• 한국실내디자인학회논문집
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• 제22권3호
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• pp.61-69
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• 2013

The conventional boundaries between art and technology are being torn down by the development of science in the 21st century. It is fulfilling the convergence to emphasize two-way communication. This research is to study the aesthetic experience of the space design which appeared in the playful space of art and technology. The purpose of this study is to analyze the expression and characteristics of the art and technology applied for the playful space, to present the intrinsic value of aesthetic experience, and finally to focus on the necessity of aesthetic experience in modern society. In the Playful space of art and technology, research methods and settings of the range to study the aesthetic experience are as follows: First, establish a theoretical consideration about the concept and characteristics of the aesthetic experience, based on Philosophical theories. Second, analyze the meaning of art and the expression elements and characteristics by using technology. Third, discuss the concept of play and features of aesthetic experience in the playful space. Fourth, investigate analysis of the case studies, focused on the architecture and space design announced through the media recently. Finally, proposes the value for the applicability of aesthetic experience that appears playful space works affect us. I saw the aesthetic experience that appears playful space independent reaction and lead to behavioral changes and physical experience to maximize the effectiveness of participation. and it is to maximize a pleasurable experience, while increasing the commitment to participate in the space. Expressions using art and technology are activated by stimulation of the emotional experience, creating a new aesthetic experience. In the modern, the new environment is being created by the convergence of art and technology and it stimulates the imagination of art. Also, it has been newly regulated the meaning of human emotions and consciousness in the new space, surrounded by technology.

• 웰빙융합연구
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• 제3권3호
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• pp.15-19
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• 2020

Consumers exposed to aesthetic brands can not only experience sensory pleasure but also lead to strong customer loyalty. Furthermore, aesthetic brands can expect to lead to the overall experience of the brand. They include the brand's sensory, emotional, behavioral and intellectual experience. Since aesthetic brands related to the sensory representation of customers, consumers exposed to aesthetic brands can expect to have a meaningful impact on the overall experience of the brand. The study will select aesthetic brands that distributed in Korea and then compare the aesthetic characteristics of each brand. It also seeks to verify the brand attractiveness, consistency, prominence and influence of brand motifs on the brand's sensual, emotional, behavioral and intellectual experience. To verify the influence between variables proposed in this study, we would like to conduct a multiple regression analysis. SAS 9.4 used to verify the hypotheses proposed in this study. Cronbach's α measure to verify reliability of each measurement item. In particular, brand attractiveness and brand motif can verify empirically to confirm that they play an important role in inducing brand experience.

• 한국의류학회지
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• 제34권12호
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• pp.1947-1956
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• 2010

This study is to understand fashion product aesthetics by exploring the antecedents of aesthetic experiences and the influence of aesthetic experiences on impulse buying behavior. A total of 520 usable questionnaires were obtained through an internet survey. A structural equation model using a correlation matrix with maximum likelihood was estimated by using AMOS 18.0 to examine the relationships among aesthetic value, aesthetic acumen, affective experience, cognitive experience, and impulse buying behavior. The results showed that aesthetic value and acumen had a significant effect on the cognition of aesthetic experiences and that aesthetic experiences had a significant effect on impulse buying behavior. These results highlight the powerful motivational force behind fashion product aesthetics. The key implications for research and management are discussed further.

• Asia pacific journal of information systems
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• 제31권4호
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• pp.448-471
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• 2021

Compared to consumers' focus, in the past, on the functional aspect of fashion products, consumers recently tend to place more importance on their impressive and memorable experiences in purchasing process. As consumer's interest changes from functional aspects to individual experience in purchasing process, fashion brands try to convey the identity of the brand through creating favourable consumers' experiences. Therefore, this study explores the effect of individuals' aesthetic experiences with fashion brands' SNS accounts on their attitudes. More specifically, the study evaluates whether consumers enjoy the flow of fashion brands' SNS accounts and form purchase intentions through their aesthetic experiences and product placement. Through a survey, empirical testing was done to investigate the effect of the aesthetic experience on of flow and purchase intentions. The current study tests the interaction effect among perceived aesthetic experience, narrative images, and product placement employing 2×2×2 MANOVA. The findings herein reveal that the aesthetic experience affects flow and purchase intention, and that there is a statistically significant interaction effect between aesthetic experience, narrative images, and product placement.

• 한국엔터테인먼트산업학회논문지
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• 제14권5호
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• pp.207-215
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• 2020

게임의 미적경험 연구는 플레이경험의 예술적 담론 형태의 인문·사회적 접근과 게임 내 특정 대상의 구조적 판별 위주의 공학적 접근에 편중되어 있다. 본 논문은 게임플레이 과정에서 플레이어의 경험적 측면을 분석할 수 있는 미적경험 과정에 대한 이론적 틀을 마련하였다. 이를 바탕으로 미적경험에 대한 인지적 데이터(시선추적, 플레이행동, 얼굴표정)의 유형을 분류하고 그 측정방법을 제시하였다. 파일럿 테스트를 통해 측정방법의 오류 및 고려사항을 도출함으로써 플레이어 관점의 실증적 연구를 수행하는데 기여할 것이다.

• 한국의류학회지
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• 제37권4호
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• pp.554-564
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• 2013

This study identified the characteristic and meaning of flow experience through the experiences related to fashion models' role performance; subsequently, the following findings were obtained. First, fashion models' flow experience could be divided into characteristics such as temporality, spatiality, relationality, physicalness and pleasure. Second, the process of this flow experience ultimately led to the complete moment. The complete moment can be said to be the aesthetic experience that provides both the meaningful experience and the aesthetic pleasure; it is the experiential knowledge at the dimension of mysterious integration that their body and mind are integrated into one. The beauty that fashion models exercise at the aspect of this aesthetic experience is that of performance and is an individual physical movement where they perceive their role and exercise their inner ability to express their costume most beautifully. Accordingly, the beauty of performance can be said to mean that the fashion show was successfully held by inducing both the performer and the audience into an aesthetic response. The process of specialized planning and preparation is required for fashion models to exercise the beauty of performance at the complete movement reached through flow experience and a successful fashion show. Diverse elements of the fashion show should be more organically constituted through such a process. Fashion models should exert efforts to embody acts such as walking, posing and turning through the performance of their excellent role as well as develop a training program to complete it.

• 한국융합학회논문지
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• 제11권8호
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• pp.287-296
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• 2020

본 연구의 목적은 관객의 참여수준에 따른 미적경험의 차이를 탐색하는 것이다. 미적경험을 대변하는 변수로써 몰입경험과 미적거리가 활용되었다. 총 70명의 학부생들이 본 연구에 참여하였다. 주요 연구결과는 다음과 같다. 몰입경험의 측면에서, 적극적 참여집단은 관조집단 및 소극적 참여집단과 비교하여 상대적으로 더 큰 몰입경험을 느끼는 것으로 나타났다. 그러나 관조집단과 소극적 참여집단 사이에 몰입의 차이는 존재하지 않았다. 심리적 거리를 의미하는 미적거리의 측면에서, 적극적 참여집단의 사람들은 관조집단과 소극적 참여집단에 비하여 예술작품과 심리적으로 더 가까운 거리를 보이는 것으로 나타났다. 또한 소극적 참여집단에 속한 사람들은 관조집단 보다 더 가까운 심리적 거리를 보였다. 본 연구의 결과는 예술가 및 예술조직에게 작품의 완성도뿐만 아니라 관객 유인력을 높이기 위한 함의를 제공한다.

• Asia Pacific Journal of Business Review
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• 제5권2호
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• pp.45-57
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• 2021

The COVID-19 pandemic has ushered in a new era of untact and we are quickly adapting to this untact era. In the current situation where it is difficult to contact each other face-to-face, Virtual Reality (VR) is an opportunity factor for indirect tourism and a good alternative to viewing cultural heritage. This study showed that the effects of experience economies such as entertainment experience, aesthetic experience, escapist experience, and spiritual experience on VR content satisfaction. Furthermore, we examined whether consumers' perceived risks to COVID-19 moderate the relationship between experience economy and satisfaction. This study investigated 149 people who experienced VR content about Jerusalem. The results have shown that entertainment experience and aesthetic experience have a positive effect on the satisfaction with the VR content. Furthermore, perceived risks about COVID-19 have been shown to moderate the effects of aesthetic experience and spiritual experience on satisfaction. Finally, we provided implications based on our findings.

• 조형예술학연구
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• 제13권1호
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• pp.11-21
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• 2008

It seems to be difficult to bridge between human and nature. All depictions of nature are not necessarily reflections of reality. Thoughts are projected into nature, then nature will reflect us. The world is composed of natural and cultural environment. There are differences between depiction of nature based on correspondence and construction of world. Environmental aesthetics is an emerging field of study that focuses on nature's aesthetic value as well as on its ethical and environmental implications. Allen Carlson, a pioneer in environmental aesthetics, provides challenges as well as a wealth of resources for those who would appropriate his ideas in the service of environmental protection. Carlson's positive aesthetics, his focus on the functionality of human environments, and his integration of aesthetics and ethics have great import for those seeking to use aesthetics to assist in addressing environmental controversies. Environmental ethics would benefit from taking environmental aesthetics more seriously. Environmental aesthetics is an emerging discipline that explores the meaning and influence of environmental perception and experience on human life. Arguing for the idea that environment is not merely a setting for people but fully integrated and continuous with us, Arnold Berleant explores the aesthetic dimensions of the human-environment continuum in both theoretical terms and concrete situations. Aesthetic experience is always contextual. The aesthetic aspect of any human habitat is an essential part of its desirability. The aesthetic perception of environment shows us the reciprocity that constitutes both person and place. The genuine beauty lies in the coexistence and harmony with natural environment.

• 한국게임학회 논문지
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• 제20권6호
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• pp.3-12
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• 2020

플레이어 경험연구는 게임콘텐츠에 대한 플레이어의 행동과 심리적 반응을 포함하며, 포괄적인 게임경험보다는 특정 게임요소에 대한 플레이어의 미적경험에 집중하고 있다. 본 논문은 게임플레이 과정에서 도출되는 플레이어의 미적경험 데이터를 코드로 제시하고 어드벤처 게임을 대상으로 플레이어 경험수준별 미적경험 데이터를 분석하였다. 이러한 연구결과는 기존 게임분석 연구의 한계를 보완할 수 있으며, 창작자가 게임디자인 단계에서 적용할 수 있는 실질적인 정보를 제공할 수 있을 것이다.