• Fashion & Textile Research Journal
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• v.5 no.5
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• pp.503-510
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• 2003

The purpose this study is to segments apparel market based on difference real-self image and ideal-self image. The objects of the study were to prepare for the establishment of marketing strategy and alternative plan intended to users which are needed in subdivided market, after analyzing according to what the subdivided market is divided into due to the difference real-self image and idea-self image and what difference do they show as a demographic special quality or as a general active special quality in each subdivided market. Factor analysis was performed to determine the leading difference real-self image and ideal-self image, and cluster analysis was employed to identify groups of respondents based on the delineated five image difference factors. Based on the finding, three distinct groups were formed: ideal-self image seeker group, moderators group, real-self image seeker group. And logistic regression was used to assess the relative importance that demographic characteristics play in determining the segmentation. The results of this study show statistically significant differences among the three groups in terms of demographic. Marketing and management implications for effectively targeting the segments are discussed.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.16 no.2
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• pp.201-216
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• 2005

This study investigated of the differences of the image between the domestic and china tourist of the visiting in busan metropolitan city and their image evaluation were different according to the nationality. The attribute for the destination image types were measured using 27 items. The factors involved in the destination image were analysis and 7 factors emerged. The result are as follows. First, Between the domestic and china tourist of living appeared to statistical different of the destination image. Second, Between destination image and revisiting preference appeared to statistical difference. Third, Between destination image and revisiting preference appeared to statistical difference according to the nationality. Forth, Between destination image and revisiting preference appeared to statistical partially difference according to the nationality. Finally it is also appeared to the statistical difference on the job. ANOVA, t-test was utilized for the above analysis which revealed that a statistic partially difference exited between domestic and china tourist.

• Proceedings of the Korea Hospitality Industry Research Society Conference
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• 2005.11a
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• pp.21-33
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• 2005

This study investigated of the differences of the image between the domestic and china tourist of the visiting in busan metropolitan city and their image evaluation were different according to the nationality. The attribute for the destination image types were measured using 27 items. The factors involved in the destination image were analysis and 7 factors emerged. The result are as follows. First, Between the domestic and china tourist of living appeared to statistical different of the destination image. Second, Between destination image and revisiting preference appeared to statistical difference. Third, Between destination image and revisiting preference appeared to statistical difference according to the nationality. Forth, Between destination image and revisiting preference appeared to statistical partially difference according to the nationality. Finally it is also appeared to the statistical difference on the job. ANOVA, t-test was utilized for the above analysis which revealed that a statistic partially difference exited between domestic and china tourist.

• Journal of Fashion Business
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• v.16 no.4
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• pp.64-74
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• 2012

The purpose of this study would be to find out the relationship of social as a sign of fashion image and the followership. This study is classified into theoretical and experimental research. Following are the summary of the results revealed through the experimental study. First, The relationship of oneself pursuit of fashion image types and leader's favourite fashion image types for regression analysis result indicated significant difference. Second, The factor analysis of followership are used, developed by Colangeol is asking. The results of factor analysis are four types classification as to Active Participation, Convergence objective, Team Spirit, Critical Thinking. Third, The relationship of types of fashion images and factor variance of followership indicated a difference in Active Participation factors. But The relationship of types of leader's fashion images and factor variance of followership indicated a difference in Convergence objective factors. Analysis of the fashion image based on the conceptual properties of followership is to understand the characteristics of followers, and the leader's image based on research for building materials will be provided.

• Journal of Fashion Business
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• v.20 no.4
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• pp.141-152
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• 2016

This study aims to draw the factors about the desired image of skinny jeans and to analyze the difference desired image, preference, and wearing satisfaction according to demographic characteristics. The data for this study were collected from men and women in their from 10s to 40s. This study used SPSS 20.0 for windows and factor analysis, t-test, one-way ANOVA were used to perform the statistical analysis on the survey data. The result showed that the desired image of skinny jeans was five. The difference results of skinny jeans according to demographic characteristics showed the significant difference in the comfortable and stylish image, the thin and long image, and the active image according to gender, in the bold and sensual image according to marital status, in the bold, comfortable, stylish, and sensual image according to age, in the bold image according to monthly income, and in the bold, thin, and sensual image according to occupation. The difference results about the preference of skinny jeans according to demographic characteristics showed that the groups of women, teenager, five millions won and over to six millions won in monthly income, owner-operators, service and production workers, office workers, middle and highschool students, and university students have the higher preference than the other groups. The difference analysis results about the wearing satisfaction of skinny jeans according to demographic characteristics showed that the groups of women, teenager, five millions won and over to six millions won in monthly income have higher wearing satisfaction than the other groups.

• Journal of the Korean Society of Costume
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• v.58 no.10
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• pp.148-163
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• 2008

The purpose of this study is to review the previous researches, to make clear the difference between general image and brand image in overseas luxury fashion brands. The questionaries were given to female residents in the ages of $20s'{\sim}40s'$ in Seoul and Kyung-gi province in October 2007. The collected data were analyzed by using SPSS 12.0 software such as paired t-test. The results of this study as fellows; 1. As the result of the analysis of the difference across general images, it was regarded as the most Reputed' and 'Conspicuous' image. 2. As the result of the analysis of the difference across brand images of oversea fashion luxury brands, it was regarded as the most Reputed' image. 3. As the result of analysis of the difference between general images and brand images in overseas fashion luxury goods, it was found out that Chanel brand was regarded as more 'luxurious' and 'original' image, on the other hand, Giorgio Armani and Burberry were not.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.5 s.153
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• pp.684-698
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• 2006

This study consists of the stimuli of a female model in her twenties with twenty-two different facial make-up. The subjects of this study are one thousand low hundred ninety seven purposive sampled-male and female grown-ups throughout the country. The period of the research was the December of 2004, one month, and the materials were analyzed by factor analysis, T-examination, analysis of variance, Cronbach's a, Duncan's Multiple Range Test. Here follows the result of the research. Firstly, Familiarity, Intelligence, Fitness, Charm, Tradition and Youth were came out as the result of factor analysis of make-up color image perception. Secondly, in age/lip color perception of bright skin tone, there was difference of Intelligence and Charm. In age/image make-up perception of bright skin tone, there was difference of Familiarity, Charm especially on Cool image make-up. Thirdly in habitant/lip color perception of dark skin tone, there was difference of Intelligence and Charm. In habitant/image make-up perception of bright skin tone, there was difference of Familiarity, Charm and of bright skin tone, Intelligence, Charm, Tradition and Youth. Fourthly, there were the interaction effects on the gender of perceivers and lip color and image make-up of perceivers habitant. Lastly, in preference rate, lip color was more affected by age and image make-up were more affected by perceivers habitant.

• Journal of the Korea Fashion and Costume Design Association
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• v.2 no.1
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• pp.21-35
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• 2000

The purpose of this study was to evaluate the preference of image for modern application of Korean traditional patterns. A survey was conducted using the randomly selected 292 undergraduate women students of Taegu city. The degree of interest and preference in Korean traditional style or something like that had measured by 5 scale method. And then they had two groups which are interest/non-interest group, and preference/non-preference group in Korean traditional style. Also, preference of Korean traditional patterns was measured by 5 scale method. The image of Korean traditional patterns consisted of semantic differential scales. Analysis was by frequency, percentage, and mean. For difference of groups analysis was by t-test. The results were as follows:1. For the survey, 53.8% showed the interest and 40.4% did the preference for the traditional patterns. There was the positive correlation(0.782) between the degree of the interest and preference. 2. Among twenty traditional patterns, the patterns of plants and nature were very preferred, but the patterns of geometrical things was not preferred. 3. For the nature pattern, the image seemed to be elegant and feminine(womanly). For the plant pattern, the image seemed to be feminine, neat, weak, light and mild. For the animal pattern, the image seemed to be heavy, gorgeous, deluxe, virile(manly), strong and active. Last, for the geometrical pattern, the image seemed to be elegant, deluxe, rigid and strong. 4. Between the interest／non­interest groups, there was the significant difference in pattern of cloud, mountain, lotus flower, plum blossoms, orchid, dragon, chinese phoenix and bogy. Especially, for the orchid pattern, the preference difference between these groups was large. 5. For the plant pattern, the image difference between these groups was very large as the elegant-rustic image. Especially, the interest group evaluated as the elegant image. 6. Between the preference／non­preference groups, there was the strongly significant difference in the preference for the orchid pattern. 7. For the geometrical pattern, the image difference between these groups was very large as the mild­cold image. Especially, the preference groups evaluated as the cold image.

• Ocean and Polar Research
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• v.35 no.3
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• pp.239-247
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• 2013

Digital image processing is a process to analyze a large volume of information on digital images. In this study, Artemia hatching rate was measured by automatically classifying and counting cysts and larvae based on color imaging data from cyst hatching experiments using an image processing technique. The Artemia hatching rate estimation consists of a series of processes; a step to convert the scanned image data to a binary image data, a process to detect objects and to extract their shape information in the converted image data, an analysis step to choose an optimal discriminant function, and a step to recognize and classify the objects using the function. The function to classify Artemia cysts and larvae is optimally estimated based on the classification performance using the areas and the plan-form factors of the detected objects. The hatching rate using the image data obtained under the different experimental conditions was estimated in the range of 34-48%. It was shown that the maximum difference is about 19.7% and the average root-mean squared difference is about 10.9% as the difference between the results using an automatic counting (this study) and a manual counting were compared. This technique can be applied to biological specimen analysis using similar imaging information.

• Journal of the Korean Society of Clothing and Textiles
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• v.13 no.3 s.31
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• pp.197-206
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• 1989

This study was to investigate brand images of ladies wear and the effects of fashion advertisements, and to determine the difference of brand image preference and the effects of fashion advertising by clothing life style. 421 subjects were gathered through stratified sampling method and, for data analysis, frequency distribution, $x^2-test$, Cronbach'$\alpha$, ANOVA, Duncan's multiple Range test, Multiple Dimentional Scaling (M.D.S.), Factor analysis, Cluster analysis, were conducted. The results are as follows; 1. In image formation process, feminine as formal image, manish as casual image, were recognized. 2. Four factors were determined for analysis of clothing life styles and with these factors five different clothing life style groups were classified. 3. There was a meaningful difference between clothing life style and brand image preference, and also between clothing life style and the effects of fashion advertisement. From these findings, general and specific fashion advertising strategies are proposed.