• Journal of Korean Academy of Nursing Administration
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• v.1 no.1
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• pp.22-34
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• 1995

Health care marketing can be defined as a process of developing, promoting and administering health care services for the benefits of hospitals as well as consumers. Researchers have reported that one of the significant attributes in the selection of hospital is a client's perceived image of the hospitals. Especially the image of nursing services was one of the important factors of the hospital image. The main purposes of the study were 1) to define the positioning about 5 hospitals' image of nursing services. 2) to define the effects of image attributes to the iamage of hospital nursing services. Eighteen hundred questionnaires were distributed to the parents of middle schools and high schools in Seoul. Among them, 1340 cases were returned but 849 cases were turned out to be useful data and used in final analysis. In data analysis, $SPSS\;/PC^+$ and PC-MDS programs were used for descriptive statistics, multiple regression, and drawing perceptual maps. The image of hospital nursing services was measured developed by the author through literature review and content validation. Reliability coefficients was found to be statistically appropriate level of confidence(Cronbach's Alpha=.8617). The results were as follows : 3) The perceptual map shows that hospital A, B and C,D,E were divided into five groups(See Fig. 1). That is, hospital A, and B are located in a close position and hopital C & E are located at opposite position between X-axis, Hospital D was located in the middle area of the hospital C and:E. In conclusion, this research visiblely depicted perceptual maps using MDS of the consumer's image about hospital nursing services. Since hopital nursing services were differentiated by the image attributes in consumer's perception, the results of the study can help hospital managers plan marketing strategy according to their strong points or weak points. Because the necessity of marketing in recent health care was importantly recognized, this research which is adopting posititioning concept will contribute to the consumers and hospital organizations.

• Journal of the Korean Society for Library and Information Science
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• v.45 no.1
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• pp.311-332
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• 2011

The purpose of this study was to establish core elements required for the implementation of multicultural library services, to analyze the features of each element, and to develop a model of effective multicultural library services. This model was aimed to improve multicultural services and programs currently managed on a short-term basis by public libraries in Korea and help those libraries develop more systematic and long-term multicultural services. To proceed with this study, the literature review, a case study and a survey(the exploratory factor analysis, T-test and ANOVA analysis) were conducted. In this study, it is found that more effective operation of multicultural services in public libraries requires cooperation and integration with not only other libraries and related social and educational institutions in a community, but also international network. Based on this idea, the model of operating multicultural services in public libraries in Korea was proposed in this study.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.10a
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• pp.304-316
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• 2004

When new services are introduced, one of the drivers for market performance of them is the interactions among existing and new services. They are characterized by the substitution or complementary effects among existing and new service or the cannibalization of existing services by new services. This paper analyzes these issues in the telecommunications service industry context. To analyze them, a simple graphical tool or State Transition Diagram(STD) is developed and used. The diagram helps to clearly represent and explain the substitution, complement and cannibalization impact. Then, using the face-to-face survey of 1,200 people, a new wireless internet access service or WiBro is analyzed to identify the substitution/complement and cannibalization impacts in relation with the other competing services. Additionally, the important factors explaining customer subscription and substitution behavior are identified. The analysis results indicate that males, students or on-line game users are more likely to subscribe WiBro. Also, among the potential WiBro subscribers, customers who are less satisfied with the existing fixed line broadband internet access services are more likely to stop subscribing the fixed line service, which implies substitution by a new service. Additionally, this raises the issue of cannibalization if the existing and new services are provided by the same company. In fact we find the cannibalization effect is more serious for the cost sensitive group. We believe that our tool, approach, analysis results and their implications would be very helpful to devise a winning strategy for the new services in the highly uncertain telecommunications business environment.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.8
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• pp.333-344
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• 2020

This research has four specific objectives: (1) identifying factors that affect customer satisfaction with less than container load (LCL) cargo services of logistics companies in HoChiMinh City (HCMC), (2) measuring the level of impact of the factors, (3) testing the difference in satisfaction among groups of customers with different characteristics in terms of type of business and time of using LCL cargo services, and (4) proposing some management implications to improve the quality of LCL cargo services. Researchers interviewed 210 customers who enjoyed the LCL cargo service in HCMC for at least the last six months, using the convenient sampling method. SPSS 20 was used to analyze the reliability of the scale through the Cronbach's alpha coefficient, then exploratory factor analysis and multiple linear regression analysis were used. The results identified the six factors that influence positively customer satisfaction of LCL cargo services of logistics companies in HCMC, by decreasing importance: service process, image, resource, price, management, and outcomes. The results show that there is no difference in customer satisfaction with LCL cargo services by types of business as well as time of using services. The research suggests some implications for the management of logistics companies in HCMC to enhance customer satisfaction.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.7 no.1
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• pp.101-114
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• 2008

Ubiquitous City (u-City) and Intelligent Transport System (ITS) provide services, which are different from each other yet have close relation to each other partially. Thus, since a redundancy issue occurs or it is difficult to efficiently provide services depending on the relation degree, it is required to analyze the relation of services between the two systems and to elicit a priority. A table of relation among the services was created and the relation degree was analyzed by performing a survey for experts. As a result of calculating the total marks by accumulating and summing up the survey results, the incident management service and u-accident/calamity and disaster service of the ITS had the lowest value. The project priority was as follows: The basic principle of the project was that services with high relation degrees shall be worked on first. The services were categorized in each step and packaging the services could result in the synergy effect. This study is significant since it analyzed the relation degree between u-City and ITS and proposed schemes for efficiently working on the project by eliciting the priority of the services based on the analysis results.

• Journal of the Korean Society for information Management
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• v.36 no.3
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• pp.61-80
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• 2019

This study aimed to develop Research Data Management (RDM) Services in a domestic university library of Korea. In this study, elements and levels of RDM services are examined and in-depth interview was conducted with university researchers affiliated in Seoul National University, which has the largest amount of research fund among universities in Korea. Interview was conducted to analyze their data management practices and needs of RDM services. Interview results show researchers' lack of awareness toward Data Management Policy and data sharing obligations of funding agencies and academic journal publishers. Also, they had trouble managing research data systematically. However, many of the researchers understand the necessary of research data management and education of data management. Based on the interview result, service elements and contents are suggested for RDM services which is consisted of education services, professional consulting services, curation technical services. This study result will help to guide for the planning the future RDM service in university library of Korea.

• Journal of Internet Computing and Services
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• v.25 no.1
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• pp.167-176
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• 2024

Chatbot services are used in various fields in connection with AI services. Security research on AI is also in its infancy, but research on practical security in the service implementation stage using it is more insufficient. This paper analyzes the security requirements for chatbot services linked to AI services. First, the paper analyzes the recently published papers and articles on AI security. A general implementation model is established by investigating chatbot services provided in the market. The implementation model includes five components including a chatbot management system and an AI engine Based on the established model, the protection assets and threats specialized in Chatbot services are summarized. Threats are organized around threats specialized in chatbot services through a survey of chatbot service managers in operation. Ten major threats were drawn. It derived the necessary security areas to cope with the organized threats and analyzed the necessary security requirements for each area. This will be used as a security evaluation criterion in the process of reviewing and improving the security level of chatbot service.

• Journal of Intelligence and Information Systems
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• v.14 no.4
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• pp.161-178
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• 2008

Development and realization of ubiquitous services in physical space is now in progress to develop ubiquitous smart space (USS). As the development methodologies for USS, scenario development is performed before requirement analysis and design, or vice versa. However, even though lots of redundant elements could be found between scenarios and requirement analysis results, a sort of structural approaches to join them together has been still very rare. Hence, the aim of this paper is to propose a system which generates ubiquitous service senarios and system analysis specifications according to a novel integration methodology. To do so, scenario and requirement analysis are integrated in a structured manner.

• Journal of the Korean Society for information Management
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• v.37 no.4
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• pp.225-253
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• 2020

This study aims to investigate bibliometric services practices of foreign libraries by service types and suggest practical considerations for Korean libraries wishing to implement bibliometric services. Through the examination of previous research and library websites, nine types of bibliometric services were identified under two broad categories - education & consulting services and research evaluation & research trend services. According to the service types, a wide range of bibliometric services activities were analyzed and described. Recommendations from the study for service development include: building an institutional repository for scholarly output; developing subject guides and education programs at the initial phase of service and providing more advanced services such as consulting and analysis services at the later phase; identifying the potential service needs of researcher groups.

• Research in Community and Public Health Nursing
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• v.20 no.4
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• pp.443-452
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• 2009

Purpose: The purpose of this study were to examine the need of community care services and the influencing factors of the need in the family care givers of hospital-based home care patients. Methods: Data were collected from 256 family caregivers, who were recruited from 10 hospitals in a metropolitan city. A structured questionnaire on the characteristics of caregivers, resources, and patients was administered. Also, questions on the need of community care services were added. Logistic regression analysis was used to identify the influencing factors of the need for community care services. Results: The participant needed more transportation service, lease of health care devices, visiting bath, caring, visiting hair dressing than that of housekeeping, short-term care, and day care service. Various variables from the three factors were found to be influenced on the need of community care services. Conclusion: The accessibility of the higher need of community care services should be increased for hospital-based home care users. Also, the factors of Family care giver, Resource, and Patient might be considered to provide community care services of hospital-based home care users.