• 가정과삶의질연구
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• 제7권1호
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• pp.15-25
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• 1989

The purpose of this study is to examine the factors affecting the consumer's search for information and the relationship between the amount of search and the final price paid. The model indicates the demand for search is affected by the market price of each durable good purchased, the tim available for search, family income, direct cost of search, the initial stock of information, effectiveness of search, and shopping attitudes. The final price savings are a function of search, price of dispersion in the market, the initial stock of information, and effectiveness of search. Data from the Pane Study on Consumer Decisions and Asset Management were used for the empirical testing of the theoretical model. The amount of information search as dependent variable is represented by two different measures, the level of discussion with others and the number of stores visited. The amount of discussion with others depends mainly on the respondent's shopping attitude. The higher the wife's desire to search, the higher the degree of husband's comparison shopping, the less the husband's perception of price-quality relationship, the higher the level of discussions with others. The number of stores visited depends on the average market price of product purchased and the level of family income. The higher the average market price and he higher the level of family income, the greater the number of stores visited. The final savings depend upon the level of information search. The greater the number of store visited, but the less the purchase is discussed with stores, the higher the final savings are.

• International Journal of Human Ecology
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• 제11권1호
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• pp.23-33
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• 2010

Articles from The New York Times and magazines including Consumer Digest, Journal of Home Economics, Scholastic, Time and Woman's Home Companion were analyzed in this study and focused on the following research questions: How did the social situation influence American women's adoption of pants during World War II? How were the social opinions of women's adoption of pants? How did American women's adoption of pants and the social opinions on women's pants represent the process of change in the definition of femininity during World War II? Women were encouraged to wear pants in work places because many women had to work in defense industries and farms. Women had to wear pants during the winter to keep warm in order to conserve oil, rubber, and other materials. In addition, wearing men's clothes became a fashion trend among college women during this period. However, practicality was often not the primary thing alone to consider in women's fashion. Femininity was still important in women's fashion. There were criticisms over the women's adoption of pants. Regulations against pants were imposed on women, while there were women who wanted to dress like ladies even at defense industries. An abrupt change in women's gender roles and the increased adoption of trousers aroused social ambivalence about the traditional definition of femininity. Even though many women returned to their homes after the war, the social demand of practicality in women's day-time clothes during the war offered women the experience of comfort and practicality in pants. These experiences contributed to paving the way for more women to adopt pants and helped establishing a new definition of femininity after the war.

• 한국주거학회논문집
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• 제26권5호
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• pp.27-35
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• 2015

This study aims to analyze the housing satisfaction of 55 years and older (55+) single-person householders in U.S. urban communities with the 2011 American Housing Survey Data. Single-person householders younger than 55 years of age (55-) were used as a reference group. Housing Adjustment Theory was used to develop a research framework to depict the relationships of housing satisfaction (dependent variable) with demographic and housing variables (independent variables). The regression analysis revealed that age, health status, government income, race, gender, age of house, housing quality, neighborhood, structure type, and tenure status had a significant effect on housing satisfaction levels of both those aged 55- and 55+. However, for the cohort of 55+, education, census region, housing affordability, and structure size also affected their housing satisfaction. Neighborhood satisfaction had the strongest effect on housing satisfaction of both groups. These variables were discussed in terms of resources and constraints contributing to their housing satisfaction. This study highlights the present and future housing trends and challenges of U.S. single householders in U.S. urban communities.

• 한국의류산업학회지
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• 제12권5호
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• pp.608-618
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• 2010

The purpose of this study was to offer basic data to global fashion market by surveying differences between lifestyle of women in Korea and America and their clothing behavior with female consumers in 30s in Korea or America with each other cultural background, comparing/analyzing differences between lifestyle and clothing behavior according to Korea and America and making a close inquiry into an effect of lifestyle on clothing behavior. The results of the study were as follows. First, when the study carried out factor analysis of lifestyle, five factors- outward appearance-oriented, leisure-oriented, family-centered, information-oriented and economy- oriented-were deducted. In outward appearance-oriented lifestyle and information-oriented lifestyle, the women in Korea were higher than the women in America. In family-centered lifestyle, the women in America were higher than the women in Korea. Second, when the study carried out factor analysis of clothing behavior, eight factors- aesthetics, indifference, interest, economical feasibility, sympathy, planning, brand-oriented tendency and individuality-were deducted. In interest, sympathy, planning and individuality, the women in Korea were higher than the women in America. On the other hand, in indifference and economical feasibility, the women in America were higher than the women in Korea. Third, in the women in Korea, their lifestyle had an effect on aesthetics, indifference, interest and brand-oriented tendency. Especially, information-oriented lifestyle had an effect on four clothing behaviors. In the Korean women, their outward appearance-oriented and leisure-oriented lifestyles had an effect on only aesthetics, indifference and interest.

• 디자인학연구
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• 제16권3호
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• pp.133-142
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• 2003

본 연구에서는 패러디, 패러디 광고에 대한 개념 규정은 물론 패러디 광고의 저작권 침해에 대한 미국과 한국의 법리 해의 문제 등을 알아보고자 한다. 또한, 패러디 광고의 무분별한 제작이 가져올 문제점과 이에 대한 바람직한 대응 방안도 모색하고자 하였다. 미국의 패러디 인정의 경우와는 달리 우리 나라에서는 법적으로 공정 사용 원칙이 매우 제한적으로 적용되고 있었다. 이러한 패러디 저작권에 대한 문제점 해결을 위해서 다음과 같은 몇 가지 대안이 모색되어야 한다고 본다. 첫째, 표절, 모방, 패러디에 대한 명확한 심의기준 확립이다. 둘째, 심의기구의 확충과 명백한 심의 기준의 적용이다. 셋째, 광고업계의 자체정화 노력이다. 넷째, 소비자 모니터링의 활성화이다. 다섯째, 법원의 판례에 대한 평가와 함께 '광고계의 의견'을 개진할 필요가 있다.

• International Journal of Human Ecology
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• 제8권1호
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• pp.39-51
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• 2007

This study compares the buying patterns of American and Korean female college students in relation to their self-concept. It was implemented through self-administered questionnaires which were back translated for validity. Respondents comprised 730 female students majoring in fields related to clothing and textiles: 307 U.S. students were located in the Northeast, West, and Southwest, and 423 Korean students were at four universities in Seoul. Likert scales were used for most measures, with 1 = never or very unimportant, and 5 = always or very important. Personal self-concept was measured on the basis of Won-Shik Jung's Standardized Self-concept the Test and Tennessee Self Concept Scale. Data were analyzed by descriptive statistics and t-tests. Some clear differences between the two countries emerged. Marketers targeting American consumers should pay more attention to practicality and service, and for Koreans, more symbolic meaning of products and store displays, since these are important to them. Self-concept was somewhat related to purchasing behavior, but more study should be done before applying findings to marketing concepts.

• 한국화재소방학회:학술대회논문집
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• 한국화재소방학회 2001년도 추계학술대회 논문집
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• pp.118-125
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• 2001

Most of the laws and standards relevant to technology in Korea bear a resemblance to those in Japan. Electricity was not introduced to Korea until Lighting ceremony in Kyong-Bok palace observed in 1887. Since Korea was annexed to Japan in 1910 and our public works were under Japan control we have applied Japanese laws and regulations made by Chosun government-general. Independently from Japan the power electricity accepted power plants of USA, codes of NESC, ASME / ANSI, NEMA. Our generation and distribution system takes American style while our consumer side takes Japanese style. As global trade system was transferred GATT into WTO, the harmonization of technological standards, certification construction testing in the trend of world. This paper is based on WTO / TBT agreement coming in effect after 12th, April, 1979. For Korea the distribution system has a strong resemblance to American system so that unconvertible because IEC 60364 originated from Europe while NEC originated from USA. This papers deals with the fundamental elements of electrical safety system with comparing IEC 60364 with NEC. This paper considers how engineers should apply NFPA 70(NEC) and IEC based on the comparison of NEC to IEC in relation to electrical installations.

• 한국조리학회지
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• 제15권3호
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• pp.112-127
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• 2009

2007년 현재 한 미 FTA 협상 결과에 따라 미국산 수입 쇠고기의 개방이 본격화되면서 국내 외식시장의 변화가 예상되고 있다. 이에 국내 외식시장은 '쇠고기 원산지 표시제의 정착'과 '국내산 한우와 수입 쇠고기에 대한 소비자 니즈의 충족'이라는 당면과제를 안고 있다. 이와 같이 조사 분석된 연구 결과를 요약하면 다음과 같다. 첫째, 일반음식점의 쇠고기 원산지 표시에 대한 소비자 인식 수준은 비교적 낮은 것으로 나타났다. 둘째, 수입 쇠고기를 선호하는 이유는 한우에 비해 맛은 떨어지지만 가격이 상대적으로 저렴하기 때문인 것으로 나타났으며, 일반음식점에서 판매하는 국내산 한우에 대한 불신감이 큰 것으로 분석되었다. 셋째, 국내산 한우는 맛의 우수성, 안전성, 신선도에서 높은 평가를 받고 있는 반면, 수입 쇠고기는 모든 속성에서 보통 수준 이하의 낮은 평가를 받고 있었다. 이와 같은 조사 결과를 토대로 판단해 볼 때, 쇠고기의 원산지 표시제에 대한 일반음식점의 올바른 인식과 원산지 표시제도의 정착을 통해 소비자들이 믿고 먹을 수 있는 외식 환경이 조성되어야 하며, 국내산 한우와 수입 쇠고기에 대한 소비자 니즈를 충족시키기 위한 노력이 있어야 할 것이다.

• 디지털융복합연구
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• 제14권8호
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• pp.277-291
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• 2016

본 연구의 목적은 한국 중국 미국 소비자를 대상으로 가족적 맥락에서의 ICT 이용을 비교함으로써 국가 문화적 맥락이 미치는 영향력을 확인하는 데에 있다. 이를 위하여 한국 중국 미국의 소비자를 대상으로 가족을 위한 ICT 이용에 대한 국가별 소비자의 태도를 확인하고, 가족적 차원에서 이를 얼마나 다양하게 이용하고 있는지 탐색해보고자 하였다. 이를 토대로 각국의 소비자가 가족생활에서의 ICT 이용 행태에 따라 어떻게 유형화될 수 있는지 실증하고자 하였다. 자료 분석을 위하여 통계 패키지 프로그램 SPSS 22를 이용하여 빈도분석 및 요인분석, ANOVA 등을 실시하였다. 본 연구의 주요 결과는 다음과 같다. 한국 중국 미국 소비자의 ICT 보유 현황은 전 세계적 흐름과 일맥상통하는 부분이 있는 반면, 세부 항목에서는 차이를 보였다. 가족과 관련한 이용 역시 서로 유사한 측면이 발견되었으나, 국가에 따라 그 정도의 차이가 존재하는 것으로 나타났다. 소비자 유형화 결과, 세 국가에서 동일한 유형이 발견되었지만 그 구성 비율에 있어 차이가 나타났다. 본 연구는 국가별 ICT 소비자를 이해하는 데에 있어 사회 문화적 맥락의 중요성을 제기하였다는 의의를 지닌다.

• 문화기술의 융합
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• 제10권1호
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• pp.253-259
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• 2024

소비자 관점에서 친환경 소비는 여전히 다양한 심리적 불편함을 유방할 수 있는 주제로서, 심리적 불현함은 부정적인 소비자 심리 메커니즘을 통해 친환경 소비 의사를 낮추는 작용을 할 수 있다. 본 연구는 친환경 제품에 대한 심리적 불편함이 이들이 해당 친환경 제품에 대해 갖는 추가가격 지불 의향에 미치는 영향력을 분석했다. 또한 이러한 관계에서 소비자의 제품군 관여가 갖는 조절효과를 분석했다. 총 407명의 미국 소비자들을 대상으로 진행된 온라인 설문에 의해 얻어진 소비자 응답 데이터를 바탕으로 한 통계적 분석 결과, 친환경 소비에 대해 갖고 있는 사람들의 심리적 불편함의 정도는 이들이 친환경 제품에 대해 갖는 추가가격 지불 의향에 직접적인 유의한 영향을 미치지는 않으나, 심리적 불편함이 추가가격 지불 의향에 미치는 영향력은 소비자의 제품군 관여 정도에 따라 유의하게 차이가 나는 것으로 확인되었다.