• Proceedings of the Korean Society of Crop Science Conference
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• 2022.10a
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• pp.331-331
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• 2022

This research aims to developing new commercialization project of convergence agricultural industrial model. First, we established an inventory for the planning of convergence agricultural industrial model categorize the relevant factors identified, and then suggested three models which are the business profit model for convergence agriculture industrialization, the resource recycling complex and agricultural tourism model, and the smart agricultural model. Second, in order to investigate the feasibility of each industrial model, we investigated the willingness to participate in the project according to the pilot models such as related organizations and management agencies, and proposed the result of business feasibility analysis. Finally, we suggested the establishment of a demonstration complex through the systemization of element technologies at two models. The related systems and technologies was reviewed as a new commercialization plan through the modeling of convergence agricultural industrial types in main crop production complex presented, and set up mid- to long-term development direction. The results of this study can be applied to the design of convergence agricultural industrial model in main crop production complex.

• Journal of Korean Society of Rural Planning
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• v.24 no.4
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• pp.121-134
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• 2018

By using the raw data of the 2015 Agriculture, Forestry and Fishery Consensus that surveyed the farmers engaged in agriculture, forestry and fishery in 2015, this study investigated the effects of the characteristics of the farms in Gangwon-do on the utilization of the digital devices, which was classified into computers usage only, smartphones usage only, both computers and smartphones usage, and no digital device usage. This study used the Multinomial Logit Model for the above purpose. Moreover, the IIA(Independence of Irrelevant Alternatives) method of the Multinomial Logit Model was analyzed to be suitable. Upon the result of the analysis, when all the other variables were constant in the average, the probability of choosing both computers and smartphones increased by 0.02% as the family member living together with the farm owner increased by 1 person. In addition, the farms with agricultural machineries have 0.03% increased probability of using smartphones to sell their agricultural products, when compared with the farms without agricultural machinery. Moreover, for the farms with high sales profit of the agricultural products, the probability of using computers and the probability of using smartphones increased by 0.04% and 0.01%, respectively, and the probability of using both computers and smartphones increased by 0.02%. On the other hand, for the farms affiliated with the agricultural organization, the probability of using both computers and smartphones increased by 0.17%, and the probability of using only smartphones and the probability of using only computers increased by 0.16% and 0.15%, respectively. In case of selling to the National Agricultural Cooperative Federation(NACF), the probability of using smartphones increased by 0.11% if all other variables were to be constant in the average. In particular, the farms participating in the agriculture-related industries have 1.09% increased probability of using computers, have 0.92% increased probability of using smartphones, and 0.85% increased probability of using both computers and smartphones. Therefore, the implications suggested based on the results of the analysis are as follows. First, the farms' choices of the digital devices are made independently. Hence, the future agricultural industry business platform establishment should necessarily consider the types of farms' choices of the digital devices in the future. Second, since the usage of digital devices has a generally positive influence on the farm household income, digital education to improve farmers' ability to use the digital devices should be urgently provided in order to improve the farm household income in the farms in Gangwon-do. Third, because the digital devices used to sell agricultural products differ depending on the age of the farm owner, it would be desirable to target the younger generation of the farm owners rather than establishing the agricultural industry business platform for the farms in the aged farm villages. Fourth, it would be advisable for the future agricultural business platform to consider the characteristics of agricultural products sales source.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.01a
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• pp.285-286
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• 2020

본 논문은 농수축산물 및 도·소매 시장 자료를 통해 데이터베이스를 구축하여 시장별 상품의 가격, 장소, 기간 등의 정보를 일자별로 제공하는 시스템이다. 농수축산물의 경우, 크기, 신선도, 보관기간 등의 다양한 기준에 따라 가격이 형성되는데 상품 특성상 기상 변화와 계절 변화에 따른 생산량 및 상품의 질 차이가 매우 크기 때문에 상품의 공급량과 가격의 안정성을 보장하기 힘들다. 기존의 농수축산물 가격 제공 사례의 경우 정보 제공 범위가 좁아 정보의 유용성에 한계점이 존재하였다. 이를 보완하여 시장 위치와 제품 정보의 구체성 확보, 실시간 가격 정보 제공으로 정보의 폭을 넓혀 경제 주체에게 실질적으로 도움을 주고자 하였다. 이를 통해, 소비자들은 원하는 상품의 정보를 제공받아 가격, 거리, 품질 등의 주관적인 기준에 근거한 합리적 소비를 할 수 있다.

• Korean Journal of Agricultural Science
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• v.25 no.2
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• pp.329-342
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• 1998

As we have said major contents in the background of inducing Mutual Credits, Agricultural Cooperatives' Mutual Credits are absolutely necessary to the development of rural community. In real aspects, since it has been introduced, Mutual Credits have contributed greatly to the rural prosperity, as we have studied in the actual state of Mutual Credits. But with the advent of WTO system, both the international situation of open-trade policy and the domestic one of free banking and deregulation were rapidly going on at the same time, there by Mutual Credits' business has been threated by them. So Mutual Credits had to seek some programs for development in order to solve the hard situation. Several points on development programs of Mutual Credits are as follows: (1) Realization of scale of economy by the way of M&A among small primary cooperatives (2) Development of new financial products for raising funds safely (3) Management-rationalization by automatic systems like cash dispenser and telebanking (4) Variation of business area (5) Enforcing economy-business part besides Mutual Credits' one among cooperative businesses (6) Government's successive support.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.3
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• pp.61-79
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• 2023

This study is a case study of overseas banana farms as a global agricultural startup that has hardly been attempted so far in terms of paradigm shift in the industry, beyond regional limitations. It was researched for the purpose of revealing the success factors of 'global agricultural startup' in terms of business process, entrepreneurship, and management dimensions learned through direct participation and observation at the local level. In order to study global agricultural startups, this study also conducted a comparative analysis of global startups (global startups) and global agricultural startups(global agricultural startups). In fact, the analysis consists of 'definition', 'components', and 'success factors', and we want to confirm the difference between the two concepts that can be distinguished. The case analysis tried to maximize the advantages of 'participatory action research' by directly observing and experiencing banana farms. In the case of banana farm cases, by dividing them into preparation process for farm development and farm development and management process, various variables considered in farm management were explained through the whole process of farm management. Through the process of overcoming and responding to specific failure cases, we tried to secure the reliability and validity of the research, and the case studies related to entrepreneurship, management, and organization analyzed by applying them by subdividing them into theoretical areas belonging to components and management that were theorized in existing preceding studies. This study is almost the first study on the process of creating a local entry business by directly moving the head office overseas rather than entering overseas agriculture as a subsidiary, joint venture or overseas corporation. In particular, it is a unique case that corresponds to agriculture in terms of region(Africa), scale(startup), and industry that have not been introduced so far as a global agricultural startup. In terms of entrepreneurship, it also concretely exemplified how entrepreneurship components such as innovativeness, risk-taking propensity, proactiveness, vision sharing, social contribution, leadership, etc., which have not been attempted so far in agricultural cases, are manifested and effective. The management and cultural aspects also went beyond the argument that only cultural aspects are important in overseas business, and also confirmed individual failure cases and their responses in recruitment, job, wage, retirement, development, organizational structure management, etc. As a result, there is significance and implications of this study in that it provides theoretical confirmation as well as practical and responsive basis for 'entrepreneurship', 'farming management', and 'management' aspects in overseas agricultural startup business operation.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.38 no.1
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• pp.170-181
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• 2015

Generally, because individual agricultural product possesses its own distinctive characteristics and shows different characteristics at each stage of the agricultural supply chain, it is necessary to develop a proper enterprise architecture for managing information system. In this paper, we propose an enterprise architecture based on RFID/USN technology that can be used as a reference enterprise architecture for u-IT application in the agriculture sectors, which is called the u-Farm enterprise architecture with taking heterogeneous characteristics of agricultural products into account for. In addition, we also developed the RFID/USN middleware platform as a core infrastructure technology. Fo evaluation of the performance of the proposed u-Farm architecture and the RFID/USN middleware platform, the field-trial evaluation at the apple Agricultural Processing Center (APC) has been executed and the results shows that the proposed architecture and platform perform well in terms of information integration over the whole SCM process from the farming stage to delivering statge to the customers. It is expected that the proposed u-Farm enterprise architecture can be utilized as a standard information architecture, and the RFID/USN middleware platform can be a infrastructure platform for future u-IT based information technology applications and services in the agricultural environment.

• Journal of the Korea Society of Computer and Information
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• v.28 no.2
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• pp.201-207
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• 2023

In this paper, we propose an optimal model for mid to long-term price prediction of agricultural products using LGBM, MLP, LSTM, and GRU to compare and analyze the three strategies of the Multi-Step Time Series. The proposed model is designed to find the optimal combination between the models by selecting methods from various angles. Prior agricultural product price prediction studies have mainly adopted traditional econometric models such as ARIMA and LSTM-type models. In contrast, agricultural product price prediction studies related to Multi-Step Time Series were minimal. In this study, the experiment was conducted by dividing it into two periods according to the degree of volatility of agricultural product prices. As a result of the mid-to-long-term price prediction of three strategies, namely direct, hybrid, and multiple outputs, the hybrid approach showed relatively superior performance. This study academically and practically contributes to mid-to-long term daily price prediction by proposing an effective alternative.

• The Journal of Fisheries Business Administration
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• v.6 no.2
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• pp.1-33
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• 1975

• The Journal of Industrial Distribution & Business
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• v.5 no.2
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• pp.21-28
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• 2014

Purpose - This study aims to understand the brand marketing of agricultural products and redefine their status in South Korea by analyzing impacts on consumer buying behaviors. Research design, data, and methodology - Products, with independent variables, were divided into agricultural brand products and generic products. Dependent variables were limited to expanding sales of a specialty brand through consumer awareness, consumer buying behavior, and confidence in agricultural products' quality. Control variables were based on characteristics of products such as freshness, safety, quality, and their category. Moderating effects were examined on consumer characteristics, including income levels and age. Results - Consumers increasingly purchased agricultural brand products rather than generic agricultural products because of the general reliability of quality assurance. Conclusions - Large agricultural specialty stores have enhanced the perceptions of quality assurance, freshness, safety, and diversity. Through a critical analysis of the domestic consumer income levels and age, gender, and demographic factors, such as agricultural consumer buying behavior not affecting consumers' health and life, this study proposes positive changes in quality perception.

• Korean Journal of Agricultural Science
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• v.32 no.1
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• pp.95-106
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• 2005

This study was focused on analyzing the impacts of e-commerce on the farmer's management behavior and suggesting alternatives for the development of e-commerce in agricultural industry. For this study, survey was conducted for 24 farmers who sell agricultural products through e-commerce in Chungnam province. The results of study are as follows; First, farmers have changed their management practices in terms of production, marketing and processing by using the information of consumers' preferences while doing e-commerce business. Second, farmers have attempted to differentiate their product through product brand and customer relationship marketing, because they recognized the importance of developing marketing techniques adapted to e-commerce system for more revenues. Third, if quality certification system of agricultural products is introduced under e-commerce, farmers would use it for their environmentally sounded farming because they expect to increase their income. Fourth, 75% of the farmers sold their product at retail price. It means that e-commerce farmers act as a price maker rather than price taker at e-commerce market, who will be encouraged to have larger business size resulting in more added value. Based on the results of study, we suggest that there should be reduction of service charge for credit card, and encouragement of B2B transaction for the economy of scale and introduction of quality certification system so as to establish e-commerce system of agricultural industry as soon as possible.