• Journal of Fashion Business
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• v.17 no.2
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• pp.117-135
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• 2013

With the growth of mass media, professional baseball teams have strived to keep up team's tradition and individuality and build a distinctive image through sports marketing using visual identity. Among others, a baseball uniform is used as a sports marketing tool more than an uniform. Uniform color acts as a distinctive element in team's uniform design and is effective to raise attention, manifest a positive image to spectators, and increase trust and affinity. This study aims to compare and analyze color characteristics and images of professional baseball uniforms in America, Japan, and Korea as visual identity. For this, literature review was made on the history of baseball, uniforms, sports marketing, and visual identity, and then color characteristics and images were analyzed on professional baseball away uniforms in Korea, America, and Japan collected in Internet and official web sites. The results are as follows. First, for color characteristics of professional baseball uniforms, the most frequently used color was R(V) color in Korea, ltGy color in America, and Bk color in Japan. Second, for color images of professional baseball uniforms, the most frequently used image was a casual image in Korea, a dandy image in America, and a modern image in Japan.

• International Commerce and Information Review
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• v.13 no.1
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• pp.55-76
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• 2011

America is traditionally friendly to South Korea. Last year in 2008, U.S. exports to South Korea totaled $32.4 billion. The U.S. and Korean must reciprocate economic exchange. The purpose of this study to measure the re-purchase intentions and product satisfaction in America image. The major result of article can be summarized as follows. The factors of this article have been divided into 'society safety', 'industrialization level', 'economic image', 'political image', 'cultural image', and 'the character of a nation'. In the empirical result of the article, the goods satisfaction for America country image would be shown in the results. The first, 'society safety', 'industrialization level', 'the character of a nation' are significantly positive statistically to goods satisfaction. The second, 'economic image', 'political image', 'cultural image' are not as significantly positive statistically speaking.

• International Commerce and Information Review
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• v.19 no.1
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• pp.67-98
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• 2017

This study intended to investigate to what extent country image of America and previous visit experience affect the cross-border shopping intention. In particular, the present study used a country image measurement brought from another research study the factors of which are economy-technology image, social-cultural image, and citizen image. A total of 155 respondents participated in the survey targeting Korean citizen for the present study. Single regression, multiple regression, and independent t-test were conducted for data analysis. The result of the single regression indicated that country image is a critical predictor of cross-border shopping intention. The Multiple regression revealed that among three factors composing country image, social-cultural image plays the most significant and economy-technology image plays the second-most significant role in influencing cross-border shopping intention. However, it was found that citizen image does not play a substantial role for some reason. Moreover, the result of t-test showed that those who have a prior visit experience to America are more likely to buy products online from America than those who don't have prior visit experience. More detailed findings and implications will be discussed in the manuscript.

• Journal of Multimedia Information System
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• v.1 no.1
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• pp.55-67
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• 2014

Image topic and emotion analysis is an important component of online image retrieval, which nowadays has become very popular in the widely growing social media community. However, due to the gaps between images and texts, there is very limited work in literature to detect one image's Topics and Emotions in a unified framework, although topics and emotions are two levels of semantics that often work together to comprehensively describe one image. In this work, a unified model, Joint Topic/Emotion Multi-Modal Hierarchical Latent Dirichlet Allocation (JTE-MMHLDA) model, which extends previous LDA, mmLDA, and JST model to capture topic and emotion information at the same time from heterogeneous data, is proposed. Specifically, a two level graphical structured model is built to realize sharing topics and emotions among the whole document collection. The experimental results on a Flickr dataset indicate that the proposed model efficiently discovers images' topics and emotions, and significantly outperform the text-only system by 4.4%, vision-only system by 18.1% in topic detection, and outperforms the text-only system by 7.1%, vision-only system by 39.7% in emotion detection.

• Journal of the Korean Society of Costume
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• v.55 no.6 s.96
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• pp.97-108
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• 2005

Jacqueline Kennedy was one of first lady in America and made influence on the fashion of the woman at that time. She made the first American fashion style. Jacqueline became a prominent model and style-setter in fashion world. She created peculiar fashion style which is called 'Jacky style' and her fashion power of influence appears in the present time. At that time, Haute Couture of France had led the world fashion, however since Jacqueline style came into fashion, American beauty and elegance was introduced to other countries. This study reviews the representative fashion item of Jacqueline Kennedy who was one of the fashion leader in the world. The result to appear in her style is follows. First, Jacqueline could express the young fashion that young people wanted a progressive and new thing because she was much younger than their predecessors. Second, she made her image bright and young, so she became a representative person who expressed 'changing America women'. She created a new appearance which is very simple in design, practical in function and elegant and it is turned into the typical style of American high fashion. Finally, through Jacqueline's fashion, not only she made the image of America upper classes that is very elegant and grace without dependence on the fashion of France, but also she is leading one of parts at a fashion style the present time. Since then, the fashion of America could become the center of a world fashion by Jacqueline. Important thing is that she wore suitable cloths as a first lady who was a outstanding fashion leader.

• Journal of the Korean Home Economics Association
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• v.27 no.3
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• pp.13-28
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• 1989

With the purpose of identifying clothing for persons with special needs one of new directions in Clothing and Textiles, this pater comparatively analyzed current curriculum and research trends related to this field between Korea and America. Questionaire was distributed to 25 Korean colleges with Clothing and Textiles department and 4 American colleges known for special clothing study. Questions regarded the name of course, level (grade), number of credit houre, prerequisits and supporting courses, subjects of lecture and projects, way of managing lecture and projects, evaluation system, other special characteristics. Resources for analyzing research trends are Thesis and Dissertations in Clothing and Textiles, Research Journal of Clothing & Textiles/Home Economics Association, College Professors' research reports collection, of both Korea and America. Years of publications are 1972∼1986 (America), 1978∼1988 (Korea). Findings are as follows; 1. Clothing for special needs can be classified into various groups; Clothing for physically handicapped, mentally retarded, elderly, unusual-sized, pregnant/nursing mothers, institutionalized, protective clothing, uniform/career apparel. 2. Management of coursework related to special clothing has several common characteristics specially in America; Building-up coursework, problem-solving orientation, cooperative team-preject, interdisciplinary approach, client-versus-designer preference, community involvement. In Korea, a few school only has special clothing coursework and its scope of study was very limited. 3. Majority of research reports done with the subjects of special clothing had made for physically handicapped people and the elderly. Protective clothing and uniform have recently been paid much interests. 4. Researchers had mainly concerned on Design and Construction Aspects and nextly on social-psychological aspects. However, in America, selection and care aspects and marketing aspects of special clothing have been very procuctive issues recently. 5. Study on clothing for special needs has several opportunities to be stressed and improvements to be strengthened. Opportunities included active participation to the welfare of community society, strong publicity of accurate professional image, share with business and industry, interdisciplinary approach and new job market. Improvements were discussed in terms of strengthening supporting courses/prerequistes, intensifying interdisciplinary cooperation, provoking strong community involvement and securing financial support and research funds.

• The Research Journal of the Costume Culture
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• v.11 no.2
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• pp.293-319
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• 2003

Retro, one of these fusion styles, was found in various pattern in fashion. Recent fashion trend shows coexistence with variety which cannot be represent by one or two themes, and introduces various images in a season. Therefore, this study was found three fusion image of Retro pattern which has appeared since 1990; Romantic, Ethnic, and Hippie-look. shown in VOGUE, BAZZAR and etc. 1, Romantic image overcame the exaggerated style of 18th century and expressed in a volume gown, a tight dress of high-waist, and bustier. In addition, beads or sequin became more brilliant and gorgeous which decorated the whole clothing. 2. Ethnic image was expressed with fusion of particular traits from all of the world such as Japan, China, India, South America, Greece, and Africa. 3. Hippie-look image has been shown in slim & long silhouette style, and fusion styles of romantic factors or ethnic factors were also found. Retro as one of the phenomenon of fusion was found in romantic image, ethnic image and hippie-look Image.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.369-379
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• 2018

The current study started from the constant internal fight women usually have due to the portrayal of women in advertisement in different socio-cultural backgrounds, a comparison between Latin America and South Korea was held to find the different approaches. And also test the effects of an overwhelming movement that is looking to change history and change the perception of images of constructed beauty and unattainable physical standards called The Body Positivity Movement, using the examples of prominent brands like Dove and Victoria's Secret's advertisements and the AIDA model as the instrument. Male and female in their 30's from South Korea and Latin America have been interviewed to show the differences of opinions.

• The Research Journal of the Costume Culture
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• v.12 no.4
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• pp.676-690
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• 2004

The purpose of this study is to investigate the symbolic meaning in body image and fashion style portrayed in Korea and American movies in aspects of sex, race, nature, and technology. The researcher analyzed movies in Korea and USA, and the results were as follows. In aspects of sex, movies portrayed new masculinity and femininity escaped from previous gender stereotypes, and the clothing styles characterized sex identity and sex roles. In aspects of race, more various races appeared in America movies than Korea＇s, and the appearance and stereotypes related with race were blurred by the globalization and the change of film market environments. In aspects of nature, Korea movie portrayed the human being as lyrical appearance in nature, and America movie expressed the human as a strong men conquering the nature in adventure movie or super human image combined with nature thing which endowed nature＇s superior characteristics to human body in fantasy and science fiction movies. In aspects of technology, the human bodies were described as cyborg, alien, or super human, which symbolized the do-identification in digital world, de-boundarization between human and machines, and the human＇s uncertainty.

• International Commerce and Information Review
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• v.9 no.2
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• pp.467-480
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• 2007

This research empirically examined changes in the images of Korea over three points in time among Japanese, Chinese, and U.S. visitors to South Korea. Between March 14 and May 31, 2005, about two to three months after the 2005 Seoul International Sports & Leisure Industry Show ended, 153 tourists from America, 129 from China, and 156 from the Japan completed the survey instrument. The results from a General Linear Model (GLM) with repeated measures showed that tourists from all three countries had more positive images after the Seoul International Sports & Leisure Industry Show than before it. It was concluded that the 2005 Seoul International Sports & Leisure Industry Show appeared to have a significant positive effect in enhancing the image of South Korea. The study suggests that an internationally significant trade Show can change the image of a tourism destination in a short time period.