• 대한인간공학회지
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• 제36권2호
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• pp.123-144
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• 2017

Objective: The objective of this study is to evaluate affection on how users perceive colors viewed from an automotive visual display according to cultural and radical differences including North America, Europe, and Southeast Asia. This study especially aims to identify effects of the variation of tone and chroma of representative color groups by analyzing affection differences depending on cultural and racial differences targeting the colors constituted through variation of tone and chroma, centered on representative colors. Background: The colors of the menu, information display or background viewed through an automotive visual display are an important factor stimulating consumer's affection, and therefore an effort to express the vehicle's brand and product image through colors is made. The studies on colors focus only on the research on unique characteristics of colors, but an affective approach lacks according to cultural and racial differences on colors considering tone and chroma variation within a color from the currently used automotive visual displays. Method: To grasp the visual affection felt by users, this study extracted affective adjectives related with colors through existing literature and a dictionary for adjectives, and presented human affection dimensions on colors through evaluation of various colors. Prior to carrying out affection evaluation, the basic light sources, red (R), green (G), and blue (B) constituting the colors used for automotive visual displays were defined as a representative color group, respectively. When colors in a color group are constituted, the evaluation target of each color group consisted of the colors considering the variation of tone and chroma by changing color sense through RGB values of the remaining two light sources. And then, this study carried out affection evaluation on the constituted colors targeting the subjects with cultural and racial differences. Results: As a result of evaluating the constituted colors with representative affections, there were statistically significant differences between the groups having cultural and racial differences. As a result of S-N-K post-hoc analysis on the colors showing significant differences, North America and Europe were classified as heterogeneous groups. In some cases, Korea was classified as the homogeneous group with North America, but Korea was mainly classified as the homogenous group with Europe. Conclusion: The representative affections on colors from an automotive visual display was drawn as three affective dimensions: passionate, neat, and masculine. Based on these, the affection of Korea and Europe on the constituted colors showed significant differences from that of North America, as a result of affection evaluation on the constituted colors viewed through the visual display by reflecting cultural and racial factors. Regarding representative color groups, bigger cultural and racial differences were revealed in terms of affection on red and green colors than on blue color, and variation of affection was the biggest in the red color. Application: This study analyzed correlations of affection considering the colors constituted through variation of tone and chroma, and the culture and race in the representative color groups constituting a visual display. The results of this study are predicted to be utilized in coordination and selection of colors viewed from an automotive visual display taking into account culture and race.

• 과학교육연구지
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• 제33권2호
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• pp.321-335
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• 2009

본 연구는 소외된 과학영재들의 창의적 사고는 단계적이고 점진적으로 개발되어야하며, 사고력과 정의적 태도는 통합되어야한다는 논지를 토대로 구체적인 수업모형을 설계하는 것이 최종 목적이다. 이를 위해 소외영재의 정의와 특성을 리뷰하고, 교육목표분류학과 인지과학분야의 관련 이론 및 연구들을 토대로 소외된 과학영재 사고력 개발 수업모형 설계를 위한 기본방향과 구체적인 방법론을 설정하며, 이 방법론에 근거하여 4단계 사고력 향상 수업모형을 설계하였다. 구체적으로, 소외된 과학영재들의 인지적 사고의 점진적 발달과 정의적 태도와의 통합적 개발을 위해 인지적 및 정의적 교육목표 분류체계를 토대로 목표, 활동, 평가의 구조를 지닌 체계적 수업모형을 설계하였다. 특히 수업모형의 핵심인 수업활동은 단계별 인지적 및 정의 교육목표 체계에 해당되는 핵심적 학습활동을 규명한 다음, 이 학습활동을 촉진하는 중점 전략을 규명하고 "다양한 이론적 수업전략이나 수업모형"을 참조 변형하여 설계하였다.

• 통상정보연구
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• 제6권2호
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• pp.361-384
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• 2004

Recently the port logistics service has been recognized as a important function of the international logistics, therefore, a lot of papers have been issued concerning the measurement of the service quality of that. But in spite of variety of papers, we can not find out the papers concerning the model of the synthetic customer satisfaction. And also the most of papers concerning the customer satisfaction of service quality have been focused not by cognitive evaluation of the customer, but by affective response. In this thesis, the authors are postulating the model and hypothesis to achieve the research by using the Gr$\"{o}$nroos's model. In order to research the relationship between the port logistics service quality and the customers satisfaction, we are selecting the shipping companies located in Busan and Kwangyang as purchaser and the loading and unloading companies as supplier, and the questionnaires was performed to them. In the result of the empirical study, the technical quality of the port logistics service are affecting directly on the customer satisfaction, but the functional quality are affecting not directly on the customer satisfaction. And also the customer response(affective response) has been proved that it has been exercised as a intermediate role between the port logistics service quality and the customer satisfaction. Therefore it is proved that the affective response of the customer has been exercised a crucial role in the course of supplying the port logistics service.

• 한국수학교육학회지시리즈A:수학교육
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• 제50권2호
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• pp.247-261
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• 2011

In this study, the researchers developed an inventory which can measure the affective achievement in mathematical learning especially targeted to Korean students. By using EFA and CFA, the six affective factors of mathematical learning such as learning directivity, self control, anxiety, interest, cognizing value and confidence are distinguished. Also, the content validity of this inventory was examined by the experts groups, composed of mathematics education professors, high school mathematics teachers, and measurement experts. The reliability of the instrument was high enough to trust the results. Through a large scaled sampling, the reliability and validity of this inventory were verified. In addition, this inventory was developed not by a partial aspects of a certain theory but based on the recent theories. Due to these reasons, the results of this study can be respected that it plays a leading part in understanding the affective achievement of Korean students.

• 대한간호학회지
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• 제20권2호
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• pp.142-152
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• 1990

This Study was to determine the trend of child rearing attitude, to investigate how variables affect the child rearing attitudes, and to suggest directions for developing much needed parental effective training programs or counselling for autistic child in community. The subjects were seventy six mother's of autistic children who attending to 13 treatment institutions in Korea. The data were collected from 1, March to 30, May, 1985. Maternal Behavior Research Instrument exploited by Schaefer, used as 3 tool in this study. The research findings obtained were as follows : 1. Mothers, in general, had affective, restrictive attitudes, and were found to be affective, yet did not give a positive evaluation of children's behavior and used fear control extensively, thus made their children dependent. 2. There were no significant differences in child rearing attitude by children's sex and age. 3. There were no significant differences in child rearing attitudes by mother's age, education level and religion. 4. There was no significant difference in child rearing attitudes by father's occupation.

• 농촌계획
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• 제14권3호
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• pp.11-17
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• 2008

Drawing on Herzberg's two-factor theory, this article suggests that visitors to rural tourism base their overall evaluation with an experience on their consideration of two types of aspects referred to as either 'motivators' and 'hygienes' by using the critical incident technique. 233 critical incidents described by 121 participants are categorized into three exclusive factors which are named as experiential factor, cognitive factor, and affective factor. The application of Herzberg's two-factor theory to rural tourism suggests 'satisfiers' to come from the experience-activity itself, experiential factor. While more peripheral elements constitute 'dissatisfiers', cognitive factor. The paper provides the advancement and broad application of Herzberg's theory to further understand rural tourists satisfaction.

• 한국정보시스템학회지:정보시스템연구
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• 제23권4호
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• pp.147-168
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• 2014

Consumer's switching behavior from incumbent smartphone to new one can be explained by not merely rational assessment but also affective aspects like aesthetic or pleasure and emotional points like attachment. but, in information system field, researches on affective.emotional factors relatively were insufficient and researches which focus on the perspective of the consumer were more scarcity. consumer's attachment to current smartphone brand and perceived aesthetic on new one would influence rational evaluation to switch or not. Therefore, this study investigates relationship between emotional factors on current smartphone and assessment of new one, in turn, we empirically analyzes purchase intention of the consumer. In order to prove the validity of the hypotheses, this study was applied longitudinal study and then conduct a survey of 212 smartphone users. The analysis results by Partial Least Square (PLS) approach showed that all hypotheses in this study were statistically supported.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2001년도 추계학술대회 논문집
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• pp.134-137
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• 2001

본 연구는 International Affective Picture System (IAPS) 사진의 시각 자극을 통해 유발된 감성 변화를 심리ㆍ생리적으로 측정하여 긴장도의 감성 변화를 수행하고자 하였다. 미리 선정된 9개의 사진을 30초씩 제시하면서 ECG, GSR, Skin Temperature, Respiration 등의 생리 신호를 측정하였고, 자극 제시 후 주관적 평가를 실시하였다. 주관적 평가 분석 결과 9개의 사진 중 5종류의 사진에 대한 감성 구분의 가능성이 보였으며, 긴장축으로 긴장 > 불쾌긴장, 쾌긴장 > 중립 > 이완 순서의 4단계로 긴장도가 구분되었다. 자율신경계 반응 또한 긴장영역의 감성을 구분할 수 있었는데, 긴장축으로 긴장, 불쾌긴장, 쾌긴장 > 중립 > 이완 순서의 3단계로 긴장도가 구분되었다. 따라서 각 사진이 유발한 긴장의 감성영역을 주관적 평가를 바탕으로 생리적 반응 분석을 통하여 변별할 수 있을 것으로 판단된다.

• International journal of advanced smart convergence
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• 제8권1호
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• pp.214-221
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• 2019

This study attempted to extend Korean Wave literature by investigating (a) the influence of protagonists' personality characteristics and the role of empathy under the affective disposition theory, and (b) the power of some external factors in the entertainment media selection. After watching an episode of the popular Korean drama, Secret Garden, participants completed a survey in the United States. Results demonstrated that (a) the effect of personality characteristics varied across gender and (b) external factors affects the entertainment media selection positively. Findings indicate that media enjoyment is dependent on the audience's external factors.

• 한국수학교육학회지시리즈A:수학교육
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• 제62권1호
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• pp.151-173
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• 2023

본 연구에서는 고등학생의 수학에 대한 정의적 태도에 영향 미치는 요인을 학교 수학 수업, 학교 수학 평가, 수학 교과서, 수학 사교육, 진학과 진로, 사회 분위기의 측면에서 다각도로 살펴보았다. 학년과 전공, 학업성취도, 성별, 학교 소재지에 따른 고등학생 1,029명을 대상으로 설문조사를 수행하였으며, 그 결과에 대해 SPSS ver 29.0을 이용한 기술통계량, t 검정과 ANOVA, 카이제곱 검정을 실시하였다. 분석 결과, 첫째, 학생 전체적으로 진학과 진로 및 학교 수학 수업이 수학에 대한 정의적 태도에 영향을 미치는 것으로 나타났다. 둘째, 학생의 학업성취도와 성별에 따라 정의적 태도에 영향 미치는 요인에 통계적으로 유의미한 차이가 나타났다. 셋째, 학생 변수에 따라 수학에 대한 정의적 태도에 영향 미치는 각 요인의 세부항목에 대한 학생 반응에 차이가 있었다. 본 연구는 고등학생의 수학에 대한 정의적 태도 개선을 위해 수학 수업 방식의 다양화, 수학 교과서 개선, 수학 사교육에의 올바른 참여, 진학과 진로에서 수학의 활용성 및 사회에서 수학의 중요성에 대한 학생의 인식 개선, 부모의 정서적 지지가 필요함을 제안한다.