• 제목/요약/키워드: Agricultural Marketing

검색결과 441건 처리시간 0.03초

소셜 네트워크 서비스를 통한 식품산업 마케팅전략 (Food Business Marketing Strategy Through Social Network Service)

  • 손정웅;솔롱고;김진기
    • Agribusiness and Information Management
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    • 제1권2호
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    • pp.81-94
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    • 2009
  • Recently, social network service is developing rapidly as technology changes with new mobile dimensions and features creating positive opportunities and benefits to all users and companies. Social network services are allowing companies to expand their businesses and brands by utilizing it as a marketing tool to reach customers. This research is intended to identify major online social network services and their trends while enhancing the understanding of food service business expansion through social networking.

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STATUS AND PROSPECTS OF AGRICULTURAL MECHANIZATION IN KOREA

  • Chung, Chang-Joo
    • 한국농업기계학회:학술대회논문집
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    • 한국농업기계학회 1996년도 International Conference on Agricultural Machinery Engineering Proceedings
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    • pp.1-20
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    • 1996
  • This paper is to review the progress and the present status of mechanization in Korean agriculture and to introduce the development of the various sectors related to developing agricultural mechanization such as production, inspection , marketing , research and development , professional education , after-sales-service and adminstration. In addition, prospect of farm mechanization is also briefly discussed.

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세척인삼 유통 현황과 포장전 2-phenylethyl Alcohol 훈증이 저장성에 미치는 영향 (Marketing of cleaned fresh ginseng and pre-packaging fumigation of 2-phenylethyl alcohol on ginseng storability)

  • 김선익;성봉재;김현호;황용수
    • 농업과학연구
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    • 제38권2호
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    • pp.205-212
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    • 2011
  • The potential factors for quality loss of cleaned fresh ginseng and technology to be associated with the improvement of marketability through pre-packaging fumigation were examined. Major microorganisms isolated from fresh ginseng included Botrytis cinerea, and Erwinia sp. Others such as Cylindrocarpon sp., Fusarium spp., Pennicilium spp., Bacillus spp. were also found at relatively low frequency. The bacterial density of vacuum packaged fresh ginseng rapidly increased during simulated marketing. Little correlation between bacterial growth and package swelling was found. In order to improve packaging method of fresh ginseng, pre-packaging treatment of 2-phenylethyl alcohol (PE, 100 uL/L, 4 hr) was examined. The fumigation treatment effectively inhibited the growth of bacteria density and also effective on keeping firmness of ginseng root, especially in cortical portion. The internal gas compositions of plastic container packaged for ginseng were approximately ranged between 6 to 8% $O_2$and 3 to 4% $CO_2$. The $O_2$ level of fumigation treatment was lower than control whereas $CO_2$ level was higher. The upsurge of ethylene evolution I day after simulated marketing was found only in fumigation treatment but it returned to ordinary level at day 2. The sucrose content of 2-PE treatment was significantly reduced at 5 days after simulated marketing but reducing sugars like glucose and fructose remained at higher level. The difference in sugar levels was reduced after 10 days of simulated marketing. The decay of fresh ginseng began at the lateral or fine root, which is weak to physical damage, in general. The epidermis was more damaged. Plastic container packaging with PE fumigation could be an alternative to vacuum packaging, which allows an aerobic environment and prevents anaerobic respiration. Further study of pre-package fumigation is required to improve technology of fresh ginseng marketing.

과실 피막제 및 Ethylene 제거제의 수확후 처리가 '후지'사과의 저장력과 상온유통에서의 상품성에 미치는 영향 (Effects of Postharvest Fruit Coating and Ethylene Scrubber in Polyethylene Film Wrapping on the Marketability of 'Fuji' Apples during Storage and Marketing)

  • 황용수;이재창;천종필
    • 농업과학연구
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    • 제20권1호
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    • pp.9-17
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    • 1993
  • '후지' 사과의 저장 및 유통 과정에서의 상품성 향상을 위한 몇가지 수확 후 처리기술을 검토한 결과 다음과 같은 결과를 얻었다. Polyethylene film 포장은 저장 중의 수분손실 방지에 따른 감량억제에 탁월한 효과를 보여 주었으나 저장기간이 걸어짐에 따라 PE 대내의 ethylene 축적으로 인한 과실의 노화가 심하였다. Polyethylene 포장과 ethylene scrubber를 함께 포장한 경우 저장 12주까지 선도유지에 효과적이었으나 장기저장에서는 ethylene scrubber의 효과가 저하되어 선도유지에 대한 효과가 감소되었다. 피막제 중 Prolong 처리는 감량 방지에 대한 효과가 인정되지 않았으나 수용성 wax 처리는 효과적이었다. 그러나 wax 처리는 일부 과실에서 조직의 괴사를 수반하는 장해를 유발하였으나 장해를 받지 않은 과실은 저장 21주까지 매우 신선한 상태를 유지하였다.

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Factors Affecting the Participation of Milk Producers in Dairy Marketing Cooperatives: Evidence from Ethiopia

  • BEKELE, Eshetu Tefera
    • 산경연구논집
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    • 제12권10호
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    • pp.19-30
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    • 2021
  • Purpose: Dairy marketing cooperatives operate in the agricultural sector of the Ethiopian economy and are supposed to increase the efficiency of the marketing system. This paper aims to study factors affecting the participation of farm households' in dairy marketing cooperatives. Research design, data, and methodology: The research has focused on one primary question. What are the possible factors that affect farm households' participation in dairy marketing cooperatives? The survey questionnaire was developed and an interview was made using enumerators. A total of 1500 sample households were selected randomly using the method of sampling with probability proportionate to size. Descriptive and inferential statistical analysis (binary logit model) was used for analysis. Results: The study result revealed that among thirteen explanatory variables hypothesized to affect dairy producer farmers' participation in dairy marketing cooperatives; eleven were found to be statistically significant. From these findings, it is observed that members of the dairy cooperatives have significant advantage over nonmembers. Conclusions: Both internal and external intervention measures are suggested. Internally, the cooperatives' board of directors should design appropriate strategies to attract nonmembers to improve future participation, and, externally, government, NGOs, and other stakeholders need to emphasize methods that increase nonmembers' participation in dairy marketing cooperatives.

고추 재배 농가들의 영농 양식과 지역농업계획에의 시사점 (Farming Styles of Red Pepper Growers and Their Implications for Planning Local Agriculture)

  • 김정섭;김동민
    • 농촌계획
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    • 제12권1호
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    • pp.23-35
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    • 2006
  • The purpose of this study were to identify the different farming styles of red pepper growers, to describe their characteristics and to get some implications far planning the agricultural development strategy in the area. The researcher surveyed quantitative and qualitative data through interview with researcher developed questionnaires from selected 99 farmers in Eumsung county, Chungbuk province, Korea. The researcher found the low types of red pepper farming: 'red-pepper-centric middle farmers', 'diversified larger farmers', 'red-pepper-dependant small farmers', and 'small farmers for own use'. Based on the above findings, the researcher could derive some implications as follows. Firstly, the difference of market strategy and marketing efforts among the four farming styles should be regarded as important considerations when planning the agricultural development strategy in Emsung county. Secondly, the cooperatives' red pepper marketing strategies in Eumsung county were focused on the processed red pepper products sold at middle or low priced by big retailers in urban areas. Therefore, the cooperatives should change their view point of quality, if they want to initiate the planning process of 'the production and marketing high quality red pepper'. Thirdly, the major efforts of Eumsung county Agricultural Technology Center (ATC) made efforts on increasing the productivity of red pepper farming, however, the technologies recommended by the ATC for farmers required more cost and labour especially for 'red-pepper-dependant small farmers' and 'diversified large farmers'. The ATC should make efforts to find new technologies for helping 'red-pepper-dependant small farmers' to reduce the use of pesticides and 'diversified large farmers' to use the regional images effectively for marketing their hish quality red peppers.

일본 농업기계화 정책에 대한 고찰 (A Review of Japanese Agricultural Mechanization Policy)

  • 이충호;강창용
    • Journal of Biosystems Engineering
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    • 제24권2호
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    • pp.167-178
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    • 1999
  • In the path of agricultural development, agricultural mechanization has played some decisive roles such as protecting natural disaster, substitution of labor shortage in agricultural production and so on. In making our country's agricultural mechanization plan, Japanese agricultural mechanization policy has been frequently referred to but it's very hard to find informative data for systematic analysis of the mechanization policy. In this paper it was tried to analyze the resent trend in Japanese agricultural mechanization policy and it's performance with many materials published in Japan. As the results, four things are recommended to be considered in making Korean agricultural mechanization policy. First, faster enlargement of agricultural machinery size in Korea might be very harmful to drop down agricultural production cost. Second, diverse utilization methods of agricultural machniery should be introduced. Third, a marketing of the used agricultural machinery must be activated to reduce agricultural production cost. Lastly, the joint R & D for developing low price agricultural machniery is necessary for small markets.

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병원 간호조직의 내부마케팅, 직무만족, 조직몰입 간의 관계 (Relationships among Nurses' Internal Marketing, Occupational Satisfaction and Organizational Commitment)

  • 오숙희;문승태;강희순
    • 한국직업건강간호학회지
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    • 제20권1호
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    • pp.65-73
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    • 2011
  • Purpose: This study investigates nurses' organizational commitment, internal marketing, and occupational satisfaction depending on their age, martial status, clinical experience and income. Methods: The subjects of this study were 350 nurses from six hospitals in Jeolla-do. The t-tests were used to analyze the differences in internal marketing, occupational satisfaction, and organizational commitment depending on their age, marital status, career, and income. The relationships among internal marketing, occupational satisfaction, and organizational commitment were analyzed by the path analysis. Results: The results of this study showed that organizational commitment was correlated with age, clinical experiences, and income, but not significantly associated with martial status. Education and training policy, benefit system, and fairness of the internal marketing were influencing factors on occupational satisfaction. These factors were correlated with organizational commitment through occupational satisfaction. Conclusion: This study addressed the relationships among nurses' internal marketing, occupational satisfaction, and organizational commitment. Based on the results, it is suggested that hospital organizations introduce more diverse incentive policies to enhance nurses' occupational satisfaction and organizational commitment.