• KIEAE Journal
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• 제7권3호
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• pp.11-20
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• 2007

The purpose of this study is to analyse the effects of the eco-friendly factors on the apartment housing price rise and to suggest the desirable way of marketing strategy for apartment housing. For the analysis, the data of apartment sites in Seoul had been collected from September 2006 to February 2007. The data consisted of 95 apartment sites in Seoul. Data were analyzed with descriptives, crosstabs, and discriminant analysis by SPSS/PC for Window. Following result was obtained. The eco-friendly apartment housing price rate in Seoul was determined by eco-friendly landscape, green space rate, house unit size, installment sale price per pyeong, floor space index, distance from subway station when it was not considered the impact of building age, construction company's brand, and autonomous districts. Findings of this research can provide valuable information for marketing strategy of housing construction company.

• 한국실내디자인학회논문집
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• 제25권2호
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• pp.143-150
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• 2016

Color plan that contains corporate color of Seoul apartment has a great influence on city environment, considering high-rise vertical dispersion and extent. Therefore, it is necessary to view color plan from an integrative viewpoint. Here, this research aimed at deriving guideline factors of esthetic color plan based on city identity, by recognizing the importance of apartment color and color plan characteristic of recently built brand apartments. Exterior color plan characteristic of Seoul brand apartments seen in this research, first, most of dominance colors were in same color similar tone with warm color in bright and warm image, as the psychological function, accessory colors appeared in similar tone of similar color harmonious with the dominance color. Also, accent color was highlighted with its identity through cooperative color. Second, emotional effect diminished size and weight of high-rise apartment. The upper levels showed clear and clean image, middle to lower level showed stability and comfortable image, on the whole, refined and urbane image that aim for natural and modern image. Therefore, apartment color plan requires, first, in respect of dominance color, unity is required proper for urban image by preparing color permission limitation standard. Second, dominance color and accessory color require historicity and differentiation in sociality that urban identity gets. Third, high-rise upper level cooperative color accent color requires compatibility with urban landscape. Lastly, guideline along with rate is required for color, tone, and pattern, etc. by extent contrast. Here, apartment color plan requires consistent research as urban environment color, also, base study should be accelerated as a part of competitive city branding.

• 한국실내디자인학회논문집
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• 제22권4호
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• pp.130-140
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• 2013

As the modern-day Apartment Complex has varied community facilities such as health care center and self-improvement institutions affecting the residents' quality of life, this paper is for the in-depth understanding on how such Exterior Space vary and development plan should go. To be specific, this paper is to, based upon the theoretical contemplation on the concept and role of the Exterior Space to Apartment Complex, as well as drawing a conclusion on the development plan for subject areas as assessed. Subject areas of this paper are a total of twelve Apartment Complexes built since Year 2005 in nine different regions in Seoul. As such specialties and features as leisure of the senior citizen and female residents, the subject Apartment Complexes have provided opportunities, active and inactive, to the residents for leisure by qualitative improvement of facilities, as well as establishing the discrete brand value for the Exterior Space with featured design and spatial properties. Also notable is the eco-friendliness of the Exterior Space with cutting-edge technology, eventually appreciating the value of Apartment Complex.

• 한국실내디자인학회논문집
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• 제19권5호
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• pp.130-139
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• 2010

The urban style compact apartment which appeared at the end of 1990's was developed by the decrement of household members and in compliance with a new life style. Now it has its own market as a new trend. The purpose of this study is to better understand the characteristics of urban style compact apartments based on an analysis of apartments actually sold on 2008, in order to reflect on the future directions and developments. To support a comprehensive analysis, this study considered three types of compact apartments developed by : a. major developers which own multiple well-recognized brand names, b. mid-size developers under general brand names, c. new or small-size developers specializing in compact apartments. The results from 21 urban style compact apartments could be summarized as follow; 1. Most buyers are Singles or DINKs. The single women occupy a large percentage. 2. Condition of good location is under 5 minutes walk to station and accessibility to 2 and more station. 3. Exterior of building should be harmonious to surrounding and simple, the atmosphere of entrance hall should be warm and relaxed. 4. The spatial character of unit plans are developed by the ways of connecting spaces; 1) Connecting spaces by mobile partition: flexible spaces with expansion 2) Connecting spaces by hall: well arranged spaces with excursion and extends 5. The equipments of kitchen and security are fully carefully planned.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2004년도 춘계 학술발표대회 논문집
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• pp.178-179
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• 2004

• 한국융합학회논문지
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• 제9권3호
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• pp.241-247
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• 2018

본 연구는 최근 다양한 주거환경과 거주에 따라 생활양식이 변화되고 있는 시점에서 정형화된주거 형태의 보급과 공급에 의존하는 수동적 주거선택의 조건에서 소비자의 선택적 가치가 브랜드가치와 연관성이 있는지를 확인하고자 하였다. 즉, 주거형태에 따라 구매의도와 구매 결정에 영향을 주고 있는 브랜드와 입주만족간의 영향관계를 분석하였다. 본 연구를 수행하기 위해 주거관련 선행연구를 종합하고 입주만족도에 대한 이론적 연구를 통해 연구모델을 개발하고 연구가설을 설정하여 입주만족도의 주요 요인을 분석하였다. 본 연구 결과는 첫째 브랜드 가치와 입주만족도와의 관계에 있어서는 통계적으로 유의성이 높게 나타났으며, 둘째 주거형태와의 관계에 있어서는 유의한 결과를 얻을 수 있었다. 또한 매개변수로 작용하고 있는 경제적 가치와의 관계에 있어서는 어느 정도 유의한 것으로 분석되었다. 따라서 본 연구는 아파트 공급자와 수요자와의 관계에 보다 구체적이고 유용한 정보를 제공할 수 있을 뿐만 아니라 유사 연구에 기초적인 정보를 제공할 수 있을 것으로 기대된다. 그러나 통제변수의 선정과 분석적 오차 등의 한계로 향후 연구에서는 보다 종합적이고 타당한 지표개발을 통해 연구가 진행되어야 할 것이다.

• 한국실내디자인학회논문집
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• 제17권6호
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• pp.52-62
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• 2008

This research is a follow-up study of the analysis of satisfaction and preference rates in bathroom design relevant to age variable. This project examines the satisfaction and preference rates relevant to the variety a family type. Mid-sized apartments most favored by the mid-class families were selected as the objects of the research so that they represent the present conditions in Korean bathroom designs most comprehensively. In order to maintain consistency in research objects, this article limited them to the top five brand-name apartments in the metropolitan area based on the brand popularity and construction capability. The method of the research was surveys; we were able to retrieve and analyze 427 copies through internet. The data were processed by SPSS PC+ windows version 15.0 program and were analyzed using the means, crosstabs statistics, One-way ANOVA. The results are as follows: 1) The most significant factor that determines the variety a family type is the existence of senior citizens in the household. 2) The preference of families with young children is mostly determined by elements related to the safety of the children. 3) The satisfaction and preference rates are closely related to family types of each household. We sincerely hope that this article will provide guidelines for customized bathroom designs based on the ages, life cycles, and socioeconomic status of the residents so that the desings will answer to the needs of each household.

• 한국실내디자인학회논문집
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• 제24권1호
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• pp.160-168
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• 2015

The subject of this research is to analyze the design characteristics of outdoor spaces in Good Design awarded apartment complexes in the past decade. The results are as follows. First, the overall outdoor space design theme, one of the conceptual elements, is focused on both 'nature' and 'story of various subject' that are similar to each other. Second, the case study object with the visual openness, which is secured between apartment blocks, is shown frequently in case box-shaped apartment blocks are arranged in a row. However, in case of Y-shaped block arrangement, the visual openness secured within an apartment complex is considered more important. Third, according to the result of circulation/ inner path element, the most frequently appeared inner path form is a grid pattern with straight path emphasis. While apartment complexes with the parking lot on the ground are only 3 out of 18 cases, it with circulation path for vehicle on the ground level are over 61%. Fourthly, the design characteristic of social space of physical outdoor design appears to be 'central link facility type'. In this case, the central community facilities are more likely to be combined with various functions, such as green, water, and social connection. Fifthly, in case of natural space, most of the apartment cases are shown over 45% green area ratio with wide green and water space provision. Especially, the differentiation is to provide the space where can stimulate a resident's participation.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2009년도 추계학술발표대회 논문집
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• pp.268-271
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• 2009

The apartments rapidly has developed since 1960's in South Korea. Nevertheless, peoples take no interest in the exterior colors used in the apartments. For this reason, purpose of this study surveies the colors used in the main buildings, public facilities, playgrounds and the main entrances, and knows differences of each brand and areas in Jeonju and Gunsan. According to the research, YR was higher than any other color, we recognize differences from the brands and the areas. A distinction of brands is variety of materials and colors in the apartments by the small or medium businesses than in those by the big businesses. A difference of area is more diverse both colors and materials in Gunsan than in Jeonju. It is found that Gunsan is more various backgrounds than Joenju. This study researches the harmony of the colors in the apartment complex; however, the cases used in this study are limited numerically.

• KIEAE Journal
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• 제7권6호
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• pp.127-132
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• 2007

Recently, the cases of lawsuit are growing on residential defects. Though, mostly residential construction companies are trying to mitigate resident's dissatisfaction due to keep the company's brand image by operating customer service team, some representatives of apartment buildings initiate litigations without any negotiation with countrepartner companys incited by planned suit lawyers. But lawsuit takes longtime to sentence(about more than one year), and judged amount of money are very few (averaging about 14%) compared with asserted amount of it. To suggest the improving alternatives, the types and problems of defect lawsuit on apartment complex are analyzed.