• Title/Summary/Keyword: Agricultural Marketing

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A Study on the Marketing Strategy of Environment-friendly Agricultural Products (친환경.유기농산물 생산.유통.소비시장 현황 분석 -가격경쟁력 제고 방안을 중심으로-)

  • Hwang, Jae-Hyun
    • Korean Journal of Organic Agriculture
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    • v.17 no.3
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    • pp.327-345
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    • 2009
  • Environment-friendly agricultural products market has been experiencing various change through the quantitative growth in Korea. The food safety is considered seriously and the interest of the consumer is increasing about environment-friendly agricultural products and organic agricultural products. Environment-friendly agricultural products is encouraged in the link of the counter-measure which follows in the market opening. This research aims at making shorter the distance between the productive person and the consumer and to improve the income for organic farm and the price competitiveness for Environment-friendly agricultural products through the present condition analysis for organic produce's production, distribution and consumption market. To solve the problems above, the development of strategies for the establishment of distribution system for the organic produce's stable supply and the improvement of price competitiveness, the establishment of the cooperating system on the produce's demand and supply, the improvement of consumer's reliability by reinforcement with connectivity and transparency of the process, and the vitalization of regional economy and the exchange of rural and city area are needed.

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Development of Optimal Routes Selection Model for Agricultural Products Transportation (농산물 유통을 위한 최적 경로 선정 모델의 개발(구조 및 재료 \circled1))

  • Suh, Kyo;Lee, Jeong-Jae;Kim, Han-Jung;Na, Joon-Yeop
    • Proceedings of the Korean Society of Agricultural Engineers Conference
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    • 2000.10a
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    • pp.233-238
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    • 2000
  • Many theories and researches about agricultural products transportation were proposed and introduced until now. These studies have insufficient consideration about factors like region of imported agricultural products and the different speed of each road. In this study the Optimal Routes Selection Model (ORSEM) included factors that aren't taken into account in past studies and consists of database using Internet. Finally the model was developed through advanced marketing potential function and optimization method. The ORSEM focalizes on transport network organization. This model was applied to physical distribution of agricultural products in South Korea and found optimum routes of agricultural products.

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Information Technology and Strategy for Innovative Commercial Farmers (정보기술(情報技術)을 활용한 상업농(商業農)의 경영혁신방안(經營革新方案))

  • Kwon, Yong-Dae
    • Korean Journal of Agricultural Science
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    • v.26 no.2
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    • pp.106-115
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    • 1999
  • It will become necessary for farmers to adopt information technology into commercialized farming system, since its productivity is increasingly linked to how to exploit the agricultural information. The purpose of this study is to examine the current status of information technology and to suggest ways to utilize the information technology for innovative farm management. Internet should become more important instruments which farmers might utilize in order to collect and mine the agricultural information because of its rapidity, reliability and precision. Also farmers should be encouraged to adopt a GIS-based farm management decision support system and to integrate the market information and geographic information such as soil, water, temperature, etc. for optimal decision making. Another way of improving farm management is to make farmers use agricultural accounting software for individual farmers and develop farming simulation system which analyze a farmer's current financial condition and suggest how to improve it. Making home page would be major marketing strategy for farmers to promote the sales of agricultural products.

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Planning for Efficiency of Agricultural Extension in the Digital Age (디지털 시대 농촌지도 방법의 효율화 방안;지도매체로서의 인터넷 방송의 활용 구상을 중심으로)

  • Sung, Jong-Hwan;Chung, Han-Mo
    • Journal of Agricultural Extension & Community Development
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    • v.7 no.2
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    • pp.307-320
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    • 2000
  • Agricultural extension services in Korea need to build new extension system to cope with the digital age and especially with shortage of extension educators which has been originated from the changing status from central to local government. The new trends including development of multi-media, wide-spreading of internet, and advent of internet broadcasting are offering the opportunities for new agricultural extension service. Utilization of agricultural internet broadcasting could be a new alternative for enhancing the efficiency of agricultural extension services. Agricultural internet broadcasting could support decision making of farmers by forwarding unique agricultural data which have been collected, compiled and processed by the Rural Development Administration. Farmers will be able to search useful agricultural data through agricultural internet broadcasting for more efficient farm management and marketing farm products. Agricultural internet broadcasting could utilize more prompt and abundant agricultural technology and management data compiled by the Rural Development Administration, and through this process, agricultural internet broadcasting could compensate the shortage of extension manpower. Through feedback process of agricultural internet broadcasting. farmers will be able to communicate more efficiently with extension educators to increase agricultural production and income. Agricultural Internet broadcasting could be an alternative to prevent farmers from being shunned in the information-based society.

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Development and Effect Analysis of the Program for Business Competency Enhancement of Farms (농업경영비즈니스과정 효과분석 및 발전방안)

  • Kim, Sa-Gyun;Choe, Young-Chan;Lee, Kwang-Won;Cheong, Hoon-Hui;Kim, Ye-Young
    • Journal of Agricultural Extension & Community Development
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    • v.16 no.1
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    • pp.99-124
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    • 2009
  • The purposes of this study were (1) to highlight the importance of farm management (2) to develop a profitable farm management system through the combination of agricultural techniques and business competencies (3) to shift management attitudes and habits of the program participants from being passive and dependent toward being proactive and self-disciplined (4) to help cultivate one's own life through self-consciousness participation in educational activities and lectures of celebrities. This research was conducted involving 30 farms that participated in the business program. The program imparted knowledge on vision, marketing, business skills, and management strategies such as cross strengths, weaknesses, opportunities, threats (swot) analysis, product life cycle (plc), the 4p(product, price, place, promotion) of marketing, etc. The study recommends: (1) to encourage farms to enhance their business competencies; (2) to find out solutions for urgent management problems (3) to construct a system for leading farms (www.lfcenter.com) and on-line communities and (4) to implement a profitable business model for leading farms. It was noted that the farms were eager to participate in such business programs. In the future, this kind of program should be promoted in other areas so that more farms could enhance their business competencies.

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EFFECTS OF VARYING LEVELS OF DIETARY PROTEIN ON THE PERFORMANCE AND PRODUCTION COST OF WHITE PEKIN DUCKLINGS

  • Roy, D.R.;Ali, M.A.;Chowdhury, S.D.
    • Asian-Australasian Journal of Animal Sciences
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    • v.7 no.2
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    • pp.249-254
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    • 1994
  • An experiment was conducted to investigate the performance and production cost of Pekin ducklings fed varying levels of dietary protein. One hundred and twenty ducklings in four separate groups received either 16, 18, 20 or 22% CP in the starter period (day-old to 3rd week of age). These four groups ate either 12, 14, 16 or 18% CP respectively during the grower-finisher period (4th week to 12th week of age). The results of the study indicated that in a tropical country like Bangladesh, the protein needs of Pekin ducklings should be satisfied depending on the age at which the birds are to be marketed. If the ducklings are to be marketed at 6 weeks, 22/18% CP would be sufficient. When the marketing is aimed at 9 weeks of age, 20/16% would be adequate. For ducklings which are to be marketed at 12 weeks of age, a protein level of 18/14% would be required. All these results should help the producers to keep production cost to a minimum. The exceptional capacity of ducklings for compensatory growth would help keep birds on low protein levels if they are reared upto 9 or 12 weeks before marketing.

Regional development through vitalization of agro-industrial complex in seocheongun (농공단지 활성화를 통한 서천군 지역발전방안)

  • Yang, Hee-Suck;Kim, Tai-Cheol
    • Korean Journal of Agricultural Science
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    • v.39 no.2
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    • pp.263-270
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    • 2012
  • The vitalization of Agro-industrial complex could be an alternative to enhance farmers off-farm income and overcome FTA's impacts on the import of agricultural products. However, it is evaluated the governmental policy on the Agro-industrial complex has not been successfully done as expected. The Agro-industrial complex started to be composed in 1984 and the 427 Agro-industrial complex have been composed nationwide by 2011. Meanwhile, three Agro-industrial complex where 61 factories are running have been composed and two Agro-industrial complex are being under construction in Seocheongun as of 2011. It is investigated that there are constraints in the government supporting systems for Agro-industrial complex. They are; Aged and poor infrastructure facilities, Weak marketing competition, Scattered supporting agencies, and Poor loan system, etc. In this respect, the policy of supporting system was suggested and recommended to vitalize Agro-industrial complex in the study. They are; Better loan system, Improving aged facilities, Marketing support, Assisting technology, Suppling labor power, and Forming factory-network, etc.

Measuring the social benefit of an egg processing center in Korea

  • Kim, Sounghun;Jeon, Sang Gon
    • Korean Journal of Agricultural Science
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    • v.47 no.2
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    • pp.283-290
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    • 2020
  • In 2018, 647 thousand tons of eggs were produced and consumed. However, the issue of pesticides used for egg in 2017 made Korean consumers worry about the food safety of eggs, and the volume of egg consumption decreased. The Korean egg industry also has another problem due to an unclear and inefficient marketing structure at the farm level. This marketing situation of eggs at the farm level in Korea needs a large-scale restructuring of the market structure, including introducing an EPC (egg processing center). Especially, the introduction of an EPC has been discussed by government officers and specialists, but the social benefit of an EPC, which will be the driving point for approving an EPC, has not been measured yet. The purpose of this study was to measure the effect of introducing an EPC in Korea. Through an analysis using EDM (equilibrium displacement model), a few findings are presented. First, the introduction of an EPC may increase the transparency of price discovery and decrease the transaction cost. And thus, it results in a higher producer price, lower consumer price, and larger quantity at market equilibrium. Second, an EPC will improve the level of food safety of eggs, which can increase the satisfaction of domestic producers and consumers. Third, the introduction of an EPC may create new consumption of eggs. Based on these three effects, the new social benefits in monetary terms from the introduction of an EPC in Korea could be 23.9 - 35.2 billion won.

A Study on Production and Marketing Survey for Management Analysis of Fruit Grower by LISA (환경농업에 의한 과주재배자의 경영분석을 위한 생산, 유통실태 조사연구)

  • 박흥섭;박준근;박용서
    • Korean Journal of Organic Agriculture
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    • v.5 no.1
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    • pp.1-17
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    • 1996
  • As the conventional farming emphasizes the productivity and the quantity produced, large amount of agricultural chemicals have been used. As a result, natural environment and human health are critical issues in recent years in Korea. Reflecting these problems, many farmers have begun to practice the LISA(low input sustainable agriculture) voluntarily across the country. In this study, a survey was made to 13 apple producers who have been producing the fruits by practicing the LISA, and wanted to analyze the production and marketing information in order to suggest the improvement strategies for the sustainable agriculture. Some of the improvement strategies were suggested as follows ; First, advance payment to the LISA apple growers should be supplied in order to make it easier for the financially burdened producers. Also, some kind of means should be developed to prepare the equipments/machineries to make the organic fertilizers. Price differentiation should be utilized in marketing the products, and mass marketing channels for the LISA products should be provided for them. Public quality guaranty is badly needed in order to accelerate the marketing. Finally, stronger producer organizations should be organized and subsidized by the government because those organizations are playing an important role in developing the LISA.

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체란 양계업 경영개선을 위한 생산농가의 대응전략

  • 이경철;장경만
    • Proceedings of the Korea Society of Poultry Science Conference
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    • 2001.11a
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    • pp.104-106
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    • 2001
  • Results of analyses in managemental structure suggested that the way to the success under low egg market price was to develop new products (product discrimination) based an greater portion of retail market share than today's wholesale market in addition to less cost production. Today, agricultural management faces 'days of marketing'. Marketing plans such as high quality eggs, branding and discriminated merchandising becomes important. There are two marketing plans in egg industry, new product and marketing. However, there are no clear ways to success. Marketing plans and efforts will be the main targets in business and clear differences in managerial efficiency will be seen.

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