• 한국IT서비스학회지
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• 제7권4호
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• pp.1-19
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• 2008

This study began with the proposition that, compared to the impulse buying in the conventional offline market, consumers will exhibit a different process of decision-making for impulse buying on the Internet as it has become easier to acquire information and purchase goods which are offered online like digital contents goods. To verify this roposition, this study attempted to find out the external and internal factors as that affect the impulse buying behavior by incorporating Theory of Planned Behavior In addition, this study seeks to confirm the role of alternative's attractiveness in terms of mediating between internal and internal factors affecting impulse buying. The major purpose of this study was to understand Impulse Buying Intention(IBI) for digital contents on the internet. The results of the this study showed that the behavior of impulse buying can be explained with the information searching in which the external factors for the marketing of digital contents affect the internal stimulation factors. It was also found that the impulse buying of digital contents on the Internet starts with non-planned impulse at the problem recognition stage, but planned decision-making will take over when it is proven to be effective with information searching.

• 한국안광학회지
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• 제21권3호
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• pp.181-189
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• 2016

목적: 대안의 창출을 통한 안경원 브랜드 네이밍 연구로 효과적인 안경원 브랜드 네이밍 과정 이해에 목적이 있다. 방법: 안경원의 특성 추출, 타깃 확인, 네이밍 방향 설정, 네이밍 개발 등의 브랜드 네이밍 과정을 살펴보았다. 단어결합, 상징물, 문장 만들기, 단어일부 결합 등 대안의 창출 유형들에 대한 특성을 알아보고 유형에 따른 브랜드 네임 사례를 조사 하였다. 결과: 대안의 창출은 브랜드 네이밍 과정의 한 단계로, 풍부한 대안의 창출을 바탕으로 정제되고 다듬어진 브랜드 네임으로 발전되고 개발되어져야 한다. 대안의 창출로 만들어지고 적용된 안경원 브랜드 네임의 사례를 제시하였다. 결론: 브랜드 네이밍에서 대안의 창출은 컨셉에 부합하고 브랜드 연상과 언어군 탐색에서 효과적인 방법으로, 과정의 체계성과 선택의 객관성을 가진다. 안경원에 대한 바람직한 연상과 차별성을 가진 개성 있고 강력한 브랜드 네임을 위해서는 대안의 창출 작업을 통한 체계적인 브랜드 네이밍 작업이 필요하다.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2001년도 학술발표대회논문집
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• pp.65-68
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• 2001

Color is an imfortant factor for interior design. But both selecting the appropriate color and combinating many color are not easy. Actually designers spend much time searching interior images published in magazine to refer to previous cases of the color combination. And the side up, they undergo a process to try to search own hoping color in the interior design example of the magazine. As an alternative to avoid this inefficient process, this study provides a method to show good cases of color combination. This method can reduce trial and error in the determination the color combination.

• The Journal of Asian Finance, Economics and Business
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• 제5권2호
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• pp.139-149
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• 2018

In the contemporary era of smart tourism, travelers face more accommodation options than ever before. The rapid expansions of alternative accommodation sector are partially owing to the growth of electronic commerce and the rise of online intermediary platforms. Online travel agencies serve as a critical distribution channel for tourism sectors, and the significance is further increased for small and micro entrepreneurs whose direct communication channels are scarce. Considering the holistic process of customer experience started with a third-party online intermediary, this study explores basic and extended attributes of small and medium-sized alternative accommodation where the comparative value is created. In order to achieve the objective, a research design was developed to synthesize the qualitative evidence. The synthesis encompasses both theoretical and practical perspectives, from a systematic review and opinions of academic professionals to an in-depth interview with an industry expert and the current practices of online travel agencies. This study suggests that the sources of value creation for alternative accommodation are not always consistent with those of the traditional. Accounting for the temporal and spatial dynamics in customer experience, the findings of this study provide insights on the comparative value of alternative accommodation, to both academic and industry audiences.

• 한국경영과학회지
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• 제39권1호
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• pp.29-48
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• 2014

The recent keyword advertising does not reflect the individual customer searching pattern because it is focused on each keyword at the aggregate level. The purpose of this research is to observe processes of customer searching patterns. To be specific, individual deal-proneness is mainly concerned. This study incorporates location as a control variable. This paper examines the relationship between customers' searching patterns and probability of purchase. A customer searching session, which is the collection of sequence of keyword queries, is utilized as the unit of analysis. The degree of deal-proneness is measured using customer behavior which is revealed by customer searching keywords in the session. Deal-proneness measuring function calculates the discount of deal prone keyword leverage in accordance with customer searching order. Location searching specificity function is also calculated by the same logic. The analyzed data is narrowed down to the customer query session which has more than two keyword queries. The number of the data is 218,305 by session, which is derived from Internet advertising agency's (COMAS) advertisement managing data and the travel business advertisement revenue data from advertiser's. As a research result, there are three types of the deal-prone customer. At first, there is an unconditional active deal-proneness customer. It is the customer who has lower deal-proneness which means that he/she utilizes deal-prone keywords in the last phase. He/she starts searching a keyword like general ones and then finally purchased appropriate products by utilizing deal-prone keywords in the last time. Those two types of customers have the similar rates of purchase. However, the last type of the customer has middle deal-proneness; who utilizes deal-prone keywords in the middle of the process. This type of a customer closely gets into the information by employing deal-prone keywords but he/she could not find out appropriate alternative then would modify other keywords to look for other alternatives. That is the reason why the purchase probability in this case would be decreased Also, this research confirmed that there is a loyalty effect using location searching specificity. The customer who has higher trip loyalty for specificity location responds to selected promotion rather than general promotion. So, this customer has a lower probability to purchase.

• 한국항공우주학회지
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• 제38권5호
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• pp.467-476
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• 2010

본 연구에서는 개념 설계 과정에서 항공 인증 규정 및 의사결정모델을 이용하여 최적화 문제 구성과 항공기 기준형상을 선정하는 프로세스를 정립하고, 이를 소형제트항공기에 적용하였다. 항공기 안전성을 보장하기 위한 최소안전 요구조건인 항공 인증 규정은 항공기 설계 초기단계에서부터 고려되어야 하는 사항으로 반드시 만족해야 한다. 인증 규정 및 사용자 요구도 분석 후, 산업공학기법인 Affinity Diagram, Nested Column Diagram, Quality Function Deployment (QFD), Pugh Concept Selection Matrix와 같은 의사결정모델을 사용하여 alternative 형상군에 대한 평가를 수행하였다. 그 후 Best alternative 형상에 대한 설계가능영역 분석을 통해 항공 인증 규정에 적합하고 객관적인 문제 구성 및 항공기 기준형상을 도출 할 수 있었다.

• 한국멀티미디어학회논문지
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• 제5권5호
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• pp.590-598
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• 2002

효율적인 순차패턴 마이닝을 위해서는 후보패턴의 생성 비용을 줄이고 동시에 생성된 후보패턴에 대한 탐색공간을 줄여야 한다. 그러나 이전에 개발된 알고리즘들은 이러한 문제들을 효율적으로 해결하지 못하고 있다. 특히 Apriori-like 방법들은 알고리즘은 단순하지만 많은 크기의 후보패턴 집합생성, 대용량 데이터 베이스의 반복적인 탐사 등의 문제점이 있고, PrefixSpan[2]은 단계별로 분할된 프레픽스 프로젝티드(prefix projected) 데이터 베이스들을 구성 하여 후보패턴의 지지도 계산을 위한 탐색 공간을 줄이지만 프로젝티드 데이타베이스들의 구성비용이 크다는 문제점이 있다. 이러한 문제점들의 개선을 위해 본 논문에서는 새로운 순차패턴 마이닝 방법인 Suffixspan(Suffix Checked Sequential Pattern mining)을 제 안한다. Suffixspan은 순차패턴 집합의 단계별 분할특성과 서픽스(suffix) 특성을 이용하여 적은 비용으로 작은 크기의 후보패턴 집합을 생성하고, 1-프레픽스 프로젝티드 데이타베이스를 구성하여 후보패턴 검사를 위한 탐색공간을 줄인다.

• 비교문화연구
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• 제21권
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• pp.189-211
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• 2010

The purpose of this paper is to 1)examine the current state of cultural studies in Korea with a focus on recent discourses about its 'crisis' and 2)attempt to find some ways out of these dilemmas in drama/theatre/performance studies. As Raymond Williams redefined 'culture' as 'a whole way of life,' performance studies has expanded the boundary of 'performance' from traditional performing arts onto almost everything that can be studied and analyzed 'as' performance. Performance is not only the final product on display but a whole process that includes training, workshop, and rehearsal of culture. According to Richard Schechner, workshop and rehearsal are the most critical and creative 'liminal' phases that allow traditional knowledge and alternative challenges to coexist in conflict and intentionally delay the final decision by putting itself in a perpetual process. From this view, this essay attempts to find an-no matter how limited and temporary-answer to or a possible exit from political and theoretical aporias of cultural studies.

• 한국CDE학회논문집
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• 제14권6호
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• pp.404-414
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• 2009

In the computational molecular analysis, 3D structural comparison for protein searching plays a very important role. As protein databases have been grown rapidly in size, exhaustive search methods cannot provide satisfactory performance. Because exhaustive search methods try to handle the structure of protein by using sphere set which is converted from atoms set, the similarity calculation about two sphere sets is very expensive. Instead, the filter-and-refine paradigm offers an efficient alternative to database search without compromising the accuracy of the answers. In recent, a very fast algorithm based on the inter-atomic distance has been suggested by Ballester and Richard. Since they adopted the moments of distribution with inter-atomic distance between atoms which are rotational invariant, they can eliminate the structure alignment and orientation fix process and perform the searching faster than previous methods. In this paper, we propose a new 3D shape descriptor. It has properties of the general shape distribution and useful property in screening the molecular database. We show some experimental results for the validity of our method.

• 한국학교보건학회지
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• 제28권3호
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• pp.139-149
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• 2015

Purpose: This study aims to analyze the factors affecting the agenda-setting process and the formation process of school-based mental health policies by applying a policy stream model. Methods: For this purpose, Kingdon's policy stream model was used as the analytical framework. Results: First, when establishing a school-based mental health policy, the agenda was set going through unpredictable and nonlinear changes. Second, for the school-based mental health policy to be selected onto the agenda and to be developed and implemented as an actual policy, the role of policy makers was considered most important in the process. Third, the policy window for school-based mental health policy was closed around the year 2013. Finally, an analysis of the school-based mental health policy stream identified two key features. One is that the school-based mental health policy first emerged when school violence prevention policy expanded its scope into relevant neighboring policies. The other is that the school-based mental health policy has taken shape through a linear decision-making process (being put on the government's agenda, searching for an alternative, selection, and implementation) during the policy implementation period after it has been selected as an alternative policy. Conclusion: Conclusions can be summed up as follows. The school-based mental health policy needs continuous development and improvement in case the window for the policy may open in the coming future. The government's support is needed to draw policy makers' interest and participation who play the biggest role in establishing policies.