• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.652-665
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• 2021

The purpose of this study was to verify relative effects of emotion and empathy on altruistic behavior. A survey including psychological well-being, depression, empathic concern, and perspective taking was conducted on 329 undergraduates. Results revealed that altruism was positively correlated with psychological well-being, empathy concern, and perspective taking but negatively correlated with depression. Test for relative effects of positive and negative emotional states on altruism revealed that psychological well-being, but not depression, significantly predicted altruism. Test for relative effects of emotional and cognitive empathy factors on altruism showed that empathic concern, but not perspective taking, significantly predicted altruism. Test for relative effects of all four factors on altruism revealed that the empathic concern was the strongest factor affecting altruism, followed by psychological well-being, while the remaining two factors did not have an effect on altruism. Implications and limitations of this study are also discussed in this study.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.436-446
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• 2015

This study investigated the effect of job satisfaction on altruism and civic virtue, also explored the mediating role of organizational commitment on these relationships in the Chinese setting. We tested on a sample of 246 employees working in three Chinese companies. The results of PLS Structural equation modeling showed that job satisfaction has a positive impact on organizational commitment, and organizational commitment has a positive impact on altruism and civic virtue. Further, organizational commitment partially mediated the relationship between job satisfaction and altruism, and civic virtue.

• Journal of the Korea Society of Computer and Information
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• v.22 no.9
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• pp.163-170
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• 2017

The purpose of this study is to find the differences in fair trade practice behavior, according to socio-demographic variables and to analyze the effects of psycho-social variables on fair trade practice behavior. This study includes the psycho-social variables as materialism, altruism, ethical identity, and perceived consumer effectiveness. The results of this study are as follows. First, the mean score of consumers' fair trade practice behavior was 4.12 on a 7-point scale, which means that respondents performed fair trade practice behavior at the middle level. Second, in terms of socio-demographic variables, there was a significant difference only in an age. Third, fair trade practice behavior had positive correlations with each of altruism, ethical identity, and perceived consumer effectiveness. Finally, regression analyses showed that altruism, ethical identity, and perceived consumer effectiveness had positive effects on fair trade practice behavior, whereas materialism had a negative effect on fair trade practice behavior.

• Journal of Ecology and Environment
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• v.31 no.3
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• pp.243-247
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• 2008

Jeon and Buss (2007) found that human altruistic tendencies towards different categories of cousins are adaptively regulated as a consequence of paternity uncertainty. Since the study sample was drawn from a large US city where the effects of patrilineality may be week, the question of whether descent systems also independently affect cousin-directed altruism remained unanswered. We replicated the cousin-directed altruism study in a population of urban Korean college students, who have lived in a highly patrilineal society. As predicted, mother's sister's children were favored the most, followed by both mother's brother's and father's sister's children. Contrary to our predictions, however, father's brother's children was more, not less, favored than either mother's brother's or father's sister's children. We discuss why this cross-cultural difference may be observed with regard to the highly patrilineal culture in Korea.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.495-505
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• 2022

The purpose of this study was to examine the influence of altruism and social trust on giving behavior for COVID-19 among citizens and the differences by gender and age. To this end, this study conducted analyses with a sample of 2,006 regular citizens from the Giving Korea 2020 survey constructed by the Beautiful Foundation. The main analysed results are as follows. First, citizens' altruism and social trust significantly positively influenced giving behavior for COVID-19. Specifically, when altruism increased by one level, the likelihood of giving participation increased about 3.00 times and the likelihood of giving intention increased about 3.60 times. Second, the influences of citizens' altruism and social trust on giving behavior for COVID-19 were moderated by gender and age. Whereas the influence of altruism on giving participation was more pronounced for women, the influence of altruism on giving intention was more pronounced for young citizens. Also, the influence of social trust on giving intention was more pronounced for young citizens. Based on the results, this study discussed strategies for citizens' giving behavior to overcome a disaster like COVID-19.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.4
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• pp.205-211
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• 2020

The study aims to assess factors affecting intention to purchase green products in Vietnam. The study employs samples from customers who have actually experienced green consumption in Vietnam. The samples were collected by convenient sampling methods. The survey obtained 206 responses with full information. The survey was conducted from October 2019 to January 2020. The measurement scale was a 5-point scale with 1- completely disagree and 5- strongly agree. This study employs factor analysis and structural equation modelling analysis. The results showed that the social and environment sustainability awareness have positive effects on altruism of customers who are interested in green consumption. Altruism also has the same direction on green purchase intention. Besides, the attitude toward buying green and health consciousness affects green purchase intention. At the same time, the altruism and attitude towards buying green products also influence positively on green purchase intention. Besides, the health consciousness positively affects attitude towards buying green products. The results show that the health consciousness has a negative impact on intention to purchase green products. The findings suggest that it is necessary to raise customers' health consciousness, customers' altruism from disseminating knowledge about environmental protection as well as society to enhance the green consumption in Vietnam.

• Journal of the Korea Society of Computer and Information
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• v.23 no.4
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• pp.167-173
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• 2018

This purpose of this study was to analyze the variables associated with the ethical consumption behavior of children consumers. This subjects were 431 elementary school students. PASW 18.0 was used for data processing to do frequency analysis, T-test, one-way ANOVA, correlation analysis and multiple regression analysis. The results were as follows. First, children consumers tend to a little higher everyday ethical consumption behavior than others-oriented ethical consumption behavior. Second, as a result of analyzing ethical consumption behavior according to social economic variables, a high tendency of ethical consumption behavior was shown in groups that personality is extrovert and their household economic status is over upper middle class and father's age is higher. Third, the variables affecting ethical consumption behavior of children consumers were self-regulation ability, materialism, altruism, personality tendency, household economic status. Materialism had a negative effect but self-regulation ability, materialism, altruism, personality tendency, and household economic status had a positive effect.

• Journal of Convergence for Information Technology
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• v.10 no.8
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• pp.68-76
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• 2020

The purpose of this study was to find out a correlation about the knowledge of blood donation, attitude and altruism to nursing students, to use as basic data that can contribute the ways to promote active blood donation practice of nursing college students. Data were collected from 133 nursing students from June 4 to 15, 2020. Data analysis included t-test, ANOVA, and Pearson's correlation coefficients using the SPSS. As a result of the study, the knowledge of nursing students average level was 10.83, the average degree of attitude was 3.15, and the average degree of altruism was 3.57. As a result of analyzing the correlation between variable factors, the blood donation attitude and altruism(r=.447 p<.001) showed significantly positive correlation. The results of this study show that in order to increase the participation of blood donation to nursing students, voluntary participation through voluntary activities is main factor to increases voluntary participation, and it is necessary to change the blood donation attitude and perception of college students according to the current situation in which blood supply and demand is insufficient due to COVID 19.

• Journal of Family Relations
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• v.21 no.1
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• pp.29-49
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• 2016

Objectives: The purpose of this study was aimed to examine the effect of self-esteem on life satisfaction and happiness among adolescents, and to verify moderated mediation of peer relations mediated by altruism and self-regulation. Method: The study referred to the 2015 Annual Report of the Korean Children and Youth Panel Survey. More precisely, report on the fourth year research process of the study cohort comprising 2,091 subjects was used to verify the research model. Overall data were analyzed by using SPSS 18.0 program and specifically, moderated mediation were verified by using SPSS Macro, as suggested by Preacher, etc. (2008). Results: As a result, firstly, the peer relations mediated the relationship between life satisfaction and self-esteem among adolescents. Secondly, altruism and self-regulation had moderated mediation effects between self-esteem and peer relations among adolescents. Conclusion: These results suggest that self-esteem affects on life satisfaction and happiness by mediation of peer relations among adolescents and altruism and self-regulation agent is applied positive adjustment to further promote the peer relations and increase life satisfaction among adolescents. Through these study results, the implications for counseling and suggestions for future research were discussed.

• Magazine of the Korean Society of Agricultural Engineers
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• v.14 no.2
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• pp.2649-2653
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• 1972

Many empirical research surveys have supported that Organizational Citizenship Behavior (OCB) is influnced by or closely related with leadership styles. The first purpose of this study is to review the relationship between 2 leadership styles(employee-centered style, job-centered style) and 2 OCB factors(altruism, conscientiousness) as a criterion variable, and the second and primary purpose is to test the moderating effects of structural factors(formalization, centralization) and personal factors(growth needs, sex, age, tenure, rank, occupation, school career) between 2 leadership styles and 2 OCB factors. For the analytical purpose of this article, Fisher's Z-transformation and SGC(split groups correlations) methods were introduced. Generally 2 leadership styles are found to influence on altruism and conscientiousness respectively. Out of 36 cases, only 2 cases were significant in moderating effects. Based on empirical results, there is no moderating effects in conscientiousness. But altruism is found to more closely related with employee-centered leadership in low centralized group than on high centralized group, and more closely related with job-centered leadership in low growth-needs group than in high growth-needs group.