• Archives of design research
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• v.17 no.3
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• pp.179-188
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• 2004

Recently, design has emerged as a key factor of successful product development. This study reviewed the elements of form with a view point of addressing and defining the elements of aesthetics and how they influence consumer aesthetic response. Though past researches related to form aesthetics reported that form aesthetics exist as a single element with other sub-elements, this research made further investigations into form aesthetics and reported that form aesthetics in product design can be broadly divided into form aesthetics and content aesthetics. Empirical studies on each category was undertaken and from the results obtained, it was concluded that typicality is a dominant element in content aesthetics while rhythm is a dominant element in form aesthetics. Also, the study investigated the effect of conditional variables such as price and brand hierarchy on each category and it was observed that both content and form aesthetics elements are affected by conditional variables such as price and brand hierarchy, Furthermore, the study reports that both content and form aesthetics elements are mutually correlated and both categories affect user's aesthetics response. It is intended that the results obtained from this work will contribute to theoretical knowledge of aesthetic elements and can be put to use by product design and manufacturing companies.

• Science of Emotion and Sensibility
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• v.7 no.4
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• pp.7-17
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• 2004

Recently, design has emerged as a key factor of successful product development. This study reviewed the elements of form with a view point of addressing and defining the elements of aesthetics and how they influence consumer aesthetic response. Though past researches related to form aesthetics reported that form aesthetics exist as a single element with other sub-elements, this research made further investigations into form aesthetics and reported that form aesthetics in product design can be broadly divided into form aesthetics and content aesthetics. Empirical studies on each category was undertaken and from the results obtained, it was concluded that typicality is a dominant element in content aesthetics while balance is a dominant element in form aesthetics. Also, the study investigated the effect of conditional variables such as price and people on each category and it was observed that both content and form aesthetics elements are affected by conditional variables such as price, people. Furthermore, the study reports that both content and form aesthetics elements are mutually correlated and both categories affect user's aesthetics response. It is intended that the results obtained from this work will contribute to theoretical knowledge of aesthetic elements and can be put to use by product design and manufacturing companies.

• Archives of design research
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• v.13 no.3
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• pp.7-16
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• 2000

Aesthetics undertakes important roll in design as a competitive factor. The importance of aesthetics can be found in experimental aesthetics, Gestalt psychology and design related literatures. These literatures suggest that, besides the importance of aesthetics, many other aesthetic factors would affect consumer reaction(recognition, emotional reaction, meaning), but the study is still in insufficient condition. Hense, this study tries to give a guideline -'how to design symbols'based on the apprehension of what kind of design is well recognized(correct recognition), gives positive emotional reaction(affect) to customers, and moreover, what sort of aesthetic factors affect these reactions by analyzing existing symbol designs.

• Archives of design research
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• v.12 no.3
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• pp.129-140
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• 1999

Few would disagree with the idea that product aesthetics can be a powerful design tool, because it is important strategic variable not only for design research but also for product design. Surprisingly, however, academic literatures in design field are relatively silent of empirical research on how product aesthetics may be assessed and how its influence measured on consumer response. This study explores the role of the aesthetic elements of product design in influencing consumer response. Specifically, The study reports a psychometric scale to measure consumer perceptions of the aesthetic dimensions of a specific class of product. (the perfume bottle) Although the present effort focused on perfume products, the role of aesthetics in the design of various product and packaging extends beyond the studied product categories.

• Archives of design research
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• v.14 no.4
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• pp.15-24
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• 2001

If environmental aesthetics contains the whole area of grand beauty of nature and the meaning of the urban landscape, the urban landscape is defined 'fine view of urban, or beautiful sight' therefore, we must look for the wary to introduce and solve the aesthetic problem with a new paradym of the urban landscape. Such environmental aesthetics as to seek a new planning for the urban landscape can provide a new meaning for urban environment design by extracting design elements of street furniture resulted form aesthetic evaluation in context of formation aesthetics to review the aesthetic value and substance, and explain aesthetic experience, and explain aesthetic experience of urban the landscape.

• Journal of the Korea Furniture Society
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• v.12 no.1
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• pp.113-124
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• 2001

This study explored the characteristics of contemporary furniture called New Design furniture design in terms of aesthetics of communication in the postmodern era. Qualitative conceptural analysis as the principal methodology was used to explore the characteristics of New Design furniture, which is accessible to the broadest possible public. Thereby, the communicative elements of symbol, metaphor, narrative, animation, imagination, humor, and/or wit expressed in New Design furniture were analyzed according to the designers'concept and work. As a result the postmodern aesthetics of communication made New Design furniture accessible to the largest number of People through cultural considerations in New Design furniture as it influences designers 'concept and work. However, it showed problems of New Design furniture in connection with postmodern aesthetics affecting mass production. Therefore, the designers have begun rethinking, redefining, and redesigning their furniture aesthetically, functionally, economically, and ecologically.

• Korean Institute of Interior Design Journal
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• v.25 no.1
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• pp.201-212
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• 2016

This study is a literature study aimed to derive the evaluation factors for the survey of housing satisfaction of the physically handicapped. To attain the objective, the present study compared the influential factors of housing satisfaction for normal people and those for the physically handicapped found in the precedent researches, and analyzed them to draw out the evaluation factors for housing satisfaction of the physically handicapped. And then it drew out sub-factors and elements for the housing satisfaction of the physically handicapped. The evaluation factors for housing satisfaction of the physically handicapped are divided mainly into physical, social-psychological and economic factors. First, physical factor consists of 'functionality (usability)', 'safety', 'convenience', 'comfort', 'aesthetics', 'accessibility (mobility)', 'identifiability (recognition)'. Of them, 'functionality (usability)' factor consists of 3 sub-factors and 8 elements. 'Safety' was subdivided into securing safety and public order/crime prevention. and structural safety, and 7 elements were drawn out from 'safety'. 'Convenience' is sub-categorized into convenient usage and simple operation, and 9 elements were derived. 'Comfort' was classified into 2 sub-factors and 9 elements. 'Aesthetics' was classified into 2 sub-factors and elements. 'Accessibility (mobility)' was divided into 2 sub-factors and elements. 'Identifiability (recognition)' was classified into 2 sub-factors and 5 elements. Second, social-psychological factor includes 'sociality' and 'independence' factor. One sub-factor and one element were drawn from each of both factors. Third, 'economic factor' consists of 'economy'. One sub-factor and elements were drawn out from the factor. It is expected that the 10 evaluation factors, their sub-factors and elements that have been derived from this study can be used as the basic data and/or reference in designing residential space for the physically handicapped and making policy for it after verifying them in following studies. The present study finds itself significance in that the findings here can ultimately improve the housing welfare and life quality of the physically handicapped.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.144-145
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• 2004

• Journal of the Korean Society of Costume
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• v.15
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• pp.121-130
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• 1990

This study is focused on the swinging and trembling effect expressed in Korean costume from ancient days to the present. The swinging is a term standing for gentle movements that are created and implied by the long ties, strings, tassels, pendants and hanging ornamentations. These attatched elements of the costume move as the wearer moves. Trembling is a term expressing small vibrating movement which is created by the tiny decorative motifs attatched to Korean costume. This little decorative elements were attatched to the royal crown, earings, necklaces even the sole of the metalic shoes for a change and to draw viewers attention. The Swinging and Trembling have been used mainly to express the decorative desires. The Swinging on shaman costume is a expression of the aesthetics of evil's eye, while the Swinging shown on the costume of a schalor is expressing the beauty of personality and nature. In General during the Choson Period, the Swinging of the tassels, ribbons, string belts is a expression of the beauty of nature. Consequently the Swinging and the Trembling are the typical examples of the "Meot"(멋), Korean traditional aesthetics.

• Korean Institute of Interior Design Journal
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• v.24 no.5
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• pp.21-30
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• 2015

The visual expression system of space realized in Baroque aesthetics is basically grounded on the philosophical view to the world of the time, that is to say the changes of the thinking system in the Renaissance and ontology based on it. Structural aesthetics in Baroque freed from Plato's system of harmony but grounded on Leibniz's process philosophy formed a crucial background to highlight the formal nature of the whole and build a structure based on the inclusive principle of formativity. Also, to solve problems to realize the order and consistency of forms from the whole, Baroque adopted the nonlinear and nonphysical formative system as the principle of building space in works of art. Combining the order system of nature in the Renaissance with manneristic dynamicity as well as formative principle taking shape geometrically, it did establish a variety of aesthetic concepts based on the results of infiniteness and exaggeration expressed from the two forces, the Renaissance and mannerism. This study has found that such Baroque aesthetics did overcome classical planeness and draw continuous mobility from the structures and forms based on that with the transborder concepts of structures, the components of space, as an ultimate system of formative expression. Moreover, this author has drawn and analyzed with the cases of the 17th-century art and architecture the transborder elements manifesting the nature of diverse formative visual elements produced in artistic expressions with that principle of aesthetics, that is the intangible concept of Baroque. Based on that, this researcher intends to come up with technical solutions to solve a lot of environmental and architectural problems we are severely facing nowadays in terms of environmental, physical, and emotional aspects with the theoretical clues and results acceptable to this contemporary era.