• Title/Summary/Keyword: Affordability

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Developing a Scale to Measure Brand Image Attributes of Fashion Brands -Focused on Attribute Symbolism- (패션 브랜드의 브랜드 이미지 측정 도구 개발 -속성 상징성을 중심으로-)

  • Shim, Soo In;Lee, Yuri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.6
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    • pp.977-993
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    • 2017
  • In this study, we develop a scale to measure brand image attributes related to the symbolic use of fashion brands, and then, test the validity and reliability of the scale. In Study 1, a comprehensive literature review was conducted to generate the initial set of measurement items. Nominal Group Technique was subsequently conducted to refine the measurement items in a qualitative way. In Study 2, an expert survey was performed to further refine the measurement items in a quantitative way. In Study 3, a consumer survey was performed to determine the final set of measurement items and validate it. The scale of brand attribute symbolism consists of 21 items with six factors (i.e., Strength, Intellect, Cheerfulness, Traditional Femininity, Nature, and Affordability). The six-factor, 21-item scale is found valid and reliable. Implications, limitations of this study, and suggestions for future research are also discussed.

An Efficient Attitude Reference System Design Using Velocity Differential Vectors under Weak Acceleration Dynamics

  • Lee, Byungjin;Yun, Sukchang;Lee, Hyung-Keun;Lee, Young Jae;Sung, Sangkyung
    • International Journal of Aeronautical and Space Sciences
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    • v.17 no.2
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    • pp.222-231
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    • 2016
  • This paper proposes a new method achieving computationally efficient attitude reference system for low cost strapdown sensors and microprocessor platform. The main idea in this method is to define and compare velocity differential vectors, geometrically computed from INS and GPS data with different update rate, for generating attitude error measurements which is further used for filter construction. A quaternion based Kalman filter configuration is applied for the attitude estimation with the adapted measurement model of differential vector comparison. Linearized model for Extended Kalman Filter and low pass filtered characteristics of measurement greatly extend the affordability of the proposed algorithm to the field of simple low cost embedded systems. For performance verification, experiment are done employing a practical low cost MEMS IMU and GPS receiver specification. Performance comparison with a high grade navigation system demonstrated good estimation result.

Survey of Korean Food Acknowledgement and Preference by Chinese Students in Daejeon (대전 지역 중국 유학생들의 한국 음식에 대한 인지도와 기호도)

  • Ha, Kwi-Hyun
    • The Korean Journal of Food And Nutrition
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    • v.23 no.2
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    • pp.186-195
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    • 2010
  • The acknowledgement and preference for Korean food by Chinese students in the Daejeon area of Korea was surveyed. The students(n=132) were comprised of 57.6% males and 42.4% females, with 56.1% being >20-years-of-age and 43.9% being<20-years-of-age and 42.4% being Korean residents for over 1 year. The most recognizable aspect of Korean food was familiarity with Kimchi, Bulgogi and Bibimbap. Participants were least aware of the affordability of Korean food. Average understanding for Korean food of the Chinese students was 2.77~3.00 on a 5 point scale. Participants highly preferred(in order) Ssalbap, Gomtang and Bulgogi, while Dolsotbap, Samgyetang and Gimgui were not preferred. Female students preferred Gamjatang and Manduguk more than male students. Those students who had lived in Korea for over 1 year preferred Bulgogi and Samgyeopsal, and those residing<3 months preferred Guksujangguk. Over half of the students surveyed had knowledge of Korean food and its preparation; of these students, Korean food preferences were for Kalguksu, Mul Naengmyeon, Moosengchae, and Oisengchae.

A Comparison of Housing Welfare Policies among Major Asian Countries in the Modern Era

  • Chiu, Rebecca L.H.
    • Land and Housing Review
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    • v.4 no.1
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    • pp.23-31
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    • 2013
  • The regional economic crises in the late 1990s and the global economic crisis in the late 2000s had reduced the differences in housing policies among the major Asian economies. This paper attempts to explain and compare housing welfare policy shifts between subsidizing home owning and subsidized renting from the perspectives of the economic and social roles of housing, the lock-in effect of policy processes, and the welfare provision strategy of the East Asian economies. It argues that the impact of economic crises on housing welfare policy in East Asia depended on the duration and the intensity of the crisis and the length and severity of the subsequent economic depression. Another important factor was the role of housing in the economic and social development, especially whether housing market development was considered as an engine of economic growth or revival, and whether the tools of housing policy caused the economic crisis. The loss of impetus for home ownership drive and the new emphasis on rental subsidy provision are new policy trends. Nonetheless, the economic revival since mid-2009 has caused the re-introduction of home ownership subsidies for quenching the housing affordability problems and enhancing home ownership making use of the strong economic conditions.

Comparative Crashworthiness Assessment of the ULSAB-AVC Model with Advance High Strength Steel and with Low Strength Steel (고강도 강판 ULSAB-AVC 모델과 일반강판 모델의 충돌성능 비교 평가)

  • Yoon, Jong-Heon;Huh, Hoon;Kim, Se-Ho;Kim, Hong-Kee;Park, Seung-Ho
    • Transactions of the Korean Society of Automotive Engineers
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    • v.14 no.3
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    • pp.22-27
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    • 2006
  • As the regulation and assessment program for safety of passengers become stringent, automakers are required to develop lighter and safer vehicles. In order to fulfill both requirements which conflict with each other, automobile and steel companies have proposed the application of AHSS(Advance High Strength Steel) such as DP, TRIP and martensite steel. ULSAB-AVC model is one of the most remarkable reactions to offer solutions with the use of steel for the challenge to improve simultaneously the fuel efficiency, passenger safety, vehicle performance and affordability. This paper is concerned with the crash analysis of ULSAB-AVC model according to the US-SINCAP in order to compare the effectiveness between the model with AHSS and that with conventional steels. The crashworthiness is investigated by comparing the deformed shape of the cabin room, the energy absorption characteristics and the intrusion velocity of a car.

The Characteristics of Bogeumjari Housing Program and Direction of Future Housing Policy for Low-income Households without Home Ownership (보금자리 주택의 공급 특성과 무주택 저소득 가구를 위한 향후 주택정책 방향)

  • Jin, Mee-Youn
    • Journal of the Korean housing association
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    • v.22 no.2
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    • pp.21-33
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    • 2011
  • This paper aims to explore the characteristics of Bogeumjari Housing Program and its significance to housing policy, and propose an appropriate direction of future housing policy for low-income households without home ownership based on actual data on housing careers and preferences of the policy target households. Supply of Bogeumjary Housing is characterized by consolidation of existing housing program, housing support by income level, differentiation of eligible households, and housing subscription on-line. Bogeumjari Housing Program is meaningful in that it is a policy that resumed the supply of permanent housing, provides multi-tier support system by income level, and adjusts the imbalances in housing demand and supply. Despite their strong preferences for Bogeumjari Housing, their affordability is very low due to their low income levels and gloomy outlook for household finances. In this light, the government should pursue housing policies that include not only new housing constructions, but also efficient use of housing stocks, expansion of loans for first-time home buyers, and introduction of home mortgage and housing voucher.

value of the property on the impact of the Perceived value of accommodation on tourism satisfaction (숙박시설의 지각된 가치가 관광만족도에 관한 연구)

  • Jeon, In-Oh;Kang, Myoung-Seok
    • Journal of Digital Convergence
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    • v.11 no.10
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    • pp.79-94
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    • 2013
  • Perceived value of the property and determine the satisfaction and accommodation factors impact factor in customer satisfaction, and perceived value of factors for the tourists and the the satisfaction degree of freezing gareul analysis in the following results are derived. First, the economics of accommodation, convenience to the tourists, but the perceived value and accessibility and facilities that do not affect the show better, second, the perceived value, affordability, amenities, increase tourists' satisfaction showed.

Case study on Evaluation of IT supported cyber apartments in Korea (최근 사이버 아파트의 디지털 서비스 유용성에 대한 사례 연구)

  • Baek, Hye-Young;Lee, Yeun-Sook;Lee, Hyun-Jeong
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2005.05a
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    • pp.83-87
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    • 2005
  • The supply of Korean housing has met the demand thoughout the fourth quarter of the twentieth century, and demographic, social and economic changes have been entailed. All the circumstances became a significant foundation to develop digital homes. This study was designed to find out the residents' current use of and needs for digital services, and the interview with three housewives residing in a recently developed digital home was conducted. The three households used most of the digital services, and favored cellular phone, as the main device to use digital functions, since it's small and easy to carry out and operate. It was noticed that the use and preference of digital services was likely to be explained by the lifecycle each household and the lifestyles of an individual. The participants didn't use the webpage of the digital home since the information contained in the web site wasn't quite useful. Also the interviewees perceived that digital home brings many conveniences and benefits. Currently, the main constraints for further development of digital home in Korea are affordability and the establishment of a variety of life scenarios from real situations.

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A Study on the Development of an Interactive Web Based Resource Center for K-12 Mathematics Teachers (초.중등 수학교사를 위한 상호 작용적 웹기반 자료센터 개발 연구)

  • 김민경;노선숙
    • The Mathematical Education
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    • v.39 no.1
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    • pp.71-80
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    • 2000
  • As the new century begins, it is clear that K-l2 education is going through a major change. The increasing power and affordability of personal computers along with wide spread use of the Internet has not only changed the landscape for communication but it has opened up new and exciting opportunities for education. One of the ways that Internet could help improve education is to act as an interactive communication link to gather the knowledge and experience of all the teachers and to serve as an open forum for discussing and exchanging innovative ideas. But developing a successful site is not an easy task since the success of the site depends on the level of participation and cooperation of teachers. In this paper, learnings derived from the development of an interactive web based resource center for K-12 mathematics teacher are described and recommendations for developing an effective site for teachers are suggested. The development of an interactive resource center for mathematics teachers showed that while interest for a web based resource is very high, the main obstacle for effective teacher participation is lack of easy accessibility of internet by teachers, and lack of computer and internet training for teachers. The technical issues regarding hardware installation, software development and cost were minimal. Accessibility will improve in time as more and more schools are connected to the internet, but this alone will not be enough. The study suggests that in order to bring together teachers on the internet more effort needs to be made in training teachers on the use of computers and the internet.

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The research on the water fee effect of SWC project (SWC 사업의 지방상수도 요금영향 연구)

  • Jang, Seokwon;Kim, SangMoon;Park, Imsu;Choi, Hanju;Lee, ByoungChul
    • Proceedings of the Korea Water Resources Association Conference
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    • 2016.05a
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    • pp.132-132
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    • 2016
  • 수돗물에 대한 국민적 불신과 불안의 해소는 K-water의 정책목표로서 지난 10여년 동안 추진되어온 중점과제이다. 특히 수돗물에 불신으로 직접 음용하는 비율이 1~6% 내외에 불과하고 이로 인해 많은 사회적 비용이 발생하고 있는 것이 현실이다. K-water에서는 수돗물에 대한 오해를 불식시키기 위해 '14년부터 건강한 수돗물을 공급하는 스마트워터시티(Smart Water City, 이하 SWC) 구축사업을 시작하였다. SWC사업은 권역별로 거점 도시를 구축해 추진 중이며, 북부권(파주시, 송산그린시티), 중부권(세종시), 남부권(부산에코델타시티) 중 수도권지역본부는 파주시를 대상으로 시범 사업을 실시하였고 전국적 확산을 위해 2015년 '건강한 물 공급 확대 및 SWC 구축 중장기 계획'을 수립하였는데 2024년까지 총 2,940억원이 투입될 예정이다. SWC 사업의 지속적인 추진을 위해서는 충분한 재원의 확보가 뒷받침되어야 하며 수도 요금 인상요인도 발생할 것으로 전망되어 이에 대한 대응방안을 마련하는 것도 필요하다. 상수도 요금의 설정방법은 다양하지만, 본 연구에서는 SWC 사업이 위수탁대가 및 상수도 요금에 미치는 영향을 분석하고, "지불의사금액"(Willingness to Pay:WTP)과 함께 가계소득과 가계지출을 기반으로 한 수익자의 "지불가능금액"(Affordability to Pay : ATP)을 추계하여 적정 상수도요금 수준을 검토하고자 한다.

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