• Korean Journal of Agricultural Science
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• v.38 no.4
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• pp.769-774
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• 2011

This study aimed at finding the factors impacting customer satisfaction (CS) for conversion farm with $2^{nd}$ and $3^{rd}$ industry, because the most important thing in the conversion farm is enhancing customer satisfaction. The data on CS from 173 pumpkin farm's customers by on-line survey were gathered. The analysis using structural equation model with Amos was carried out. Product, service and purchasing were determined as 3 factors impacting to CS. The result showed that purchasing is the biggiest contributor to CS. It means the customers using on-ine market are very sensitive to farm's brand and logistics. It is also found that conversion with processing and farm experience activity is definitely affecting to building customer's trust. In conclusion, making efforts on enhancing CS in conversion farm is the key to success.

• Journal of Korean Society of Rural Planning
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• v.20 no.4
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• pp.157-164
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• 2014

This study clarified the correlation between the satisfaction of farm experience village visitors and the package design of farm specialty products and identified the factors to consider when improving the package design. It was found that the satisfaction with package design when purchasing farm specialty products affected the satisfaction of farm experience village visitors. In case of farm experience village visitors, they were more satisfied with the purchase when they were satisfied with the package design of farm specialty products they purchased. The results of analysis of correlation between the satisfaction of farm experience village visitors and the improvement of package design of farm specialty products showed that the important factors of package design are easiness of transport handling, easiness of storage, and functionality of packaging materials.

• Korean Journal of Agricultural Science
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• v.15 no.1
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• pp.114-122
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• 1988

This paper aims to identify the characteristics of the tenant farm's income compared with farm household consumption. Farm household surplus is a critical criteria for the reproduction of agriculture. The degree of self sufficiency of farm household consumption according to agricultural income was rapidly decreasing for the period of 1980's. Only 78.9 percents of farm household consumption was earned by agricultural income. Tenant farms were classified according to the following characteristics; self-supported, semi self-supported, leased, deleted, over-consumption. Self-supported tenants are one of the backbones of Korea's future agriculture, because they are able to meet their household needs by only their farm work without other income producing endeavors. The rent paid by those tenants surveyed was estimated at 26.2 percents of their farm household income. However, the national average for such rental payment is equivalent to 4.7 percents of farm household income. 63 percents of paddy rental fee was paid by inkind of rice and 80 percents of the upland rental fee was paid by cash. Self-supported farms as 20 percents of total surveyed should be the target of agricultural price policy and semi self-supported & over-consumption farms as 30 percents be that of rural development policy, and the other half be that of social welfare policy.

• Journal of Agricultural Extension & Community Development
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• v.25 no.2
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• pp.57-70
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• 2018

Farm succession is one of the most important events that substantially influence the viability of a farm business not only for a family farm operation, but also for a farm industry as a whole. This study aims to analyze the factors which affect the probability of existence of a successor, using the nationwide survey data. The probability of having a successor increases with the age of operator, the number of sons, the area under cultivation, organic farming, farm expansion plan, main crop and operator's attitude towards farm succession. Also this study investigates the succession plans of family farms having a successor and land disposal plans of family farms without a successor. 40% of farms having a successor have only vague succession plans and 34.7% of farms without a successor have a plan to apportion their land among their children. Based on these results, this study suggests the necessity of planning for farm succession and successors' agricultural training. In addition, measures for preventing from land fragmentation are needed for realization of effective usage of agricultural land.

• Journal of Practical Agriculture & Fisheries Research
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• v.11 no.1
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• pp.21-33
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• 2009

The agricultural tourism is something that urban people can have an experience of the traditional culture and knowledge of the agriculture, so that it result the improvement of the agricultural profit and keep the special agricultural system. Recently, the demand of the agricultural tourism was increasing, but it was not really enough today that the practice of the tourism for essential farm experience or physical plan. The experiments were practiced by a land in Sucheong-li, Namjong-myun, Gwangju-si, Gyeonggi-do which provides the program for the basic plan and management of the experiential farm, so it shows a developmental model of that typical farm. The basic design of developmental model was formed by the analysis of the natural, civilized and visual environments. The site plan for the experiential farm was composed of a parking lot, public facilities, resting place, experiential site, sports facilities and pedestrian space. There was an examination that the activation of experiential farm should change the concept of the big production or labor-focused farm from a tourism-focused form.

• Journal of Korean Society of Rural Planning
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• v.21 no.1
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• pp.51-61
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• 2015

The purpose of this study was to analyze the effectiveness of training Program for return farm. In detail, this study evaluated the trainees' satisfaction, achievement, and effectiveness of the education. This Study polled 250 trainees who presented the Return farm training program. The results of analysis are as follows; First, the satisfaction and the reliability on the educational institutions of return farm was the highest. Second, Trainees' replied that their Agricultural Techniques was improved. Especially, 'business administrative ability, cultivation techniques & management ability, and agricultural machinery using ability were enhanced. Their self-confidence of return farm was increased. Third, the correlation of satisfaction, achievement and effectiveness of training program was statistically significant. The findings of this study will be used to plan of return farm education program.

• Journal of Agricultural Extension & Community Development
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• v.8 no.2
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• pp.245-261
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• 2001

The consulting industry had enjoyed growth rates over the past 20 years which show no signs of slowing in their momentum. Since 1995, it began to discuss institutionalization of consulting in the agricultural sector in Korea. Rural Development Adminstration has launched farm management consulting project by means of benchmarking for farming innovation in 1988, which consists of establishing consulting team, developing standard diagnosis form of sixty crops and materials, training consultants, having various public relations, and making information systems. Until October, 2001, sixty seven thousands of farmers have benefited on this project. It is now appreciated as a alternative for new agricultural extension approach. Analyzing the changes of farm management practice level through consulting shows improvement, which data have been stored in web database. It is expected that farm management consulting project be main stream of agricultural extension in this country.

• Korean Journal of Agricultural Science
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• v.20 no.2
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• pp.201-210
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• 1993

The political and technological countermeasures to cope with the UR problems are under studying at present or some of them are already applied to increas farm household income. It is evident that the leisture farm development is considered the best alternative among the countermeasures. On account of mitigating labour shortage, a most difficult problem encountered by agriculture, and of promoting consumption of farm products, the leisure farm development could increase farm household incomes accoringly. This study is ultimately aimed at identifing the countermeasures to increase farm household incomes by suggestion of the improvement of leisure farm management thorough survey of the present leisure farm management status. The leisure farm. management survey was carried out based on the seven leisure farms such as Songnam, Cheongrock, Yusung, Duryong, Hwachun, Maesan and Sinhuck which are saperately located in Chungnam Province.

• Journal of Agricultural Extension & Community Development
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• v.21 no.4
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• pp.939-965
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• 2014

Farm succession in the next generation has profound implications for the future structure of the agricultural industry and the procurement of agricultural human resources. Therefore, this study sought to suggest the policy directions for farm succession through investigating the foreign policies and comparing it with Korean policies. The followings were derived from the comparison analysis. First, support is required in establishing master plans for farm succession from operators to successors. Second, it is needed to develop and disseminate effective model for farm succession. Third, an assistance policy for farm households without successors should be initiated. Fourth, the fragmentation of farmland ownership should be counteracted.

• Journal of Agricultural Extension & Community Development
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• v.19 no.3
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• pp.729-755
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• 2012

The role of branding has been to differentiate products, but brands have been increasingly applied to organizational image too. The brand image holds a key position by the marketing system in this era. The main purpose of this research is to analyze the case for the development of farm brand. A in-depth interview was conducted to analyze the case for development of farm brand in connection with agricultural products and their business operation. The farms used various stories in the process of develop brand including farm history, cultivation process, product, management, relationship with consumers. The study present the findings divide into brand naming, image, positioning. The farms built trust by consumer relationship with the farm brand. The results of the study provide insights for agricultural marketers who intend to design brand stories that align with their produce.