• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.5
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• pp.2133-2141
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• 2011

The environment of the health food in the world has been changed very rapidly. The world market volume of functional drinks in 2012 will be estimated at $ 26.9 billion, and Asia-Pacific market is expected to be $ 13.6 billion. The domestic market volume of bottled water in 2008 was 440 billion won, and "Jeju Samdasu" sales was 89.1 billion won. But the brand of "Jeju Samdasu" has the limits. As a solution, the comprehensive advertising of the excellence quality of Jeju water is required. To increase the likelihood of success in development of functional and mixed drinks by the water is necessary to develop a global integrated brand. In developing the functional and mixed drinks by the water, we apply the functionality of the Jeju agricultural products actively, and connect Jeju Water industry with Jeju agricultural industry, which promote the overproduction control and the high value- added agricultural products.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.8
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• pp.3430-3438
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• 2011

The purpose of this study is to set the Korean mandarine quality standards based on consumer preference survey. Until now the Korean mandarine's quality standards has been based on the fruit size. The Korean mandarine's quality in agricultural cooperative, citrus agricultural cooperative federation, and some agricultural corporation has been selected in accordance with its own brand of quality grade using a non-destruction sorting machine. But, setting the Korean mandarine's quality standards has been based on the convenient and routine method rather than the scientific and objective method, consumer's preference. According to the grade contents, the highest grade brand was required more than sugar $12^{\circ}Bx$ and less than acid 1.0% and the following grade brand was required more than sugar $11^{\circ}Bx$ and less than acid 1.0% uniformally. Thus, in this study, based on the consumers' preference of Korean mandarine, 4-level grades of sugar and 4-level grades of acidity were divided into the total 16-level grades. Based on them, 5-level grades were set.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.10
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• pp.4830-4836
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• 2013

This research was launched as an attempt to help create a new value-added product called "Green Jujube Chip." To accomplish the objectives, consumers value by attributes of Green Jujube Chip should be estimated. We used Choice Experiment for analysis, which we used to arrive at pricing of specialty jujube chips based on the conditional logit model. As a result, MWTP were estimated at 1333 Won/unit for Mid-size Company Product, 1752 Won/unit for Large Company Product, 1703 Won/unit for University Affiliation, 350 Won/unit for packing unit, 548 Won/unit for rating the raw fruit, 1,322 Won/unit for HACCP, and 1,166 Won/unit for ISO22000. The consumer's WTP for Green Juju Chip, associated with the university-brand recognition, was higher than a product produced by a mid-sized company but lower than a product by a large company. Given how the consumers regard the university-brand product as a specialty item, it is necessary to create value-added products that meet such high expectation. Therefore, we recommend the producers to acquire HACCP Food Safety Certification and the value-added product has used the highest quality raw fruit.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.12
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• pp.400-406
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• 2016

Comparing the past and the present in agriculture, society is losing people who work in farming, and the age of those who remain is increasing. Farmers are interested in special crops if the agricultural products' costs are low and the crops are easy to grow. If the area where a crop grows is bad, the agricultural products' quality gets worse. To overcome this situation, a new approach is being tried with crops. This research offers new technology to the young generation. This paper proposes technology that uses Internet of Things techniques to automatically sparge water and pesticide on orchards and fields using a machine instead of a person. We used the open source Arduino and sensor modules to build the automatic system. In this research, a circuit was simplified, and we constructed the proper size of the system by preventing errors in sensors, keeping distance from objects, and minimizing circuit collision. The machine drives and turns its head to sparge agricultural pesticides. The machine will minimize harmful effects caused by pesticides on humans, and will be helpful to farmers.

• Korean Journal of Agricultural Science
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• v.44 no.2
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• pp.221-227
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• 2017

This study is the evaluation of the 'Tunak forest recreation and ecotourism development project' which will be completed in 2018 with sole source of funding from Korea. A survey was conducted to evaluate the status of the project being carried out in Lombok island, Indonesia, through the evaluation principles and criteria of the OECD Development Assistance Committee (DAC). Survey participants were stakeholders of the Official Development Assistance (ODA) project and local residents. Overall, the respondents had a good impression of this ODA project and expected they would contribute to the development of their community and region. However, respondents were not well aware of the ODA project being carried out in the Tunak region and thus more efforts should be made to help the local residents understand the positive outcome of the project and to promote the ongoing cooperation between Korea and Indonesia in the forestry sector. Results of this study showed that the projects have been effectively carried out and the impact of the project was well perceived by the recipient country. In addition, this positive perception of Korea is expected to help recreation and ecotourism business progress in the region. Therefore, we believe that the project should continue to be carried-out in the future and we expect that related companies will be able to operate on its own eventually. As it is difficult to evaluate the outcome of an ongoing project precisely, this study should be conducted again after the project completion and the results can be compared to the present results so that the effectiveness of ODA project can be more accurately determined.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.3
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• pp.1390-1395
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• 2014

The objective of this study is to offer a basic data for the establishment of marketing strategies such as fixing price of a new product and creation of the development direction of the product through estimating consumers value by attributes of the newly developed university made multi cream. The Choice Experiment was used for analysis, and conditional logit model was estimated to derive the marginal willingness to pay(MWTP) of each attributes of the multi cream. Brand, container type, functionality, price were included as the attributes. As a result, MWTP were estimated at 21,754 Won/unit for large company product, 11,033 Won/unit for small company product and 16,178 Won/unit for university product, 7,476 Won/unit for enriched moisturizing, 12,107 Won/unit for enriched improvements in wrinkles. Consumers have a preference for university brand over small company brand, therefore, if university and small company cooperate and proceed a joint-venture, it will strengthen the competitive power in the low price brand market. Also, it is essential to develop products with enriched functionalities such as moisturizing and improvements in wrinkles.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.11
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• pp.3384-3389
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• 2009

There are two major problems with current National GAP system. One was false in traceability record because it was written or inputted by farmers or distributers and no other measures to check the accuracy was valid. The other was incapability of tracking back and recalling the contaminated agricultural products. For solving these matters, IT convergence model which combined information technology with agricultural experience is elaborated. In IT convergence model, video analytic system classifies every activity depending on the pre-programmed farming process and create the traceability data automatically. Also real time trace system based on USN would solve the problem of tracking back. This system transmits the present location and monitors data of agricultural products from farm to table at all times.

• Magazine of the Korean Society of Agricultural Engineers
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• v.13 no.4
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• pp.2471-2478
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• 1971

Go Cong Water Control Project was conducted on its preliminary survey and design by Agricultural development Corporation for the Korean Government, an Executing Agency, and Directorate of Irrigation and Rural Engineering of the Ministry of Land Reform, Agriculture and Fishery Development for the Vietnamese Government, a cooperation Agency, under Korean and Vietnamese Economic and Technical Cooperation Program. The main purposes of the project are aimed at the improvements of irrigation and drainage, and salt water prevention of the Go Cong area located at northern part of the Mekong Delta. All the works from field survey through design to preparing reports were carried out by ADC alone and recently Korean Government submitted the relevant reports to vietnamese Government through official channel. The contents of the project are summarized as following: 1. The project comprises irrigation, drainage and salt water prevention facilities on the benefited area of about 55,000 hectares, covering Go Cong and Dinh Tuong(My Tho) Provinces and it will be possible to cultivate rice cropping twice a year, irrigating all the area in the dry season; 2. With completion of this project, annual production of rough rice and vegetables are anticipated to increase by 222,600 .T. and 142,600 M.T. respectively and the internal rateof return stants at 26 per cent, applying for the exchange rate of US $ 1 to VN $ 275. 3. Total investments required for the project are estimated at US $ 56,394,000 of which actual construction cost is estimated at US $ 39,183,000. The project has planned to be d to be developed by four stages, taking bout 7 years. 4. The project needs for three places of pumping plants. 57Km of feed and main irrigation canals, 81Km of drainage channels, 97Km of dike, 23 places of sluices and navigation locks, etc.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.2
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• pp.1036-1044
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• 2015

This paper estimates the relative risk aversion coefficients of apple farmers. Two hypothetical situations are designed and two-stage questionnaires are conducted for each situation. A utility function that has constant relative risk aversion was used, and it was assumed that the relative risk aversion coefficients follow a log-normal distribution. To reduce the hypothetical bias, the data was collected from repetitive questions. As a result, the mean and standard deviation of the relative risk aversion coefficients of apple farmers was 10.915 and 7.516, respectively. The relative risk aversion coefficients conditional on a survey response in each category were also measured. These findings can be used as parameters to analyze the effects of risk management tools.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.7
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• pp.2996-3005
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• 2011

The purpose of this study is to set the Hallabong tangor's quality standards based on consumer preference survey. Until now the Hallabong tangor's quality standards has been based on the fruit size. Hallabong tangor's quality in agricultural cooperative, citrus agricultural cooperative, and some agricultural corporation has been selected in accordance with its own brand of quality grade using a non-destruction sorting machine. But, setting the Hallabong tangor's quality standards has been based on the convenient and routine method rather than the scientific and objective method, consumer's preference. According to the grade contents, more than sugar $13^{\circ}Bx$ and less than acid 1.10% has been used uniformly. Thus, in this study, based on the consumers' preference of Hallabong tangor, 5-level grades of sugar and 7-level grades of acidity were divided into the total 35-level grades. Based on this, 5-level grades were set and were divided into selling product grades(1~3) and non-selling product grades(4~5).