This study established the RIs of elimination behavior parameters (frequency and duration) in healthy cats. The present study might help guardians and veterinarians detect changes in elimination behaviors in diseased cats at an early stage.

Study on Customer Satisfaction Performance Evaluation through e-SCM-based OMS Implementation (e-SCM 기반 OMS 구현을 통한 고객 만족 성과평가에 관한 연구)

  • Hyungdo Zun;ChiGon Kim;KyungBae Yoon
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.891-899
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    • 2024
  • The Fourth Industrial Revolution is centered on a personalized demand fulfillment economy and is all about transformation and flexible processing that can deliver what customers want in real time across space and time. This paper implements the construction and operation of a packaging platform that can instantly procure the required packaging products based on real-time orders and evaluates its performance. The components of customer satisfaction are flexible and dependent on the situation which requires efficient management of enterprise operational processes based on an e-SCM platform. An OMS optimized for these conditions plays an important role in maximizing and differentiating the efficiency of a company's operations and improving its cost advantage. OMS is a system of mass customization that provides efficient MOT(Moment of Truth) logistics services to meet the eco-friendly issues of many individual customers and achieve optimized logistics operation goals to enhance repurchase intentions and sustainable business. OMS precisely analyzes the collected data to support information and decision-making related to efficiency, productivity, cost and provide accurate reports. It uses data visualization tools to express data visually and suggests directions for improvement of the operational process through statistics and prediction analysis.